Web Jargon Explained

Often, the hardest part about learning new things is learning the language. This doesn’t just apply to traveling in foreign countries. Nearly every specialized area comes with words and terms you probably hadn’t heard before you started learning about the topic. Whether you’re studying chemistry, business administration, computer science, or birdhouse building, you’re going to run into some unfamiliar words and terms that you’ll need to learn.

JM Online knows that in our industry, there are a lot of technical words, or jargon, that can make it a challenge for newcomers to engage. Our aim is to communicate the importance of your online presence, hosting, website data, and many other jargon-heavy topics.

We can’t help you see the importance of our message if the jargon is making our communication impossible to understand. So to better serve you, we’ve created this cheat sheet of common jargon. Almost every support phone call we are on includes most of these words.

Common Jargon Cheat Sheet

Hosting

The space on a server ( basically a special computer) where a website, email, mobile app, or any web-based software lives. Your home has a physical location on a piece of land, and your website files have a real location on a server.

Domain

Your website domain is the address that people type into the browser when they want to visit your website. Your domain or domain name might look like: www.mywebsitename.com

URL

A URL, or uniform resource locator, includes your domain, plus the pages and content that make up your entire website. While www.mywebsite.com is your website’s primary URL, www.mywebsite.com/services is the URL for your service page.

CMS

CMS is an acronym that stands for Content Management System. In the old days, the only way to edit your website was to edit it using HTML code. A CMS is a user-friendly way to control the content on your website without needing to know how to code. Common CMS’s include WordPress, Joomla, Square Space, Wix, Magento, Shopify, and more.

WordPress

WordPress is one of the most commonly used CMS’s. Over 27 million websites are built using WordPress. WordPress is open source, which means you don’t need to pay WordPress to use it, and anybody can develop tools or plugins that work with WordPress.

WordPress CMS Logo

Browser

A browser, or web browser, is software on your computer, phone, or tablet that allows you to look at websites. More technically speaking, a browser is software that requests information, or files, from servers to be displayed on your computer. Common browsers include Google Chrome, Firefox, Safari, Internet Explorer and Microsoft Edge.

Common Website Browser Logos

Google Analytics

Google Analytics is a tool that allows you to see how people behave once they visit your website. You can see how much traffic you’re getting, where it’s coming from, which pages are visited, and how long each visit lasts. These numbers help you understand what’s working and what needs improvement on your website.

Google Analytics Logo

Google Analytics Dashboard
Here is a basic view of the Google Analytics dashboard, and the kind of data you can expect to see.

Google My Business

Google My Business is a platform for business owners to control how their business appears on a Google Map search result. When online users search for a business “near me,” Google gives them a map result. Managing your Google My Business account ensure that your business information is accurate on the results page.

Here are some more articles about Google My Business, it’s value to you and how to set it up, click here.

Optimize your Google My Business page to

Google My Business dashboard screenshot
Here is a view of the dashboard of a Google My Business account. This gives you an idea of what kind of information that this tool provides as well as some data to help you make better decisions with your online presence.

Google Search Console / Webmaster Tools

Google Search Console (formerly Webmaster Tools) is a tool that allows you to see how people find your website using Google Search. If you want to monitor where your blog posts are ranking on Google search, ask your web manager for access to Search Console.

Google Search Console logo

Google Search Console dashboard screenshot
This is a basic view on the Google Search Console dashboard. This gives a sample of what you can expect when you visit your Search Console account.

Security Package

Security packages are unique to your provider, so make sure you ask them to explain it to you. Generally, website security packages keep unwanted traffic from accessing your website. If you’re only doing business in the USA, for example, international traffic may be blocked to eliminate the possibility of non-customers attacking your site.

Email Client

An email client is software installed onto your phone, tablet, or computer that allows you to send or receive email. Common email clients include Microsoft Outlook, and if you’re using an Apple device, Apple uses an application called Apple Mail, or just Mail.

Logos of the most common email clients

Less Frequently Used Jargon

The jargon below are words that you may not experience as frequently. These words would be something that you would hear in a conversation if you’re performing more technical work on the site, such as building a new website or trying to make your website more secure.

Dev Site

A dev site, or development site, is commonly used when a website is being rebuilt, or when a brand-new website under construction. It’s a virtual space that allows you to view the website’s progress while keeping it hidden from online users.

Website Launch

When you’re building a new website, there comes a time when you’re ready for it to go live or become accessible for online users. The process of making your site available for the public to see and use is called a website launch.

Server

A server is like a computer. Just like your computer, it has documents, images, and folders. The difference is that a server operates as a centralized resource for multiple users, while your computer is only used by whoever is logged in. A server never gets turned off, allowing computers to access its contents 24/7. Your website is a collection of files and folders that live on a server.

