Does your business depend on scheduling in-person appointments with your customers? Are you trying to figure out how to keep scheduling appointments while being disrupted by quarantine, social distancing, and business operation mandates?
Without knowing when restrictions will be lifted, how can you plan to begin filling appointments again? Do we wait for permission to allow our businesses to return to normal, or do we adjust our business in order to continue scheduling appointments and serving our clients?
You can still get in front of your clients even if you can’t meet face-to-face. Go online to meet with your customers.
Here are 3 ways to meet with your customers online when you can’t meet in person:
1 – Schedule Video Appointments:
When you can’t meet your appointments face to face, you must embrace technology. Meeting with a client on the phone is better than not meeting with them. But meeting them face-to-face over video, creates a stronger connection than a phone call.
Zoom and Skype are the major video conferencing applications. Use those if you and your client are comfortable with them.
If these applications are uncomfortable to you or your client, you can use technology that’s already in your pocket. Most consumers use a smartphone and most smartphones have a video call feature. For Apple Devices, schedule a FaceTime call. On your Android use the Duo application to video call your client.
“What if I need to make a repair, video is no substitute for getting my hands on the problem.”
You’re absolutely right. We know you won’t be able to do a full diagnosis or a repair over video. In this season you won’t be able to do your work as normal. You must see this as an opportunity to create a relationship, serve your client and gain their trust. Taking a look at their problem over video will give your client a chance to feel like their problem will get solved soon. You will be building trust with a client and have a better chance to schedule an in-person appointment for the future.
2 – Offer Online Scheduling
Schedule your appointments for the future when you’re more confident that you will be able to meet in person. If you are getting a flood of calls, schedule them for 1-2 months ahead when you trust that you will be able to start meeting in person again. Depending on the scheduling software and tools you use, consider taking your scheduling online to allow your customers to book their own appointment with you. Scheduling online can also allow you to easily reschedule many appointments if you are still unable to meet in 1-2 months.
There are a number of online tools that can assist that range from simple to very complicated. Here are 2 good options to consider:
BirchPress – Birchpress is a comprehensive calendar and scheduling system. You can create a calendar and have multiple service providers set their availability for each day. You can add padding in between appointments for drive time, and you can categorize each provider based on their skill so that users can book the correct appointment. If you have customers that are in different time zones trying to schedule an appointment with you, Birchpress may not be the best option for you.
WordPress Booking Calendar – This may be one of the best free online scheduling tools you can integrate into your WordPress website. The free version is good if you are a small team with simple service offerings. You can upgrade to pro and additional extended versions that allow you to book by the hour, customize admin permissions, take payments, and customize the front end view to match your website theme.
3 – Create Online Tutorials
If you can’t make appointments or meet with clients, you can still meet with your customers online. Your customers still have questions and needs even if you are unable to meet right now.
Consider creating online tutorials, blogs, or videos answering the most common questions your customers ask or how to do the most common repairs you make or steps to fix the simplest repairs.
You may be thinking, “If businesses make money by answering questions and fixing things, why give away your business for free?” Your customers come to you to solve their problems, and when you do, it creates loyalty. When you can’t go out and make the repairs, focus on teaching your customers how to fix the leak they have right now, even if only temporarily until you can come and do it professionally.
Once you have your trust-building content created, distribute it. Put it on your social media channels, put it on your website and in an email newsletter.
Just because you can’t meet with your customers face to face, doesn’t mean that you can’t keep serving your customers. But you may need to innovate and change the way you do business to keep creating loyal customers.
Are you a dine-in business? Are you just trying to wait it out, or are you looking for ways to respond to the change in consumer behavior due to COVID-19?
In a report by Yelp’s Local Economy Coronavirus Impact Report states that delivery and take-out are replacing dine-in.
Instead of waiting for consumer behavior to change again, what can dine-in businesses do to become a delivery and take-out business?
Start by creating a take-out menu. These need to be your customer favorites and you must be able to make them quickly if demand spikes.
Here are 2 ways to quickly transition to a take-out or delivery business:
Our recommendations are designed to get you started taking orders soon, in the next couple of hours. For this reason, we suggest taking payments at your store POS terminal as usual. Once you are taking orders, then consider setting up a payment processor with your order form.
1 – Use your existing contact form:
Chances are you have a contact form on your site. Create a new form where you can allow people to choose which to-go menu items they want. Include their name, address, contact information.
Take their payment cash or card when they arrive to get their order. Also, many contact forms allow you to quickly configure PayPal or other payment processors to allow you to take payments at checkout.
If you aren’t familiar with your contact form plugin, google it quick to get a tutorial. Here is a tutorial for Gravity Forms and Contact Form 7:
Gravity Forms – How to create a contact form in under 2 minutes
Contact Form 7 – Customizing a Form
Time to first order ~ 1-3h
2 – Install “Restaurant Menu” plugin
The Restaurant Menu is a complete plugin that is ready to configure with your store info, menu items, and delivery preferences. Once installed, it will prompt you to install a mobile app onto a tablet or phone to receive and manage orders. It even allows your device to connect to your device to a ticket/order printer in the kitchen via Bluetooth, WiFi or USB.
All instructions are toward the bottom of the page starting at “How to Install and Activate”. Setup your menu on the plugin website, copy the button shortcode to a prominent place on your homepage and start taking orders.
Time to first order 1-3h.
After you get your take-out order system started, consider adding a credit card payment fields or PayPal. Consider repurposing your staff into a commission-and-tips-based delivery team.
Spread the Word
Tell your loyal customers that you’re open for business and you’re doing take-out. These loyal customers likely follow you on social media. Use a hashtag, something like #takeoutomaha.
