5 Ways to Make Your Website a Marketing Tool

Your website has the power to be an effective, affordable and tenacious marketing tool. When a website is designed with the intention of growth, marketing possibilities are abundant. Here are 5 tips from our Omaha web design and internet marketing team to help make your website a powerful marketing tool:

Use the Right Platform

From design flexibility, to ease of development, to website security features, WordPress is our preferred platform. A WordPress content management system allows for website growth in a variety of ways with thousands (yes, thousands) of plugins. If you can think it, there’s probably a plugin for that.

 

screenshot from wordpress admin using all-in-one seo plugin

Optimize

You’ve likely heard the phrase “Content is King” hundreds of times, and it never gets old. A website with engaging content will drive business. Optimize web pages with appropriate H1 tags and page titles to direct hot leads to your website from search engines… and then sell them with engaging content. Did you know websites with active blogs receive 67% more leads  than those who do not?

 

website screenshot highlighting call to action

Clear Call to Action

Users should have a clear call to action on each page. Whether your website is ecommerce or informational, you can strategically lead people to action. Contact forms, click to call, live chats, express checkouts – just a small list of ways your strategically designed website can drive business.

 

screenshot of mobile traffic tracking on analytics

Connect with Users on Any Device

Analytics will tell you how users are viewing your website – desktop, tablet and mobile. In our experience, every year mobile users increase across the board. Considering the mobile layout of your website can make or break conversions. And continuing to use analytics to analyze user activity on all devices will help make user experience better and, in turn, drive business.

 

informational graphic about internet marketing

Visual Appeal

There are SO many options for building a website. From free drag and drop website builders to custom website designers, your price and quality vary. A website is an investment. Putting a bit of money into a website intended to grow and market your business will pay off 100-fold. An intentional design with visual appeal builds credibility and drives business.

 

A website is worth nothing unless it’s driving business. Competing in an online marketplace takes a multi-faceted strategy, with a quality website at the foundation. Never before has marketing been so affordable and attainable. The tools are HERE for you to take advantage of. Don’t let business slip through your fingers!

 

 

Ringing in 2018 with More Ways to Serve You

Happy New Year! Another year has come and gone, and we are so full of gratitude. 2017 was a year of growth for our Omaha web design and development team. Here are a few of our 2017 highlights:

Certified Google Partner. As a certified Google partner our internet marketing team boasts experience in Google AdWords advertising solutions, having passed exams and delivered a strong performance in client and company growth.

Best of B2B. JM was voted Omaha’s #2 best web design firm by other local Omaha businesses.

Expanded Services. JM hired a new internet marketing manager, Logan Johnson, whose curiosity and experience are benefiting JM’s customers with strategic and purposeful AdWords campaigns and SEO services. Keep your ears open for more changes to our internet marketing department in 2018!

Added 3 Team Members. As each team member becomes more specialized in their craft, we felt it necessary to add to our team to better serve our customers. We added Internet Manager Logan Johnson, Account Manager Jordan Murphy and Finance Director Lindsey Adams.

Meeting the needs of our customers by adding new services and team members was backed by our overall 18% growth! And while we gained many new customers in 2017, many customers from years past have built their second or third website with JM, added new services, and switched web hosting to our reliable servers.

So, thank you Omaha for your continued business and trust. We continue the celebration of our 20th year in business as we begin 2018, and we plan to celebrate by continuing our tradition of excellent service and products.

Cheers to 2018!

Save $1000 on a New Website

As we close one year and begin another, we want to celebrate this holiday season by offering $1,000 off* the purchase of a new website!Holiday Website Sale Icon

Really! We mean it. $1,000 off. Now is your opportunity to update an outdated website design, to get a WordPress content management system and finally meet Google’s mobile-friendly requirements.

Taking advantage of a new website for 2018 can mean increased online presence and increased revenue. Complete our online form or call us at 402.292.7500 Option 1 for more information.

From our team to yours, we wish you a joyful holiday season and a prosperous new year!

* Payment must be received on, or before, December 29. Discounts apply to websites $3,500 and up.

New Website Launch: The Greenworld Project

We are living in the age of ecommerce and green initiative… which makes The Greenworld Project website launch exciting and relevant.

An ecommerce website built with WooCommerce, this new website features live evergreen trees and seedlings as favors and gifts for weddings, memorials and promotional events. WooCommerce is a customizable, prebuilt shopping cart system that offers ease in building and maintaining the website. Many products on this website are highly customizable and are built using the Gravity Forms product addon – allowing The Greenworld Project the ability to offer many options and pricing for each SKU.

Our Omaha web design and development team loves building ecommerce websites and equipping our customers with the technology and knowledge for success in an online marketplace. We wish The Greenworld Project great success with its new ecommerce website launch.

Visit The Greenword Project’s New Website

Your Website Content Matters

Many businesses seek a new, updated website to build credibility. And really – isn’t that what we all want for our businesses? Professional branding backed by the expertise and knowledge of trusted staff.

A sleek, professional website can go a long way in building credibility. But it’s the content that matters. Website content matters to Google and it matters to potential customers.icon with hands and keyboard

You’ve likely heard it before…. “Content is King.” And your website is no expectation to this often-understated mantra. So, if you REALLY look at your website content, does it do the following?

  • Clearly and concisely inform users of your product or service?
  • Carefully and thoughtfully utilize keywords for increased organic SEO rankings?
  • Portray the expertise and professionalism of your staff?

And while website design preferences have changed and search engine algorithms have adjusted over the years, good content has remained a constant for a successful website. Website content creates a connection with customers and prospects. Good design partnered with good content builds credibility with customers – letting them know you are the expert, your staff is capable and your products/services are the best around.

