campaigns

Viral marketing (Internet marketing) is an epidemic diffused by marketing professionals to infect consumers with a contagious message. Sounds pleasant, right? I'm not talking about a pandemic like swine flu, bird flu or any other true illness of the brain and body. I'm talking about an infectious agent that quickly spreads a message and a company's brand awareness.

When companies launch a marketing campaign, they want their name to spread like an infectious disease that cannot be contained – true? Well, maybe not exactly that way, but you get the idea. Read more