JM Rolls Out New Bus Marketing Campaign

JM is rolling (literally) out a new marketing campaign to spread the good news of our top-notch design, powerful Internet marketing services and speedy web hosting support to all of Omaha. In jm web designs ad on omaha metro buscase you haven’t seen it, we’ve launched a new advertisement – plastered on 4 Omaha-metro buses.

Boasting over 19 years in business, our firm is deeply rooted in Omaha – as we serve many businesses and organizations of all sizes across the metro. It’s our hope that these bus advertisements will build our JM brand throughout the metro-area and serve as a reminder to those looking for our services.

We cannot think of a better place to launch our latest marketing efforts, than an Omaha Metro bus. Its wide reach is unmatched, and it allows us to support a public system that provides economical and ecologically-friendly forms of transportation for all Omaha residents.

If you see our advertisement while you’re out-and-about, don’t forget to drop us an email to let us know what you think!

New Website Launch: Technik MFG

Technik MFG recently launched their second website with JM. Many years ago, JM built a custom designed website with a state-of-the-art content management system. Since then, technology has changed drastically and Technik’s new website more accurate reflects current trends and innovations.

This new website is a pre-built WordPress content management system customized to fit Technik’s brand. This website features a clean design to showcase their products, and provides mobile-friendly technology for on-the-go users.

Post-launch, our Omaha internet marketing and SEO team will continue to partner with Technik for success in the search engines. We wish great success to Technik with this new website and look forward to a continued partnership for their growth.

View Technik MFG website

Technik MFG Homepage Screenshot

New Website Launch: Royal Lawns of Omaha

Royal Lawns of Omaha

Royal Lawns, Inc., of Omaha came to JM for an affordable website with an updated look. After years of working with a large, national company for their website, Royal Lawns decided to move to a local firm with better customer service.

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New Website Launch: Distribution by Air

dba-top

Distribution by Air (DBA) of Omaha needed an updated look and an online presence. While a simple website design, this new custom website allows this Omaha logistics company to clearly relay information to customers and provide tools for customers to complete transactions online.

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Responsive Design vs. Mobile Websites

Previously, we published an article here on our blog about responsive design. If you haven’t read it, please do, as it discusses what responsive design is and why it’s important. There may, however, be some confusion about the difference between mobile websites and websites utilizing responsive design.

First, we’ll do a quick recap of responsive design. A responsive design website is a single design that adjusts based on the resolution of the device in which you are using to view the site. When viewing the site across a desktop, tablet or mobile device you will see the same elements, but reorganized and resized to show the cleanest, most user- friendly version of the site for that device.

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A mobile website is created in addition to the desktop website version. The site will have limited content and images – typically only what’s absolutely necessary for a user on the go – and eliminates other common desktop features. Mobile websites will also have a link to the full website, in case the user needs more information.

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Both responsive design and mobile websites take time and planning. Our Omaha design and development team work together to ensure that each page is planned for the best user experience – for both types of websites. Just as with any custom design, the cost is completely customized to your needs and your website.

For our Omaha customers, we are recommending responsive design over mobile websites. This solution is the best way to ensure that users are getting the information they need while having the best possible experience. A responsive design is able to grow with changing technology and grow with your business. It’s the most efficient and cost-effective long-term solution for your website and we’d love to have the opportunity to discuss this possibility for you and your business.

What is Responsive Design?

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According to the research firm Gartner, tablet shipments have seen a significant increase between 2012 and 2013 (120 million units to 202 million units – up approximately 68 percent), and it expects them to see an even bigger growth between 2013 and 2014. Additionally, traditional PC shipments are forecast to total 305 million units in 2013, a 10.6 percent decline from 2012.

So what does this mean for your Omaha business’ website? It means it must better adjust to these devices for a more user-friendly experience. The solution for this is responsive design, and more than ever before this is a needed solution for websites. We must begin to think beyond the desktop and craft designs that anticipate and respond to your users’ needs.

solutions-responsive-banner-artResponsive design allows for a website design to resize, or adjust, based on a devices’ resolution. The best way to understand it is to see it. Recently, our team at JM built a responsive design for the Siouxland Chamber http://siouxlandchamber.com/. Flexible images and fluid grids size correctly to fit the screen. Because of a change in user trends we are now designing for a medium that has no fixed dimensions, a medium that can shape-shift to better suit its environment.

Responsive design is about seamlessly displaying content across multiple platforms and helping businesses build more attractive sites to increase their sales through a better user experience. Our Omaha design and development team are ready to assist your Omaha business in updating your website to include responsive design. Each year, mobile and tablet users will increase and your website needs to be conducive to these visitors.

