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5 Things to do Tonight to Improve your Business Online

Do you have a small to midsize business but no or minimum online presence? Have you been thinking about looking into SEO services in Omaha? Before you make a decision to invest in search engine optimization and web marketing you should get the big picture overview of the value. We’ll cover each of these topics in more depth in later posts, but for now these are the main things you can start thinking about and doing to improve your businesses’ online effectiveness.

1. Update Your Website

First, if you don’t have a website you’ll want to get one to have any online business presence. A website is necessary for online advertising and gives you control over your business image. Google and Facebook aren’t guaranteed to be around forever, so banking on a Google My Business (GMB) listing or a Facebook page for presence and credibility isn’t a great long-term strategy. If you do have a website, you need to make sure it’s modern and optimized for good user experience on both desktop computers and mobile devices.

reasons to have a website

Tips for a Good Website:

  • Use WordPress for a robust and flexible content management system.
  • Use professional photography as this builds credibility and assists is enhancing a beautiful design.
  • Have a clear message and readable content so customers know they can trust you and exactly what they need to do to begin using your product/service.
  • Add value to customers by educating them and they’ll be more likely to trust you… not to mention Google will reward you.

Simple Website Action Items:

  • Your listed phone number should be clickable
  • Add new photos
  • Teach customers something valuable

UPDATE MY WEBSITE

2. Claim Your Google My Business Listing

When people search for you or businesses like yours the majority of the time they use Google. If you don’t have a GMB listing the chances of them finding you are slim to none. A GMB listing tells your potential customers valuable information, like your website address, physical address, telephone, and shows your reviews from past customers. It also features a map with a pinpoint showing your location.

JM Google My Business Listing

Tips for Your GMB Listing: 

  • Make sure the name, address, and phone number match exactly
  • Add photos to show what it’s like to work with you
  • Use the service area 
  • Enable messages, if you can commit to immediate responses

Here’s JM’s free guide to setting up a GMB page.

3. Create a Facebook Business Page

Facebook is still King of the social media platforms. If you run a business you need a Facebook business page. People will actually search for you on Facebook. It’s also a way to post helpful information and make announcements to your customers and potential customers. You can link your website to your Facebook page offering another avenue for prospects to reach you. Once you’re on Facebook join local groups that have an interest in your industry. You can make connections, learn what people are interested in, and even offer solutions to common problems to establish yourself as an authority.

steps to take for facebook success

4. Search Yourself

Finding out how easy it is for your customer to find you is critical for your online success. If you’re online but barely visible, you’re leaving a lot of money and potential customers on the table. The best way to test this is by pretending you are one of your customers.

Google search for what customers are looking for

Start by making a list:

  • List your services & Products
  • Add other names for those services and products
  • Add the names customers commonly use, especially when they’re wrong

Type your list items one at a time into Google search. Is your website at the top of the first page on the search result? Is your website on the first page at all? Who is ranking number one? Examine the number one ranking website and look at their information. What is the format and the content? Can you do better?

Maybe you can’t be number one, but you should have an aim to be near the top, and it is doable with the right strategy.

HELP MY SEARCH PRESENCE

5. Make A Content Plan

You can have the most amazing looking website in the world, and it won’t sell a thing if the content is weak.   Your customer needs to know what your offering and why it’s going to make their life better.

Great content is a result of asking yourself the right questions and providing those answers to your customer.

Here are the questions you need to ask:

  • What can I teach my customers?
  • What questions do I answer repeatedly?
  • What’s new in my industry?
  • What information in Google search could I add clarity to?
  • What is my competition doing?
  • What search terms are relevant to my business that my website isn’t addressing?

If you Build it They Will Come

After you’ve answered those critical questions, you can start building your content machine. Things to think about moving forward: 

  • Content is text, image, audio, and video
  • Who is going to write your content?
  • Who will create, edit, and post your content?
  • How will you promote your content?
  • What will your content schedule be?  

CREATE YOUR CONTENT PLAN

Where to Start?

Hopefully you now have a sense of the online business landscape and where you should be focusing your energy. You don’t need to do everything overnight, but you should start taking action on the most important aspects. If you need help getting started give us a call and we’ll give you some advice on where you need to focus first.  

Mobile First More Important than Ever

Google has a mobile first mentality. Not so much because Google likes mobile, but because people like mobile. Now, more than ever before, people are using mobile devices to navigate the online world. Because of consumer demand Google has adjusted, and if the website user experience on mobile isn’t excellent, it hurts the website’s organic rankings.

If you’re thinking about SEO in Omaha and improving your web marketing you’re going to need to make sure your website is optimized for mobile devices in 2019. 

Responsive Websites are Mobile Friendly  

We build responsive websites. Responsive websites respond to the resolution of the device, and the format shifts depending on the resolution the website is being viewed under. In most cases the desktop view will inform the mobile view.

The big benefits of responsive websites in the context of mobile include:  

  • Increasing your reach to tablet and mobile audiences
  • Increasing sales and conversions
  • Consolidating your analytics and reporting
  • Increasing your visibility in search engines
  • Saving time and cost on site management
  • Saving time and cost on mobile development  

The Big 5 Mobile Optimized Website Benefits

1. Improved User Experience

What happens when you receive a link via a text message from a friend, you click the link and it takes you to a jumbled mess of a website that you can’t understand? You leave. And you likely never go back, killing the chances of that website ever making you a customer.

If users can’t easily browse and read the content on your website from their mobile devices, they will always leave uninspired. Mobile optimized sites are critical for attracting and retaining new customers.

A website built for an enhanced mobile experience will keep users engaged through clean page formatting, with intentionally ordered content and clear calls to action. A good experience is not just the direct result of a nice looking page – but also of a page with valuable content.

2. Increased Time on Site

Time is the currency of the internet. You have only a few seconds to capture a website visitor’s attention. You have even less time when users are on mobile devices because they’re typically accessing your website when they’re out and on the go. When visitors encounter your mobile friendly website, they stay on the website longer, and you increase the odds of making them a customer. Increased time on site also one of the most critical factors for SEO success.

3. Faster Loading Speed  

Speed is important because as we just mentioned – time is a huge factor for user experience. A website that isn’t optimized for fast load time will render very slowly on a mobile device. In worse case scenarios it will not render at all. Studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds. Check out some ways you can increase you website speed here.

4. Improved Mobile SEO  

If Google recommends it, we do it. Google recommends website developers build their sites to be responsive. A responsive website increases the likelihood your site will rank well in Google mobile search results. So, that’s what we build, because we build websites with search engine optimization in-mind.

5. Competitive Advantage  

Despite the data, and the recommendations, a lot of companies have ignored the growing trend of mobile users. By building pages with mobile experience in mind, you’ll keep yourself ahead of the competition.

Why have a Mobile First Mentality?

Mobile optimized websites are a big part of search engine success. It’s critical for any business that wants to compete to make sure they have a website that is mobile friendly. A one second delay in page response can result in a 7% reduction in conversions. The good news is we make responsive websites that are designed to thrive in the mobile online environment.

If you’re looking to make your website mobile friendly or need a new responsive website give us a call, 402.292.7500 and we’ll walk you through your options.