Chat with us, powered by LiveChat

6 Things to Consider When Building a New Website

Building a website today much less resembles the lawless open plains of the Wild West and more closely relates to open freeways, endless roads to travel, scattered with check points and signs along the way attempting to guide you.

With technology so rapidly evolving, so many companies offering their services, and so many options when building a new website, staying up on the latest and greatest trends in technology can be overwhelming. That’s why I’m going to cover a list of the top 6 things  our Omaha web design team recommends considering when building a new website.

icon for building a website

Ownership

Building a good website requires a lot of work. You will need research, coding, design work, population, testing, security, and finally to launch the website. When it is all said and done, who owns the rights to the website – you or the company that created the website for you? Make sure you own the rights to both the design and content of your website, and ALWAYS ask this during your first conversation with a web design and development company.

Content Management System (CMS)

Think of the CMS as the brain of your website. Always research a CMS before choosing one. Google it! Read about its strengths and weaknesses, read reviews, and peruse websites built on the platform. Much like test driving different cars, different website platforms have a different feel to them and it will make a huge difference in user happiness and interaction. You will also want a well-known CMS, as it makes hiring new people to work on your website much easier. And just a quick tip, WordPress has rapidly reached its way to one of the most highly used platforms on the web, and it is one of the preferred platforms for our Omaha web developers.

Purpose and Goal

Each website needs a purpose and goal. Some websites have a purpose to educate with a goal of helping to expand your brand awareness. Other websites have a purpose of generating online sales, or making your business money. A common goal includes collecting payments online to make your life a little easier. No matter the purpose or goal of your website, the navigation, content, and calls to action all need to work cohesively to accomplish this.

Mobile Friendly (Responsive) Design

Your website needs to be responsive. End of story. Most websites easily have above 50% of their users visiting the websites on a mobile phone or tablet. Without responsive technology the website will not look nice or function properly, which leads to high bounce rates and lower user satisfaction. Not having a mobile friendly website can also negatively affect your Search Engine Optimization (SEO) ranking.

Timeline and Budget

Anything that is worth doing is worth doing correctly. Don’t know who said it, but it’s true. Yes, you can build a website for very cheap and have it up in a week, but in the business of web development you get what you pay for. Set a realistic timeline, and be open to learning. As with anything good in life – a new car, a new home, a website is an investment – take your time, do your research and save up for what you want.

Apples to Apples

There are a number of services and things required to properly build a new website. When comparing companies and pricing, make sure you receive an itemized list of exactly what services they will provide, the estimated timeline for those services and, of course, cost. The reason why you ask? Two companies may have similar pricing, but one may be offering you a great deal more for your money. The bottom dollar gets all the attention but the details are what makes a beautiful website.

Tips for Preserving SEO Value: Monitor Post-Launch

We’ve been taking the last several weeks to discuss critical steps when designing and building a website for a successful launch – so organic search engine rankings don’t take a hit and maybe even improve! You can read about these SEO tips in our posts on 301 redirects and website content. But what happens after launch?

A website should never sit stagnant. It should always be evaluated, refined and updated to satisfy your industry as it changes, your customers and the search engines. Monitoring organic rankings, traffic and Google Search Console in the months and years after a new website launch will help develop short and long-term strategies for improvement.

Monitor Rankings and Traffic

Google analytics admin

With a new website launch, you can expect fluctuation in both rankings and organic traffic. Ideally, within one month you should hit a baseline. By monitoring Google Analytics closely in the weeks post-launch, you should be able to identify problems and solve them quickly. Larger sites can take more time for a recrawl.

And while it’s impossible to rank and track every keyword that goes into driving traffic to your website, monitoring organic traffic will provide data on what keywords are performing best, what pages are out-performing/under-performing and what updates need to be made for improvements.

Use Google Search Console

google search console admin area

Google Search Console is a diagnostic space, provided as a free resource from Google. As with all Google products, Search Console keeps improving and providing more data for your benefit. All you need to do is know about to interpret the data. You can track your 301s and 404s here to ensure your strategies are working; and information covering clicks, impressions, CTR and average position are all critical for a long-term SEO strategy.

DIY or Hire a Pro?

As with anything, you’ll likely want to weigh the options of a DIY approach or hiring a professional Omaha web design and SEO team. From the initial stages of website design, to the content building and population, to the post-launch monitoring – do you honestly have time to do it yourself? DIY is always an option, and in some cases the only option. But considering the information we’ve reviewed in the last four posts relating to preserving SEO with a new website launch – it seems that the failure of a botched launch could cost a lot of money down the road.

