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Test Your Site's Visual Impact
 by John Campisi, President

Here's a fun way to test the visual impact of your own Web site, without using any fancy technology.

  • Get comfortable in front of your computer and browse to your Web site's homepage. When the homepage loads completely, close your eyes.
     
  • Relax a moment. Open your eyes and look around the page—for just 5-10 seconds—then close your eyes or turn away from the computer.
     
  • Now, recall what you saw.

    • What do you remember? Several items? Just a few? Were they specific items, such as individual words, phrases, or images? Were they general items, such as colors or shapes? Try the experiment a few times, and see if you recall different items.

    This is a great experiment to begin learning about what draws visual attention. The real value comes from learning how to draw just the right amount of attention to the information your Web site visitors are looking for and the messages you want to communicate.

    Tips :

    • Use stronger, brighter colors for important items visitors want to find easily or that you want your visitors to see easily
    • Use a few larger headlines or pull-quotes to highlight key points or messages
    • Choose graphic or photo dimensions that are not so large that they draw attention away from important text on the page.
    • Use bullet lists with short phrases to call attention to important features or benefits
    • Use adequate 'white space' around different sections of the page, making it easier for the eye to focus on each section
    • Use balanced composition—position page elements so they complement each other and create a visual 'flow' around the entire page
    Need help updating your site's visual design? Consider our web design services.
     

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    Papillion-La Vista High School

    High schools are now starting to take advantage of what the Internet can offer. Papillion has taken the step to improve their Web site presence by helping students, faculty and parents quickly find the information they're looking for. Their Web site also has a Content Management System which gives Papillion full control in updating their Web site. You can view the progress here.

    Omaha Jazz & Blues

    JM Web Designs was selected to be ahead of the new Web site design for the popular Omaha Jazz & Blues Festival. The new Web site is going to be highly interactive and a tremendous tool for the volunteers and members involved with this festival. The Web site is currently in development but you can take a sneak peek by viewing the mock-up.

    JM Web Designs has recently completed three new Web sites:.

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