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5 Things to do Tonight to Improve your Business Online

Do you have a small to midsize business but no or minimum online presence? Have you been thinking about looking into SEO services in Omaha? Before you make a decision to invest in search engine optimization and web marketing you should get the big picture overview of the value. We’ll cover each of these topics in more depth in later posts, but for now these are the main things you can start thinking about and doing to improve your businesses’ online effectiveness.

1. Update Your Website

First, if you don’t have a website you’ll want to get one to have any online business presence. A website is necessary for online advertising and gives you control over your business image. Google and Facebook aren’t guaranteed to be around forever, so banking on a Google My Business (GMB) listing or a Facebook page for presence and credibility isn’t a great long-term strategy. If you do have a website, you need to make sure it’s modern and optimized for good user experience on both desktop computers and mobile devices.

reasons to have a website

Tips for a Good Website:

  • Use WordPress for a robust and flexible content management system.
  • Use professional photography as this builds credibility and assists is enhancing a beautiful design.
  • Have a clear message and readable content so customers know they can trust you and exactly what they need to do to begin using your product/service.
  • Add value to customers by educating them and they’ll be more likely to trust you… not to mention Google will reward you.

Simple Website Action Items:

  • Your listed phone number should be clickable
  • Add new photos
  • Teach customers something valuable

UPDATE MY WEBSITE

2. Claim Your Google My Business Listing

When people search for you or businesses like yours the majority of the time they use Google. If you don’t have a GMB listing the chances of them finding you are slim to none. A GMB listing tells your potential customers valuable information, like your website address, physical address, telephone, and shows your reviews from past customers. It also features a map with a pinpoint showing your location.

JM Google My Business Listing

Tips for Your GMB Listing: 

  • Make sure the name, address, and phone number match exactly
  • Add photos to show what it’s like to work with you
  • Use the service area 
  • Enable messages, if you can commit to immediate responses

Here’s JM’s free guide to setting up a GMB page.

3. Create a Facebook Business Page

Facebook is still King of the social media platforms. If you run a business you need a Facebook business page. People will actually search for you on Facebook. It’s also a way to post helpful information and make announcements to your customers and potential customers. You can link your website to your Facebook page offering another avenue for prospects to reach you. Once you’re on Facebook join local groups that have an interest in your industry. You can make connections, learn what people are interested in, and even offer solutions to common problems to establish yourself as an authority.

steps to take for facebook success

4. Search Yourself

Finding out how easy it is for your customer to find you is critical for your online success. If you’re online but barely visible, you’re leaving a lot of money and potential customers on the table. The best way to test this is by pretending you are one of your customers.

Google search for what customers are looking for

Start by making a list:

  • List your services & Products
  • Add other names for those services and products
  • Add the names customers commonly use, especially when they’re wrong

Type your list items one at a time into Google search. Is your website at the top of the first page on the search result? Is your website on the first page at all? Who is ranking number one? Examine the number one ranking website and look at their information. What is the format and the content? Can you do better?

Maybe you can’t be number one, but you should have an aim to be near the top, and it is doable with the right strategy.

HELP MY SEARCH PRESENCE

5. Make A Content Plan

You can have the most amazing looking website in the world, and it won’t sell a thing if the content is weak.   Your customer needs to know what your offering and why it’s going to make their life better.

Great content is a result of asking yourself the right questions and providing those answers to your customer.

Here are the questions you need to ask:

  • What can I teach my customers?
  • What questions do I answer repeatedly?
  • What’s new in my industry?
  • What information in Google search could I add clarity to?
  • What is my competition doing?
  • What search terms are relevant to my business that my website isn’t addressing?

If you Build it They Will Come

After you’ve answered those critical questions, you can start building your content machine. Things to think about moving forward: 

  • Content is text, image, audio, and video
  • Who is going to write your content?
  • Who will create, edit, and post your content?
  • How will you promote your content?
  • What will your content schedule be?  

CREATE YOUR CONTENT PLAN

Where to Start?

Hopefully you now have a sense of the online business landscape and where you should be focusing your energy. You don’t need to do everything overnight, but you should start taking action on the most important aspects. If you need help getting started give us a call and we’ll give you some advice on where you need to focus first.  

Optimizing Google My Business for Multiple Locations

Google My Business has been around since 2014 and was intended to make local SEO efforts easier for local businesses. Recently, we wrote about the excellent FREE opportunity Google My Business provides to businesses amid a competitive Search Engine Result Page (SERP), and we provide a step-by-step guide for building a Google My Business page and how to optimize it.