Most business owners don’t think this way. In an effort to have a big immediate impact, most businesses try to take too big of steps and find themselves with projects upended, incomplete, over budget and behind on scope. Thinking of your online presence as a long term process, composed of many small steps, prevents your brand from becoming a liability, and allows your company and online presence to grow together.
Chances are your business isn’t in marketing or technology. But the expectation is that you understand marketing and technology well enough to put together a plan. Where do you find the time to learn all of this? How do you know what you should do? Where do you start?
Here are 6 principles that we believe will help any business make decisions for building and maintaining their online presence.
1. Have fun!
Building a business is fun, why shouldn’t it be? We all know your online presence should make an impact on your future customers, but why not let it be a fun and exciting experience also? Enjoy the process.
In the same spirit, choose some problems to solve just because they are fun. Maybe you’ve always wanted to be on the radio. Have you considered starting a podcast? Maybe you’ve always enjoyed fashion. Consider a set of videos or photos promoting your brand and have fun selecting clothing or doing makeup.
The energy of fun is contagious. If your team is having fun with an online initiative, you likely already have a higher level of buy-in and involvement. And that makes it fun for your audience to watch.
2. Create the right relationships
Your #1 goal as a leader is to build a team that can function without you. This means hiring the right people, but it also means finding the right businesses to partner with when you’re ready to do something different.
The fastest way to make an impact with your online presence is to hire a company that does it every day. They often work with businesses across many industries and have built their business by solving problems like yours. They know the technology, resources, and strategies and they have the people to help you go from 0 to 60.
Your agencies may be able to help you make decisions beyond their field of work. These agencies have worked with your competitors. They have worked with great organizations and well-managed businesses. Having strong relationships gives you the chance to talk about problems you share and their experiences with creative ways to solve those problems.
How should you structure your department?
What roles do you need in your department?
How should you transition from a team of 1 to a department of many?
Your agency partners have wide networks and may know someone that would be a good fit for your company. Connect on LinkedIn and network to find mutual contacts with your interviewees. Your next hire may be a recommendation from an agency relationship.
3. You don’t have to do it all
There are lots of great ideas out there and pressure comes from everywhere, telling you that you need to do everything. All the industry leaders, articles, and even your colleagues are quick to tell you what you’re missing.
Steve Jobs was famous for asking his colleagues, “What have you said no to today?” Saying no recognizes that not all good things are equally important. Saying no to good ideas for the sake of your biggest problem requires clear vision and thick skin.
Let’s simplify it all.
1 – Take inventory of everything you want to do – every improvement, upgrade, and extra task possible when starting a new project.
2 – Isolate the biggest problem you have. Take inventory of all the problems you would like to solve in a list. Circle the #1 problem, your top priority.
3 – Solve your biggest problem first. On your list of improvements and upgrades, circle the smallest number of steps that must happen in order to solve your biggest problem first.
Say no to the rest.
4. You don’t have to know it all
What if your top priorities are all outside of your comfort zone? The best answer is to start with your relationships and see what progress they can help you achieve. You can’t be shy. Be willing to talk to those people you haven’t spoken to for a long time.
If you don’t have a connection who can help, the same principle applies: take small steps. Learn the most important or the most interesting thing. And of course, always be looking for relationships to help you out.
5. Should I start fresh or fix what I have?
Are you ready for a fresh start or a symbolic change? Do you have the wrong contact information or outdated employee photos on your site? Is your technology is no longer supported? Have you had a change in brand?
You have a decision to make: Do you want to fix the immediate problems? Or do you need to start over?
Any neglected system will require lots of work to clean up, but that doesn’t mean you must start over. If your online presence has been neglected, but there isn’t anything fundamentally broken, you can focus on fixing the immediate problems. Examples of fixable immediate problems are:
Do you have massive email lists that need to be consolidated and sorted?
Are there tons of old pages and blog posts that need to be cleaned up?
Is there confusion about multiple or redundant admin accounts that are causing confusion?
When considering rebuilding, evaluate your system itself, not the amount of work required to clean it up. Even if you start from scratch, you’ll have to clean up these messes. You want a system that can grow with you.
Is the system inherently robust and extendible?
Is it constantly breaking?
Does it require specialized knowledge to operate?
Those are the types of questions that will help you decide if you should rebuild.
6. Plan to maintain your online presence
It’s always expensive to fix anything that has deteriorated. Like everything in business, your online presence will deteriorate if you neglect it. The good news is you can decide on a maintenance plan. It’s ok if you’re in a season where you want to do less. Make a plan that covers the basics.
The point is, no matter how mature your online presence, you need to maintain it. Maintenance is what prevents it from deteriorating.
You see, there is a lot of freedom. You don’t have to be an expert and you don’t have to do it all. Consider what is right for you and your business. Where are you already strong online? What resources do you have available? Commit to maintaining your online presence and take the first step.
You became a business leader because you’re a problem solver and you have a big idea. Big ideas are transformative. You are here to transform the world with your business! But why is it so hard to make progress? Why does it seem so easy for other people to get results?
Each time, you take the first step but have a hard time finding the next steps. So what is missing? The solution shouldn’t be smaller goals or solving smaller problems.
In 2001, a group of software developers faced the problem of how to “do it all.” This group worked on huge software projects that were exciting and promised to solve complex problems. But they were frustrated by unrealistic expectations from management and clients. “Feature updates” often upended projects and forced them to start over.
The developers’ frustration moved them to come together after-hours to find a way to work better. At these sessions, they developed what is now known as the Agile Manifesto. The Agile Manifesto “uncover[ed] better ways” of working where completing small tasks repeatedly produced projects that were more frequently done on time, in budget and made their clients happier.
