Our Omaha web design firm is fortunate to many customers with high-performing websites and who desire to see their website to continue to produce successful leads and business in the years to come. So, as an added benefit for all JM’s customers, we will be offering free Google Analytics monthly reports.
Google Analytics is a powerful tool which helps measure and track the success of a website’s design, content and layout. This report contains information regarding website visitor trends and website page views. By analyzing the data provided by Google, we are able to assess a website’s overall performance and make design, functionality and internet marketing recommendations.
These monthly reports will show the number of visitor sessions throughout the month, indicating high and low points of visitation. This can be helpful in tracking marketing efforts during which you direct people to your website. It can also help us evaluate if additional efforts need to be made to send users to your website, in the form of Google AdWords or Google Remarketing.
It will also show how visitors are finding your website – whether from directly typing in the website URL, from a third party website, on a mobile device, on a desktop, etc. By knowing how visitors come to a website, our Omaha web design team can make sure user experience is maximized through responsive design technology. It can even provide insight into additional efforts your making elsewhere to direct users to your website.
Lastly, the report will show your 10 most viewed pages. Each page has data on number of views, individual bounce rates and duration of time users spend on a page. This data can help our Omaha web development team asses the page content, the value of the page and user behavior.
To our current customers, this report will arrive via email at the beginning of each month. We hope that this added benefit of being a JM customer will provide growth and success for your business. It’s also our hope that you would reach out to our Omaha web design and development team with any questions regarding your analytics report, and you would continue to partner with us for your long-term website success.
Our team at JM spends a significant amount of time consulting Google Analytics. This is a powerful tool we include in each website, which helps measure the success of a website’s design, content and layout.
Analytics provides a detailed account of users – where they live, how they found your website, what devices they are using and what pages they visited. Here are some ways you can use user trends to determine the current quality of your site:
– What geographical location are your visitors primarily from? If you are a local, Omaha business it would be ideal for your visitors to be from Omaha or the surrounding area. If your users are coming from San Francisco and you’re a local Omaha business, maybe you need to reevaluate your website’s content, page titles and Google places account.
– How did your visitors find you? If your users typed in your website URL directly into the browser, this indicates excellent brand recognition. This is particularly helpful when using a specific URL for an ad campaign. Using a specified URL for an ad campaign can help you measure its success.
– What devices are your visitors using? As technology rapidly changes, tracking the devices which your visitors are using is valuable knowledge for getting to know your target audience and for making sure your website is user-friendly for those devices. If high traffic volume is coming from a mobile device, it’s best to evaluate how your website functions within that particular resolution. JM recently started offering responsive design services to ensure your website is user-friendly across all devices.
– What pages are users visiting? Google analytics goes into extensive detail about where users are going on a website. It shows top pages, how long users stayed there and what they clicked while on a given page. This information will help you assess the quality of information on your site. Is it informative? Interesting? Are users appropriately following the call to action (meaning where you would like them to go and how you would like them to make contact)?
This is just the beginning of what Google analytics can offer. Our team can not only install analytics on your website but help review the data and analyze action items to ensure your website is reaching your target audience.