5 Ways to Make Your Website a Marketing Tool

Your website has the power to be an effective, affordable and tenacious marketing tool. When a website is designed with the intention of growth, marketing possibilities are abundant. Here are 5 tips from our Omaha web design and internet marketing team to help make your website a powerful marketing tool:

Use the Right Platform

From design flexibility, to ease of development, to website security features, WordPress is our preferred platform. A WordPress content management system allows for website growth in a variety of ways with thousands (yes, thousands) of plugins. If you can think it, there’s probably a plugin for that.

 

screenshot from wordpress admin using all-in-one seo plugin

Optimize

You’ve likely heard the phrase “Content is King” hundreds of times, and it never gets old. A website with engaging content will drive business. Optimize web pages with appropriate H1 tags and page titles to direct hot leads to your website from search engines… and then sell them with engaging content. Did you know websites with active blogs receive 67% more leads  than those who do not?

 

website screenshot highlighting call to action

Clear Call to Action

Users should have a clear call to action on each page. Whether your website is ecommerce or informational, you can strategically lead people to action. Contact forms, click to call, live chats, express checkouts – just a small list of ways your strategically designed website can drive business.

 

screenshot of mobile traffic tracking on analytics

Connect with Users on Any Device

Analytics will tell you how users are viewing your website – desktop, tablet and mobile. In our experience, every year mobile users increase across the board. Considering the mobile layout of your website can make or break conversions. And continuing to use analytics to analyze user activity on all devices will help make user experience better and, in turn, drive business.

 

informational graphic about internet marketing

Visual Appeal

There are SO many options for building a website. From free drag and drop website builders to custom website designers, your price and quality vary. A website is an investment. Putting a bit of money into a website intended to grow and market your business will pay off 100-fold. An intentional design with visual appeal builds credibility and drives business.

 

A website is worth nothing unless it’s driving business. Competing in an online marketplace takes a multi-faceted strategy, with a quality website at the foundation. Never before has marketing been so affordable and attainable. The tools are HERE for you to take advantage of. Don’t let business slip through your fingers!

 

 

Protect Your Website, Protect Your Customers

Our Omaha web design and development team builds beautiful websites we hope will be kept updated and secure. Website security is our passion; as it helps keeps our websites and customers in business and successful.

Website security is so important to us that we have an entire team dedicated to website hosting and website security.

Many businesses are skeptical of needing additional security for their website. Usually they retort with, “we don’t have anything valuable on our website.” And that seems reasonable, right? The website security icon with shield and lockwebsite is not collecting sensitive data or payment information. But hackers are not usually looking for this type of “valuable” information. Instead, they are looking for a clean reputation. It’s not about how popular the website is or if it takes credit card information. A clean website is the perfect place for hackers to host their own malicious content and mount a phishing campaign to collect data from users.

Most of the websites our Omaha web development team builds is in WordPress. And WordPress is vulnerable to these hackers. But, WordPress and most WordPress plugins are being updated on a regular basis to resist these hacking attempts and protect websites and its visitors. WordPress and WordPress plugins do not update automatically, and require manual work to protect against the most recent threats.

It’s the recommendation of our Omaha web hosting team to update often. So often that we offer a website security package, through which we will update WordPress and plugins the day an update is released. Taking this small step to secure your website will save you hundreds, maybe even thousands, of dollars and will protect your website visitors from phishing campaigns.

So, while your website may not be collecting valuable information, and may only be a static, your website is not immune to attacks. Be educated and be proactive!

Your Website Content Matters

Many businesses seek a new, updated website to build credibility. And really – isn’t that what we all want for our businesses? Professional branding backed by the expertise and knowledge of trusted staff.

A sleek, professional website can go a long way in building credibility. But it’s the content that matters. Website content matters to Google and it matters to potential customers.icon with hands and keyboard

You’ve likely heard it before…. “Content is King.” And your website is no expectation to this often-understated mantra. So, if you REALLY look at your website content, does it do the following?