Basics of Website Marketing

Let’s say you’ve already contacted JM Web Designs and our team has worked with you and your Omaha business to build a beautiful and functional new website design. Now what? It’s time to use this powerful tool to market your company effectively and efficiently.

Many companies build a new website then struggle with next steps. Business owners anticipate that a new website will market itself and leads will come pouring in. Well, this is just not the case. In order for a website to work effectively as a marketing tool, it must be marketed.

You can begin with a few easy steps that will ensure your clients, prospects and those you contact on a daily bases know you have a company website. By adding your website domain to an email signature, voicemail recording, business front door, business card and brochures you’re marketing your business and your website.

One potentially powerful way to drive business to your website is to run a TV or radio commercial that mentions your website. Many Omaha businesses choose to purchase a specific domain to track the ad’s success through Google Analytics. For instance, if you are a local Omaha contractor your domain might be www.companyname.com, however you might run an ad using www.omahacontractor.com. This will point to the main company domain, but you would be able to track how many users typed in the domain from your advertisement – therefore, tracking the visitors from the radio or TV ad.

A website is a great way to brand a business. It should reflect a company’s atmosphere – as a brick a mortar store would – portrays products and services through quality images, and speaks to the company and its employees’ credibility. Marketing your website is a great way to market your entire company and increase your bottom line.

Keeping Your Website Updated

A website is one of the most powerful marketing tools a company can have. The key to producing results with a website is to USE IT. So how can you use your website; transforming it into a prospect producing, sales driven marketing machine?

The best way to attract prospects and drive sales and service through a website is to keep cms-wysiwygit updated. There are the obvious items, which include updating service and products as they change, updating employees as they come and go and updating website images (especially on the homepage) for a change of scenery. Content management systems (CMS) make website updates incredibly easy and user friendly. Text and images on a website can be swapped out in a matter of minutes with this powerful tool. Today, we rarely build a site without a CMS because our web design clients want the ease of updating the website themselves.

One area that is often forgotten on a website (which is often the most important) is the blog. Blogs serve multiple purposes. The first is to keep customers and prospects updated on your company, on your industry and to provide education to the consumer. If a website never changes or has new content, why would a user return? Think about the perception of your company a prospect will have if they see your last blog article was posted 2 years ago.

The second purpose of a blog is to gain organic search engine optimization (SEO). At JM, blog-categories-tagswe utilize WordPress for our CMS, which includes blog integration. The WordPress system is not only easy to update, but is also equipped with powerful SEO tools for success in the search engines. When posting a blog you can integrate search keywords into the posts, categories and tags to create a more powerful keyword presence. The key to this is posting consistently!

If you are not able to manage your own website content, you are missing out of a powerful marketing tool. If you can update your website, but do not have the time, we would highly encourage you to hire someone to update it for you. At JM we offer blog writing services, website copywriting services and SEO packages for both local Omaha businesses and national companies to help keep your website updated and search engine friendly.

Giving Prospects a Compelling Reason to Believe

With an ever-increasing amount of competition, for many businesses, the Internet is a difficult place to stand out from the crowd. Whether you’re business is a local Omaha company or nation-wide, competition in the search engines can be tough to overcome. What will cause a customer to give their businesses to your company over your competitor? There are several key items to implement into your website can in order to give prospects a compelling reason to believe your company is the best.

One of the first items on the list should be, of course, a beautiful and functional website design. Your website should depict the same atmosphere as an inviting and friendly storefront. With less than 30 seconds to capture a user’s attention, inviting graphics, quality images and a clear call to action on your website can invite users to learn a bit more about your product, services and people.

The most powerful way to gain prospects’ business is through providing a dramatic difference. Through design and content, show what sets your company’s services and products apart from your competition. Often, a company’s dramatic difference is its people. By showcasing a talented and dedicated staff with a prominent mission statement and values they all adhere to – your website has a greater potential of reaching your target.

Giving users a compelling reason to believe your company is the right choice is a key component in turning prospects into customers on the web. So, first things first – upgrade your website design to reflect a welcoming store front. Then, partner a great website design with showcasing your dramatic differences and you may see real success in a competitive online marketplace.

Marketing to Gamers – How to Learn from Extreme Marketing Campaigns

As you might imagine, if you’ve ever met me in person – I am not a gamer. Not that I am trying to stereotype what a gamer or non-gamer should look and act like; I am just not a gamer.

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