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What is Google E-A-T and Why it Matters

Way back in 2013 Google released a 160-page search quality evaluator guidelines paper. The document revealed that good content is among the top three webpage-quality factors. It went on to define high-quality content as content that demonstrates a high level of expertise, authoritativeness, and trustworthiness (E-A-T). In August of 2018, Google released an algorithm update, and SEO experts determined that sites with low E-A-T suffered the most from the algorithm update. If you’re looking to optimize your SEO in Omaha or to improve your web marketing, this is an essential read.

Expertise

Google’s search quality guidelines have identified two types of expertise: Formal and Everyday Expertise.

  • Formal: Especially in the medical, financial, and legal industries, a certified professional is considered the most reliable source of expertise. This is because if incorrect information is published in these areas, the chances of putting consumers at risk dramatically increases.
  • Everyday Expertise: The Google guide document states “For some topics, the most expert sources of information are ordinary people sharing their life experiences on personal blogs, forums, reviews, discussions, etc.”

The takeaway here is that you won’t necessarily need someone with credentialed expertise to fulfill the “expertise” factor is you’re working with a professional writer or are one yourself.

Authority

Authority is all about proving to your audience that the content on your website is legit. If your website falls under the “everyday expertise” category showing credentials aren’t as important. You can show authority by adding the author’s job title to their byline or linking to their professional website or full bio.

  • Cite Your Research – If your content creators aren’t “experts” thorough research and proper citation will make up for it. Linked sources is a signal to Google that you’re correctly attributing sources. Make sure your sources are high-quality backlinks. 
  • A Good Reputation – Reviews, and good reviews are critical. Most people rely heavily on reviews when considering using a company’s product or services. The Google guidelines state “Popularity, user engagement, and user reviews can be considered evidence of reputation.” Responding promptly and providing top notch customer service should be a part of your social media content strategy giving your customers plenty of motivation to leave you a positive review.

Trust

Transparency builds trust with your audience. Your website should clearly communicate who you are, how you make money, and that you will do what you say you will do.  If you’re accepting payments on your website users need to feel like payments can be accepted safely and appropriately. Your site should have a proper SSL certificate even if you’re not accepting any form of payment.  Providing helpful content rather than just trying to sell is another way to build trust.

  • Secure & Transparent – Be crystal clear about who you are, what you do, and why you do it. Make sure your site is secure and people know it.
  • Be Helpful – The whole idea behind content marketing is to provide value to your audience. Google is continually refining their algorithm with this in mind. They’re also using real people to determine if websites and web pages are meeting these criteria. Your content should either help or teach your audience something about a topic that is relevant to your business. Just trying to sell without giving value first is a trust buster.

The Big Takeaway for Google E-A-T

If you’re thinking that creating content that satisfies the E-A-T guidelines will take time, you’re right. The Google guidelines state it clearly, “We will consider content to be low quality if it is created without adequate time, effort, expertise, or talent/skill.”

The good news is you don’t need to become a content creator to satisfy Google E-A-T. There are plenty of affordable experts you can outsource who can create valuable user experiences for your customers. And before you know it, Google will recognize and reward you.

Six Reasons to use WordPress

A website is an investment. And to make the most of this investment you want both beautiful and robust. 

WordPress is often our preferred platform. Because of it’s flexibility for design and development and it’s countless plugins, WordPress provides our Omaha web design team with the tools for a customized website at an affordable cost.

WordPress logo

Here are six reasons you, too, should consider using WordPress:

1. Browser-based

WordPress is a browser-based, meaning you can manage your website from any computer, tablet, or phone with an internet connection. They even have an app for easier on-the-go editing. 

2. Endless Plugins

Plugins, Plugins, and more plugins! WordPress currently has over 10,000 plugins for you or your developer to choose from when building your website. These plugins add functionality, extend the life of your website, customize the user’s experience, and are a vital part of any good website. Better yet, most are free or well-priced.

3. SEO Benefits

Having trouble with your website ranking? Well Google is pretty fond of WordPress. Compared to other platforms, WordPress gets the edge in Google Rankings. Updating your website regularly with valuable and authoritative content is a must, but WordPress provides several SEO plugins to assist in optimizing your web pages with appropriate titles, H1’s and Meta Descriptions.