How does this apply to my online presence?
Remember your offline business 5-7 years ago? Look at how much has changed! Most likely, the biggest differences between then and now didn’t happen in one day or week or even one month.
When it comes to maintaining your online presence, we encourage you to view it as a long-term process composed of many small stepwise improvements.
Most business owners don’t think this way. What usually happens is the business’ online presence is either neglected or isn’t set up as a robust system that can accommodate ongoing change.
Eventually, a business owner may realize their online presence has become a liability for their brand. Maybe they want to promote a new product but are afraid to send people to their website. Maybe a competitor has a 3-year head start with marketing and they can’t imagine how to catch up.
At JM Online, we often discuss with our clients how to make progress on seemingly insurmountable projects. There is no silver bullet approach for every problem, but it usually comes down to breaking the work into small, doable tasks and then taking the first step.
Don’t solve smaller problems. Break down big problems into achievable tasks.
In our next post, we’ll discuss the approach we take with our clients who have big projects ahead of them. We’ll talk about the power of relationships to help you in times of need.
We believe this should be fun and you don’t have to do it all or even know it all.
Our identities have become more than flesh and bones, now we have digital aliases that are vulnerable to abuse. In this new digital landscape, government jurisdictions have made significant strides to protect our privacy. The European Union passed the GDPR laws, and recently California passed the California Consumer Privacy Act (CCPA).
So what does this mean for a business owner? A webmaster? An eCommerce manager? In this article, we’re going to take a look at commonly collected website data, what your website security needs to accomplish, and how to know if you’re protected.
What kind of data is collected?
There are two primary ways that data is collected on a website. You either actively submit data into a website, or you provide data passively as you browse.
Information You Submit
Most businesses use their website as a virtual storefront for their business in real life so that they can make human-to-human connections or product-to-human connections. Depending on the website security, some or all the information you submit can be collected on any particular website. This includes credit card and social security information. The following are types of data that is collected that you submit to a website.
Most websites have a contact form where you can send an email to the business, ask some questions, or apply for a job. Here it’s common to give your name, your email, or your phone number.
We’re all familiar with online purchasing. Every time you make an online purchase, you’re submitting private information through a website. With eCommerce, it’s more than just your name and email, but it’s also your shipping and billing address, as well as your payment information.
Passively Shared Data
Every time you browse online, you’re creating new data points about you. Have you ever noticed that you feel like you’re being spied on by businesses that you frequently do business with or websites that you only visited? Your browsing behavior is collected through the use of “cookies.”
Cookies are little pieces of information that a browser asks to store on your computer. Usually, cookies are used to personalize your experience to give you a better experience when browsing and shopping. They’re also used to choose advertisements to display to you. If they know you like to watch football on Sunday, that may be a clue that you would be interested in some chips or chicken wings.
Where Does Your Website Security Need to be Implemented?
Any time data is transmitted, it’s at risk. Distilling down website security into 1 or 2 bullet points is oversimplifying the problem. You need to consider security at multiple levels of your website to provide a safe browsing experience for your users.
Let’s start with security checkpoints that are very close to your user, and gradually get further away.
Spammers like to use contact forms to upload dangerous scripts to your site where they can be deployed and infect your entire website. Many contact forms use a service called ReCaptcha to help block malicious behavior from attacking your site.
Every time a contact form is submitted, data is transferred. A ReCaptcha is a tool that is commonly used to verify that the form user is a human. ReCaptcha uses logic or math questions that bots may not be able to answer correctly. A correct answer helps to verify that a malicious bot isn’t trying to attack your site.
Code Level Security
Web code is regularly maintained to close security patches that malicious bots and spammers look for to spread viruses and steal data. One of the most common ways that websites become infected is by using old code. Spammers look for any website that is using out of date technology because they know exactly where the security holes are, and they can attack those vulnerabilities with ease.
Security at the website code level often means that you’re using up-to-date code, up-to-date plugins, and up-to-date CMS versions (like WordPress). Save yourself from unnecessary headaches by keeping plugins and code up-to-date, and removing old plugins and code you no longer need.
If you are using WordPress, the Dashboard has some features that help you to know if you need to upgrade some plugins, themes or your CMS. At the top left of your WordPress menu, under Dashboard, there is a notification that tells you if you have some plugins, a theme, or your CMS out of date. Or if you go to plugins, there are notifications letting you know which plugins are out of date.
Also, when installing new plugins, check to see the last time the plugin was updated. If it’s been many years since the developer updated it, it’s possible that the plugin and its code is no longer maintained. This is a sign that there may be vulnerabilities in the plugin and you should try to find a different option.
Server Level Security
When a user opens your website in their browser, their browser asks the server to show the web page. If the user is filling out a contact form, that data is being transferred from your contact form to your website database. As this data is transferred, it’s vulnerable to being intercepted by malicious hackers. What if you could encode this data so that it only makes sense to your website and not to others?
At the server level, you can install an SSL certificate so that data submitted through your site is encoded, kind of like Morse code, but only your server has the key to understanding it.
Most browsers today require that your website has an SSL or your website will display to visitors as an unsecured site. Most payment solutions will detect that your site is missing an SSL, resulting in the payment solution not displaying on your site, and eliminating the possibility to accept payments through your website.
You know your site has an SSL if your website URL starts with HTTPS instead of HTTP. Think of the extra S as meaning “Secure.” Also, browsers will often show a lock, or a shield next to your URL when it has an SSL certificate.
