September 2010

Marketing to Gamers - How to Learn from Extreme Marketing Campaigns

As you might imagine, if you've ever met me in person – I am not a gamer. Not that I am trying to stereotype what a gamer or non-gamer should look and act like; I am just not a gamer.

In fact, when my husband hibernates in his man cave to play video games and leaves me in the living room to watch TV alone (which really doesn't happen all that often), I seethe at the thought of video games.

BUT when I was talking with many of my gaming co-workers about great marketing, I couldn't deny the creativity and innovation that video game industry uses when marketing their product. Read more

Facebook Places provides more Marketing Potential

Facebook Places is the talk of the social media scene, opening new doors for facetime and marketing opportunities.

The new Places application for Facebook is similar to Foursquares or Google Places, allowing users to check-in at their current location and notifies friends who may be nearby of your close proximity to one another. Read more

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