WordPress also released WordPress 5.0 in November 2018 that includes the latest version of Gutenberg – a block editor that allows for simple and functional page editing. The Gutenberg editor, in conjunction with the Yoast SEO Plugin is powerful for search engine success. 

INSTALL YOAST

4. Multi-user

WordPress allows multiple users. As an administrator you can add other developers and even assign access levels for each user. Monitor user updates and add or delete users as your business grows and changes.

It also provides plugins (yes, more plugins) for user groups, user permissions, wholesale eCommerce customers, and user profile and membership management. 

5. Customization

WordPress is 100% customizable to the user. If you have the knowledge, or a great developer, almost everything in WordPress can be updated, customized or changed to fit your needs.

GET WORDPRESS

How to choose the right keyword

Selecting a keyword seems easy. In theory, you would select what you think your customers might type into Google to find you. But to do this process well, there are many things to consider. After all, is not about getting traffic, it’s about getting the right traffic.

The right keyword will bring in more potential leads, leading to more conversions. Additionally, the right traffic will stay on your website investing time in what you have to offer. This leads to low bouncerates and increased time on page – both important factors for search engine success.

keyword search icon

How do I start?

We recommend asking prospects and current customer how they found your businesses. After a while you may find a trend in the keyword or keyword phrase people are using.

This can get a bit complex if you’re a business who provides many different services. For instance, we have an architecture and engineering client who provides 10 different services. You cannot optimize for all 10 services, but you can begin to question prospects and find some potential trends and keywords that stand out among the others. Additionally, in this situation, you can provide good, informative, keyword-rich content on each unique service page for good page performance.

Once you’ve gathered some ideal keywords, search these keywords in the search engines to find how you currently perform under these keywords verses your competition, and any others you think might be a good fit.

Help me gather ideal keywords

Digging into keyword data

Ideally, you would use data to make final decisions about your keywords. There are many free tools available that can help including Google Analytics, Search Console, Moz and SEM rush.  These tools can give you some basic info about bouncerates, time on page, keywords, backlinking and information about your competition.

At the very least:

Check your website’s bouncerate: If your bouncerate is high for organic search, it’s likely that the right users are not finding your website.

Check search console: Search Console should be able to tell you the keywords you’re being found under. Go to search.google.com/search-console then performance. You’ll see a list of queries (keywords), clicks and impressions.

High volume, low competition: Google Ad Words Keyword Planner Tool is a good starting point. Here you can pull data on your potential keywords, along with other related keywords, and find the volume of searches for each. Ideally you want keywords with a decent amount of searches and low competition.

Help me gather data

In it to win it

For our Omaha SEO team, the value of a keyword is determined through data and testing. Depending on your industry and the competition, demand may be high for your ideal keywords or phrases. This just means there may be more work to achieve high rankings. So you need to be all-in.

Making a commitment to an SEO strategy is a commitment to invest time, resources and, often, patience. Constantly reanalyzing data, making tweaks, reanalyzing, making more tweaks. Occasionally the data indicates a need for major overhauls. Going the DIY route can be a lot of time spent for mediocre results, but a team of SEO experts can put in the hard work for the desired results.

Help me pick the right keyword

6 Things to Consider When Building a New Website

Building a website today much less resembles the lawless open plains of the Wild West and more closely relates to open freeways, endless roads to travel, scattered with check points and signs along the way attempting to guide you.

With technology so rapidly evolving, so many companies offering their services, and so many options when building a new website, staying up on the latest and greatest trends in technology can be overwhelming. That’s why I’m going to cover a list of the top 6 things  our Omaha web design team recommends considering when building a new website.

icon for building a website

Ownership

Building a good website requires a lot of work. You will need research, coding, design work, population, testing, security, and finally to launch the website. When it is all said and done, who owns the rights to the website – you or the company that created the website for you? Make sure you own the rights to both the design and content of your website, and ALWAYS ask this during your first conversation with a web design and development company.

