Drive Website Traffic and Revenue with Online Branding Efforts

Because we build websites, we often help build a business’ brand. Whether a website is strictly informational, used as a sales tool, intended to advertise a service or is an ecommerce website – a website is setting the tone in terms of credibility and branding.

Once a website is built it’s time to drive traffic. A website that’s not driving traffic is not driving revenue… and not making you money. Driving traffic online through Google AdWords text and banner ads is critical in such a competitive marketplace and excellent for targeted branding. But, partner this with additional branding efforts on YouTube – and a branding campaign is well underway, driving traffic and money to your website.

youtube logo

YouTube Marketing

We’ve touched on creating a video marketing campaign through YouTube on our blog, but basically YouTube provides an affordable platform with millions of eyeballs on which your business can brand itself. Like a Google AdWords Campaign, a YouTube marketing campaign is highly targeted and easily tracked.

Bumper Ads

And if you REALLY want to hit on branding, you’ll want to consider a bumper ad. A bumper ad is a six-second video meant to hit a targeted audience while watching YouTube videos. The best part? A user can’t skip it. Google looked across 122 bumper campaigns in the US last year and found that 70% drove a significant lift in brand awareness, with an average lift of 9%. On ad recall, over 9 in 10 drove ad recall globally, with an average lift of over 30%.

Branding in 2018 consists of cohesive design, a strong message and traditional avenues – as it has for many, many years. Heck, even our Omaha web design company utilizes traditional forms of advertising on occasion. But branding through online marketing is the branding of the now and future.

Allow our Omaha web design team to build a foundation for your branding efforts with a new website. And then, let our Omaha internet marketing team drive traffic to your website and revenue to your business with Google AdWords AND a professionally managed YouTube campaign – with bumper ads. Call us at 402.292.7500 Option 1 for more info.

5 Ways to Make Your Website a Marketing Tool

Your website has the power to be an effective, affordable and tenacious marketing tool. When a website is designed with the intention of growth, marketing possibilities are abundant. Here are 5 tips from our Omaha web design and internet marketing team to help make your website a powerful marketing tool:

Use the Right Platform

From design flexibility, to ease of development, to website security features, WordPress is our preferred platform. A WordPress content management system allows for website growth in a variety of ways with thousands (yes, thousands) of plugins. If you can think it, there’s probably a plugin for that.

 

screenshot from wordpress admin using all-in-one seo plugin

Optimize

You’ve likely heard the phrase “Content is King” hundreds of times, and it never gets old. A website with engaging content will drive business. Optimize web pages with appropriate H1 tags and page titles to direct hot leads to your website from search engines… and then sell them with engaging content. Did you know websites with active blogs receive 67% more leads  than those who do not?

 

website screenshot highlighting call to action

Clear Call to Action

Users should have a clear call to action on each page. Whether your website is ecommerce or informational, you can strategically lead people to action. Contact forms, click to call, live chats, express checkouts – just a small list of ways your strategically designed website can drive business.

 

screenshot of mobile traffic tracking on analytics

Connect with Users on Any Device

Analytics will tell you how users are viewing your website – desktop, tablet and mobile. In our experience, every year mobile users increase across the board. Considering the mobile layout of your website can make or break conversions. And continuing to use analytics to analyze user activity on all devices will help make user experience better and, in turn, drive business.

 

informational graphic about internet marketing

Visual Appeal

There are SO many options for building a website. From free drag and drop website builders to custom website designers, your price and quality vary. A website is an investment. Putting a bit of money into a website intended to grow and market your business will pay off 100-fold. An intentional design with visual appeal builds credibility and drives business.

 

A website is worth nothing unless it’s driving business. Competing in an online marketplace takes a multi-faceted strategy, with a quality website at the foundation. Never before has marketing been so affordable and attainable. The tools are HERE for you to take advantage of. Don’t let business slip through your fingers!