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Make Your Website Faster: Tips to Increase Page Load Speed

In a time where Google puts its highest priority on user experience, and users are not willing to wait for much of anything… website load time is a critical factor for search engine rankings and retaining potential leads.

There are many factors to consider: browser, website host, device, page content, etc. But first, let’s start with YOUR website’s load time.

What’s my website loading speed?

You can check page load time through a couple avenues. If you use Chrome, you can use the Chrome extension “Page Load Time” or a separate tracker like Pingdom. You can also check if your website is loading fast enough for you visitors by checking your bounce rate. Bounce rate can be seen through Google Analytics. If the bounce rate is high, it can indicate load time is too slow. High bounce rate can also negatively impact Search Engine Optimization (SEO).

Google Webmaster recommends a maximum of 2 second load time for an ecommerce website, but Google aims for a half a second. That’s fast.

Help Check my Website Speed

frustrated user waiting for website to load

How to make my website faster

Compress: The file size that the browser renders is king. The smaller the image the faster the load time. Here are some tips to optimize your images for faster website load time.

  • Resize your images before you upload them onto a page. Don’t load a 5000x3500px image when your image on the page displays at 500×300. Your browser needs to calculate this resizing, and this takes time.
  • Remove all the metadata from an image to reduce the image size. For example, you don’t need to know what camera was used, where the photo was taken, etc… This can bloat the filesize that the browser needs to render. This takes time.
  • Consider compressing your CSS and Javascript files so that they are condensed into fewer files and the overall bytes loaded is smaller. This can make future edits to your site tedious and time consuming, so be sure to consult your web developer and get their advice before doing this.
  • Consult your website hosting provider about how to utilize gzip to serve your website files to browsers. Compressing the resources that the browser requests can allow your browser to get information faster.

Help me Compress

Design, Coding & Content: The three main factors when building a website, all contributing to website load time. Here are some tips to optimize website design, coding and website content for fast website load time.

  • Remove the junk. Many prebuilt templates are built to sell and have ALL the features. By the time you have your content, images, page structure, etc. established, you’re left with a lot of dead weight you’re not using. Delete as much unnecessary data from your template as possible, including images, plugins and posts.
  • If speed is a top priority, consider getting a custom-built template. Often, prebuilt templates are built in a complex way to hide code, making it harder for others to “borrow” code. These hiding techniques are good at making it difficult to borrow, but they also sometimes make a browser load more files, or the structure of the code causes render blocking (some sections on the site cannot render until all the appropriate files are loaded). This can increase load time and create the illusion that the page loads extremely slow.
  • During the website design process, don’t force a ton of heavy elements into your design: Use fewer photos, host videos on YouTube, consider less “moving content” like ajax loading or lazy-load content.

Optimize my Design

Other Considerations: Consider utilizing the open source Accelerated Mobile Pages provided by Google. Basically, Google renders a snapshot of your site instead of reloading it for mobile users, so it loads lightning fast. But be sure to understand the problems with caching for this method of Google displaying your content.

How to design a fast website

The best route to go is to ditch the out-of-the-box solution and partner with a website design and SEO company. If you’re working with a team that builds websites to look beautiful with best SEO practices in mind, website load time will be considered through every step of the process.

Our website design and Search Engine Optimization Omaha team considers website load speed from the initial planning stages through our SEO strategy implementation. So, if you want to know how to design a fast website, let us know, or we can make it happen for you.

Make My Website Fast

6 Things to Consider When Building a New Website

Building a website today much less resembles the lawless open plains of the Wild West and more closely relates to open freeways, endless roads to travel, scattered with check points and signs along the way attempting to guide you.

With technology so rapidly evolving, so many companies offering their services, and so many options when building a new website, staying up on the latest and greatest trends in technology can be overwhelming. That’s why I’m going to cover a list of the top 6 things  our Omaha web design team recommends considering when building a new website.

icon for building a website

Ownership

Building a good website requires a lot of work. You will need research, coding, design work, population, testing, security, and finally to launch the website. When it is all said and done, who owns the rights to the website – you or the company that created the website for you? Make sure you own the rights to both the design and content of your website, and ALWAYS ask this during your first conversation with a web design and development company.