Content Management System (CMS)

Think of the CMS as the brain of your website. Always research a CMS before choosing one. Google it! Read about its strengths and weaknesses, read reviews, and peruse websites built on the platform. Much like test driving different cars, different website platforms have a different feel to them and it will make a huge difference in user happiness and interaction. You will also want a well-known CMS, as it makes hiring new people to work on your website much easier. And just a quick tip, WordPress has rapidly reached its way to one of the most highly used platforms on the web, and it is one of the preferred platforms for our Omaha web developers.

Get CMS Quote

Purpose and Goal

Each website needs a purpose and goal. Some websites have a purpose to educate with a goal of helping to expand your brand awareness. Other websites have a purpose of generating online sales, or making your business money. A common goal includes collecting payments online to make your life a little easier. No matter the purpose or goal of your website, the navigation, content, and calls to action all need to work cohesively to accomplish this.

Mobile Friendly (Responsive) Design

Your website needs to be responsive. End of story. Most websites easily have above 50% of their users visiting the websites on a mobile phone or tablet. Without responsive technology the website will not look nice or function properly, which leads to high bounce rates and lower user satisfaction. Not having a mobile friendly website can also negatively affect your Search Engine Optimization (SEO) ranking.

Make My Website Mobile Friendly

Timeline and Budget

Anything that is worth doing is worth doing correctly. Don’t know who said it, but it’s true. Yes, you can build a website for very cheap and have it up in a week, but in the business of web development you get what you pay for. Set a realistic timeline, and be open to learning. As with anything good in life – a new car, a new home, a website is an investment – take your time, do your research and save up for what you want.

Apples to Apples

There are a number of services and things required to properly build a new website. When comparing companies and pricing, make sure you receive an itemized list of exactly what services they will provide, the estimated timeline for those services and, of course, cost. The reason why you ask? Two companies may have similar pricing, but one may be offering you a great deal more for your money. The bottom dollar gets all the attention but the details are what makes a beautiful website.

Get Website Quote

Why is Quality Content Important?

The short answer… quality content is important because it’s important to the search engines. There’s not a single client who walks through our door who doesn’t care about success in Search Engine Results Pages (SERP). And if Google loves good content, then you should too! The strategy of website design has made major shifts over the last few years. The goal has always been for good user experience; and years ago, our Omaha web designers and web developers would put most of the focus on functional and beautiful design for the best experience possible. Functional and beautiful design are still important to user experience, but now we must also put heavy emphasis on website content. So, let’s approach your website from a more holistic point of view. Let’s build a website that is both beautiful to the eye and rich in valuable information.

Where should you start?

google search example image You can start by understanding how results are served on Google. Google’s algorithm is multifaceted and based on more than 200 factors. But Google’s focus when serving results is relevance. Google does not see the design of your website, but instead sees the words and their location. Because of Google’s commitment to serving relevant websites and content, high quality content serves itself. This is not keyword stuffed content. This is content that is readable, that is appropriately placed on the correct page, that is keeping a user on your website. This is more than just plunking in a keyword every-so-often.

So, you think you optimized your pages…

You’ve selected your primary keywords based on what you think your potential customers are searching. Or even better, perhaps, you’ve partnered with our Omaha SEO team to do some in-depth keyword research and analysis. And you’ve tried to integrate your keywords into your web page titles and H1’s, and as frequently as possible into your content. (We offer this service as a one-time SEO optimization.) But if your website content is only a few sentences per page, with very little substance, your efforts hold very little weight in the search engines. In fact, it’s often more beneficial for you to invest in creating valuable content than implementing our one-time SEO optimization.

What’s the next step?

icon to show searching through website pages The only way to know your best way forward is to analyze how your website is performing. Though Google Analytics and Search Console you can see how each page is ranking, how you’re performing for your desired keywords, and what your user time on site and bouncerates are for each individual page. Quality content is going to establish, at least three critical factors for SEO success:
  1. The search engines will read it and rank it according to its context and value.
  2. Users will read the content, because it is relevant and valuable to them, increasing user time on site
  3. Users will likely be funneled into the website, decreasing user bounce rate.
If your questioning the value of any page on your website, I’d venture to say you probably need to rewrite it. And as a website design company who approaches your website from a holistic point of view, quality content is not only important from an SEO perspective, but also from a design perspective. Did you know that we have a copywriter on staff? Quality content is worth the time and financial investment because it can, and will, bring in new business. So, let us help you improve on every facet of your website – design, performance, content.

