Preserving SEO Value: Website Content

graphic showing all the moving parts of seo services

Launching a new website is exciting… and there are many critical steps to be taken pre-launch to carry over organic rankings from a current website. Because lost organic search rankings and decreased traffic is NOT exciting. This post is the third in a series about preserving SEO value when launching a new website. A website should not only keep its rankings in Google, Bing and other search engines with a new website launch, but it should also incorporate new SEO opportunities – which were either not utilized in a previous website build, or not yet known.

Website content is so much more than just content on a page. Website content, in this context, includes text, images, new pages, H1 tags and webpage titles. All these items working together (along with countless other criteria) help Google rank a website.

A website that’s been around for years has been ranked according to it’s content. And depending on the website, this could either be a great opportunity to implement quality content on each page, tag each image appropriately and properly title the webpages… or a devastating botched SEO effort with lost rankings.

The Data Doesn’t Lie

screenshot of Google Analytics pageview data

Good decisions can only be made by looking at data. If a website has little-to-no content, H1’s have never been optimized and images are not tagged… it’s fairly safe to say there’s a lot of room for improvement in a new website launch. However, if you’ve worked hard over the years to create good quality content packed with keywords, optimized each page with relevant H1 tags and properly tagged each image in an extensive gallery the data can tell us how to move forward with preserving work that’s already been done.

By sifting through analytics for bounce rates, total traffic, organic rankings, keywords and several other items, we can determine if your current strategy is successful or where it can be improved.

Room for Improvement

If there is room for improvement with the designing and launching of a new website, there are a few thing our Omaha web design and web marketing team would recommend implementing prior to launch.

  • Clear, concise, keyword-rich text on all pages
  • Strategically selected keywords and keyword phrases
  • Optimized web page titles and H1 tags
  • Clear calls to action
  • Strategic landing pages for AdWords/social campaigns

To be clear, building a strong presence in the search engines does not happen overnight. Implementing even just a couple of the items above is a step in the right direction and can contribute to a long-term strategy.

Carrying Over Success

If, upon evaluating the data, it seem that your current website is performing well in the search engines then it’s best to keep things as similar as possible on the new website – URLs in particular. If you can keep the URL structure and page names the same, it’s ideal. Any changes should be done strategically and for the greater good of website performance, and not just done for the heck of it. Also, where you have page content that currently performs well you’ll want little, or no, changes. There will be plenty of opportunities to tweak the content post-launch, after it is indexed and ranked. This includes well tagged images.

And as for carrying over webpage titles, H1 tags and META descriptions, your old site may allow you to easily export all the key on-page elements to import into the new website. By keeping these items the same, it offers the same benefit as keeping the web content on the page similar. You can always go back post-launch and make updates as-needed, but avoiding a severe loss in SEO ranking is more important than making any major shifts in webpage titles or H1’s before launching a new website.


So the bottom line: when it comes to webpage content, H1 tags, page titles, page names, etc., if your current website is performing well make little-to-no updates until after launch. This is less work on your plate up-front, and will give you a chance to evaluate the performance of your new website’s design and layout before considering how to update the text on each page.



Tips for Preserving SEO Value: 301 Redirects

Rebuilding and relaunching a website brings much anticipation and excitement. And while significant effort usually goes into designing, layout and population, the critical steps of launch preparation and post-launch support are often overlooked – causing catastrophic results in lost SEO value.

As we began to discuss last week, in preparation for launching a new website our Omaha web design team implements many strategies and methods for retaining a website’s credibility in the search engines. A website should not only keep its rankings in Google, Bing and other search engines with a new website launch, but it should also incorporate new SEO opportunities – which were either not utilized in a previous website build, or not yet known.

rocket launching graphic to symbolize new website launch


Best-practices are often overlooked, because they can be laborious. It takes preparation, thoughtful execution and continued monitoring to ensure SEO value is retained. Let’s, first, hit one major checklist item in preserving SEO rankings in a new website launch.

arrow representing redirects

301 Redirects

If possible, try to keep the URL structure and page names the same. Less can go wrong this way. When your URL’s change, search engines can still serve the old pages they’ve indexed. When this happens, redirects must be implemented to avoid to serving your users the wrong content and to prevent old URL’s from displaying errors.

The 301 redirect is for both users and search engines and indicates to both browsers and search engine bots that the page has moved. For instance, is now on a new website. These will be considered two separate pages to the search engines until a redirect is in place.

Search engines take a 301 redirect to mean that not only has the page changed location, but that the content can be found at the new URL. It could take some time for the search engines to recognize this URL redirect and credit the new page with the ranking from the old URL.

Prior to launching you will want a spreadsheet of all URLs on the old and new sites, so you can implement and test 301 redirects. When the new site is live, you will want to crawl the old list of URLs to ensure everything 301 redirects correctly. Additionally, keeping the old website as a backup will aid in knowing how to implement unforeseen redirects.

Wait… there’s more

301 redirects are critical for ensuring success in the search engines after a new website launch. But this is just one piece in the larger picture.

A credible Omaha web design company will be able to execute these redirects, but it’s also possible for anyone – if you have the foresight and time.

Follow us in the weeks to come for more new website launch tips for preserving SEO rankings.



Ringing in 2018 with More Ways to Serve You

Happy New Year! Another year has come and gone, and we are so full of gratitude. 2017 was a year of growth for our Omaha web design and development team. Here are a few of our 2017 highlights:

Certified Google Partner. As a certified Google partner our internet marketing team boasts experience in Google AdWords advertising solutions, having passed exams and delivered a strong performance in client and company growth.

