Let’s say you’ve already contacted JM Web Designs and our team has worked with you and your Omaha business to build a beautiful and functional new website design. Now what? It’s time to use this powerful tool to market your company effectively and efficiently.
Many companies build a new website then struggle with next steps. Business owners anticipate that a new website will market itself and leads will come pouring in. Well, this is just not the case. In order for a website to work effectively as a marketing tool, it must be marketed.
You can begin with a few easy steps that will ensure your clients, prospects and those you contact on a daily bases know you have a company website. By adding your website domain to an email signature, voicemail recording, business front door, business card and brochures you’re marketing your business and your website.
One potentially powerful way to drive business to your website is to run a TV or radio commercial that mentions your website. Many Omaha businesses choose to purchase a specific domain to track the ad’s success through Google Analytics. For instance, if you are a local Omaha contractor your domain might be www.companyname.com, however you might run an ad using www.omahacontractor.com. This will point to the main company domain, but you would be able to track how many users typed in the domain from your advertisement – therefore, tracking the visitors from the radio or TV ad.
A website is a great way to brand a business. It should reflect a company’s atmosphere – as a brick a mortar store would – portrays products and services through quality images, and speaks to the company and its employees’ credibility. Marketing your website is a great way to market your entire company and increase your bottom line.