Spruce Up Your Logo, Set Up Expectations

Website design should reinforce brand by portraying culture, atmosphere and adhering to general design guidelines. And while it may sound like I’m stating the obvious… your logo is the pillar of your brand, with prominent website placement and from which all styles are derived.

A logo is your brand identity. And I bet you can count on one hand the number of times you’ve seen a website with the logo placed somewhere other than in the top left or center of the header. Right? This is because you want to use your logo to set up and meet expectations, both visually and functionally.

design and web icon

Setting Up Expectations

Your logo sets up expectations for customers with color, design and general “vibe”. If you’re not happy with your logo or don’t think your logo accurately portrays your business… STOP and redesign the logo. Don’t design a website around a brand you’re not 100% happy with. It’s an expensive mistake.

Recently, I was working with someone to spruce up a pre-built WordPress template, and she began to question her DIY logo. So, we put the website mockups on hold and focused our efforts on sprucing up her logo. It would have cost her more money in the long-run to design a website around a brand she didn’t love.

A few recent examples in our portfolio include a logo recharge. Not a redesign, but rather an update to more accurately enhance a new website design and increase brand recall.

Sarpy County Cooperative Head Start didn’t even really have a logo on its website. So before our Omaha web design team tackled a redesign, we tackled that logo head-on. Here’s the website header on the current website:

Sarpy county head start old website header

And here’s the new logo we’ll be working with for the new website:

Sarpy County Head Start Logo

Another recent example is an Omaha pillar, I-Go Van & Storage. A simple logo spruce-up from our logo designer went a long way before we redesigned (new website to launch soon):

Old I-Go Logonew I-Go logo

 

Meeting User Expectations

A website visitor has an expectation that your logo will be placed in the “usual spot” (upper left) – and expectations play a large role in user experience.

Case studies have shown that placing the logo in any location other than the top left-hand corner can hurt your site. NN Group found that centering your logos will make it roughly six times harder to return to the homepage of a site than left-aligned logos and that right-aligned logos hurt brand recall.

When designing the flow of a site, our web designers must account for the need to return to the homepage. Rather than providing a “home” button in the navigation bar, the logo has been the traditional and expected method for providing users with a way to return home. It’s beneficial to meet the user’s expectations and link the logo home. And for the visitor spending any time on your site at all, this continuous logo home-base can help reinforce your brand.

So, Don’t Use a Terrible Logo

Your take away: use a logo that reflects your culture, services and products. Don’t settle because it’s what you’ve always had, or because your DIY method saved you a couple thousand dollars. The gain from using the RIGHT logo in the right ways on your website is increased brand recall, increased conversions and long-term use of your current website design.

Spruce up my logo

New Website Launch: Outdoor Tire


Outdoortire.com is a new business started by seasoned tire professionals looking to provide their product directly to consumers with affordable pricing and excellent customer service. Seeing the growing opportunity to provide this product through an ecommerce website, Outdoortire.com exists to make consumers’ lives a bit easier when tire shopping.

Being a new business, JM’s Omaha design team first designed their logo and brand. The Outdoortire.com website is built on a WordPress Content Management System and uses a WooCommerce ecommerce plugin. The site is a pre-built WooCommerce template customized to fit their needs. It utilizes an advanced search plugin for better user experience, and a LiveChat feature to provide excellent customer service.

We wish Outdoortire.com great success with their new ecommerce business. Our Omaha web design team is excited to see it grow and succeed!

View Outdoor Tire Website

New Website Launch: Solid Waste Equipment

solid-waste--top

Solid Waste Equipment Co (SWECO), based out of Omaha, has been serving the Midwest since 1984. Recently, their company decided to undergo a rebranding effort, including a new logo and updated website design.

(more…)

Branding Consistency in Website Design

The golden arches are recognized by consumers of all demographics. I am, of course, talking about the golden arches of McDonalds – a company whose branding has been so consistent and brilliant that a simple ‘m’ can cause our taste buds to travel back in time to our 5 year-old self, eating a happy meal.

Branding. It’s key to the longevity and success of any company. And while its importance is understood and its consistency has proven time and time again to bring profitability, many Omaha companies come to JM little-to-no branding – and rarely with consistency.

Web Design is a small, but integral, part of a company’s branding effort. Starting with a logo and other graphic design pieces, any company can portray their culture and mission through design. Using consistent colors, fonts and design elements can create consistency in a brand and top-of-mind recognition among consumers – just like the golden arches.

superior-flyer superior-home

Above left: Example of a brochure for Superior Metal Inc. About right: Website redesign based off their branding and marketing materials.

JM’s Omaha Designer Wins Silver in Creative Competition

Our team is excited to announce that JM Web Designs lead designer, Dan Svoboda, was awarded two silver medals by the Davey Awards. His designs were submitted among thousands of other competitors from small firms around the world.

Dan’s winning designs included his hand illustrated website design for Millard Children’s Academy in Omaha in the category of Creative Design. His logo for the Omaha Beer Festival also took silver in the graphic design category.

The Davey Awards competition is among the largest and most prestigious awards competition exclusively for small firms. By recognizing small firms, it’s meant to give credit and encouragement to those who derive their strength from big ideas, rather than stratospheric budgets. The Davey is sanctioned and judged by the International Academy of the Visual Arts whose members include executives from organizations such as Condè Nast, Michael Kors Inc., Disney, The Ellen Degeneres Show, Microsoft, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Howcast and many more.

We are thrilled to have been recognized for this award and look forward to Dan’s continued creativity as he designs websites and graphic materials for businesses all over the Omaha area.