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Dundee Data has been a client of JM for several years. Brought on as a referral by another long-time customer and friend of JM, Dundee Data has partnered with our team for custom web design, content writing, WordPress content management system and search engine optimization services.
Dundee Data serves a nation-wide market for targeted mailing lists and marketing leads, but is based in Omaha. Their team is highly skilled in helping businesses reach new customers through collecting up-to-date targeted lists for both paper mailing and email marketing. Not only will their targeted mailing lists help bring in prospects, but their years of experience can help any business execute a successful marketing campaign to these targeted leads.
And while we’ve worked to upkeep the general functionality and design of Dundee Data’s website, our primary work includes search engine optimization (SEO). In an effort to be better found in an online market place, our team optimizes their website for targeted keywords through content and code, so that those looking for targeted mailing lists and targeted marketing leads will find Dundee Data.
If you haven’t already, we suggest you pick up the January edition of the Midland Business Journal. JM’s founder and CEO, Jonathan Patton, is featured in an article regarding Omaha business websites and the importance of design, content and overall functionality.
We’d encourage you to read to the article, but to give a brief overview, Patton and other web design professionals in the Omaha area comment primarily on professional and functional website design, and the benefits of content management systems for business websites. Guidance from a professional Omaha web design company will help businesses organize and manage their content, while accurately reflecting a company culture and atmosphere in the design.
We appreciate the opportunity to be featured in the Midlands Business Journal, and hope you have the opportunity to pick it up.
Recently, Omaha has been featured in national media – CNN, Fox New, Info Wars and other media outlets – for a posting made on the Omaha Police Officers Association (OPOA) website. JM worked with OPOA to design and build its website, and ever since we’ve watched their user base and impact in the community grow.
The particular post receiving recent publicity is difficult to watch and contains disturbing content. But this post is one of several that go out weekly from the OPOA educating the community and police force about local, Omaha criminals, avenues for help and laws that impact Omaha citizens. Using a robust WordPress content management system, OPOA posts news articles, podcasts and videos for the purpose of educating and informing the Omaha community. JM also serves OPOA’s web hosting needs. Our reliable web hosting has supported over 150,000 website visitors within a 24 hour period.
It’s encouraging to see our clients utilize the powerful online tools we give them. A website can allow businesses and organizations to be a formative part of a community, an influential source of knowledge and a resource for anyone in need of a service.
Previously, we published an article here on our blog about responsive design. If you haven’t read it, please do, as it discusses what responsive design is and why it’s important. There may, however, be some confusion about the difference between mobile websites and websites utilizing responsive design.
First, we’ll do a quick recap of responsive design. A responsive design website is a single design that adjusts based on the resolution of the device in which you are using to view the site. When viewing the site across a desktop, tablet or mobile device you will see the same elements, but reorganized and resized to show the cleanest, most user- friendly version of the site for that device.
A mobile website is created in addition to the desktop website version. The site will have limited content and images – typically only what’s absolutely necessary for a user on the go – and eliminates other common desktop features. Mobile websites will also have a link to the full website, in case the user needs more information.
Both responsive design and mobile websites take time and planning. Our Omaha design and development team work together to ensure that each page is planned for the best user experience – for both types of websites. Just as with any custom design, the cost is completely customized to your needs and your website.
For our Omaha customers, we are recommending responsive design over mobile websites. This solution is the best way to ensure that users are getting the information they need while having the best possible experience. A responsive design is able to grow with changing technology and grow with your business. It’s the most efficient and cost-effective long-term solution for your website and we’d love to have the opportunity to discuss this possibility for you and your business.
According to the research firm Gartner, tablet shipments have seen a significant increase between 2012 and 2013 (120 million units to 202 million units – up approximately 68 percent), and it expects them to see an even bigger growth between 2013 and 2014. Additionally, traditional PC shipments are forecast to total 305 million units in 2013, a 10.6 percent decline from 2012.
So what does this mean for your Omaha business’ website? It means it must better adjust to these devices for a more user-friendly experience. The solution for this is responsive design, and more than ever before this is a needed solution for websites. We must begin to think beyond the desktop and craft designs that anticipate and respond to your users’ needs.