It’s also a good security practice to completely block users from geographic areas that you don’t do business with. If your server detects that a website user is from a foreign country, your server can block the request from the server so that the page will not display. If you don’t do business there, there is no reason to let their hackers have access to your site. However, certain marketing channels such as Google Ads may require that your site not use geographic blocking. Talk to your digital marketing consultants about whether this applies to you.
You can have all of the above security vulnerabilities completely closed and still be wide open to security risks because another level of security exists at the domain level.
When a website user types in your domain into their browser, there’s an extensive directory, similar to a phone book, that ensures that www.yourdomain.com shows your website, and not someone else’s.
A method called Domain Name Server (DNS) spoofing, or DNS Cache Positioning, is when your information in that extensive directory is changed. When this happens, your users think they’re logging into your eCommerce store to make a purchase, but they’re actually handing their personal information, address, and credit card information over to a thief.
There are DNS obfuscation services that can be used that will make your data in the directory hidden, and often those services will also protect you even more by not showing your real website, but a copy of it, making it all that much harder to steal your information or mimic your actual website.
Who do I talk to in order to ensure that I’m protected?
Now that you have a feel for the complexity of your website security, how do you ensure that you are protected? What other things can you do to communicate to your website users that they are safe doing business with you?
The short answer is to keep 4 people close to you: your web developer, your hosting provider, your marketing provider, and your lawyer.
Your web developer should be able to help you with the website level security, plugins, CMS, and technology upgrades. They should be able to help you keep up-to-date and troubleshoot any compatibility problems you may discover as you stay up to date.
In most cases, your marketing provider will be installing and using many of the plugins and technology on your site. You’ll need to work with both your web developer and marketing provider (who may be from the same company) to ensure that best practices are covered.
If you’re looking to beef up your server-level security, the first step is talking to your hosting provider. But keep in mind, they may need to upgrade the technology on your server, which may not be compatible with the code of your website. If this is the case, you should consult with both your website host as well as your developer to ensure that improving your server-level security does not break your website.
Your web host should be able to help you with your domain-level security. Your host may not actually control your domain though, but most hosting technicians understand the technology well enough to help you make the necessary configurations required to keep you safe.
Having a website opens you up to online security risks, but you can be smart and protect yourself from many threats. That’s why we recommend that you develop strong relationships with your web developer, website host, and digital marketer and of course ask your lawyer if you are compliant with new laws. These people are the experts that stay up to date on best practices, latest news and obsess about keeping you and your customers protected.
If you have more questions on website security, we recommend that you give us a call and we can help guide you to the right people or solutions that are right for your needs.
Often, the hardest part about learning new things is learning the language. This doesn’t just apply to traveling in foreign countries. Nearly every specialized area comes with words and terms you probably hadn’t heard before you started learning about the topic. Whether you’re studying chemistry, business administration, computer science, or birdhouse building, you’re going to run into some unfamiliar words and terms that you’ll need to learn.
JM Online knows that in our industry, there are a lot of technical words, or jargon, that can make it a challenge for newcomers to engage. Our aim is to communicate the importance of your online presence, hosting, website data, and many other jargon-heavy topics.
We can’t help you see the importance of our message if the jargon is making our communication impossible to understand. So to better serve you, we’ve created this cheat sheet of common jargon. Almost every support phone call we are on includes most of these words.
Common Jargon Cheat Sheet
The space on a server ( basically a special computer) where a website, email, mobile app, or any web-based software lives. Your home has a physical location on a piece of land, and your website files have a real location on a server.
Your website domain is the address that people type into the browser when they want to visit your website. Your domain or domain name might look like: www.mywebsitename.com
A URL, or uniform resource locator, includes your domain, plus the pages and content that make up your entire website. While www.mywebsite.com is your website’s primary URL, www.mywebsite.com/services is the URL for your service page.
CMS is an acronym that stands for Content Management System. In the old days, the only way to edit your website was to edit it using HTML code. A CMS is a user-friendly way to control the content on your website without needing to know how to code. Common CMS’s include WordPress, Joomla, Square Space, Wix, Magento, Shopify, and more.
A browser, or web browser, is software on your computer, phone, or tablet that allows you to look at websites. More technically speaking, a browser is software that requests information, or files, from servers to be displayed on your computer. Common browsers include Google Chrome, Firefox, Safari, Internet Explorer and Microsoft Edge.
Google Analytics is a tool that allows you to see how people behave once they visit your website. You can see how much traffic you’re getting, where it’s coming from, which pages are visited, and how long each visit lasts. These numbers help you understand what’s working and what needs improvement on your website.
Google My Business
Google My Business is a platform for business owners to control how their business appears on a Google Map search result. When online users search for a business “near me,” Google gives them a map result. Managing your Google My Business account ensure that your business information is accurate on the results page.
Here are some more articles about Google My Business, it’s value to you and how to set it up, click here.
Google Search Console / Webmaster Tools
Google Search Console (formerly Webmaster Tools) is a tool that allows you to see how people find your website using Google Search. If you want to monitor where your blog posts are ranking on Google search, ask your web manager for access to Search Console.
Security packages are unique to your provider, so make sure you ask them to explain it to you. Generally, website security packages keep unwanted traffic from accessing your website. If you’re only doing business in the USA, for example, international traffic may be blocked to eliminate the possibility of non-customers attacking your site.
An email client is software installed onto your phone, tablet, or computer that allows you to send or receive email. Common email clients include Microsoft Outlook, and if you’re using an Apple device, Apple uses an application called Apple Mail, or just Mail.
Less Frequently Used Jargon
The jargon below are words that you may not experience as frequently. These words would be something that you would hear in a conversation if you’re performing more technical work on the site, such as building a new website or trying to make your website more secure.