Help me with content

Google+ Cutting Dead Weight

google+ logo

Google has considered Google+ a failed experiment for a few years now and eventually led to the creation of Google My Business (GMB) in late 2014. The G+ social media network has been plagued by low participation and engagement since the start, and due to those same issues Google has decided to cut the dead weight. In late June, Google began sending notifications to business owners that unused G+ Business pages are scheduled for deletion.

How will the deletions affect local business owners and their online presence in search results?

Does Google+ Still Have Any SEO Ranking Value?

It is important to first note that the deletion of Google+ pages will not have any affect on Google My Business pages. Your GMB reviews, information and Maps data will remain untouched. As G+ Business pages evolved into the current GMB pages, reviews and data were periodically stripped out leaving empty pages with virtually zero value. Google+ pages have been nearly wiped off Google search results as well, minus the extremely occasional appearance of posts from major national brands, which tells us that Google’s own ranking algorithms have zeroed out the value of Google+ Business pages.

Our Omaha SEO and Web Marketing team find that G+ Business pages only have true value if they have built up a community of engagement with a large volume of consistent +1s, Shares, Comments or Follows. A common misconception is that posting to your Google+ business page means you’ve given it immediate value. True value comes from how other users engage and interact with the content you have posted by sharing, discussing with others outside the core group.

Should I Keep Using Google+?

google+ icon on phone

Our SEO and Web Marketing team has created several G+ Business pages over the years through our website builds and marketing efforts. However, in our experience those same accounts have fallen by the wayside and joined the masses of other small business accounts that have gone nearly unused since creation or been completely abandoned all-together. Unless your G+ Business page has been carefully curated over the years and has garnered a high amount of engagement, we suggest taking a deep breath and letting it go. Focus your SEO efforts elsewhere.

I Want to Keep My Google+ Business Page. What Should I Do?

If you have been notified your G+ Business page is on the chopping block and want to keep the page, the process to do so is simple. Log into your Google+ account, navigate to your G+ Business page and create a post. You can also avoid deletion by commenting on another user’s post. Don’t stop there, dig deep and keep up your posts and comments to build your page presence and influence.

Contact Us With Questions

JM Gives Back to CASA

Our web design and web marketing team is excited to announce that for the month of July, we are donating $250 to CASA for Douglas County for every website sold. CASA for Douglas Country is a JM customer, and after working to build its website and being moved by it’s cause, we can’t think of a better way to give back to the Omaha community.

JM and CASA partnership graphic

What is CASA?

CASA trains and supports volunteers to represent the best interest of victims of child abuse, neglect and severe domestic conflict. These volunteers are appointed by judges to be a voice for these children in court and in the community. In Omaha, over 1,300 children, at any one time, are entangled in the foster care system because they are victims of abuse or neglect. We want to partner with CASA to ensure the basic rights and needs of every child are met by providing a CASA volunteer for every child who needs one.

How can you help?

JM cares deeply for children and for Omaha. We hope that our gift will help CASA continue their good and important work in the community, giving children a voice in the midst of brokenness.

You can visit CASA for Douglas County’s website to learn more about their mission and how you can make a difference by volunteering. You can also make a donation directly to CASA or give to specific needs through its website. CASA also has many other ways to serve and support its cause, through employee giving, Amazon Smile, item donations, among other things.

And, you can support CASA through JM. If you’re considering a new website, simply request a quote today for a chance to support CASA through your purchase.

Support CASA

Employee Spotlight: Stephanie Effken

True to the industry, our web design and web marketing team team has changed and grown over the last year. And while we are still a small company who works closely with its customers, there are many people working on the front lines and behind the scenes for the success of its customers and for JM. So, we are taking time to highlight each team member; and up next is Stephanie Effken.

