JM Welcomes Eric Wallace, New Web Marketing Account Strategist

Our Omaha web design team has always put a priority on serving its customers; and in an effort to provide continued cutting-edge services and excellent customer service, JM has welcomed a new team member – Eric Wallace.

JM New Web Marketing Account Strategist, Eric Wallace

Eric brings vast diversity and experience to JM’s team. As the web marketing account strategist, Eric works directly with JM’s web marketing and SEO customers to gain an understanding of their goals, then draws up a methodical plan for a successful web marketing campaign, monitors results and keeps clients updated on progress.

Eric’s previous work experience includes construction, bartending, private investigations, digital forensics consulting and debate coaching. Having drawn some valuable information from each experience, his eclectic background brings versatility, strategy development knowledge and effective communication skills. But, what Eric enjoys most is working with data and developing strategies – making every unique piece fit together in surprising and effective ways.

Eric is a California native, having grown up only an hour away from the set of Back to the Future III, who now lives in Nebraska with his wife and two children. When he’s not digging into website data, Eric enjoys reading (about anything and everything), playing the cello and working at a local radio station.

Drive Website Traffic and Revenue with Online Branding Efforts

Because we build websites, we often help build a business’ brand. Whether a website is strictly informational, used as a sales tool, intended to advertise a service or is an ecommerce website – a website is setting the tone in terms of credibility and branding.

Once a website is built it’s time to drive traffic. A website that’s not driving traffic is not driving revenue… and not making you money. Driving traffic online through Google AdWords text and banner ads is critical in such a competitive marketplace and excellent for targeted branding. But, partner this with additional branding efforts on YouTube – and a branding campaign is well underway, driving traffic and money to your website.

youtube logo

YouTube Marketing

We’ve touched on creating a video marketing campaign through YouTube on our blog, but basically YouTube provides an affordable platform with millions of eyeballs on which your business can brand itself. Like a Google AdWords Campaign, a YouTube marketing campaign is highly targeted and easily tracked.

Bumper Ads

And if you REALLY want to hit on branding, you’ll want to consider a bumper ad. A bumper ad is a six-second video meant to hit a targeted audience while watching YouTube videos. The best part? A user can’t skip it. Google looked across 122 bumper campaigns in the US last year and found that 70% drove a significant lift in brand awareness, with an average lift of 9%. On ad recall, over 9 in 10 drove ad recall globally, with an average lift of over 30%.

Branding in 2018 consists of cohesive design, a strong message and traditional avenues – as it has for many, many years. Heck, even our Omaha web design company utilizes traditional forms of advertising on occasion. But branding through online marketing is the branding of the now and future.

Allow our Omaha web design team to build a foundation for your branding efforts with a new website. And then, let our Omaha internet marketing team drive traffic to your website and revenue to your business with Google AdWords AND a professionally managed YouTube campaign – with bumper ads. Call us at 402.292.7500 Option 1 for more info.

5 Ways to Make Your Website a Marketing Tool

Your website has the power to be an effective, affordable and tenacious marketing tool. When a website is designed with the intention of growth, marketing possibilities are abundant. Here are 5 tips from our Omaha web design and internet marketing team to help make your website a powerful marketing tool:

Use the Right Platform

From design flexibility, to ease of development, to website security features, WordPress is our preferred platform. A WordPress content management system allows for website growth in a variety of ways with thousands (yes, thousands) of plugins. If you can think it, there’s probably a plugin for that.

 

screenshot from wordpress admin using all-in-one seo plugin

Optimize

You’ve likely heard the phrase “Content is King” hundreds of times, and it never gets old. A website with engaging content will drive business. Optimize web pages with appropriate H1 tags and page titles to direct hot leads to your website from search engines… and then sell them with engaging content. Did you know websites with active blogs receive 67% more leads  than those who do not?

 

website screenshot highlighting call to action

Clear Call to Action

Users should have a clear call to action on each page. Whether your website is ecommerce or informational, you can strategically lead people to action. Contact forms, click to call, live chats, express checkouts – just a small list of ways your strategically designed website can drive business.

 

screenshot of mobile traffic tracking on analytics

Connect with Users on Any Device

Analytics will tell you how users are viewing your website – desktop, tablet and mobile. In our experience, every year mobile users increase across the board. Considering the mobile layout of your website can make or break conversions. And continuing to use analytics to analyze user activity on all devices will help make user experience better and, in turn, drive business.

 

informational graphic about internet marketing

Visual Appeal

There are SO many options for building a website. From free drag and drop website builders to custom website designers, your price and quality vary. A website is an investment. Putting a bit of money into a website intended to grow and market your business will pay off 100-fold. An intentional design with visual appeal builds credibility and drives business.

 

A website is worth nothing unless it’s driving business. Competing in an online marketplace takes a multi-faceted strategy, with a quality website at the foundation. Never before has marketing been so affordable and attainable. The tools are HERE for you to take advantage of. Don’t let business slip through your fingers!

