Responsive Design vs. Mobile Websites

Previously, we published an article here on our blog about responsive design. If you haven’t read it, please do, as it discusses what responsive design is and why it’s important. There may, however, be some confusion about the difference between mobile websites and websites utilizing responsive design.

First, we’ll do a quick recap of responsive design. A responsive design website is a single design that adjusts based on the resolution of the device in which you are using to view the site. When viewing the site across a desktop, tablet or mobile device you will see the same elements, but reorganized and resized to show the cleanest, most user- friendly version of the site for that device.

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A mobile website is created in addition to the desktop website version. The site will have limited content and images – typically only what’s absolutely necessary for a user on the go – and eliminates other common desktop features. Mobile websites will also have a link to the full website, in case the user needs more information.

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Both responsive design and mobile websites take time and planning. Our Omaha design and development team work together to ensure that each page is planned for the best user experience – for both types of websites. Just as with any custom design, the cost is completely customized to your needs and your website.

For our Omaha customers, we are recommending responsive design over mobile websites. This solution is the best way to ensure that users are getting the information they need while having the best possible experience. A responsive design is able to grow with changing technology and grow with your business. It’s the most efficient and cost-effective long-term solution for your website and we’d love to have the opportunity to discuss this possibility for you and your business.

What is Responsive Design?

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According to the research firm Gartner, tablet shipments have seen a significant increase between 2012 and 2013 (120 million units to 202 million units – up approximately 68 percent), and it expects them to see an even bigger growth between 2013 and 2014. Additionally, traditional PC shipments are forecast to total 305 million units in 2013, a 10.6 percent decline from 2012.

So what does this mean for your Omaha business’ website? It means it must better adjust to these devices for a more user-friendly experience. The solution for this is responsive design, and more than ever before this is a needed solution for websites. We must begin to think beyond the desktop and craft designs that anticipate and respond to your users’ needs.

solutions-responsive-banner-artResponsive design allows for a website design to resize, or adjust, based on a devices’ resolution. The best way to understand it is to see it. Recently, our team at JM built a responsive design for the Siouxland Chamber. Flexible images and fluid grids size correctly to fit the screen. Because of a change in user trends we are now designing for a medium that has no fixed dimensions, a medium that can shape-shift to better suit its environment.

Responsive design is about seamlessly displaying content across multiple platforms and helping businesses build more attractive sites to increase their sales through a better user experience. Our Omaha design and development team are ready to assist your Omaha business in updating your website to include responsive design. Each year, mobile and tablet users will increase and your website needs to be conducive to these visitors.

Basics of Website Marketing

Let’s say you’ve already contacted JM Web Designs and our team has worked with you and your Omaha business to build a beautiful and functional new website design. Now what? It’s time to use this powerful tool to market your company effectively and efficiently.

Many companies build a new website then struggle with next steps. Business owners anticipate that a new website will market itself and leads will come pouring in. Well, this is just not the case. In order for a website to work effectively as a marketing tool, it must be marketed.

You can begin with a few easy steps that will ensure your clients, prospects and those you contact on a daily bases know you have a company website. By adding your website domain to an email signature, voicemail recording, business front door, business card and brochures you’re marketing your business and your website.

One potentially powerful way to drive business to your website is to run a TV or radio commercial that mentions your website. Many Omaha businesses choose to purchase a specific domain to track the ad’s success through Google Analytics. For instance, if you are a local Omaha contractor your domain might be www.companyname.com, however you might run an ad using www.omahacontractor.com. This will point to the main company domain, but you would be able to track how many users typed in the domain from your advertisement – therefore, tracking the visitors from the radio or TV ad.

A website is a great way to brand a business. It should reflect a company’s atmosphere – as a brick a mortar store would – portrays products and services through quality images, and speaks to the company and its employees’ credibility. Marketing your website is a great way to market your entire company and increase your bottom line.

New Website Launch: RD Industries

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JM is excited to announce the launch of a new website for RD Industries. RD Industries is the global leader in designing, manufacturing, and distributing Closed Loop chemical containment and dispensing systems, located in Omaha. Being a company that is internationally recognized for their products and service, the RD team came to JM to help portray an international and professional look on the web.

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New Website Launch: Nebraska Machine Products

Nebraska Machine Products

Nebraska Machine Products needed a new website in order to display a large amount of information about their equipment for customers and prospects. Recently, we launched a new website design for Nebraska Machine Products which incorporates a clean and functional design to help display this large amount of information.

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Using Google Analytics to Track Website Success

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Our team at JM spends a significant amount of time consulting Google Analytics. This is a powerful tool we include in each website, which helps measure the success of a website’s design, content and layout.