Responsive design allows for a website design to resize, or adjust, based on a devices’ resolution. The best way to understand it is to see it. Recently, our team at JM built a responsive design for the Siouxland Chamber http://siouxlandchamber.com/. Flexible images and fluid grids size correctly to fit the screen. Because of a change in user trends we are now designing for a medium that has no fixed dimensions, a medium that can shape-shift to better suit its environment.
Responsive design is about seamlessly displaying content across multiple platforms and helping businesses build more attractive sites to increase their sales through a better user experience. Our Omaha design and development team are ready to assist your Omaha business in updating your website to include responsive design. Each year, mobile and tablet users will increase and your website needs to be conducive to these visitors.
Our team at JM spends a significant amount of time consulting Google Analytics. This is a powerful tool we include in each website, which helps measure the success of a website’s design, content and layout.
Analytics provides a detailed account of users – where they live, how they found your website, what devices they are using and what pages they visited. Here are some ways you can use user trends to determine the current quality of your site:
– What geographical location are your visitors primarily from? If you are a local, Omaha business it would be ideal for your visitors to be from Omaha or the surrounding area. If your users are coming from San Francisco and you’re a local Omaha business, maybe you need to reevaluate your website’s content, page titles and Google places account.
– How did your visitors find you? If your users typed in your website URL directly into the browser, this indicates excellent brand recognition. This is particularly helpful when using a specific URL for an ad campaign. Using a specified URL for an ad campaign can help you measure its success.
– What devices are your visitors using? As technology rapidly changes, tracking the devices which your visitors are using is valuable knowledge for getting to know your target audience and for making sure your website is user-friendly for those devices. If high traffic volume is coming from a mobile device, it’s best to evaluate how your website functions within that particular resolution. JM recently started offering responsive design services to ensure your website is user-friendly across all devices.
– What pages are users visiting? Google analytics goes into extensive detail about where users are going on a website. It shows top pages, how long users stayed there and what they clicked while on a given page. This information will help you assess the quality of information on your site. Is it informative? Interesting? Are users appropriately following the call to action (meaning where you would like them to go and how you would like them to make contact)?
This is just the beginning of what Google analytics can offer. Our team can not only install analytics on your website but help review the data and analyze action items to ensure your website is reaching your target audience.
JM recently released a new 2013 radio ad on Omaha’s local KFAB station, with our very own President/Creative Director John Campisi talking about our custom web design services. Check out it and let us know what you think on our Facebook page!
We are thrilled to announce that JM has won #1 Website Developer in the 2013 Best of Business 2 Business contest. We’re incredibly appreciative of this honor and thank the Omaha community for their support and continued business.
As we roll into our 15th year of business, we are confident that the best is yet to come, here at JM. We are adding new services, new talent and more refined processes so that we continue to grow and change with technology.
It’s been our pleasure serving you and we look forward to a successful and prosperous 2013!
JM recently released a new 2013 radio ad on Omaha’s local KFAB station, with our very own CEO Jonathan Patton talking about our new SEO (search engine optimization) packages. Check out it and let us know what you think on our Facebook page!
Have you ever been to a website and felt overwhelmed by the amount of information?
Many businesses think they must build their credibly online by telling visitors every detail about themselves, services, products, etc. The purpose of a website, for many small businesses, is to briefly introduce visitors to their business, and provide just enough information to cause prospective clients to pick up the phone. Providing good calls to action (a contact form, survey, prominent phone number) along with quality content will encourage prospects to contact you.
Another important point about a website’s content is it’s relevancy to the business, the service and industry news. It’s no longer acceptable in the web world for, say, a web design company to write about their employee’s dentist visit and throw in a few relevant keywords, such as Omaha web design. With the advanced nature of Google algorithms and Google bots, it’s important that your website content be concise, relevant and full of pertinent keywords – to both the article and the industry.
All of this advice points back to some work on a business’ behalf. If you are a business owner or an overworked employee you may not have time to review the website and consistently post quality articles. With so many companies competing for high organic search engine rankings, it’s important to stay on top of website content. Look at it as time and money spent toward a marketing budget. This is why companies like JM offer copywriting and SEO (search engine optimization) services. If you do have time – GREAT! Review your current content and evaluate it. Also, add a blog to your site, through which you can easily manage your website’s content.
Just remember – give a prospect a reason to call you. Your website is just a window into what you do and who you are.