Seeking success in the search engines starts with a strategy. The strategies built by our Omaha SEO team are built on data – current analytics, competitors and overall website structure/effectiveness.
One of the offerings we can provide with our SEO services is a one-time optimization. The goal of this one-time optimization is to fill one small need in a larger. long-term strategy and provide Google with information it needs to accurately and effectively rank your website among your competition.
Google seeks many requirements for good Search Engine Optimization (SEO) value; but among these are website tag titles and header tags.
Title tags are extremely critical in helping Google understand what a page is about and are also the first impression many people have of your page. Title tags are used in three key places, including search engine results pages, web browsers and social networks. Title tags are intended to be relevant to your business and services, as reflect your keywords as best as possible.
Header tags are influential in SEO rankings, and can lead to ranking increases when used effectively. And while the use of header tags has changed over the last few years – causing some debate about it’s relevance for SEO, its purpose is not to be overlooked when optimizing a website for better search engine results.
Title tags and header tags, when partnered with excellent, valuable content full of rich keywords, can provide a real benefit for SEO success. Without considering the ENTIRE value of your website, these will do little for your SEO success strategy.
Why? Because Google strives to provide an excellent user experience. They consider the entire value of your website’s content (not just a sprinkling of keywords) to rank a website for relevancy. Serving a relevant result with valuable information ensures a happy end-user.
JM’s one-time website SEO optimization includes a careful optimization of webpage title tags and header tags for each website page. Additionally, our Omaha web marketing team will craft a creative meta description for each page. A meta description is a 300 character snippet pulled in by the search engines to describe each page. Meta description tags are extremely important in gaining user click-through from search engine results pages and should accurately reflect the content of the page. By attracting the RIGHT users with a compelling and accurate meta description, you’ll ensure increased time on site and a lower bounce rate – both key component for a successful SEO strategy.