Analytics provides a detailed account of users – where they live, how they found your website, what devices they are using and what pages they visited. Here are some ways you can use user trends to determine the current quality of your site:

–       What geographical location are your visitors primarily from? If you are a local, Omaha business it would be ideal for your visitors to be from Omaha or the surrounding area. If your users are coming from San Francisco and you’re a local Omaha business, maybe you need to reevaluate your website’s content, page titles and Google places account.

–       How did your visitors find you? If your users typed in your website URL directly into the browser, this indicates excellent brand recognition. This is particularly helpful when using a specific URL for an ad campaign. Using a specified URL for an ad campaign can help you measure its success.

–       What devices are your visitors using? As technology rapidly changes, tracking the devices which your visitors are using is valuable knowledge for getting to know your target audience and for making sure your website is user-friendly for those devices. If high traffic volume is coming from a mobile device, it’s best to evaluate how your website functions within that particular resolution. JM recently started offering responsive design services to ensure your website is user-friendly across all devices.

–       What pages are users visiting? Google analytics goes into extensive detail about where users are going on a website. It shows top pages, how long users stayed there and what they clicked while on a given page. This information will help you assess the quality of information on your site. Is it informative? Interesting? Are users appropriately following the call to action (meaning where you would like them to go and how you would like them to make contact)?

This is just the beginning of what Google analytics can offer. Our team can not only install analytics on your website but help review the data and analyze action items to ensure your website is reaching your target audience.

 

New Lautner Farms Website Helps Company Gain National Recognition

Our web design and development team at JM likes to collaborate with other professionals in the Omaha or Iowa area whenever possible. Recently, we assisted Lautner Farms in Adel, IA, develop a new website to advertise their cows and update customers and prospects on new activity in their business.

Stephanie Steck, a business consultant in the Iowa area, contacted JM to assist in the website development for this project. Our web developers took the design provided by Stephanie and wrapped it around a WordPress content management system (CMS). This CMS allows for Lautner Farms to keep a well-updated blog and control all the content and images across the site. The WordPress CMS is also well known for assisting websites with search engine optimization (SEO) value and organic search rankings.

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Lautner Farms Fluffy Cow. Photo by Lautner Farms

Lautner Farms has gained great publicity since the launch of this website, thanks to great SEO. Lautner Farms is known, in addition to many other things, for their fluffy cows. The [adorable] fluffy cow posted on their website went viral and it now being hashtagged and tweeted around the world. In addition, many local and national news outlets have picked up the image and story of the fluffy cow. Check it out: https://www.today.com/pets/cutest-cows-ever-internet-obsesses-over-fluffy-cattle-6C10169801

We are thrilled this new website is bringing business and publicity to Lautner Farms and look forward to a continued partnership.

New Website Launch: Spikers Volleyball

Spikers Volleyball

Spikers Volleyball in Gretna, Neb., has been a long-time client of JM. For many years we have maintained its website, managed its email marketing and provided it with basic design needs. Recently, Spikers came under new ownership, and with this new ownership JM created a new website design.

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Keeping Your Website Updated

A website is one of the most powerful marketing tools a company can have. The key to producing results with a website is to USE IT. So how can you use your website; transforming it into a prospect producing, sales driven marketing machine?

The best way to attract prospects and drive sales and service through a website is to keep cms-wysiwygit updated. There are the obvious items, which include updating service and products as they change, updating employees as they come and go and updating website images (especially on the homepage) for a change of scenery. Content management systems (CMS) make website updates incredibly easy and user friendly. Text and images on a website can be swapped out in a matter of minutes with this powerful tool. Today, we rarely build a site without a CMS because our web design clients want the ease of updating the website themselves.

One area that is often forgotten on a website (which is often the most important) is the blog. Blogs serve multiple purposes. The first is to keep customers and prospects updated on your company, on your industry and to provide education to the consumer. If a website never changes or has new content, why would a user return? Think about the perception of your company a prospect will have if they see your last blog article was posted 2 years ago.

The second purpose of a blog is to gain organic search engine optimization (SEO). At JM, blog-categories-tagswe utilize WordPress for our CMS, which includes blog integration. The WordPress system is not only easy to update, but is also equipped with powerful SEO tools for success in the search engines. When posting a blog you can integrate search keywords into the posts, categories and tags to create a more powerful keyword presence. The key to this is posting consistently!

If you are not able to manage your own website content, you are missing out of a powerful marketing tool. If you can update your website, but do not have the time, we would highly encourage you to hire someone to update it for you. At JM we offer blog writing services, website copywriting services and SEO packages for both local Omaha businesses and national companies to help keep your website updated and search engine friendly.