Caching

Caching is a process that your computer, server, or browser uses to remember data. Caching minimizes the amount of work required to load data or websites. The less work that’s required to load, the faster the data or website loads.

PCI Compliance

PCI, or Payment Card Industry, refers to the standard for data security. PCI compliance means your website meets the information security standard when credit cards are transacted through your website. If you’re taking credit card payments through your website, your hosting server needs to have a specific configuration to meet PCI compliance.

reCAPTCHA

A reCAPTCHA is a tool that is installed onto your website that determines if a visitor on your site is a human or not. Frequently used on contact forms and login pages, reCAPTCHA tools block spam bots from submitting malicious data on your website.

reCaptcha screenshot

Domain Registrar

A domain registrar is a company that reserves domain names. If you’re starting your business and you want to reserve a domain name, you’ll need to visit a domain registrar like GoDaddy or NameCheap to purchase and secure your domain name.

SSL

SSL stands for secure sockets layer. It is a secure method for connecting two computers (your device with a web browser, for example) by encrypting or codifying data so that it cannot be read or stolen. Websites with SSL certifications will display the small padlock symbol in the browser before their domain name. All websites should have this to be deemed trustworthy by today’s online standards.

This is how a browser looks when you're visiting a secure site.

Browser warning that the page you're visiting doesn't have a
If a website has an SSL but the SSL is broken, site users may see a stronger warning like this. This is because if an SSL is used to protect credit card transactions, submitting a purchase through this unprotected site could put your credit card data at risk.

For more about SSL’s and site security, click here.

HTTP

HTTP or HyperText Transfer Protocol is a set of rules that are used to transfer data over the web. When you visit a website, your browser is sending messages formatted in HTTP.

HTTPS

Similar to HTTP, but HTTPS sends messages securely using an SSL so that data cannot be stolen.

As a website owner or future website owner, you will sooner or later become involved in technical conversations in order to improve your online presence. We want you to be confident and able to engage with your technology. Understanding these words and terms will help you make the best decisions possible for your hosting, website data, email, and everyday website problems.

How to use Google My Business to Stay in Front of Your Customers

When people search for a business like yours, they’re using Google ~92% of the time. If you don’t have a Google My Business listing the chances of someone finding you diminish significantly. Not only does a GMB listing help customers find you, but it tells them valuable information about your company – like how to get driving directions to your location and opening a phone dialer to call you on mobile search. Let’s talk about the features of a Google My Business listing.

Google Maps local search icon

What is a Google My Business Listing?

 Google My Business is a free tool for businesses and organizations that helps to manage their online presence across Google, with an emphasis on Search and Maps. When you verify your business information with Google, you’ll help customers find you and let them know more about your business. A GMB listing will allow you to control how your business information is displayed on Google.

For More information about the power of using your Google My Business listing, see our article, Why You Should Optimize for Local Search

Control and Manage Your Information

GMB gives you the power to manage the information Google users see when they search for your business. You can display and update your hours, website, phone, and address.  GMB also gives your visitors the ability to get turn by turn driving directions to your location. Ensuring that your business information is up-to-date and having some relevant business photos ensures that your future visitors know that they at the right place.

The GMB Business Info search result

Engage with Customers

GMB allows you to read and respond to customer reviews. You can post photos to keep your audience updated. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more click-throughs to their websites compared to businesses with no photos.

Google My Business Reviews and Responses Demonstration

Track Your Visibility

Discover insights about your customers, like where customers who searched for your business are located. Find out how many people call your business directly from the phone number displayed on local search results in Search and Maps. .

  Google My Business Screenshot of Where Customers View Your Business on Google

You can even track how many of your visitors have been requesting driving directions to your business. In the Insights menu, there is a chart for customer actions that shows how many times driving directions have been requested.

A screenshot of driving directions that have been requested in Google My Business

Google Posts

Promote offers, news, events, product updates, and announcements by adding a post to your GMB listing. These posts show up on Google Search and Maps to provide another way to keep in touch with customers and prospects. Keep your description short, use good photos, and end with a call to action like “Buy,” “Call Now,” “Learn More,” or “Visit Us.”

Screenshot of the GMB Posts area

Google My Business Messaging

A messaging feature lets you directly chat with customers. You can quickly respond to questions and assist current and potential customers. The messages can be directed to any phone number so a staff member can be tasked with these interactions. There is an option to turn messaging off if you’d prefer to keep communication channels more simplified.

GMB Messaging Business Welcome Message

Video Uploads

You can now upload videos to your listing. The maximum video length is 30 seconds. Videos lead to higher engagement and provide an opportunity to showcase your business products, service, and give visitors a more personal look into your business. These videos must be taken at your place of business. Google will remove any videos not related to your business location.