Content Management System (CMS)

Think of the CMS as the brain of your website. Always research a CMS before choosing one. Google it! Read about its strengths and weaknesses, read reviews, and peruse websites built on the platform. Much like test driving different cars, different website platforms have a different feel to them and it will make a huge difference in user happiness and interaction. You will also want a well-known CMS, as it makes hiring new people to work on your website much easier. And just a quick tip, WordPress has rapidly reached its way to one of the most highly used platforms on the web, and it is one of the preferred platforms for our Omaha web developers.

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Purpose and Goal

Each website needs a purpose and goal. Some websites have a purpose to educate with a goal of helping to expand your brand awareness. Other websites have a purpose of generating online sales, or making your business money. A common goal includes collecting payments online to make your life a little easier. No matter the purpose or goal of your website, the navigation, content, and calls to action all need to work cohesively to accomplish this.

Mobile Friendly (Responsive) Design

Your website needs to be responsive. End of story. Most websites easily have above 50% of their users visiting the websites on a mobile phone or tablet. Without responsive technology the website will not look nice or function properly, which leads to high bounce rates and lower user satisfaction. Not having a mobile friendly website can also negatively affect your Search Engine Optimization (SEO) ranking.

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Timeline and Budget

Anything that is worth doing is worth doing correctly. Don’t know who said it, but it’s true. Yes, you can build a website for very cheap and have it up in a week, but in the business of web development you get what you pay for. Set a realistic timeline, and be open to learning. As with anything good in life – a new car, a new home, a website is an investment – take your time, do your research and save up for what you want.

Apples to Apples

There are a number of services and things required to properly build a new website. When comparing companies and pricing, make sure you receive an itemized list of exactly what services they will provide, the estimated timeline for those services and, of course, cost. The reason why you ask? Two companies may have similar pricing, but one may be offering you a great deal more for your money. The bottom dollar gets all the attention but the details are what makes a beautiful website.

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5 Ways to Spot a Phishing Attempt

Phising is an attack often used to steal user data, ranging from email addresses, to login credentials, to credit card numbers, to Social Security numbers. The attacker disguises themselves as a trusted entity and uses this credibility to trick users into opening an email or text message that can lead to the installation of malware, a ransomware attack or the reveal of sensitive data. It can be difficult to spot a phishing attempt quickly, so here are 5 ways to spot a phishing attempt to help protect your email and your computer from the nasty effects of a phishing attack. phishing attack icon

Message URLs are Mismatched or Misleading

It’s not uncommon that a phishing message contains a URL which looks valid. Hover your mouse over the top of the URL to see the hyperlinked address, and if the hyperlinked address is different than the address displayed, it’s likely malicious. Additionally, look for misleading domain names. Attackers often utilize big names like Apple or Microsoft in a domain name to disguise a malicious link. The DNS naming structure is ChildDomain.FullDomain.com. An example would be, info.LegitDomain.com. A phishing attempt, on the other hand, would restructure to FullDomain.com.MaliciousDomain.com. For example, Microsoft.com.MaliciousDomain.com.

Spelling and Grammar Errors

Any official message sent from a legitimate company will likely be reviewed for spelling, grammar and legality. If a message is full of errors it’s likely malicious, so delete it!

It Gets Too Personal

If an email is requesting personal information, be wary. A reputable company will never request a password, credit card number, or security question. It’s even be likely that a phishing attempt will request money to cover expenses, taxes or fees.

You Didn’t Initiate the Contact

If you receive an email stating you were selected as a winner for a lifetime supply of magical, age-reversing skin care, but you never heard of the company and you never entered the contest… delete it. If you are announced as a winner or provided a promotional opportunity, but never initiated contact with the company, it’s a scam. And, if it sounds too good to be true, it probably is.

Unrealistic Threats

Some phishing attacks use intimidation to trick people into giving up sensitive data. Some key phrases for these messages include, “Urgent Action Required!” Your account has been compromised!” “Your account will be closed!” Scammers pose as banks, credit card providers, email providers and government agencies to scare people. Financial institutions and government agencies will not request sensitive data over email, so do not be tricked! If something just doesn’t look right in an email, trust your gut reaction and delete the email. It’s always helpful to have an email hosting support team to assist in identifying phishing attacks. We take website security and email security seriously. Many email hosting support teams are not readily available to offer quick advice or assistance in the event of a phishing attack. But, it’s just one of the many benefits you get when you choose our Omaha website hosting team – real human support when you need it!

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