Website Holiday Tip, Optimize Ecommerce Settings for Holiday Shoppers

ecommerce-settings

Paying attention to even the smallest details on your ecommerce website will drive traffic, increase sales, and keep your customers happy this holiday season. The care that goes into each aspect of your store, marketing and support are important in gaining and closing website sales. So, before the holiday rush arrives, let’s make sure your website settings are set up for success.

Don’t be caught off-guard when your stock levels are low. You can set low and out-of-stock thresholds, and set up notifications if inventory is running low. During the busy shopping season, and depending on how quickly your products sell, you may want to increase the low stock threshold. Consider increasing to give shoppers an earlier warning that inventory is getting low.

Checkout settings should allow for efficiency and ease for customers. If possible, ensure guest checkout is available for users who do not want to create an account. Also, review the checkout settings for coupons. If you’re going to be offering coupon codes this year, you’ll want to make sure that setting is checked – or you may have some unhappy customers.

Make sure customer email notifications are in place. WooCommerce offers many email notifications that go directly to the customer – including on-hold orders, completed orders, refunded orders and customer notes. These emails can also be customized to fit branding. Keeping customers informed about your progress will create long-term, happy customers.

Implement store notices for effective communication. These notices can include holiday shipping cutoffs; sales, discounts, or other special offers; deadlines for redeeming coupons; or unexpected delays and issues. There are also cart notice extensions that allow in-cart messages for shoppers.

Call us at 402.292.7500 ext 102 for assistance in optimizing your ecommerce settings for the holiday season.

Integrating LiveChat for Increased Efficiency and Sales

Live chat has been around for years, but it’s something Omaha business owners rarely Live-Chat-Newsletter-Graphicconsider implementing into their website. Why? It’s likely they think there’s a high cost associated with set up, and/or they think it’ll take too many resources to manage. And while this may have been the case many years ago, website live chat is easier than ever to add to your website.

Our Omaha web design firm has used LiveChat for years and it’s proven to increase efficiency and assist in making an initial quick connection with sale prospects. The nature of our business requires us to be in front of and away from our computers – so while we’re gone LiveChat delivers a message directly to our email when users leave a message. (You’d be surprised how many users would rather leave a quick message on LiveChat rather than fill out a contact form).

JM was recently added to LiveChat’s list of industry experts. LiveChat is customizable, provides reports and analytics, integrates easily with WordPress and is secure. We believe this can help increase our customer’s prospects, revenue and efficiency – as we’ve seen it work for us – and for only $299 we are offering LiveChat integration on your website. All you need to do is signup for LiveChat, provide JM with the login details, and we’ll take care of the rest.

Interested in setting up LiveChat on your website? Call 402.292.7500 ext 102.

Protecting Your Website Against Vulnerabilities

Our Omaha web design and development team builds most websites on a WordPress platform. And while WordPress is widely known for its usability, ease for developers and security – there are security risks associated with websites, no matter the platform. For this reason, JM has recently started offering security packages for our WordPress customers.

Our security packages include plugin and WordPress core system upgrades whenever available, additional monitoring for suspicious activity and, should a hacker or virus enter your site, free cleanup from hackers and viruses. But we often hear, “I don’t think I need to be protected from this since we don’t store any sensitive information on our website.” This makes no difference to a hacker.

A recent article by Wordfence (a WordPress security plugin which JM uses to help protect our WordPress websites), indicates that in a recent survey over 60% of respondents didn’t know how attackers compromised their website. For those who did figure out how the attackers entered their website, plugins were the biggest vulnerability. As part of our security package we update plugins when available because of the associated security risks. WordPress core and plugin updates are often available because of new security patches that will help protect your website.

hacked_website_how_compromised

Our Omaha web hosting team has seen an increase in security threats over just the last several months. JM’s security package will not only prevent against vulnerabilities to your website for a small monthly fee, but will also save you many hundreds of dollars in website recovery if your website is hacked or infected. Call us at 402.292.7500 ext 102 for more information.