A dev site, or development site, is commonly used when a website is being rebuilt, or when a brand-new website under construction. It’s a virtual space that allows you to view the website’s progress while keeping it hidden from online users.
When you’re building a new website, there comes a time when you’re ready for it to go live or become accessible for online users. The process of making your site available for the public to see and use is called a website launch.
A server is like a computer. Just like your computer, it has documents, images, and folders. The difference is that a server operates as a centralized resource for multiple users, while your computer is only used by whoever is logged in. A server never gets turned off, allowing computers to access its contents 24/7. Your website is a collection of files and folders that live on a server.
Caching is a process that your computer, server, or browser uses to remember data. Caching minimizes the amount of work required to load data or websites. The less work that’s required to load, the faster the data or website loads.
PCI, or Payment Card Industry, refers to the standard for data security. PCI compliance means your website meets the information security standard when credit cards are transacted through your website. If you’re taking credit card payments through your website, your hosting server needs to have a specific configuration to meet PCI compliance.
A reCAPTCHA is a tool that is installed onto your website that determines if a visitor on your site is a human or not. Frequently used on contact forms and login pages, reCAPTCHA tools block spam bots from submitting malicious data on your website.
A domain registrar is a company that reserves domain names. If you’re starting your business and you want to reserve a domain name, you’ll need to visit a domain registrar like GoDaddy or NameCheap to purchase and secure your domain name.
SSL stands for secure sockets layer. It is a secure method for connecting two computers (your device with a web browser, for example) by encrypting or codifying data so that it cannot be read or stolen. Websites with SSL certifications will display the small padlock symbol in the browser before their domain name. All websites should have this to be deemed trustworthy by today’s online standards.
For more about SSL’s and site security, click here.
HTTP or HyperText Transfer Protocol is a set of rules that are used to transfer data over the web. When you visit a website, your browser is sending messages formatted in HTTP.
Similar to HTTP, but HTTPS sends messages securely using an SSL so that data cannot be stolen.
As a website owner or future website owner, you will sooner or later become involved in technical conversations in order to improve your online presence. We want you to be confident and able to engage with your technology. Understanding these words and terms will help you make the best decisions possible for your hosting, website data, email, and everyday website problems.
Whether you’re a marketing director or business owner at some point you’ll consider website hosting.
For most, web hosting is set up and then forgotten. You probably know you need a host for your website to work online, several companies offer the service, and the fee is minimal.
All of that is true – but often business owners just want to get started so they sign up for something basic. Later they later discover some limitations and want to customize their plan, giving them more to consider.
We’re going to take a deeper look at why choosing the right website hosting matters and answer questions like:
When do I go with the DIY hosting solutions like GoDaddy or Blue Host?
When do I choose a web hosting company with in-house technicians?
Let’s start by considering your needs.
What are my web hosting needs?
Before you can decide if a DIY web host or a full-service hosting solution is best, you need to think about what you need on a daily basis.
Depending on the type of industry you’re in, you might require special treatment for sensitive information. Think HIPPA or PCI compliance. If you plan on accepting credit card payments, you payment solution may require you to be hosted on a PCI compliant server. That might be more difficult to ensure using a DIY service.
Does your website get spikes during certain times of the year? Think Black Friday or Cyber Monday. DIY web host solutions aren’t always clear on how you can manage your resources.
Will you get more resources allocated to your site when you need it? During a heavy traffic spike, when you should be making money, your website could freeze – cases like this are why some businesses prefer hiring a professional hosting solutions team.
Some other important questions:
Do you have international users?
Do you need the ability to set up subdomains or development sites?
Will you want to deploy a mobile app?
Do you want email addresses with your domain name?
Do you send newsletter blasts from your domain?
I don’t get a lot of traffic on my website
If you’re starting out or serve a niche market, your website may not be getting a lot of daily traffic.
If your site is basic or you make some small changes periodically using WordPress or Joomla, you may not need many configurations, and a DIY solution like GoDaddy, Bluehost or FlyWheel may be a great solution for you.
With that said, it’s a good idea to be aware of the basic minimum best practices for today’s web. For example, all websites should have an SSL. An SSL is a tool that encrypts information to make it difficult to steal. Most browsers tell site visitors if an SSL is present. For example, next to the URL in your browser you’ll see either lock icons or shields to tell users that this site has an SSL and is secure:
If a site is not secure, you would see these icons:
In addition, it’s a good idea to set up a spam filter when you’re setting up your email hosting.
If you’re planning for the future and expect to grow, include periodic upgrades as needed in your growth plan. Or you can avoid needing to migrate your site once it has matured and is more difficult to manage, by starting with local web hosting professionals.
My website gets a lot of traffic
If you know your website is getting a lot of traffic or experiences traffic spikes, you may require more advanced configurations. There are a number of hosting solutions that can ensure that your site stays fast when it’s under load.
Ensuring you’re on a dedicated server eliminates the conflict with other websites experiencing high volumes and gives you access to your server’s full resources at all times.
If you have a high-volume site, consider setting up an efficient caching plan. Caching is a technique that allows your server to store a snapshot of your site instead. When your site experiences high volume, caching can greatly reduce the workload of your server and help your site load faster for your users. Here are some tips on how to make your site fast.
Often server-level caching is executed using a CDN (content delivery network). A CDN is a network of servers that are distributed worldwide that store snapshots of your website. This way, your website is geographically close to any worldwide user so that during peak traffic hours your international users will experience the fastest site you can serve them.
A CDN has the added benefit of providing email obfuscation, hiding email addresses from page crawlers, like email harvesters and spambots, looking for email addresses on your pages that they can add to spam email lists.