Good website content also increases conversions, because valuable information will help consumers to gain a complete understanding of what you do, the services you offer and how you can help them. As a result, your website will generate high quality leads from consumers who are truly interested in utilizing your products or services. And, most importantly, high quality website content that is optimized for the search engines will result in improved rankings (SEO) – bringing these high-quality leads through your virtual door.

Do you want improved performance for your website? Improve your content! Content is king. It matters to Google, and it matters to your customers. So, get writing, or ask us to help!

New Website Launch: Home Base Iowa

Our Omaha web design and development team has been a long-time partner with Pottawattamie County. For many years, we have worked with local government entities to provide new website designs and new technologies to make management easier.

Most recently, we launched a new website for Home Base Iowa in Pottawattamie County. The beautiful and simplistic design of this website is targeted toward helping the county clearly and easily provide access to resources for its veterans. Built on a WordPress Content Management System, this website is easy for county employees to update and manage on their own – saving time and resources.

We’re thankful for the continued trust and business of Pottawattamie County, and look forward to continued projects in the years to come!

Visit Home Base Iowa’s Website

 

New Website Launch: Dunkin’ Donuts

Our Omaha web design and development team is privileged to announce a new website for QSR Service’s Dunkin’ Donuts franchises. Because we love donuts and design, this website was great fun to pull together.

While just a simple website, our designers took freedoms to incorporate Dunkin’ Donuts branding throughout. And our favorite part is the website footer – because, sprinkles. Also, be sure to check out the social media icons hover action for a sweet (get it?) surprise.

This new Dunkin’ Donuts website is built on a WordPress Content Management System (CMS), through which QSR can update website content and images. This website also includes a locations map; managed through the CMS.

Providing a new website for such a large franchise is an honor. We’re grateful for the opportunity to use our skills and provide Nebraska Dunkin’ Donuts locations with a means to market online.

Visit QSR Service’s New Website

qsr donuts nebraska new website design

New Website Launch: Dry Scrubbers Users Association

Another repeat customer, Dry Scrubber Users Association, partnered with our Omaha web design team for a second website. DSUA’s website boasts an updated, more simplistic design, as well as a more user-friendly Content Management System.

While the previous website was the best technology at the time, DSUA needed a CMS to better fit its needs. So, in selecting a pre-built template design, our Omaha web designers were able to customize the website design and provide a WordPress CMS at an affordable cost. DSUA’s new website also includes a membership tracking tool that grants access to protected pages, a large database of conference papers and a membership directory.

Thanks to DSUA for trusting us, again, to build a new website. We’re grateful for the opportunity to partner with our clients for the long-term success of their organizations!

Visit DSUA’s New Website

dsua website screenshot, desktop view

New Website Launch: Dicobe Media

Dicobe Media, is a family-owned company which specializes in conference recordings. Partnering with our Omaha web design company, Dicobe Media now has an ecommerce website, through which it can streamline recording sales.

This new ecommerce website is built on WordPress, utilizing a WooCommerce shopping cart. Offering over 62,000 recordings of AA conferences all over the US, this new online shopping cart makes Diacobe Media’s order fulfillment a simpler process. With the ease of WooCommerce management and customization, Diacobe has a user-friendly Content Management System (CMS) through which it can update website content, product information and order information.

Our web development team really enjoyed working with Dicobe Media. It’s refreshing to partner with businesses who are passionate about their product and service, and are excited to work with us to take their businesses to the next level. We wish Dicobe the best with its new website.

Visit Dicobe Media’s New Website

dicobe media website screenshot, desktop view

 

New Website Launch: Palladin Consulting Group

JM has the privilege of announcing our second website launch for Palladin Consulting Group, an Omaha-based private investigator service. Many years ago, our Omaha web design team built and launched a custom website design for Palladin Consulting. With changes in technology and new Google algorithm updates, Palladin needed a new website to compete in the online marketplace.

This new website is built on a WordPress Content Management system. Not having a CMS in its previous website, Palladin Consulting can now update its own website content and images. In addition to designing this website and formatting the website content, JM also provided a one-time Search Engine Optimization (SEO) for all website pages, migrated the blogs from its previous website for SEO purposes and included a bill pay form with payment integration.

We’re always grateful for repeat customers, and thankful that businesses trust us with providing valuable marketing materials.

Visit Palladin Consulting Group’s New Website

palladin consulting website screenshot, desktop view

New Website Launch: Malibu Sunrooms

Our Omaha web design team recently launched our second website for Malibu Sunrooms. After many years with the same beautiful custom website design, changes in technology and requirements from Google made it necessary for a refresher.

This new website gives Malibu Sunrooms a WordPress Content Management System, which they did not have previously. The CMS allows Malibu Sunrooms to update their website text and add pictures of completed projects easily, and at no additional cost. The website is also mobile-friendly, using responsive technology.

We’re thankful for the continued trust of Malibu Sunrooms and look forward to continued partnership for their success!

Visit Malibu Sunrooms’ New Website

malibu sunrooms website desktop view

New Website Launch: Storm Aeronautics

Our Omaha web design and web development team is thrilled to announce a new website launch for Storm Aeronautics. An agricultural aircraft repair facility, Storm Aeronautics is a leader in their industry and needed a beautiful online marketing piece to reflect their experience and professionalism.

This new website is one meant for information and credibility building. As an online marketing piece, the simplistic design and beautiful imagery make this website truly eye-catching. This new website is built on a WordPress Content Management System (CMS) and utilizes responsive design technology – making it mobile-friendly. This new CMS will allow Storm Aeronautics to expand and edit their website as they wish.

We’re grateful for the opportunity to work for Storm Aeronautics and wish them great successful with their beautiful new website!

Visit Storm Aeronautics’ New Website

Storm Aeronautics Website Screenshot Desktop View