5 Ways to Make Your Website a Marketing Tool

Your website has the power to be an effective, affordable and tenacious marketing tool. When a website is designed with the intention of growth, marketing possibilities are abundant. Here are 5 tips from our Omaha web design and internet marketing team to help make your website a powerful marketing tool:

Use the Right Platform

From design flexibility, to ease of development, to website security features, WordPress is our preferred platform. A WordPress content management system allows for website growth in a variety of ways with thousands (yes, thousands) of plugins. If you can think it, there’s probably a plugin for that.

 

screenshot from wordpress admin using all-in-one seo plugin

Optimize

You’ve likely heard the phrase “Content is King” hundreds of times, and it never gets old. A website with engaging content will drive business. Optimize web pages with appropriate H1 tags and page titles to direct hot leads to your website from search engines… and then sell them with engaging content. Did you know websites with active blogs receive 67% more leads  than those who do not?

 

website screenshot highlighting call to action

Clear Call to Action

Users should have a clear call to action on each page. Whether your website is ecommerce or informational, you can strategically lead people to action. Contact forms, click to call, live chats, express checkouts – just a small list of ways your strategically designed website can drive business.

 

screenshot of mobile traffic tracking on analytics

Connect with Users on Any Device

Analytics will tell you how users are viewing your website – desktop, tablet and mobile. In our experience, every year mobile users increase across the board. Considering the mobile layout of your website can make or break conversions. And continuing to use analytics to analyze user activity on all devices will help make user experience better and, in turn, drive business.

 

informational graphic about internet marketing

Visual Appeal

There are SO many options for building a website. From free drag and drop website builders to custom website designers, your price and quality vary. A website is an investment. Putting a bit of money into a website intended to grow and market your business will pay off 100-fold. An intentional design with visual appeal builds credibility and drives business.

 

A website is worth nothing unless it’s driving business. Competing in an online marketplace takes a multi-faceted strategy, with a quality website at the foundation. Never before has marketing been so affordable and attainable. The tools are HERE for you to take advantage of. Don’t let business slip through your fingers!

 

 

New Website Launch: Palleton, Inc.

Palleton, Inc., has a long history in the Pallet Manufacturer field. With unmatched expertise and a desire to better server their customers, Palleton partnered with JM for a new website design that would be beautiful, functional and optimized for the search engines.

Palleton’s new website is built on a WordPress Content Management System (CMS) and is mobile-friendly. Among it’s features, this new website includes a locations page, using a simple locations WordPress plugin. This plugin allows for easy updating from the WordPress admin. And in conjunction with this new website design. Palleton partnered with JM to optimize each page. With JM’s one-time Search Engine Optimization (SEO) package, our SEO experts craft web page titles, H1 tags and META descriptions to assist in Google rankings for targeted keywords and increased traffic from the search engines.

Palleton chose to invest in a new website design AND prepare their website for more SEO success through page optimization. Forward thinking when designing and launching a website can not only increase success upon launch but can better setup a company for future marketing efforts. We applaud Palleton for investing in their online presence and look forward to partnering with them in the future.

Visit Palleton’s New Website

Palleton, Inc., new website design screenshot

Ringing in 2018 with More Ways to Serve You

Happy New Year! Another year has come and gone, and we are so full of gratitude. 2017 was a year of growth for our Omaha web design and development team. Here are a few of our 2017 highlights:

Certified Google Partner. As a certified Google partner our internet marketing team boasts experience in Google AdWords advertising solutions, having passed exams and delivered a strong performance in client and company growth.

Best of B2B. JM was voted Omaha’s #2 best web design firm by other local Omaha businesses.

Expanded Services. JM hired a new internet marketing manager, Logan Johnson, whose curiosity and experience are benefiting JM’s customers with strategic and purposeful AdWords campaigns and SEO services. Keep your ears open for more changes to our internet marketing department in 2018!

Added 3 Team Members. As each team member becomes more specialized in their craft, we felt it necessary to add to our team to better serve our customers. We added Internet Manager Logan Johnson, Account Manager Jordan Murphy and Finance Director Lindsey Adams.