Should I use a dedicated server?
Like most things, the answer is – it depends. By now, you have a sense of some of the considerations to make when determining if a DIY host solution or a full-service host solution is right for you. Let’s recap the important takeaways to this point.
Most out of the box DIY hosting solutions are on a server that’s shared by many other domains. This means you’re all sharing resources that are engineered to the needs of multiple sites, not customized to your needs.
When you’re on a dedicated server, you get 100% of the server resources at all times.
If your payment processor requires PCI compliance, you’ll likely need your own dedicated server.
If your industry requires special treatment of information, such as HIPPA compliance, you may require additional customizations that need to be done on a dedicated server.
Can I do it myself?
Again, it depends. Basic websites with a small traffic volume can probably be managed by a curious person and a lot of YouTube videos using a solution like GoDaddy.
But as your website grows in traffic volume and the complexity of your needs grow, you may want to consider reaching out to a local web hosting professional for guidance and support. There are some important questions to consider before you commit to the DIY approach.
Do you want a local (human) expert to help you in real-time when you need it?
Do you want expert support to help when making upgrades and adjustments?
Do you know how to configure the solutions that are right for you?
Do you have the time to learn hosting technology so you can solve problems when they arise?
How much of your time can you put into hosting management every week?
As you can see, choosing the right hosting solution for your website takes some thought. Do your prep work upfront so as you grow you can position yourself to provide for your needs as they arise.
In general, if your website doesn’t get a lot of traffic, and doesn’t handle sensitive information, a DIY solution could be the best choice. If your website is growing, plans to grow, and handles sensitive information, a local web hosting provider is probably going to be the better long-term solution.
When people search for a business like yours, they’re using Google ~92% of the time. If you don’t have a Google My Business listing the chances of someone finding you diminish significantly. Not only does a GMB listing help customers find you, but it tells them valuable information about your company – like how to get driving directions to your location and opening a phone dialer to call you on mobile search. Let’s talk about the features of a Google My Business listing.
What is a Google My Business Listing?
Google My Business is a free tool for businesses and organizations that helps to manage their online presence across Google, with an emphasis on Search and Maps. When you verify your business information with Google, you’ll help customers find you and let them know more about your business. A GMB listing will allow you to control how your business information is displayed on Google.
GMB gives you the power to manage the information Google users see when they search for your business. You can display and update your hours, website, phone, and address. GMB also gives your visitors the ability to get turn by turn driving directions to your location. Ensuring that your business information is up-to-date and having some relevant business photos ensures that your future visitors know that they at the right place.
Engage with Customers
GMB allows you to read and respond to customer reviews. You can post photos to keep your audience updated. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more click-throughs to their websites compared to businesses with no photos.
Track Your Visibility
Discover insights about your customers, like where customers who searched for your business are located. Find out how many people call your business directly from the phone number displayed on local search results in Search and Maps. .
You can even track how many of your visitors have been requesting driving directions to your business. In the Insights menu, there is a chart for customer actions that shows how many times driving directions have been requested.
Promote offers, news, events, product updates, and announcements by adding a post to your GMB listing. These posts show up on Google Search and Maps to provide another way to keep in touch with customers and prospects. Keep your description short, use good photos, and end with a call to action like “Buy,” “Call Now,” “Learn More,” or “Visit Us.”
Google My Business Messaging
A messaging feature lets you directly chat with customers. You can quickly respond to questions and assist current and potential customers. The messages can be directed to any phone number so a staff member can be tasked with these interactions. There is an option to turn messaging off if you’d prefer to keep communication channels more simplified.
You can now upload videos to your listing. The maximum video length is 30 seconds. Videos lead to higher engagement and provide an opportunity to showcase your business products, service, and give visitors a more personal look into your business. These videos must be taken at your place of business. Google will remove any videos not related to your business location.
Ready to get started? The first step is verifying your business on the GMB platform and customize each setting. See our step-by-step guide to getting started optimizing Google My Business. Happy optimizing!
What comes to mind when you hear “multi-dimensional and always evolving”? If you said technology, you’re right. A less common answer, but also correct, is marketing! Technology and marketing evolve together. Technology is in the driver seat transporting civilization forward, and marketing is always a half step behind doing its best to keep pace. At JM we think about marketing on multiple levels, but it all starts with your website.
Your Website is Still #1
When it comes to your business image, your website gives you the most control. It’s the only “place” on the internet where you have full control of how customers view you and interact with your business. When you look at the development of online platforms and how people are using them the math tells us Google and Facebook will not be around forever. To have your entire online business presence built on a platform you can’t control, and one that will likely go away or dramatically change is risky. And, some of the most effective online advertising still requires a landing page hosted on your own domain.
Building Your Website is Only the First Step
If you built a 5-star resort in Hawaii would you rely on word of mouth advertising for people to find it? Probably not. Your website has a lot more competition compared to your 5-star Hawaiian resort. There are over 1.6 billion websites online. If you build the best website in the world nobody will know it exists without the proper promotion. In order for customers and prospects to find your website and care, you must actively promote it in a variety of ways.
How Will They Find You?
Google is the number one website on the Web when it comes to traffic volume. For over 90% of people who discover your business online, their first touchpoint is on the Google search result page – not your website. Google has its own priorities and driving people to your website isn’t on the top of their list. More and more Google is building features to keep users on the search result pages rather than clicking on organic links.
Google My Business & Local Pack
People Also Ask
It’s great that people can find your business website using Google but increasingly, search users are getting their information without ever clicking through to a website. You need a strategy for engaging those users through the new features Google continues to introduce.