  • Clearly and concisely inform users of your product or service?
  • Carefully and thoughtfully utilize keywords for increased organic SEO rankings?
  • Portray the expertise and professionalism of your staff?

And while website design preferences have changed and search engine algorithms have adjusted over the years, good content has remained a constant for a successful website. Website content creates a connection with customers and prospects. Good design partnered with good content builds credibility with customers – letting them know you are the expert, your staff is capable and your products/services are the best around.

Good website content also increases conversions, because valuable information will help consumers to gain a complete understanding of what you do, the services you offer and how you can help them. As a result, your website will generate high quality leads from consumers who are truly interested in utilizing your products or services. And, most importantly, high quality website content that is optimized for the search engines will result in improved rankings (SEO) – bringing these high-quality leads through your virtual door.

Do you want improved performance for your website? Improve your content! Content is king. It matters to Google, and it matters to your customers. So, get writing, or ask us to help!

Want to Try Google Marketing? Now’s Your Chance…

JM has been in business for almost 20 years! Born the same year as Google, we’ve watched the web design and technology industry make huge strides.

The only thing that never changes in our industry is… things are always changing. And we don’t expect our customers to keep up with the newest Google algorithm change, the latest browser releases and the best ways to increase online visibility. That’s what our Omaha SEO and web design teams are here to do.

So… let us tell you… do not miss the boat on Google marketing. Our Omaha Internet marketing team has seen incredible results repeatedly for our own business, and for many of our customers.

We offer professionally managed AdWords campaigns. When managed and monitored appropriately, these incredibly affordable forms of marketing can dramatically increase your exposure and drive traffic to your website.

Have you ever searched for something online and seen that particular product or website follow you through various banner advertisements or videos? That is Google Remarketing.

Want to pull up faster and higher in Google searches for specific services and products? Then you need Google Pay-Per-Click.

For the month of September ONLY, sign up for a full year of our Google marketing services with JM and get one month FREE.

Want to learn more about Internet marketing? Watch our video on Google Remarketing:

Give us a call at 402.292.7500 Option 1 to find out more information and details about our special offer… and allow our Omaha internet marketing specialists to help you increase your website traffic and bring in more leads!

Launch a Video Marketing Campaign

YouTube Video Play Icon

Launching an affordable and effective video marketing campaign has never been easier. YouTube video marketing advertises to your target audience, within your budget, while producing results.

With JM’s professional guidance and management, your business can run a campaign within a comfortable daily budget, targeted to prospects within very specific demographics and only pay when a user engages with your video. Results are easily tracked with targeted analytics provided in a detailed monthly report.

We’re sure that you’ve seen video advertising on YouTube, but any video uploaded to YouTube can be an ad. Pre roll video ads appear before other videos on YouTube and other video ads appear beside playing videos and in search results.

Don’t have a video? No problem! We’ve got connections for professional video production that will engage users across the web.

Businesses all over the world are seeing results with YouTube video marketing. Check out this powerful video for a testimonial.

Want to see results with YouTube video marketing? Call 402.292.7500 Option 1 to get more information.

Increase Effectiveness on Google with One-Time SEO Optimization

on-time seo optimization to help increase seo

Is Google finding your website?

Provide Google with information it needs to accurately and effectively rank your website among your competition with our one-time page optimization service.

Google seeks many requirements for good Search Engine Optimization (SEO) value; but among these are website tag titles and header tags.

Title tags are extremely critical in helping Google understand what a page is about and are also the first impression many people have of your page. Title tags are used in three key places, including search engine results pages, web browsers and social networks. Header tags are influential in SEO rankings, and can lead to ranking increases when used effectively. And while the use of header tags has changed over the last few years – causing some debate about it’s relevance for SEO, its purpose is not to be overlooked when optimizing a website for better search engine results.

JM’s one-time website SEO optimization includes a careful optimization of webpage title tags and header tags for each website page. Additionally, our internet marketing experts will craft a creative meta description for each page. A meta description is a 160 character snippet pulled in by the search engines to describe each page. Meta description tags are extremely important in gaining user click-through from search engine results pages.