Meeting the needs of our customers by adding new services and team members was backed by our overall 18% growth! And while we gained many new customers in 2017, many customers from years past have built their second or third website with JM, added new services, and switched web hosting to our reliable servers.

So, thank you Omaha for your continued business and trust. We continue the celebration of our 20th year in business as we begin 2018, and we plan to celebrate by continuing our tradition of excellent service and products.

Cheers to 2018!

New Website Launch: Millennium Homes

Our Omaha web design team is excited to announce a new website launch for Millennium Homes out of Omaha. Millennium Homes’ previous website was difficult to navigate and to update. This new website helps to provide a better user experience, and ease of updating by Millennium Homes.

As a new home builder in Omaha, this new website reflects Millennium Homes’ attention to detail, clean design and beautiful finished product. This pre-built WordPress template has been customized to fit the needs of Millennium Homes for an affordable price. This template also provides responsive technology and meets Google’s mobile-friendly standards.

We wish great success to Millennium Homes, and are thrilled to be able to provide them with a beautiful website that will grow with their success.

Visit Millennium Homes’ New Website

millennium homes homepage

Protect Your Website, Protect Your Customers

Our Omaha web design and development team builds beautiful websites we hope will be kept updated and secure. Website security is one of our passions; as it helps keeps our websites and customers in business and successful.

Website security is so important to us that we have an entire team dedicated to website hosting and website security.

Many businesses are skeptical of needing additional security for their website. Usually they retort with, “we don’t have anything valuable on our website.” And that seems reasonable, right? The website security icon with shield and lockwebsite is not collecting sensitive data or payment information. But hackers are not usually looking for this type of “valuable” information. Instead, they are looking for a clean reputation. It’s not about how popular the website is or if it takes credit card information. A clean website is the perfect place for hackers to host their own malicious content and mount a phishing campaign to collect data from users.

Most of the websites our Omaha web development team builds are in WordPress. And WordPress is vulnerable to these hackers. But, WordPress and most WordPress plugins are being updated on a regular basis to resist these hacking attempts and protect websites and its visitors. WordPress and WordPress plugins do not update automatically, and require manual work to protect against the most recent threats.

It’s the recommendation of our Omaha web hosting team to update often. So often that we offer a website security package, through which we will update WordPress and plugins the day an update is released. Taking this small step to secure your website will save you hundreds, maybe even thousands, of dollars and will protect your website visitors from phishing campaigns.

So, while your website may not be collecting valuable information, and may only be a static, your website is not immune to attacks. Be educated and be proactive!

Save $1000 on a New Website

As we close one year and begin another, we want to celebrate this holiday season by offering $1,000 off* the purchase of a new website!Holiday Website Sale Icon

Really! We mean it. $1,000 off. Now is your opportunity to update an outdated website design, to get a WordPress content management system and finally meet Google’s mobile-friendly requirements.

Taking advantage of a new website for 2018 can mean increased online presence and increased revenue. Complete our online form or call us at 402.292.7500 Option 1 for more information.

From our team to yours, we wish you a joyful holiday season and a prosperous new year!

* Payment must be received on, or before, December 29. Discounts apply to websites $3,500 and up.

New Website Feature: AgriSecure

AgriSecure‘s website just needed a little sprucing up from our web design team. As most small business owners know, finding the time to maintain a website amidst the day-to-day hustle and bustle can be nearly impossible. And with the tools already in place for web maintenance on AgriSecure’s website, JM was able to jump in and assist in updating images and text for a fresh look.

The AgriSecure team has worked with our web design team for other ventures, and we’re glad to provide continued support and services as we’re able. The AgriSecure website is built on a WordPress Content Management System (CMS) and our web development team is experienced in designing and developing in WordPress. This makes us a natural fit to support AgriSecure’s website.

Take some time to check out AgriSecure for a sense of what beautiful images, simple text and clean design can do for telling a company’s story.