Best of B2B. JM was voted Omaha’s #2 best web design firm by other local Omaha businesses.

Expanded Services. JM hired a new internet marketing manager, Logan Johnson, whose curiosity and experience are benefiting JM’s customers with strategic and purposeful AdWords campaigns and SEO services. Keep your ears open for more changes to our internet marketing department in 2018!

Added 3 Team Members. As each team member becomes more specialized in their craft, we felt it necessary to add to our team to better serve our customers. We added Internet Manager Logan Johnson, Account Manager Jordan Murphy and Finance Director Lindsey Adams.

Meeting the needs of our customers by adding new services and team members was backed by our overall 18% growth! And while we gained many new customers in 2017, many customers from years past have built their second or third website with JM, added new services, and switched web hosting to our reliable servers.

So, thank you Omaha for your continued business and trust. We continue the celebration of our 20th year in business as we begin 2018, and we plan to celebrate by continuing our tradition of excellent service and products.

Cheers to 2018!

Your Website Content Matters

Many businesses seek a new, updated website to build credibility. And really – isn’t that what we all want for our businesses? Professional branding backed by the expertise and knowledge of trusted staff.

A sleek, professional website can go a long way in building credibility. But it’s the content that matters. Website content matters to Google and it matters to potential customers.icon with hands and keyboard

You’ve likely heard it before…. “Content is King.” And your website is no expectation to this often-understated mantra. So, if you REALLY look at your website content, does it do the following?

  • Clearly and concisely inform users of your product or service?
  • Carefully and thoughtfully utilize keywords for increased organic SEO rankings?
  • Portray the expertise and professionalism of your staff?

And while website design preferences have changed and search engine algorithms have adjusted over the years, good content has remained a constant for a successful website. Website content creates a connection with customers and prospects. Good design partnered with good content builds credibility with customers – letting them know you are the expert, your staff is capable and your products/services are the best around.

Good website content also increases conversions, because valuable information will help consumers to gain a complete understanding of what you do, the services you offer and how you can help them. As a result, your website will generate high quality leads from consumers who are truly interested in utilizing your products or services. And, most importantly, high quality website content that is optimized for the search engines will result in improved rankings (SEO) – bringing these high-quality leads through your virtual door.

Do you want improved performance for your website? Improve your content! Content is king. It matters to Google, and it matters to your customers. So, get writing, or ask us to help!

New Website Launch: Palladin Consulting Group

JM has the privilege of announcing our second website launch for Palladin Consulting Group, an Omaha-based private investigator service. Many years ago, our Omaha web design team built and launched a custom website design for Palladin Consulting. With changes in technology and new Google algorithm updates, Palladin needed a new website to compete in the online marketplace.

This new website is built on a WordPress Content Management system. Not having a CMS in its previous website, Palladin Consulting can now update its own website content and images. In addition to designing this website and formatting the website content, JM also provided a one-time Search Engine Optimization (SEO) for all website pages, migrated the blogs from its previous website for SEO purposes and included a bill pay form with payment integration.

We’re always grateful for repeat customers, and thankful that businesses trust us with providing valuable marketing materials.

Visit Palladin Consulting Group’s New Website

palladin consulting website screenshot, desktop view

Increase Effectiveness on Google with One-Time SEO Optimization

on-time seo optimization to help increase seo

Is Google finding your website?

Provide Google with information it needs to accurately and effectively rank your website among your competition with our one-time page optimization service.

Google seeks many requirements for good Search Engine Optimization (SEO) value; but among these are website tag titles and header tags.

Title tags are extremely critical in helping Google understand what a page is about and are also the first impression many people have of your page. Title tags are used in three key places, including search engine results pages, web browsers and social networks. Header tags are influential in SEO rankings, and can lead to ranking increases when used effectively. And while the use of header tags has changed over the last few years – causing some debate about it’s relevance for SEO, its purpose is not to be overlooked when optimizing a website for better search engine results.

JM’s one-time website SEO optimization includes a careful optimization of webpage title tags and header tags for each website page. Additionally, our internet marketing experts will craft a creative meta description for each page. A meta description is a 160 character snippet pulled in by the search engines to describe each page. Meta description tags are extremely important in gaining user click-through from search engine results pages.

Take the first step in optimizing your website for increased SEO rankings. Call our Omaha internet marketing team at 402.292.7500 ext. 102 to find out more or get started today.

JM Rolls Out New Bus Marketing Campaign

JM is rolling (literally) out a new marketing campaign to spread the good news of our top-notch design, powerful Internet marketing services and speedy web hosting support to all of Omaha. In jm web designs ad on omaha metro buscase you haven’t seen it, we’ve launched a new advertisement – plastered on 4 Omaha-metro buses.

Boasting over 19 years in business, our firm is deeply rooted in Omaha – as we serve many businesses and organizations of all sizes across the metro. It’s our hope that these bus advertisements will build our JM brand throughout the metro-area and serve as a reminder to those looking for our services.

We cannot think of a better place to launch our latest marketing efforts, than an Omaha Metro bus. Its wide reach is unmatched, and it allows us to support a public system that provides economical and ecologically-friendly forms of transportation for all Omaha residents.

If you see our advertisement while you’re out-and-about, don’t forget to drop us an email to let us know what you think!