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Branding Consistency in Website Design

The golden arches are recognized by consumers of all demographics. I am, of course, talking about the golden arches of McDonalds – a company whose branding has been so consistent and brilliant that a simple ‘m’ can cause our taste buds to travel back in time to our 5 year-old self, eating a happy meal.

Branding. It’s key to the longevity and success of any company. And while its importance is understood and its consistency has proven time and time again to bring profitability, many Omaha companies come to JM little-to-no branding – and rarely with consistency.

Web Design is a small, but integral, part of a company’s branding effort. Starting with a logo and other graphic design pieces, any company can portray their culture and mission through design. Using consistent colors, fonts and design elements can create consistency in a brand and top-of-mind recognition among consumers – just like the golden arches.

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Above left: Example of a brochure for Superior Metal Inc. About right: Website redesign based off their branding and marketing materials.

New Website Launch: Nox-Crete

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JM is excited to announce the launch of a brand new website design and ecommerce system for Nox-Crete out of Omaha. This national company increased their online presence and accessibility through introducing a robust, WordPress ecommerce system partnered with a clean and functional design.

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New Responsive Website Launch: Capitol School of Hairstyling & Esthetics

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Capitol School of Hairstyling & Esthetics came to JM with the need of updating its website design, functionality and accessibility. As a growing school and business in Omaha, Capitol seeks to accommodate students and the public, and those at home and on the go.

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New Website Launch: BMI & DXE

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Brown’s Medical Imaging (BMI) and Digital Xray Equipment (DXE) of Omaha are two sister companies seeking to showcase a professional and cutting edge presence online. Both companies are focused on providing the latest and best technology for its customers and JM recently launched a new website that should aid in that effort.

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