 

 

Happy 20th Birthday, JM!

birthday cake icon to celebrate omaha web design firm's 20th birthday

JM is celebrating 20 years this month! Born the same year as Google, JM’s CEO Jonathan Patton realized the importance of web design and development early-on. And so, in 1998 at 14-years-old, Jonathan founded JM Web Designs to help businesses across Omaha and the country harness these powerful tools.

For years we’ve called ourselves “the endless resource for your small business.” And for the last 20 years, JM has adapted new technologies, broadened services and expanded its team of professionals to be a resource for clients.

Our team works diligently with a strong sense of gratitude for YOU. Trusting the success of your business to us is no small complement, and we do not take the responsibility lightly. We are grateful for the opportunity to serve businesses across Omaha with web design, SEO, web hosting and Internet marketing.

So, THANK YOU, to all our clients. It has been a pleasure and a privileged to serve you these 20 years, and we look forward to serving you for at least 20 more.

Meet JM’s New Internet Marketing Manager – Logan Johnson

Meet Logan Johnson, JM’s new Internet Marketing Manager. Logan oversees Google/Bing Pay Per Click (PPC) advertising strategies for JM customers. With a background in front-end web Logan Johnson, Internet Marketing development and strong customer service experience, Logan ensures campaigns are on a successful track and customers are cared for.

Internet marketing is an ever-changing field; and Logan works with JM’s customers, providing education about evolving technology and new strategies for success. Finding creative and effective ways to help clients build their business in an online marketplace is Logan’s passion and mission.

Logan is a Nebraska-native, from Fremont. When he’s not working, Logan enjoys spending time with his girlfriend, Taylor, and their two furbabies (a cat and dog).

We’re so grateful to have Logan as part of the JM team, knowing he will provide our customers with excellent insight and incredible support – true to the JM’s tradition of excellence.

Want to Try Google Marketing? Now’s Your Chance…

JM has been in business for almost 20 years! Born the same year as Google, we’ve watched the web design and technology industry make huge strides.

The only thing that never changes in our industry is… things are always changing. And we don’t expect our customers to keep up with the newest Google algorithm change, the latest browser releases and the best ways to increase online visibility. That’s what our Omaha SEO and web design teams are here to do.

So… let us tell you… do not miss the boat on Google marketing. Our Omaha Internet marketing team has seen incredible results repeatedly for our own business, and for many of our customers.

We offer professionally managed AdWords campaigns. When managed and monitored appropriately, these incredibly affordable forms of marketing can dramatically increase your exposure and drive traffic to your website.

Have you ever searched for something online and seen that particular product or website follow you through various banner advertisements or videos? That is Google Remarketing.

Want to pull up faster and higher in Google searches for specific services and products? Then you need Google Pay-Per-Click.

For the month of September ONLY, sign up for a full year of our Google marketing services with JM and get one month FREE.

Want to learn more about Internet marketing? Watch our video on Google Remarketing:

Give us a call at 402.292.7500 Option 1 to find out more information and details about our special offer… and allow our Omaha internet marketing specialists to help you increase your website traffic and bring in more leads!

Increase Effectiveness on Google with One-Time SEO Optimization

on-time seo optimization to help increase seo

Seeking success in the search engines starts with a strategy. The strategies built by our Omaha SEO team are built on data – current analytics, competitors and overall website structure/effectiveness.

One of the offerings we can provide with our SEO services is a one-time optimization. The goal of this one-time optimization is to fill one small need in a larger. long-term strategy and provide Google with information it needs to accurately and effectively rank your website among your competition.

Google seeks many requirements for good Search Engine Optimization (SEO) value; but among these are website tag titles and header tags.

Title tags are extremely critical in helping Google understand what a page is about and are also the first impression many people have of your page. Title tags are used in three key places, including search engine results pages, web browsers and social networks. Title tags are intended to be relevant to your business and services, as reflect your keywords as best as possible.

Header tags are influential in SEO rankings, and can lead to ranking increases when used effectively. And while the use of header tags has changed over the last few years – causing some debate about it’s relevance for SEO, its purpose is not to be overlooked when optimizing a website for better search engine results.

Title tags and header tags, when partnered with excellent, valuable content full of rich keywords, can provide a real benefit for SEO success. Without considering the ENTIRE value of your website, these will do little for your SEO success strategy.

Why? Because Google strives to provide an excellent user experience. They consider the entire value of your website’s content (not just a sprinkling of keywords) to rank a website for relevancy. Serving a relevant result with valuable information ensures a happy end-user.

JM’s one-time website SEO optimization includes a careful optimization of webpage title tags and header tags for each website page. Additionally, our Omaha web marketing team will craft a creative meta description for each page. A meta description is a 300 character snippet pulled in by the search engines to describe each page. Meta description tags are extremely important in gaining user click-through from search engine results pages and should accurately reflect the content of the page. By attracting the RIGHT users with a compelling and accurate meta description, you’ll ensure increased time on site and a lower bounce rate – both key component for a successful SEO strategy.