Stephanie has been with JM for 9.5 years and is JM’s third longest-running employee, after JM’s CEO Jonathan and his wife Megan. Stephanie started as JM’s Account Manager, transitioned into project management, then returned to account management after passing the PM job off to her husband, and is now the Brand and Marketing Coordinator. Here’s more about Stephanie…

Stephanie Effken, JM Branding & Marketing Coordinator

 

In Her Career

How do you balance your career at JM and family?

Jonathan has made it very easy for me to be a mom and wife first, and an employee of JM second. Because of the flexibility I have been afforded through JM I have been able to transition to a part-time position to raise my two kids, and serve JM in various capacities during naps and evenings.

How has JM helped you in your career development?

JM gave me a shot 9.5 years ago! I previously worked as a reporter for a small town paper as my first job out of college. My husband and I moved to Omaha and I applied for (what seemed like) 50 jobs. I didn’t get any of them. I was waitressing and boldly asked an Omaha Chamber of Commerce employee who I was serving if I could send her my resume to pass out. It ended up at JM… and well, the rest is history.

I went from only being able to check my email and Facebook 9.5 years ago, to writing website specifications and physically building out WordPress websites. And because of JM’s devotion to me and my family, I will likely never work anywhere else.

What are 3 words to describe JM?

Honest, Family-Focused (yeah, I know that’s 2 words) and Innovative

What do you find the most challenging at JM?

I’ve worked remotely from Denver, CO, for the last 7 years so I find it challenging to keep up with personal relationships. I wish we could come and visit the office more often, but in the season of small children, it’s really difficult to travel too much.

What has been your favorite project at JM?

About 8 years ago we built and launched the Cupcake Island website while I was account manager. It was super fun to oversee the photography and creative vision for the website… and eat all the cupcakes, of course.

What is your favorite part about working for JM?

My co-workers. We’ve grown a lot over the last 1.5 years, but the team we have is extremely solid. They are dedicated and work VERY hard… often working on their own time to continue their education to serve JM’s customers better. These are the kind of people you want to work with. And, of course, Jonathan and Megan have loved my family very well. They work and sacrifice for the good of the JM team and I have personally witnessed their devotion over the last 9.5 years. It’s incredible.

On a Personal Note

Are you messy or organized?

I’m an organized mess… like my desktop…

Do you have a favorite newspaper, blog?

I love to listen to NPR because I don’t really have time to read the news.

I like reading Neil Patel’s blog about content marketing.

Against All Grain is my current go-to food blog.

RisenMotherhood has been a great blog and podcast for me, in the midst of raising littles.

If given a chance, who would you like to be for a day?

Jen Wilkin, because she is brilliant. But only for a day, because she lives in Texas and I don’t like Texas.

If you could do another job for just one day, what would it be?

A lactation consultant, visiting new mamas and their babies.

If you were stuck on an island what three things would you bring?

Phone, a way to change my phone with solar energy and a water bottle with filter.

What does true leadership mean to you?

A person who sacrifices for the good of the team.

What is an ability you wish you had?

I wish I could better understand technical documentation. I am highly social and it’s really difficult for me to have the attention to read technical stuff and for my brain to comprehend it.

Where is your favorite place to eat?

City O’City in Denver. It’s a crazy vegan hipster place with fabulous cocktails, the BEST seitan buffalo wings and an awesome vibe. And no, I am not vegan or a hipster.

You’re happiest when?

It’s Friday night, my kids are in bed, I have a cocktail in my hand and my hubs by my side.

Meet Carl Jacob, JM’s Tech Support Specialist

JM’s newest team member is Carl Jacob, Tech Support Specialist. From over-the-phone troubleshooting to back-end server builds, Carl keep JM’s internal team and JM’s clients’ websites and email running smoothly.

Carl Jacob Working at His Desk

As a Tech Support Specialist, Carl works within a growing department at JM where consistent growth and continuing education on technologies and strategies is necessary to provide the best service possible. Carl loves the challenges and growth available in the department, and works closely with JM’s Server Admin to best servre JM’s customers.

Carl was born and raised in Omaha. Outside of work, Carl enjoys reading, video gaming and PC hardware/upgrading (clearly a great hobby for a tech support specialist).

