 Implementation:
The Key to Effective Marketing
by Al Lautenslager - from
www.Entrepreneur.com
I speak to a lot of
groups and associations on guerrilla
marketing tactics and how they can take
your business to a whole new level. I
sometimes get feedback from individuals
who've attended my workshops but are
still challenged by their marketing.
When I ask what tactics they've tried to
implement that I shared with them, their
reply is often, "Well, I haven't tried
that yet," or "I haven't had time to
implement any of those things." It's no
wonder their marketing efforts are still
a challenge to them.
Wayne Gretzky, the
great hockey superstar, once said "You
can't score a goal if you don't take a
shot." Marketing without implementation
is like trying to score profits without
taking the necessary shots. And
implementation is one of the largest
challenges small businesses and face
today.
I can offer suggestions on networking,
PR, direct mail, selling, advertising,
positioning and online marketing, but
unless a small-business owner actually
puts these suggestions to the test,
nothing will happen. I usually suggest
that people do three to five things
related to marketing a day. And studies
have shown that if you do something
every day for three weeks, it becomes a
habit. So doing something related to
marketing every day for three weeks will
become a marketing habit, and a good
marketing habit will solve the
implementation challenge most businesses
face.
Read the
full article >>>
|