Optimize My Pages

See Success with Affordable Advertising Through Google Remarketing

Maybe you haven’t yet heard of Google Remarketing? Or you don’t yet understand the effectiveness and affordability of Google Remarketing?

Google Remarketing is both powerful and affordable, allowing a business to retarget potential customers who have previously visited the company’s website. Remarketing also allows businesses to reconnect with users who’ve previously been to the website, by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

Google Remarketing:

  • Increases brand awareness through consistent exposure
  • Drives traffic to websites
  • Consistently proves to produce a high ROI

The personalized, consistent and affordable exposure Google Remarketing provides has proven to boost website sales and inquiries. In fact, our Omaha internet marketing team has seen these proven results repeatedly for our own business, and for our customers.

Watch our short Google Remarketing video to learn more and then contact our Omaha web design and internet marketing firm at 402.292.7500 x 102 to boost sales and website inquiries through a professionally managed Google Remarketing campaign.

New Website Launch: Banghart Diesel and Performance

Banghart Diesel & Performance is not your typical auto repair shop. As experts in building their own engines, transmissions, fuel systems and drivelines – as well as providers of specialty outfitting of diesel powered pickups – Banghart needed a website that accurately portrayed their expertise and commitment to service.

Banghart Diesel & Performance’s new website is built on a WordPress content management system, which provides the ability to update the website’s photos, content and blog. Additionally, the website also has a live chat system installed, allowing their expert technicians the ability to address questions instantly on the website.

Moving forward, our Omaha web design and internet marketing team is partnering with Banghart Diesel to enhance its website’s search engine optimization (SEO) and improve credibility through keeping an updated blog. We are excited about this continued partnership and we look forward to seeing all the successes that will come.

View Banghart Diesel and Performance Website

Google Remarketing Provides Powerful Online Advertising

google remarketing omaha

As technology, search engine requirements and overall online marketing strategies change, Google Remarketing has proven to be an effective, consistent and cost-efficient form of on-line advertising for our Omaha customers.

Google Remarketing is a powerful online advertising tool that allows a business to retarget potential customers who have previously visited the company’s website. This advertising helps increase brand awareness through consistent exposure, drives traffic to websites – considering sales are rarely made upon a first website visit –and consistently proves to produce a high ROI. Remarketing allows businesses to reconnect with users who’ve previously been to the website, by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

Google Remarketing is flexible, so it can be tailored to advertising goals. For example, a “shopping cart abandoners” list can show ads to users who abandoned their carts. This form of online advertising allows businesses access to users who are most likely to buy – providing a more niched advertising than previously available.

The personalized, consistent and affordable exposure Google Remarketing provides has proven to boost website sales and inquiries. In fact, our Omaha internet marketing team has seen these proven results repeatedly for our own company, and for our customers. Google Remarketing also provides detailed reporting of how your campaigns are performing, where your ads are showing, and what price you’re paying.

Our Omaha internet marketing team can design, implement and manage a successful and professional campaign starting at $100/month, so give us a call today and find out how we can help increase you’re business’ exposure online.

JM Customers to Receive Free Google Analytics Reports

Our Omaha web design firm is fortunate to many customers with high-performing websites and who desire to see their website to continue to produce successful leads and business in the years to come. So, as an added benefit for all JM’s customers, we will be offering free Google Analytics monthly reports.

Google Analytics is a powerful tool which helps measure and track the success of a website’s design, content and layout. This report contains information regarding website visitor trends and website page views. By analyzing the data provided by Google, we are able to assess a website’s overall performance and make design, functionality and internet marketing recommendations.

These monthly reports will show the number of visitor sessions throughout the month, indicating high and low points of visitation. This can be helpful in tracking marketing efforts during which you direct people to your website. It can also help us evaluate if additional efforts need to be made to send users to your website, in the form of Google AdWords or Google Remarketing.

google-analytics-visitor-tracking

It will also show how visitors are finding your website – whether from directly typing in the website URL, from a third party website, on a mobile device, on a desktop, etc. By knowing how visitors come to a website, our Omaha web design team can make sure user experience is maximized through responsive design technology. It can even provide insight into additional efforts your making elsewhere to direct users to your website.

google-analytics-mobile-traffic

Lastly, the report will show your 10 most viewed pages. Each page has data on number of views, individual bounce rates and duration of time users spend on a page. This data can help our Omaha web development team asses the page content, the value of the page and user behavior.

google-analytics-page-view-stats

To our current customers, this report will arrive via email at the beginning of each month. We hope that this added benefit of being a JM customer will provide growth and success for your business. It’s also our hope that you would reach out to our Omaha web design and development team with any questions regarding your analytics report, and you would continue to partner with us for your long-term website success.