Take the first step in optimizing your website for increased SEO rankings. Call our Omaha internet marketing team at 402.292.7500 ext. 102 to find out more or get started today.

See Success with Affordable Advertising Through Google Remarketing

Maybe you haven’t yet heard of Google Remarketing? Or you don’t yet understand the effectiveness and affordability of Google Remarketing?

Google Remarketing is both powerful and affordable, allowing a business to retarget potential customers who have previously visited the company’s website. Remarketing also allows businesses to reconnect with users who’ve previously been to the website, by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

Google Remarketing:

  • Increases brand awareness through consistent exposure
  • Drives traffic to websites
  • Consistently proves to produce a high ROI

The personalized, consistent and affordable exposure Google Remarketing provides has proven to boost website sales and inquiries. In fact, our Omaha internet marketing team has seen these proven results repeatedly for our own business, and for our customers.

Watch our short Google Remarketing video to learn more and then contact our Omaha web design and internet marketing firm at 402.292.7500 x 102 to boost sales and website inquiries through a professionally managed Google Remarketing campaign.

Commit to Keeping Your Blog Updated in 2017

It’s a new year! And as a business seeking online growth and success, consider resolving to keep your website blog more up-to-date in 2017. Many websites built by our Omaha web design firm have built-in blogs, which are easy to update. But finding the time to write and post articles… that can be a problem. Businesses’ want to keep their website blogs current for credibility and search engine optimization. Blogging provides an easy way to add new and relevant content for both customers/prospects and Google. Blogging once every six months leads visitors to believe the rest of your website is outdated. Educate customers, build rapport with prospects and prove to potential business clients that the information on your site is current and relevant by committing to blogging AT LEAST once a month. When done strategically, blogs can also assist in adding SEO value to a website. By thoughtfully adding keywords into a blog’s content, categories and tags, it adds value to your website. Though technology is constantly changing, Google stills likes to see new, relevant content on websites. Commit to a schedule in this new year. And if you can’t stick to it… our Omaha SEO service offers monthly blogging. Call 402.292.7500 ext 102 for more information.

Website Holiday Tip, Optimize Ecommerce Settings for Holiday Shoppers

ecommerce-settings

Paying attention to even the smallest details on your ecommerce website will drive traffic, increase sales, and keep your customers happy this holiday season. The care that goes into each aspect of your store, marketing and support are important in gaining and closing website sales. So, before the holiday rush arrives, let’s make sure your website settings are set up for success.

Don’t be caught off-guard when your stock levels are low. You can set low and out-of-stock thresholds, and set up notifications if inventory is running low. During the busy shopping season, and depending on how quickly your products sell, you may want to increase the low stock threshold. Consider increasing to give shoppers an earlier warning that inventory is getting low.

Checkout settings should allow for efficiency and ease for customers. If possible, ensure guest checkout is available for users who do not want to create an account. Also, review the checkout settings for coupons. If you’re going to be offering coupon codes this year, you’ll want to make sure that setting is checked – or you may have some unhappy customers.

Make sure customer email notifications are in place. WooCommerce offers many email notifications that go directly to the customer – including on-hold orders, completed orders, refunded orders and customer notes. These emails can also be customized to fit branding. Keeping customers informed about your progress will create long-term, happy customers.

Implement store notices for effective communication. These notices can include holiday shipping cutoffs; sales, discounts, or other special offers; deadlines for redeeming coupons; or unexpected delays and issues. There are also cart notice extensions that allow in-cart messages for shoppers.

Call us at 402.292.7500 ext 102 for assistance in optimizing your ecommerce settings for the holiday season.

Website Holiday Tip, Maximize Ecommerce Website Revenue with Simple Checkout Updates

checkout-newsletter

Maximizing revenue with an optimal checkout process during the winter season is critical for your holiday sales. Shopping cart abandonment occurs when checkout is confusing, when users are forced to create an account and there are payment security concerns.