Paid Ads on Google
You want to put your advertising dollars in the highest traffic areas. Right now, that’s Google. There are a number of different types of paid ad campaigns you can use on Google to better help customers find you.
Search – A “Search Network” campaign will show text-based ads above Google search results, and other sites in the network, when a person searches for terms that are relevant to your ad’s keywords. For example, say you run a local barbershop school. Your Search ads will be shown to high-potential customers at the moment they are searching for “barbershop schools” and above all the search results (called organic results).
Display – The Google Display Network helps you find your audience. It helps you reach people while they’re browsing favorite websites, watching YouTube, checking their Gmail account, or using mobile devices and apps.
Video – Video campaigns allow you to show video ads on their own, or within streaming video content on YouTube and across the Google Display Network.
Shopping – More than a Search ad, Shopping ads show searchers a photo of your product, title, price, name of your store, and a link to purchase. All this is placed above other types of search results and sometimes on the right side of the search result page.
The social networks can’t be ignored if you’re aiming to maximize the potential for customers to find your website. If you’re thinking there are too many social networks and not all of my customers are using them or only using a few – you’re right. You only need to engage through the social networks your customers are using.
Broad-Reach: YouTube, Facebook, Instagram
Specific Targeted Audiences: Twitter, Pinterest, LinkedIn, Snapchat, Twitch
We help businesses determine what social networks their customers are using, and value-added strategies they can use to engage them. Give-aways is one effective way to get your customers to engage on these platforms.
The Near Future (1-2 years)
Over the past several months, Google representatives have said they are focusing on Image Search. They followed through on that by announcing several new features at their recent I/O conference. These features include using high resolution images and 3D objects to use in Augmented Reality (Like this chair? Open the camera app and see this chair in your living room!). Knowing Google, their long-term interest is in how to best sell ads on the Image Search results page. Nonetheless, all the changes and new features offer new opportunities for your business to attract new attention.
The Question for You: How is your audience using Image Search in their everyday life?
Currently, 25% of people are saying voice is their first choice for searches. Personal voice assistants like Siri on Apple’s products and Amazon’s Alexa are becoming more and more popular among users. Voice presents new and interesting problems that haven’t yet been solved. But as Artificial Intelligence helps develop new capabilities, user adoption of voice technologies are expected to grow over the next several years.
Voice searches are more conversational and specific. Keywords people use for their voice searches are often a string of 5 words or more.
Example: “Backlinko found an example in Google Home results for the query: Are figs good for you?
When you’re optimizing your content to answer questions in voice search, answer the specific question directly as possible. Studies show that 29 words are ideal.
Example: “Figs are high in fiber and a good source of several essential minerals, including magnesium, manganese, calcium, copper, and potassium as well as vitamins, principally K and B6.”
Further Future (next 10 years)
What is in store for us 10 years down the road? Will Google and Facebook still be here? If they are, will they be used in the same way?
The truth is we don’t know what’s coming, but we can forecast with confidence that whatever is coming will be something few can imagine today. With the current rate of innovation and the way artificial intelligence algorithms are advancing, automation and immersive user experiences are some of the biggest breakthroughs we’re likely to see.
In the coming years the issue of user control will only get more intense. We can’t predict the future, but we can prepare for it to the best of our ability. With everything that’s in our future, the best way to secure your online presence and image is with:
A website built to be flexible enough to adapt to rapid technological change
A strategy that takes advantage of the digital platforms best suited for your brand and your customers.
Take the First Steps
It’s time to get to work. There’s so much and can feel overwhelming. Where do you start?
You start putting one foot in front of another.
To help place your first steps, we’ve outlined 5 simple things that you can do on your website to improve your business online.
If you’re a business owner having a website is a must for any kind of effective online presence. For starters, you need a website for online advertising. A website also gives you the most control for managing your business image.
Google and Facebook are necessary now, but there’s no guarantee they will be around forever. If you already have a website, you need to make sure it’s modern and optimized for user experience on both desktop computers and mobile devices. Let’s take a look at how an Omaha web design company like us can help you get your website updated or built from scratch.
WordPress is one of the best platforms for building a business website, or any website, and is what our Omaha web developers use most often. WordPress is cost effective. The designing and development are affordable, and the upkeep and maintenance expenses are inexpensive. WordPress is search engine optimization ready. WP websites have simple and constant codes making them ideal for Google indexing. Our WP websites designs are responsive, meaning they adapt to mobile devices automatically.
Use Professional Photography
Photos enable you to show your customers and
clients what you have to offer them. Consumers like to see things for
themselves before making a purchasing decision. The photos you use on your
website represent your business. Low quality, unprofessional photos communicate
a “low quality” message about your company and products to the people
viewing the images. That’s just how the human mind works. Investing in
professional quality photos is an investment in the way customers and prospects
see you — first impressions do matter.
Clarify Your Message
If you have a great looking website and
professional photos, but your messaging is poor or confusing you will lose
business. Every word serves a
purpose. Right away you need to be clear
about what you’re offering and why it’s going to make your customer’s life
better. You need to focus on the benefits first and the features second. If
you’re not familiar with the principles of persuasion and effective sales
writing investing in professional copywriting services is just as important as
investing in professional photography.
Add Value by Educating
Potential customers come to your website because
you’re an authority in what you do. You’re an expert in your industry. Instead
of telling customers you’re the best, prove to them you’re the best by giving
them some value upfront. Share your expertise about what you know, and educate
your audience. Once they feel empowered with new knowledge, they’re more likely
to make a decision and choose the expert who helped them fill in the gaps of
their understanding. You can educate on
any page within your website, but regular blog articles are one of the most
effective ways to accomplish this. It also has the added benefit of helping
your SEO rankings.