Visit AgriSecure’s Website

AgriSecure Website Homepage Design

JM Team Rides JM Bus

jm team poses in front of Omaha bus advertisement

If you haven’t seen it – JM’s logo is wrapped on the back of an Omaha-metro bus. JM’s success is largely attributed to our customer base spreading the news of our excellent service and product. And we figured – a little branding can’t hurt, to reach more businesses across the Omaha-metro.

The response has been wonderful… so we had to see it for ourselves. Omaha Metro Transit was gracious enough to give our team a ride and photo-op among its busy schedule.

Our bus advertisement showcases our main services – web design, web hosting and Internet marketing. We’ve received responses from clients, friend and new prospects.

Thank you to Omaha Metro Transit for the opportunity to ride on “our” bus, and we look forward to seeing continued success with this powerful moving advertisement.

New Website Launch: Your Family Dentist

Your Family Dentist in Papillion needed a new website that would portray its inviting atmosphere, educate customers and serve as a source of credibility for Dr. Jeppesen and his staff. So, partnering with our Omaha web design team, Your Family Dentist launched a beautiful new website that accomplishes all their goals.

Starting with a pre-built WordPress template, this new website is was customized to match Your Family Dentist’s branding. The robust Content Management System (CMS) allows for easy website updates, and allows for easy growth to meet their growing needs and future web marketing or Search Engine Optimization (SEO) needs. The mobile friendly website is also ideal for users on the go. Featuring a smile gallery, this website showcases their incredible customer transformations along with staff and office information to build credibility and trust before a patient ever even walks in the door.

We have every confidence that this new website will provide and avenue for even more growth for this already successful dental practice.

Visit Your Family Dentist’s New Website

Your Family Dental Website Screenshot

New Website Launch: First Impressions Photography

Our Omaha web design team has launched a new website for First Impressions Photography of Omaha, a long-time client. First Impressions Photography owner, Maureen, decided to redesign her website in order to meet Google’s mobile-friendly standards and increase usability for mobile and tablet visitors.

This website is intended to be informational, used as a sales and marketing tool to sell photography services. With a simple WordPress CMS, First Impressions Photography is able to manage it’s albums and website information. And it’s simple design features Maureen’s work, the primary purpose of this website.

We’re grateful for the many years Maureen has trusted her business to JM, and we look forward to many years of working together for her success!

Visit First Impressions Photography Website

first impressions website screenshot

 

 

New Website Launch: Fun Fitness with Fido

JM is excited to announce a new website for Fun Fitness with Fido. This lighthearted and playful design stands out in our portfolio.

When a website design captures the atmosphere and values of a business, it’s building credibility and rapport. Offering obedience training, dog siting, dog walking and dog boarding in Omaha, it’s Fun Fitness with Fido’s priority to create a welcoming and loving atmosphere. This new website design, built on a WordPress Content Management System (CMS), reflects its love of furry friends and dedication to this atmosphere.

This new website design is built on a pre-built WordPress template, customized to Fun Fitness with Fido’s brand. This CMS allows for easy updating of text and images. Additionally, this website uses responsive technology to meet mobile-friendly requirements.

Our Omaha web design team wishes great success to Fitness Fun with Fido as they strive for business and credibility in an online marketplace.

Visit Fun Fitness with Fido’s Website

website screenshot for fun fitness with fido website

 

JM Featured in Advantages Magazine

snippet of advantages magazine article on web design and seo
Click Image for Enlarged View

Our Omaha web design firm was recently featured in Advantages Magazine, briefly touching on web design and SEO best practices. Advantages Magazine is a publication for distributor sales people – providing tips and tactics for success.

JM’s CEO Jonathan Patton and Internet Marketing Director Megan Patton hit on website layout with a clear call to action, and properly showcasing a business’ product of services to build credibility. Additionally, a website no one can find isn’t helpful – so Jonathan and Megan provide a few tips for optimizing a website (SEO) so Google can properly index a website, and recommend businesses utilize Google Analytics for better marketing strategies.

Thank you to Advantages Magazine for this feature! We’re always excited to share our knowledge for the success of others!