TemplateMonster Features JM as Top Affiliate

We are honored and thrilled to be named as one of TemplateMonster’s top-performing affiliate partners. As an affiliate partner, we work in cooperation with TemplateMonster to provide pre-built WordPress templates to our customers for affordable, easy to manage and beautiful websites.

TemplateMonster interviewed JM’s CEO Jonathan Patton to discuss our success in using its templates. The web design industry has changed many times over JM’s 20 years in business. And while JM still designs and develops beautiful custom websites, the market has shifted to using more templates. Using a pre-built WordPress template allows us to give our clients a robust and customizable CMS. By modifying the design, JM can provide a branded web design that can grow with you. And with expert guidance and a professional web designer’s touch, our websites are a beautiful and long-lasting marketing piece for our customers.

TemplateMonster has provided a platform for us to best serve our customers and the Omaha market. We’re grateful for this shout-out! Read Jonathan’s interview and checkout TemplateMonster’s WordPress templates to see if we might be able to help you upgrade your website with a pre-built WordPress template.

Employee Spotlight: Lindsey Adams

JM’s team works together for the WHOLE online presence of our clients. And while our web design, web development, web marketing and web hosting teams are on the forefront, JM has many behind the scenes faces that help run the day-to-day and internal operations.

We are taking time to highlight each team member at JM; and next up is Lindsey, JM’s Finance Director.

Lindsey brings to JM extensive QuickBooks knowledge and a strong background in mathematics. Since coming onto the JM team, Lindsey has streamlined our invoicing and internal processes, making our lives MUCH easier. Lindsey brings sincerity to our office and a witty sense of humor. Here’s a bit more about Lindsey…

Lindsey Adams and Family

In Her Career

How do you balance your career at JM and family?

JM has always been committed to families. I am part-time most of the time, and my family loves that I love my job and can flex around needs with my hours and working from home. If Mommy is happy, everybody is happy!

How has JM helped you in your career development?

JM has offered me continual personal and career growth with educational opportunities, challenges, projects, transitions and goals. We build each other up, and we hold each other accountable!

What are 3 words to describe JM?

THE BOMB DIGGITY.

What do you find the most challenging at JM?

Honestly, the transition from working only from home last year to working at the office two days per week on team days was a challenge because I wasn’t used to the simultaneous conversations, both in-person and on the phone, going on around me. Now I am very skilled at being in the zone at my desk in my corner and popping my head up for the frequent office fun that comes up.

What has been your favorite project at JM?

In the next few years, I would love to add a minor or another major to my college goals in order to be able to serve JM in a higher capacity.

What is the favorite part about working for JM?

This is a difficult question to answer. (I hope my boss isn’t reading this…) My favorite part of JM is my boss, his wife (who used to do my job and still works for JM), and our awesome  dream team of employees I get to work with every day. It’s easy to be completely dedicated in working with our positive team members under Boss’s leadership.

On a Personal Note

Are you messy or organized?

Organized!

Do you have a favorite newspaper, blog?

Well, here’s the thing:  I don’t really read the newspaper or blogs—I actually don’t even watch the news. However, I do look up a lot of recipes on WellnessMama.com. For actual reading, I read mystery/thriller novels. Confession: I’m currently making my way through my grandmother’s Reader’s Digest Condensed Novels volumes my parents gave me last year.

If given a chance, who would you like to be for a day?

It’s too much work to try to be someone I’m not, so I’d just stay me

If you could do another job for just one day, what would it be?

Detective!

If you were stuck on an island what three things would you bring?

My husbands and my girls. However, if they couldn’t come, I would bring a tent, a water filtration system, and some seeds for hardy, edible foods. If one of those items was not available, I would substitute a book or my cross-stitching to keep me sane.

What does true leadership mean to you?

When you don’t have to look for it, then you know it’s truly there.

What is an ability you wish you had?

I wish I could learn ballet as an untrained adult.

Where is your favorite place to eat?

My bed. I know, it’s not healthy sleep hygiene, but I just sometimes want to read and snack in the most comfortable place in the house.

You’re happiest when?

I am happiest when my house/office is clean and organized (A.K.A.- when my OCD tendencies are appeased).

