The golden arches are recognized by consumers of all demographics. I am, of course, talking about the golden arches of McDonalds – a company whose branding has been so consistent and brilliant that a simple ‘m’ can cause our taste buds to travel back in time to our 5 year-old self, eating a happy meal.
Branding. It’s key to the longevity and success of any company. And while its importance is understood and its consistency has proven time and time again to bring profitability, many Omaha companies come to JM little-to-no branding – and rarely with consistency.
Web Design is a small, but integral, part of a company’s branding effort. Starting with a logo and other graphic design pieces, any company can portray their culture and mission through design. Using consistent colors, fonts and design elements can create consistency in a brand and top-of-mind recognition among consumers – just like the golden arches.
Above left: Example of a brochure for Superior Metal Inc. About right: Website redesign based off their branding and marketing materials.