If you have the time and skills to prepare your new website for a successful launch by analyzing old data, evaluating SEO strategy, implementing redirects, refining website content and monitoring data post-launch, then DIY is definitely a viable option for you. But, if you do not have the time, skills or know-how to complete all the needed tasks for a successful website launch, then hiring an experienced Omaha web design and SEO team is worth its weight in gold!

 

 

New Website Launch: Restoration Now

Restoration Now of Omaha initially came to our SEO and web marketing team for our SEO and Pay-Per-Click marketing. After months of analyzing its web marketing campaigns and reviewing the data, Restoration Now has a new website design to assist in its marketing efforts.

The new website is built on a WordPress CMS, which gives us access to many robust plugins, including ones for SEO. With quality content, applicable H1s and a commitment in keeping his website blog updated through our monthly SEO service, Restoration Now’s new website is well poised for SEO and PPC efforts.

We’re thankful that Restoration Now continues to trust our guidance and expertise, and we look forward to continually analyzing data and refining the website for its success!

Visit Restoration Now’s New Website

 

Restoration Now new website homepage screenshot

Tips for Preserving SEO in New Website Launch

Our Omaha web design and web marketing team is celebrating it’s 20th year in business, and over the 20 years we’ve designed and redesigned our own website, and of our client’s websites, countless times. The life of a website varies – depending on when it was built, the technology/platform used and the branding needs of your own company. Platforms and design trends are constantly changing, so reevaluating your website’s performance and design every few years is always recommended.

But when you do decide it’s time to redesign and launch a brand-new website, the process and execution are critical to your online credibility.

rocket launching graphic to symbolize new website launch

Preserving Online Credibility & SEO

Credibility is achieved through a professional, creative and functional design – of course. But also, don’t forget about the potential credibility you’ve built with Google for years, which you don’t want to lose. Building a new website should not only be about gaining a new website design, but also about gaining access to new SEO opportunities (not just retaining current search engine credibility).

Among countless things that can be problematic in retaining organic SEO with a new website launch are:

  • New, edited or removed content
  • URL changes
  • Page-level optimization changes
  • New sections or pages added to the website
  • New technology
  • Internal link structure changes
  • Domain name change
  • Subdomain change

We’ll hit on the items above in more detail in future posts. But, before launching a new website it’s important to identify a strategy to preserve SEO rankings and improve ranking and traffic moving forward. Carefully planning a new website launch and then monitoring results are critical in refining SEO strategy and refining your website for maximum success.

A website redesign is an opportunity for more traffic and more revenue, so don’t let a botched website launch hurt your credibility with Google.

 

New Website Launch: Moylan Iceplex

Moylan Iceplex has been a staple in the Omaha metro since 1995. This facility boasts an NHL sized rink and provides camps, classes and open skates for the enjoyment of the entire community. Moylan Iceplex needed a website to serve as a marketing piece and as a informational resource. With a simple design and subtle creative splashes, Moylan Iceplex’s website is both beautiful and informative.

This website is built on a WordPress Content Management System (CMS) and provides an affordable and robust platform for Moylan Iceplex. Using some simple plugins, this website has an easy-to-use calendar and class information. And with responsive technology this new website is mobile-friendly.

With websites like Moylan Iceplex, it’s always fun for our Omaha web design team to use subtle creativity to portray a business online. We are grateful for the opportunity to assist Moylan Iceplex in creating a credible online image and look forward to a continued partnership for years to come.

Visit Moylan Iceplex’s New Website

 

New Website Launch: Papillion Creek Watershed Partnership

The Papillion Creek Watershed consists of the land area that conveys water to the Missouri River from rain and snowmelt within the basin. The Watershed covers 402 square miles located in Washington, Douglas and Sarpy Counties and flows in a southeasterly direction to the Missouri River. The Papillion Creek Watershed Partnership (PCWP) is comprised of 9 local governments and addresses water quality and quantity problems, and seeks to server the officials and residences under these 9 jurisdictions.

As a strictly informational website, PCWP’s new website design is simple in design elements but rich in content. The WordPress Content Management System allows for easy updating, where they can easily add events, meeting minutes and resources for the community. The website is also responsive and provides a friendly view for mobile users.

Visit PCWP’s New Website

PCWP new website homepage

New Website Launch: Palleton, Inc.