Employee Spotlight: Alex Scheideler, Business Development Manager

JM is made up of individual professionals who work together for the WHOLE online presence of our clients. With specialists in web design, web development, ecommerce solutions, web marketing, SEO, web hosting and customer support, our individual expertise allows us to successfully build and market a website for any industry.

We are taking time to highlight each team member at JM; and next up is Alex, JM’s business development manager.

Alex started as an account manager, learning the core processes and services of JM. Alex’s personality, motivation and foundational understanding of the industry made him a clear fit for a sales position. Alex is a key member of JM’s team – wowing prospects with top-notch follow up, setting up realistic expectations for customers and bringing in many new web design and web marketing customers. So, here’s a little about Alex…

 

In His Career

How do you balance your career at JM and family?

It sounds a little corny but everyone that works at JM with me is a friend of mine in one capacity or another, and we really are like a small little family. Time at work, though very busy and at times stressful, is comfortable because of the fantastic dynamic that we have with one another. Our CEO, Jonathan, also does a fantastic job of always making sure that if any of us have an important family function, emergency, or just need time off work, he makes it happen. Flexible scheduling and great communication are key. The best career and family life balance I have ever had in my life I have found with my extended family at JM.

How has JM helped you in your career development?

JM has been fantastic as far as career development is concerned. There is always something new to learn, and after about two years with the company I still learn something new each week. Because I am constantly learning new things, I am constantly developing skills which make me able to help other positions. I feel more and more valuable as an employee as time passes because of this. My new skills that I learn here also open new doors. I started with the company as an Account Manager, a position which I loved, but had the opportunity to begin working in business development and sales and found my true calling in this role. I wouldn’t be as good at my job as I am, if it had not been for everything I had learned in my role as an Account Manager the first year with the company.

 

What are 3 words to describe JM?

  • Authentic
  • Reliable
  • Diligent

 

What do you find the most challenging at JM?

The most challenging thing at JM is when we have clients that don’t have much of a technology background, or online marketing experience. Bridging the gap between what we are saying and what they are hearing, as many technical terms sounds like a different language. Luckily for us, we have 20 years of experience and have became very proficient at explaining complex ideas to clients in ways that not only do they understand but they soak up and can speak on later. We strive to educate, and it works very well in our favor and the clients love it.

 

What has been your favorite project at JM?

My favorite project at JM so far has been Storm Aeronautics: http://www.stormaeronautics.com/

I was an account manager at the time and I worked with a great team, and had a great client contact and we had amazing communication, and he was one of those clients that had some specific ideas he wanted, but also gave us creative control over the website and it was a perfect balance, super fun to build, and my personal favorite.

 

What is on your wish list for the next 10 years with JM?

Continue to work in my position, help JM to grow into a larger company that can handle more and more projects but not lose that small business feel, that when our clients call in we still know them by their first name. I would love to continue to grow with the company into a managerial role one day and keep JM alive and providing the same amazing services we do today.

 

What is the favorite part about working for JM?

My favorite part of working for JM is the team we have. We have such a fun, diverse group of individuals, that all bring their own unique, quirky, and brilliant personalities and talents to the team. We are very good at what we do, but aside from that, everyone who works here is a genuinely good person.

 

On a Personal Note

Are you messy or organized?

Organized.

 

Do you have a favorite newspaper, blog?

https://www.jmwebdesigns.com/blog/

 

If given a chance, who would you like to be for a day?

My wife. Just once I would like to always be right, if only for a day.

 

If you could do another job for just one day, what would it be?

I would love to be a character at Walt Disney World. Just run around and make kids’ days. That would be super fun and memorable.

 

If you were stuck on an island what three things would you bring?

  • VHS of Home Alone
  • Tub of Vanilla Ice Cream
  • A Business Card

 

What does true leadership mean to you?

The true function of leadership is to produce more leaders, not followers. A leader is a person you will follow to a place you would not go by yourself.

 

What is an ability you wish you had?

Pick winning lottery numbers.

 

Where is your favorite place to eat?

The kitchen table at my mom and dad’s house, eating anything my mother has made.

 

You’re happiest when…?

It’s the holidays, surrounded by friends and family. Followed closely by 8:30pm – 10:00pm, snuggled in bed with my wife and dog, watching forensic files.