Google has a mobile first mentality. Not so much because Google likes mobile, but because people like mobile. Now, more than ever before, people are using mobile devices to navigate the online world. Because of consumer demand Google has adjusted, and if the website user experience on mobile isn’t excellent, it hurts the website’s organic rankings.
If you’re thinking about SEO in Omaha and improving your web marketing you’re going to need to make sure your website is optimized for mobile devices in 2019.
Responsive Websites are Mobile Friendly
We build responsive websites. Responsive websites respond to the resolution of the device, and the format shifts depending on the resolution the website is being viewed under. In most cases the desktop view will inform the mobile view.
The big benefits of responsive websites in the context of mobile include:
- Increasing your reach to tablet and mobile audiences
- Increasing sales and conversions
- Consolidating your analytics and reporting
- Increasing your visibility in search engines
- Saving time and cost on site management
- Saving time and cost on mobile development
The Big 5 Mobile Optimized Website Benefits
1. Improved User Experience
What happens when you receive a link via a text message from a friend, you click the link and it takes you to a jumbled mess of a website that you can’t understand? You leave. And you likely never go back, killing the chances of that website ever making you a customer.
If users can’t easily browse and read the content on your website from their mobile devices, they will always leave uninspired. Mobile optimized sites are critical for attracting and retaining new customers.
A website built for an enhanced mobile experience will keep users engaged through clean page formatting, with intentionally ordered content and clear calls to action. A good experience is not just the direct result of a nice looking page – but also of a page with valuable content.
2. Increased Time on Site
Time is the currency of the internet. You have only a few seconds to capture a website visitor’s attention. You have even less time when users are on mobile devices because they’re typically accessing your website when they’re out and on the go. When visitors encounter your mobile friendly website, they stay on the website longer, and you increase the odds of making them a customer. Increased time on site also one of the most critical factors for SEO success.
3. Faster Loading Speed
Speed is important because as we just mentioned – time is a huge factor for user experience. A website that isn’t optimized for fast load time will render very slowly on a mobile device. In worse case scenarios it will not render at all. Studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds. Check out some ways you can increase you website speed here.
4. Improved Mobile SEO
If Google recommends it, we do it. Google recommends website developers build their sites to be responsive. A responsive website increases the likelihood your site will rank well in Google mobile search results. So, that’s what we build, because we build websites with search engine optimization in-mind.
5. Competitive Advantage
Despite the data, and the recommendations, a lot of companies have ignored the growing trend of mobile users. By building pages with mobile experience in mind, you’ll keep yourself ahead of the competition.
Why have a Mobile First Mentality?
Mobile optimized websites are a big part of search engine success. It’s critical for any business that wants to compete to make sure they have a website that is mobile friendly. A one second delay in page response can result in a 7% reduction in conversions. The good news is we make responsive websites that are designed to thrive in the mobile online environment.
If you’re looking to make your website mobile friendly or need a new responsive website give us a call, 402.292.7500 and we’ll walk you through your options.