In 2015 Google reduced the number of local results from 7 to 3, commonly referred to as the “3-pack” or “map-pack”, so it’s important to rank in the local Google My Business results. But competition is fierce.

google results 3-pack
The “3-pack” or “map-pack”

For businesses with multiple locations, how can you optimize for each location??

Optimizing each location

User proximity is the top local search ranking factor. This is often why results in the “3-pack” may have unclaimed pages.

Considering the number of searches that take place on mobile devices, and the visibility of the map on mobile search results, the value of multiple locations on Google My Business is clear. And the more locations you have, the more likely you’ll appear in results. But how can you get yourself positioned well for the “3-pack”?

You need to optimize for best results.

Verified listings: Each location must have its own verified and optimized Google My Business listing. Learn how to do that here. Each listing must link back to a corresponding location page, and not a main homepage. This means you need to have an optimized page for each location on your website.

Optimizing website pages: Each location of your business should have its own page. Each page should include the city and state of the location and contain unique content. Include a photo of the location with a good alt tag.

Gain reviews: For each location, gain reviews for increased online reputation. Unique reviews for each location will help you stand out, and positive reviews may help convert a prospect to a customer.

Consistency: Ensure your business name, address and phone number are an exact match, wherever they appear – including Facebook, Twitter, Yelp, etc.

Can we help?

Our SEO Omaha team highly values Google My Business as an excellent tool for local SEO efforts. And getting an optimized page for each location is only going to make you more visible and build credibility among users.

Don’t have time to create and optimize a Google My Business page for each of your business locations? Or don’t have time to optimize your website to assist in local SEO efforts? No problem. We can do it for you.

Get Help

Benefits of Google My Business

google my business logo

Google My Business offers businesses an incredible opportunity to be found in local search engine results. As Google’s algorithms undergo constant change to provide a better user experience, Google My Business becomes increasingly important for ALL businesses as they seek to have an online presence and seek to be found easily in a local search.

Google My Business lists your business location on Google Maps and local search results. The listing is free and is a necessity for both store fronts and eCommerce businesses, and lists important information about your business, hours, location, services, contact information and website link.

google results for web design omaha

This is a simple and effective way to be found in local searches on Google. As Google accounts more and more for a user’s location in its algorithm, this local listing will help your business appear when users type in “[keyword] near me.” So, for JM, our listing will appear for a user in Omaha searching for “web designer near me,” because of our Google My Business listing. You’ll notice also in a query like this, Google returns three locations based on your current location.

Gaining access to or setting up a Google My Business page is SO EASY. Here’s a step-by-step guide from our web marketing and SEO team:

green start now buton

Set up Google My Business

Go to https://www.google.com/business/ and select “Start Now”. Sign up for a Google account or enter your current account information. You’ll then be able to search for your business. If you cannot find your business, simply “add your business.”

Create /Claim My Business Page

Once you’ve found your business location you can follow steps to confirm you’re authorized to manage the page. This part CAN be a little tricky, depending on the history of your page. We run into problems when:

  • A page has been created for your business, but you no longer have access to it
  • Someone else has access to your page, and you cannot retain ownership of the page directly from them

Sometimes, these circumstances require a direct phone call to a Google support tech.

Verify location(s)

Verifying your business with Google takes a few simple steps, but it important for appearing in Maps and Search. Google will provide you with a verification code through one of the following ways:

  • Phone
  • Postcard mailed to your business address
  • Email

JM Google My Business Listing

Optimize and Manage

Manage and respond to reviews

Reviews can be powerful. And whether a Google review is positive or negative, responding to these reviews show you value your customers. Positive reviews will increase your visibility, so encourage customers to leave reviews.

Include services

Listing services with brief descriptions (maybe even pricing) can help Google return your business to a viable customer and can give users a general idea of your business.

Add photos

Photos can help you tell a story by showing your office space, employees and products, your giving users a look into your company culture. It’s a digital storefront.

Add posts

Google My Business has a posts option for each page. For each post you can upload an image, write up a little text, add a title and include a link. This area offers flexibility in promoting events, sales, new products, new services, highlight old services, blogs, etc. These posts expire after about 7 days.

Google My Business is one of the most simple and critical steps you can take to help your website be found in a local search. And it’s free! And if you don’t have the time to worry about this, we’re happy to help you in set up your My Business Page, optimize it and advise you on how to take advantage of all its benefits.