When shopping cart abandonment does occur, there is a WooCommerce plugin that can help recover 30% of revenue lost by abandoned carts. By sending email reminders to customers and guests, the plugin helps go for the close. However – why even get to cart abandonment? Let’s focus on some key ways you can improve your ecommerce website’s payment process and convert prospects into customers quickly and effectively.

Build trust with your customers for an effective online sale. Make sure your website makes clear your shipping and return policies – instead of leaving customers guessing. In the event that customers have questions, easy access to customer service is vital. Live Chat is an affordable and simple way to make sure customers can have their questions answered quickly so you don’t lose the sale.

Checkout obstacles are also detrimental to closing your online sales. We know you want to collect customer data. It’s helpful for marketing, support and research… but forcing customers to create accounts will cause lost sales this holiday season. Offer a guest checkout option to ensure completed sales.

Investing in mobile-friendly, responsive website technology is also going to help close online sales. If customers need to zoom in/enlarge the browser to click on the appropriate product, can’t read the text, cannot easily enter info in checkout fields or are waiting for pages to load… you’ve likely lost that sale. Having a mobile-friendly website is no longer optional – it’s a must-have, make-or-break, you-better-get-it-now decision for your business.

Lastly, offering more payment options may help close your online sales. WooCommerce offers a deposit extension which allows for monthly payment options, and PayPal offers a credit solution to merchants that comes at no risk to merchants. And during the holidays, everyone knows that monetary flexibility can be critical to closing a sale.

Having trouble closing online sales? Give us a call at 402.292.7500 ext. 102 to find out how we can optimize your website’s checkout process.

Website Holiday Tips – Additional Plugin Functionality for Increased Sales

ecommerce holiday tip

Wanting to enhance your ecommerce website for the holiday season? With the ease and flexibility of WooCommerce, our Omaha web design and development team can assist in plugin upgrades and additional extensions that can increase sales and enhance user experience at an affordable cost.

WooCommerce is widely used and revered for providing a customizable ecommerce platform that’s easy to update, simple to use and affordable to improve. WooCommerce has hundreds of free and paid extensions to extend a website’s functionality. From complex SEO plugins, simple widgets, and everything in between – if you can think of it, there’s probably a plugin for it.

Out of the box, WooCommerce gives online businesses the ability to sell multiple types of products, including physical goods, items with variations and digital products. But having our Omaha web development team add in extensions, your online store can start selling memberships and subscriptions, export customers for extended marketing and add more sophisticated product search and sorting. Additionally, as the holidays approach, it may be beneficial to look into more customizable shipping – to stay competitive with larger retailers – as well as dynamic pricing for offering bulk discounts, category discounts and role based discounts.

Making updates to your ecommerce website before the holiday rush begins will ensure your success and profitability during the largest online retail time of year. To learn more about extensions and upgrades for the holiday season, call 402.292.7500 ext. 102.

Google Remarketing Provides Powerful Online Advertising

google remarketing omaha

As technology, search engine requirements and overall online marketing strategies change, Google Remarketing has proven to be an effective, consistent and cost-efficient form of on-line advertising for our Omaha customers.

Google Remarketing is a powerful online advertising tool that allows a business to retarget potential customers who have previously visited the company’s website. This advertising helps increase brand awareness through consistent exposure, drives traffic to websites – considering sales are rarely made upon a first website visit –and consistently proves to produce a high ROI. Remarketing allows businesses to reconnect with users who’ve previously been to the website, by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

Google Remarketing is flexible, so it can be tailored to advertising goals. For example, a “shopping cart abandoners” list can show ads to users who abandoned their carts. This form of online advertising allows businesses access to users who are most likely to buy – providing a more niched advertising than previously available.

The personalized, consistent and affordable exposure Google Remarketing provides has proven to boost website sales and inquiries. In fact, our Omaha internet marketing team has seen these proven results repeatedly for our own company, and for our customers. Google Remarketing also provides detailed reporting of how your campaigns are performing, where your ads are showing, and what price you’re paying.

Our Omaha internet marketing team can design, implement and manage a successful and professional campaign starting at $100/month, so give us a call today and find out how we can help increase you’re business’ exposure online.