Maximizing revenue with an optimal checkout process during the winter season is critical for your holiday sales. Shopping cart abandonment occurs when checkout is confusing, when users are forced to create an account and there are payment security concerns.
When shopping cart abandonment does occur, there is a WooCommerce plugin that can help recover 30% of revenue lost by abandoned carts. By sending email reminders to customers and guests, the plugin helps go for the close. However – why even get to cart abandonment? Let’s focus on some key ways you can improve your ecommerce website’s payment process and convert prospects into customers quickly and effectively.
Build trust with your customers for an effective online sale. Make sure your website makes clear your shipping and return policies – instead of leaving customers guessing. In the event that customers have questions, easy access to customer service is vital. Live Chat is an affordable and simple way to make sure customers can have their questions answered quickly so you don’t lose the sale.
Checkout obstacles are also detrimental to closing your online sales. We know you want to collect customer data. It’s helpful for marketing, support and research… but forcing customers to create accounts will cause lost sales this holiday season. Offer a guest checkout option to ensure completed sales.
Investing in mobile-friendly, responsive website technology is also going to help close online sales. If customers need to zoom in/enlarge the browser to click on the appropriate product, can’t read the text, cannot easily enter info in checkout fields or are waiting for pages to load… you’ve likely lost that sale. Having a mobile-friendly website is no longer optional – it’s a must-have, make-or-break, you-better-get-it-now decision for your business.
Lastly, offering more payment options may help close your online sales. WooCommerce offers a deposit extension which allows for monthly payment options, and PayPal offers a credit solution to merchants that comes at no risk to merchants. And during the holidays, everyone knows that monetary flexibility can be critical to closing a sale.
Having trouble closing online sales? Give us a call at 402.292.7500 ext. 102 to find out how we can optimize your website’s checkout process.