The golden arches are recognized by consumers of all demographics. I am, of course, talking about the golden arches of McDonalds – a company whose branding has been so consistent and brilliant that a simple ‘m’ can cause our taste buds to travel back in time to our 5 year-old self, eating a happy meal.
Branding. It’s key to the longevity and success of any company. And while its importance is understood and its consistency has proven time and time again to bring profitability, many Omaha companies come to JM little-to-no branding – and rarely with consistency.
Web Design is a small, but integral, part of a company’s branding effort. Starting with a logo and other graphic design pieces, any company can portray their culture and mission through design. Using consistent colors, fonts and design elements can create consistency in a brand and top-of-mind recognition among consumers – just like the golden arches.
Above left: Example of a brochure for Superior Metal Inc. About right: Website redesign based off their branding and marketing materials.
JM is excited to announce the launch of a brand new website design and ecommerce system for Nox-Crete out of Omaha. This national company increased their online presence and accessibility through introducing a robust, WordPress ecommerce system partnered with a clean and functional design.
Capitol School of Hairstyling & Esthetics came to JM with the need of updating its website design, functionality and accessibility. As a growing school and business in Omaha, Capitol seeks to accommodate students and the public, and those at home and on the go.
Brown’s Medical Imaging (BMI) and Digital Xray Equipment (DXE) of Omaha are two sister companies seeking to showcase a professional and cutting edge presence online. Both companies are focused on providing the latest and best technology for its customers and JM recently launched a new website that should aid in that effort.
Superior Metal Products, Inc., in Omaha is a long-time client of JM. Many years ago, JM built their previous website; but as the years passed Superior Metal experienced significant growth and change. With increasing competition and an increasing importance for an updated online presence, JM recently launched a new, updated website for this company.
Many of our latest website projects include online calendars built into and managed through a content management system. Websites should be a source of information regarding one’s business, products and services – and all the day-to-day activities or sales that surround it. There’s no easier way to do this than to integrate calendar onto a website.
At JM, our website developers provide Omaha businesses with customized online calendars. This ranges from completely custom online calendars to pre-built WordPress plugins customized to a business’ needs. Here are a few reasons why some of our Omaha clients integrate calendars into their website:
- To feature sales on an ecommerce website
- To feature in-store sales
- To feature upcoming sporting events, shows, meetings
- For online registration, through which users can sign up and pay for events
- For reservations
There are many reasons why a business would need an online calendar. With the increasing amount of people seeking information on-the-go through websites, it’s important that businesses keep their website accessible and updated with the latest information regarding events and sales. This on-going and affordable way to keep communication between businesses and customers/prospects is what allows businesses to be successful and thriving online and in-store.
Search engine optimization (SEO) is a technique which helps search engines find and rank a site, among the millions of sites utilizing similar keywords and phrases. Users tend to visit sites near the top of search engine rankings, so good placement is key to success on the Internet. In 2012, JM began offering SEO services to our Omaha customers to help them market the beautiful websites we were giving them.
We thought it was about time to share a success story of one of our SEO clients – House of Mufflers and Brakes. House of Mufflers and Brakes started with JM’s SEO services in May of 2013. At that time, they were struggling being found in the search engines. After redesigning their website, we launched an ambitious SEO campaign centered around the key phase “auto service Omaha.”
At that time, House of Mufflers and Brakes was not being found in the search engine for this keyword/phrase. After 12 keyword-focused blog posts, updating the website’s tags, titles and descriptions, and careful monitoring of progress on Google, they are now #1 on Google for auto service Omaha. They have held this ranking since February 2014, but continue to see success at #1.
We are excited to help contribute to the success of House of Mufflers and Brakes, and we know that their new-found SEO success will help this family-owned Omaha business grow and better serve the community.
Innovative Med Tech is a nation-wide company which provides solutions for capillary collections. Marketing to medical professionals requires a certain level of professionalism and credibility, so a new website design was definitely in order.
Best Carpet Cleaning and Restoration in Omaha needed an online presence that would help it stand out from the competition. Through an updated design, clear call to action and easy-to-find service list, our design team is confident that this new website design will help Best Carpet bring in prospects.
Well-known Omaha office furniture supplier, BOLD Office Solutions, needed an online image update. With so much competition in the furniture market, BOLD decided that sprucing up their website design would be a helpful way to stand out from the rest of their online competition.