For more about optimizing your listing, see this blog: Benefits of Google My Business

Ready for Your Google My Business Listing?

Ready to get started? The first step is verifying your business on the GMB platform and customize each setting. See our step-by-step guide to getting started optimizing Google My Business. Happy optimizing!

5 Things to do Tonight to Improve your Business Online

Do you have a small to midsize business but no or minimum online presence? Have you been thinking about looking into SEO services in Omaha? Before you make a decision to invest in search engine optimization and web marketing you should get the big picture overview of the value. We’ll cover each of these topics in more depth in later posts, but for now these are the main things you can start thinking about and doing to improve your businesses’ online effectiveness.

1. Update Your Website

First, if you don’t have a website you’ll want to get one to have any online business presence. A website is necessary for online advertising and gives you control over your business image. Google and Facebook aren’t guaranteed to be around forever, so banking on a Google My Business (GMB) listing or a Facebook page for presence and credibility isn’t a great long-term strategy. If you do have a website, you need to make sure it’s modern and optimized for good user experience on both desktop computers and mobile devices.

reasons to have a website

Tips for a Good Website:

  • Use WordPress for a robust and flexible content management system.
  • Use professional photography as this builds credibility and assists is enhancing a beautiful design.
  • Have a clear message and readable content so customers know they can trust you and exactly what they need to do to begin using your product/service.
  • Add value to customers by educating them and they’ll be more likely to trust you… not to mention Google will reward you.

Simple Website Action Items:

  • Your listed phone number should be clickable
  • Add new photos
  • Teach customers something valuable

UPDATE MY WEBSITE

2. Claim Your Google My Business Listing

When people search for you or businesses like yours the majority of the time they use Google. If you don’t have a GMB listing the chances of them finding you are slim to none. A GMB listing tells your potential customers valuable information, like your website address, physical address, telephone, and shows your reviews from past customers. It also features a map with a pinpoint showing your location.

JM Google My Business Listing

Tips for Your GMB Listing: 

  • Make sure the name, address, and phone number match exactly
  • Add photos to show what it’s like to work with you
  • Use the service area 
  • Enable messages, if you can commit to immediate responses

Here’s JM’s free guide to setting up a GMB page.

3. Create a Facebook Business Page

Facebook is still King of the social media platforms. If you run a business you need a Facebook business page. People will actually search for you on Facebook. It’s also a way to post helpful information and make announcements to your customers and potential customers. You can link your website to your Facebook page offering another avenue for prospects to reach you. Once you’re on Facebook join local groups that have an interest in your industry. You can make connections, learn what people are interested in, and even offer solutions to common problems to establish yourself as an authority.

steps to take for facebook success

4. Search Yourself

Finding out how easy it is for your customer to find you is critical for your online success. If you’re online but barely visible, you’re leaving a lot of money and potential customers on the table. The best way to test this is by pretending you are one of your customers.

Google search for what customers are looking for

Start by making a list:

  • List your services & Products
  • Add other names for those services and products
  • Add the names customers commonly use, especially when they’re wrong

Type your list items one at a time into Google search. Is your website at the top of the first page on the search result? Is your website on the first page at all? Who is ranking number one? Examine the number one ranking website and look at their information. What is the format and the content? Can you do better?

Maybe you can’t be number one, but you should have an aim to be near the top, and it is doable with the right strategy.

HELP MY SEARCH PRESENCE

5. Make A Content Plan

You can have the most amazing looking website in the world, and it won’t sell a thing if the content is weak.   Your customer needs to know what your offering and why it’s going to make their life better.

Great content is a result of asking yourself the right questions and providing those answers to your customer.

Here are the questions you need to ask:

  • What can I teach my customers?
  • What questions do I answer repeatedly?
  • What’s new in my industry?
  • What information in Google search could I add clarity to?
  • What is my competition doing?
  • What search terms are relevant to my business that my website isn’t addressing?

If you Build it They Will Come

After you’ve answered those critical questions, you can start building your content machine. Things to think about moving forward: 

  • Content is text, image, audio, and video
  • Who is going to write your content?
  • Who will create, edit, and post your content?
  • How will you promote your content?
  • What will your content schedule be?  

CREATE YOUR CONTENT PLAN

Where to Start?

Hopefully you now have a sense of the online business landscape and where you should be focusing your energy. You don’t need to do everything overnight, but you should start taking action on the most important aspects. If you need help getting started give us a call and we’ll give you some advice on where you need to focus first.  

