Perhaps it’s been a while since you’ve evaluated your website’s content. Or perhaps it’s been a while (if ever) since you’ve looked at your Google Analytics to evaluate how your website content is performing.
You’ve likely heard the phrase “content is king.” From text and images, to web page titles, to H1 tags, to general call-to-action placement, website content matters to the search engines and it matters to potential customers. As a marketing tool with the intention of bringing in business, website content should be evaluated again and again so that your website keeps working for you – bringing in leads, making sales and building credibility.
What is website content?
Website content is more than just text and photos on a website “About” page. Some examples of website content that should be evaluated for success includes:
- Clear, concise, keyword-rich text on all pages
- Strategically selected keywords and keyword phrases
- Optimized web page titles and H1 tags
- Clear calls to action
- Strategic landing pages for AdWords/social campaigns
Websites are meant to be investments for increased prospects and increased sales. Let us help you with that.
Increase website success
Did you know JM has a team of experts who work in-house to analyze data, build out web marketing and SEO campaigns, and monitor the results? We provide monthly reports and advice to our web marketing clients, so they can tweak their website content for better results.
For the month of April we are offering a one-time website content consultation for $100. Our web marketing team will analyze your analytics report and Google Search Console data and offer you advice on how to improve your website content to reach your goals.
One hour, $100… and you’ll leave with action steps that YOU can take to improve your website content and website performance.
Call 402.292.7500 ext 115 to schedule a one-hour consultation or send us an email.