Ready to Update Your Website?
The most important things to consider for a
modern website is making sure it’s responsive, has good photos, and clear
messaging. If you hit those three points, you’re probably in good shape. If
you’re lacking on one or two of those and don’t want to take on all the updates
yourself, we can help you out.
Google has a mobile first mentality. Not so much because Google likes mobile, but because people like mobile. Now, more than ever before, people are using mobile devices to navigate the online world. Because of consumer demand Google has adjusted, and if the website user experience on mobile isn’t excellent, it hurts the website’s organic rankings.
thinking about SEO in Omaha and improving your web marketing you’re going to
need to make sure your website is optimized for mobile devices in 2019.
Responsive Websites are Mobile Friendly
responsive websites. Responsive websites respond to the resolution of the
device, and the format shifts depending on the resolution the website is being
viewed under. In most cases the desktop view will inform the mobile view.
benefits of responsive websites in the context of mobile include:
Increasing your reach to tablet and mobile
Increasing sales and conversions
Consolidating your analytics and reporting
Increasing your visibility in search engines
Saving time and cost on site management
Saving time and cost on mobile development
The Big 5 Mobile Optimized Website Benefits
1. Improved User Experience
What happens when you receive a link via a text message from a friend, you click the link and it takes you to a jumbled mess of a website that you can’t understand? You leave. And you likely never go back, killing the chances of that website ever making you a customer.
If users can’t easily browse and read the content on your website from their mobile devices, they will always leave uninspired. Mobile optimized sites are critical for attracting and retaining new customers.
A website built for an enhanced mobile experience will keep users engaged through clean page formatting, with intentionally ordered content and clear calls to action. A good experience is not just the direct result of a nice looking page – but also of a page with valuable content.
2. Increased Time on Site
Time is the currency of the internet. You have only a few seconds to capture a website visitor’s attention. You have even less time when users are on mobile devices because they’re typically accessing your website when they’re out and on the go. When visitors encounter your mobile friendly website, they stay on the website longer, and you increase the odds of making them a customer. Increased time on site also one of the most critical factors for SEO success.
3. Faster Loading Speed
Speed is important because as we just mentioned – time is a huge factor for user experience. A website that isn’t optimized for fast load time will render very slowly on a mobile device. In worse case scenarios it will not render at all. Studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds. Check out some ways you can increase you website speed here.
4. Improved Mobile SEO
If Google recommends it, we do it. Google recommends website developers build their sites to be responsive. A responsive website increases the likelihood your site will rank well in Google mobile search results. So, that’s what we build, because we build websites with search engine optimization in-mind.
5. Competitive Advantage
Despite the data, and the recommendations, a lot of companies have ignored the growing trend of mobile users. By building pages with mobile experience in mind, you’ll keep yourself ahead of the competition.
Why have a Mobile First Mentality?
Mobile optimized websites are a big part of search engine success. It’s critical for any business that wants to compete to make sure they have a website that is mobile friendly. A one second delay in page response can result in a 7% reduction in conversions. The good news is we make responsive websites that are designed to thrive in the mobile online environment.
If you’re looking to make your website mobile friendly or need a new responsive website give us a call, 402.292.7500 and we’ll walk you through your options.
equity is a search engine ranking factor for your website. In essence, it
refers to the equity or “value” passed from one page, or one website, to
another through posted links.
engines like Google view links as votes by other websites indicating that your
page is valuable and worth promoting. Having quality inbound and outbound links
on your site can boost your organic rankings with search engines.
Types of Links
getting confused by all of the different link terminology let’s clear things up
here. There are three different types of links.
Internal Links – An internal link would be a link
on one of your website pages that links to a different page within your
External Links – If you have an external link,
also known as an “outbound link,” it will link to another website or website page
that is not yours.
Backlinks – Backlinks, also called
“inbound links,” are links on another website that link back to your
site. If website A makes an external link to website B, website B will have a
backlink from website A.
What Determines Link Equity?
of link on your website weighed for link equity. There are some considerations
to keep in mind when evaluating link equity.
Relevance – If your linking to a page about
knitting cat sweaters from an article about proper car maintenance the link
isn’t relevant. Google is smart enough to figure that out at this point.
Irrelevant links do not add value or build your authority.
Age Helps – When credible websites that have built up
authority link to your website they pass on more link equity than links from
Crawlable – “Spiders” or
“Crawlers” are names for programs search engines use to discover the
content found online. HTML is the primary language. Make sure your pages and
pages you’re linking to are crawler friendly, or they’ll be ignored. If you’re
not sure about this, ask your website developer.
Location – Links that are buried in footers
and sidebars aren’t given as much weight as links positioned higher on the
page. The same goes for videos. The
higher the video is on the page the more weight it’s given.
How to Get Quality
lot of scammers out there in the web marketing world selling backlinks. The
problem is they don’t pass the Link Equity criteria. One of the best and most
affordable ways to build your link equity is by using the trust you’ve built
with your partners, clients and affiliate organizations. Sometimes, all it
takes is to ask a trusted partner or client for a link, and you’ll get it.
High Quality Original
way to get quality backlinks is providing value. There’s so much noise and
poorly written content, that when actual quality original content is produced
it rises to the top. If you’re producing
engaging and informative original content consistently you’ll eventually get
noticed and become an irresistibly linkable authority.
The Bigger Picture on Rankings
The reality is Google uses over 200 ranking factors in their algorithm. If you think that’s a lot – you’re right. It’s easy to get lost in the details, and by the time you think you understand it something changes. Working with a web design firm that stays on top of this stuff is a great way to know you’re doing everything you can to get heard amongst all the noise.