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Employee Spotlight: Alex Scheideler, Business Development Manager

JM is made up of individual professionals who work together for the WHOLE online presence of our clients. With specialists in web design, web development, ecommerce solutions, web marketing, SEO, web hosting and customer support, our individual expertise allows us to successfully build and market a website for any industry.

We are taking time to highlight each team member at JM; and next up is Alex, JM’s business development manager.

Alex started as an account manager, learning the core processes and services of JM. Alex’s personality, motivation and foundational understanding of the industry made him a clear fit for a sales position. Alex is a key member of JM’s team – wowing prospects with top-notch follow up, setting up realistic expectations for customers and bringing in many new web design and web marketing customers. So, here’s a little about Alex…


In His Career

How do you balance your career at JM and family?

It sounds a little corny but everyone that works at JM with me is a friend of mine in one capacity or another, and we really are like a small little family. Time at work, though very busy and at times stressful, is comfortable because of the fantastic dynamic that we have with one another. Our CEO, Jonathan, also does a fantastic job of always making sure that if any of us have an important family function, emergency, or just need time off work, he makes it happen. Flexible scheduling and great communication are key. The best career and family life balance I have ever had in my life I have found with my extended family at JM.

How has JM helped you in your career development?

JM has been fantastic as far as career development is concerned. There is always something new to learn, and after about two years with the company I still learn something new each week. Because I am constantly learning new things, I am constantly developing skills which make me able to help other positions. I feel more and more valuable as an employee as time passes because of this. My new skills that I learn here also open new doors. I started with the company as an Account Manager, a position which I loved, but had the opportunity to begin working in business development and sales and found my true calling in this role. I wouldn’t be as good at my job as I am, if it had not been for everything I had learned in my role as an Account Manager the first year with the company.


What are 3 words to describe JM?

  • Authentic
  • Reliable
  • Diligent


What do you find the most challenging at JM?

The most challenging thing at JM is when we have clients that don’t have much of a technology background, or online marketing experience. Bridging the gap between what we are saying and what they are hearing, as many technical terms sounds like a different language. Luckily for us, we have 20 years of experience and have became very proficient at explaining complex ideas to clients in ways that not only do they understand but they soak up and can speak on later. We strive to educate, and it works very well in our favor and the clients love it.


What has been your favorite project at JM?

My favorite project at JM so far has been Storm Aeronautics:

I was an account manager at the time and I worked with a great team, and had a great client contact and we had amazing communication, and he was one of those clients that had some specific ideas he wanted, but also gave us creative control over the website and it was a perfect balance, super fun to build, and my personal favorite.


What is on your wish list for the next 10 years with JM?

Continue to work in my position, help JM to grow into a larger company that can handle more and more projects but not lose that small business feel, that when our clients call in we still know them by their first name. I would love to continue to grow with the company into a managerial role one day and keep JM alive and providing the same amazing services we do today.


What is the favorite part about working for JM?

My favorite part of working for JM is the team we have. We have such a fun, diverse group of individuals, that all bring their own unique, quirky, and brilliant personalities and talents to the team. We are very good at what we do, but aside from that, everyone who works here is a genuinely good person.


On a Personal Note

Are you messy or organized?



Do you have a favorite newspaper, blog?


If given a chance, who would you like to be for a day?

My wife. Just once I would like to always be right, if only for a day.


If you could do another job for just one day, what would it be?

I would love to be a character at Walt Disney World. Just run around and make kids’ days. That would be super fun and memorable.


If you were stuck on an island what three things would you bring?

  • VHS of Home Alone
  • Tub of Vanilla Ice Cream
  • A Business Card


What does true leadership mean to you?

The true function of leadership is to produce more leaders, not followers. A leader is a person you will follow to a place you would not go by yourself.


What is an ability you wish you had?

Pick winning lottery numbers.


Where is your favorite place to eat?

The kitchen table at my mom and dad’s house, eating anything my mother has made.


You’re happiest when…?

It’s the holidays, surrounded by friends and family. Followed closely by 8:30pm – 10:00pm, snuggled in bed with my wife and dog, watching forensic files.

Website Content Consultation Offer

content is king graphicPerhaps it’s been a while since you’ve evaluated your website’s content. Or perhaps it’s been a while (if ever) since you’ve looked at your Google Analytics to evaluate how your website content is performing.

You’ve likely heard the phrase “content is king.” From text and images, to web page titles, to H1 tags, to general call-to-action placement, website content matters to the search engines and it matters to potential customers. As a marketing tool with the intention of bringing in business, website content should be evaluated again and again so that your website keeps working for you – bringing in leads, making sales and building credibility.

What is website content?

Website content is more than just text and photos on a website “About” page. Some examples of website content that should be evaluated for success includes:

  • Clear, concise, keyword-rich text on all pages
  • Strategically selected keywords and keyword phrases
  • Optimized web page titles and H1 tags
  • Clear calls to action
  • Strategic landing pages for AdWords/social campaigns

Websites are meant to be investments for increased prospects and increased sales. Let us help you with that.

Increase website success

Did you know JM has a team of experts who work in-house to analyze data, build out web marketing and SEO campaigns, and monitor the results? We provide monthly reports and advice to our web marketing clients, so they can tweak their website content for better results.

For the month of April we are offering a one-time website content consultation for $100. Our web marketing team will analyze your analytics report and Google Search Console data and offer you advice on how to improve your website content to reach your goals.

One hour, $100… and you’ll leave with action steps that YOU can take to improve your website content and website performance.

Call 402.292.7500 ext 115 to schedule a one-hour consultation or send us an email.