Optimizing Google My Business for Multiple Locations

Google My Business has been around since 2014 and was intended to make local SEO efforts easier for local businesses. Recently, we wrote about the excellent FREE opportunity Google My Business provides to businesses amid a competitive Search Engine Result Page (SERP), and we provide a step-by-step guide for building a Google My Business page and how to optimize it.

In 2015 Google reduced the number of local results from 7 to 3, commonly referred to as the “3-pack” or “map-pack”, so it’s important to rank in the local Google My Business results. But competition is fierce.

google results 3-pack
The “3-pack” or “map-pack”

For businesses with multiple locations, how can you optimize for each location??

Optimizing each location

User proximity is the top local search ranking factor. This is often why results in the “3-pack” may have unclaimed pages.

Considering the number of searches that take place on mobile devices, and the visibility of the map on mobile search results, the value of multiple locations on Google My Business is clear. And the more locations you have, the more likely you’ll appear in results. But how can you get yourself positioned well for the “3-pack”?

You need to optimize for best results.

Verified listings: Each location must have its own verified and optimized Google My Business listing. Learn how to do that here. Each listing must link back to a corresponding location page, and not a main homepage. This means you need to have an optimized page for each location on your website.

Optimizing website pages: Each location of your business should have its own page. Each page should include the city and state of the location and contain unique content. Include a photo of the location with a good alt tag.

Gain reviews: For each location, gain reviews for increased online reputation. Unique reviews for each location will help you stand out, and positive reviews may help convert a prospect to a customer.

Consistency: Ensure your business name, address and phone number are an exact match, wherever they appear – including Facebook, Twitter, Yelp, etc.

Can we help?

Our SEO Omaha team highly values Google My Business as an excellent tool for local SEO efforts. And getting an optimized page for each location is only going to make you more visible and build credibility among users.

Don’t have time to create and optimize a Google My Business page for each of your business locations? Or don’t have time to optimize your website to assist in local SEO efforts? No problem. We can do it for you.

Get Help

Benefits of Google My Business

google my business logo

Updated October 2019

Google My Business offers businesses an incredible opportunity to be found in local search engine results. As Google’s algorithms undergo constant change to provide a better user experience, Google My Business becomes increasingly important for ALL businesses as they seek to have an online presence and seek to be found easily in a local search.

Google My Business lists your business location on Google Maps and local search results. The listing is free and is a necessity for both store fronts and eCommerce businesses, and lists important information about your business, hours, location, services, contact information and website link.

google results for web design omaha

This is a simple and effective way to be found in local searches on Google. As Google accounts more and more for a user’s location in its algorithm, this local listing will help your business appear when users type in “[keyword] near me.” So, for JM, our listing will appear for a user in Omaha searching for “web designer near me,” because of our Google My Business listing. You’ll notice also in a query like this, Google returns three locations based on your current location.

Gaining access to or setting up a Google My Business page is SO EASY. Here’s a step-by-step guide from our web marketing and SEO team:

green start now buton

Set up Google My Business

Go to https://www.google.com/business/ and select “Start Now”. Sign up for a Google account or enter your current account information. You’ll then be able to search for your business. If you cannot find your business, simply “add your business.”

Create /Claim My Business Page

Once you’ve found your business location you can follow steps to confirm you’re authorized to manage the page. This part CAN be a little tricky, depending on the history of your page. We run into problems when:

  • A page has been created for your business, but you no longer have access to it
  • Someone else has access to your page, and you cannot retain ownership of the page directly from them

Sometimes, these circumstances require a direct phone call to a Google support tech.

Verify location(s)

Verifying your business with Google takes a few simple steps, but it important for appearing in Maps and Search. Google will provide you with a verification code through one of the following ways:

  • Phone
  • Postcard mailed to your business address
  • Email

JM Google My Business Listing

Optimize and Manage

Manage and respond to reviews

Reviews can be powerful. And whether a Google review is positive or negative, responding to these reviews show you value your customers. Positive reviews will increase your visibility, so encourage customers to leave reviews.

Include services

Listing services with brief descriptions (maybe even pricing) can help Google return your business to a viable customer and can give users a general idea of your business.

Add photos

Photos can help you tell a story by showing your office space, employees and products, your giving users a look into your company culture. It’s a digital storefront.

Add posts

Google My Business has a posts option for each page. For each post you can upload an image, write up a little text, add a title and include a link. This area offers flexibility in promoting events, sales, new products, new services, highlight old services, blogs, etc. These posts expire after about 7 days.

Google My Business is one of the most simple and critical steps you can take to help your website be found in a local search. And it’s free! And if you don’t have the time to worry about this, we’re happy to help you in set up your My Business Page, optimize it and advise you on how to take advantage of all its benefits.