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Research on E-commerce
Two-thirds of all U.S. households will shop online by 2007, according to Carrie A. Johnson, an analyst at Forrester Research. E-commerce grew by a compound annual growth rate (CAGR) of 97 percent over the past five years, and will grow at a 25 percent CAGR over the next five years.
As travel and
electronics mature and experience slower
growth over the next five years,
late-blooming categories will experience
the most rapid growth, such as:
Food and beverage will
grow at a CAGR of 49 percent, reaching
$18.2 billion by 2007.
The home products
category will grow by 42 percent over
five years, from $7.3 billion in 2002 to
$42 billion in 2007.
Flowers, cards and
gifts will grow by 41 percent, from $951
million in 2002 to $5.3 billion in 2007.
More information
about Forrester's report, "US eCommerce:
The Next Five Years," can be found at
www.forrester.com.
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E-commerce business? Or, are you in the
market to increase your business sales
by moving online? No matter what
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Direct Traffic to your E-commerce Store!
E-Commerce is growing rapidly. Besides the big players such as Amazon.com and Buy.com, small businesses realize they can also increase their sales through the Internet. As such, more online stores are opening by the small business segment.
With the growing popularity of the Internet, the number of Web sites has increased exponentially. Unfortunately, the chances of potential buyers finding your Web site have decreased -- and that competition is fierce. Visitors can visit your competitor and perform price comparisons in a manner of minutes – all from the comfort of their homes.
Read the full article >>>
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 Test
Your Site's Visual Impact
by John Campisi, President Here's a fun way to test the visual impact of your own Web site, without using any fancy technology.
- Get comfortable in front of your computer and browse to your Web site's homepage. When the homepage loads completely, close your eyes.
- Relax a moment. Open your eyes and look around the page—for just 5-10 seconds—then close your eyes or turn away from the computer.
- Now, recall what you saw.
What do you remember? Several items? Just a few? Were they specific items, such as individual words, phrases, or images? Were they general items, such as colors or shapes? Try the experiment a few times, and see if you recall different items.
Read the full article >>>
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