Palleton, Inc., has a long history in the Pallet Manufacturer field. With unmatched expertise and a desire to better server their customers, Palleton partnered with JM for a new website design that would be beautiful, functional and optimized for the search engines.

Palleton’s new website is built on a WordPress Content Management System (CMS) and is mobile-friendly. Among it’s features, this new website includes a locations page, using a simple locations WordPress plugin. This plugin allows for easy updating from the WordPress admin. And in conjunction with this new website design. Palleton partnered with JM to optimize each page. With JM’s one-time Search Engine Optimization (SEO) package, our SEO experts craft web page titles, H1 tags and META descriptions to assist in Google rankings for targeted keywords and increased traffic from the search engines.

Palleton chose to invest in a new website design AND prepare their website for more SEO success through page optimization. Forward thinking when designing and launching a website can not only increase success upon launch but can better setup a company for future marketing efforts. We applaud Palleton for investing in their online presence and look forward to partnering with them in the future.

Visit Palleton’s New Website

Palleton, Inc., new website design screenshot

New Website Launch: Millennium Homes

Our Omaha web design team is excited to announce a new website launch for Millennium Homes out of Omaha. Millennium Homes’ previous website was difficult to navigate and to update. This new website helps to provide a better user experience, and ease of updating by Millennium Homes.

As a new home builder in Omaha, this new website reflects Millennium Homes’ attention to detail, clean design and beautiful finished product. This pre-built WordPress template has been customized to fit the needs of Millennium Homes for an affordable price. This template also provides responsive technology and meets Google’s mobile-friendly standards.

We wish great success to Millennium Homes, and are thrilled to be able to provide them with a beautiful website that will grow with their success.

Visit Millennium Homes’ New Website

millennium homes homepage

Save $1000 on a New Website

As we close one year and begin another, we want to celebrate this holiday season by offering $1,000 off* the purchase of a new website!Holiday Website Sale Icon

Really! We mean it. $1,000 off. Now is your opportunity to update an outdated website design, to get a WordPress content management system and finally meet Google’s mobile-friendly requirements.

Taking advantage of a new website for 2018 can mean increased online presence and increased revenue. Complete our online form or call us at 402.292.7500 Option 1 for more information.

From our team to yours, we wish you a joyful holiday season and a prosperous new year!

* Payment must be received on, or before, December 29. Discounts apply to websites $3,500 and up.

New Website Launch: Your Family Dentist

Your Family Dentist in Papillion needed a new website that would portray its inviting atmosphere, educate customers and serve as a source of credibility for Dr. Jeppesen and his staff. So, partnering with our Omaha web design team, Your Family Dentist launched a beautiful new website that accomplishes all their goals.

Starting with a pre-built WordPress template, this new website is was customized to match Your Family Dentist’s branding. The robust Content Management System (CMS) allows for easy website updates, and allows for easy growth to meet their growing needs and future web marketing or Search Engine Optimization (SEO) needs. The mobile friendly website is also ideal for users on the go. Featuring a smile gallery, this website showcases their incredible customer transformations along with staff and office information to build credibility and trust before a patient ever even walks in the door.

We have every confidence that this new website will provide and avenue for even more growth for this already successful dental practice.

Visit Your Family Dentist’s New Website

Your Family Dental Website Screenshot

New Website Launch: Fun Fitness with Fido

JM is excited to announce a new website for Fun Fitness with Fido. This lighthearted and playful design stands out in our portfolio.

When a website design captures the atmosphere and values of a business, it’s building credibility and rapport. Offering obedience training, dog siting, dog walking and dog boarding in Omaha, it’s Fun Fitness with Fido’s priority to create a welcoming and loving atmosphere. This new website design, built on a WordPress Content Management System (CMS), reflects its love of furry friends and dedication to this atmosphere.

This new website design is built on a pre-built WordPress template, customized to Fun Fitness with Fido’s brand. This CMS allows for easy updating of text and images. Additionally, this website uses responsive technology to meet mobile-friendly requirements.

Our Omaha web design team wishes great success to Fitness Fun with Fido as they strive for business and credibility in an online marketplace.

Visit Fun Fitness with Fido’s Website

website screenshot for fun fitness with fido website

 

Omaha’s JM Web Designs Launches New Website!

JM Web Designs Old and New Website

JM is excited to announce the launch of our new website! You’ll find that we’ve simplified our design and content and created a sleek, modern look – which we feel more accurately represents our company.

(more…)