Have you ever been to a website and felt overwhelmed by the amount of information?
Many businesses think they must build their credibly online by telling visitors every detail about themselves, services, products, etc. The purpose of a website, for many small businesses, is to briefly introduce visitors to their business, and provide just enough information to cause prospective clients to pick up the phone. Providing good calls to action (a contact form, survey, prominent phone number) along with quality content will encourage prospects to contact you.
Another important point about a website’s content is it’s relevancy to the business, the service and industry news. It’s no longer acceptable in the web world for, say, a web design company to write about their employee’s dentist visit and throw in a few relevant keywords, such as Omaha web design. With the advanced nature of Google algorithms and Google bots, it’s important that your website content be concise, relevant and full of pertinent keywords – to both the article and the industry.
All of this advice points back to some work on a business’ behalf. If you are a business owner or an overworked employee you may not have time to review the website and consistently post quality articles. With so many companies competing for high organic search engine rankings, it’s important to stay on top of website content. Look at it as time and money spent toward a marketing budget. This is why companies like JM offer copywriting and SEO (search engine optimization) services. If you do have time – GREAT! Review your current content and evaluate it. Also, add a blog to your site, through which you can easily manage your website’s content.
Just remember – give a prospect a reason to call you. Your website is just a window into what you do and who you are.
Our team is excited to announce that JM Web Designs lead designer, Dan Svoboda, was awarded two silver medals by the Davey Awards. His designs were submitted among thousands of other competitors from small firms around the world.
Dan’s winning designs included his hand illustrated website design for Millard Children’s Academy in Omaha in the category of Creative Design. His logo for the Omaha Beer Festival also took silver in the graphic design category.
The Davey Awards competition is among the largest and most prestigious awards competition exclusively for small firms. By recognizing small firms, it’s meant to give credit and encouragement to those who derive their strength from big ideas, rather than stratospheric budgets. The Davey is sanctioned and judged by the International Academy of the Visual Arts whose members include executives from organizations such as Condè Nast, Michael Kors Inc., Disney, The Ellen Degeneres Show, Microsoft, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Howcast and many more.
We are thrilled to have been recognized for this award and look forward to Dan’s continued creativity as he designs websites and graphic materials for businesses all over the Omaha area.
We are constantly growing at JM. Growing in our services, growing in our number of staff and growing in our number of clients. We are thrilled to announce our 300th hosting client! While we are best known for our web design for companies in the Omaha area, we also provide web hosting and support for clients in Omaha and around the world.
JM has over 400+ clients as a whole, for which we do one or multiple services for in the area of web design, search engine optimization (SEO), Internet marketing, web development and web hosting. With a 98% client retention rate we are always trying to provide the best support as possible to our clients.
Web hosting with JM includes email and web support when needed, and depending on your needs, you can be provided with a dedicated server or a shared environment at affordable prices. We’d love to talk with you and discuss your hosting needs!
JM recently launched a new website for US Freight – a trucking and logistic company in Omaha. Its previous website was built many years ago, and the team saw that the lack of design and information was losing business.
Miller Properties is a building management company in Omaha who builds and manages their own properties. As a small, family owned business, Miller Properties felt as though their website didn’t emit a friendly and informative atmosphere – which their company prides itself on.
JM is growing and expanding to serve the needs of our Omaha web design clients and the online community. We recently began offering Search Engine Optimization (SEO) services in an effort to continue to fill our client’s marketing needs – along with their web design and development needs.
In case you don’t already know, SEO is a technique which helps search engines find and rank a site, among the millions of sites utilizing similar keywords and phrases. Users tend to visit sites near the top of search engine rankings, so good placement is key to success on the Internet.
For the last 15 years, JM primarily focused on providing Omaha beautiful and functional web design, ecommerce websites, robust content management systems and custom development. And while all these items are critical in a website’s success, the next step is to market a website using strategic SEO.
Google and Bing are the two major search engines, and are constantly changing their algorithms (the rules and formulas a search engine uses to rank websites and produce results). JM’s team will stay updated on the industry news and updates, managing a websites SEO value efficiently and effectively.
Our SEO packages include a large amount of research, optimized keywords and pages, new and fresh content, along with an XML site map. We’ll continue to go into each of these items on our blog, but feel free to give us a call and request more information on our SEO services and how we can assist your company’s marketing efforts.
JM is excited to introduce our newest team member, Andy Ott.
Andy comes to JM from South Sioux City, Neb., and will work in business development. With a strong background in Customer Service and Sales he brings charisma and experience to the JM team. For over five years, Andy has developed his skills in client service and customer relations in sales and uses his experience at JM to bring in new, lasting clients.
As a business developer, Andy’s first priority is to get to know you and your business. Through this initial stage of exploration, he assists in developing goals for your site and formats a proposal based on your needs. Through building a strong relationship with clients, Andy ensures your website will be efficient and affordable.
Andy is an active member of the Omaha Chamber of Commerce and other groups in the Omaha-Metro area. In his free time, he also enjoys playing and watching sports and is a former assistant baseball coach at his alma mater, South Sioux City High School, where he coached for four years.
Designer Dan Svoboda took some time off from designing websites to sketch this comic and asked JM’s Facebook users suggest a caption. Of all the responses, here’s what he chose. Thanks Chelsea Shearer for a great response!
Be strategic about what you want your website’s visitors to see and do. Keep in mind – you have somewhere between 5-10 seconds to capture a visitor’s attention. Be direct about your company’s purpose and let new customers or prospects know exactly what you can do for them. The longer it takes to get an end result for an online customer, the less chance you have to sell them your services.