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Drive Website Traffic and Revenue with Online Branding Efforts

Because we build websites, we often help build a business’ brand. Whether a website is strictly informational, used as a sales tool, intended to advertise a service or is an ecommerce website – a website is setting the tone in terms of credibility and branding.

Once a website is built it’s time to drive traffic. A website that’s not driving traffic is not driving revenue… and not making you money. Driving traffic online through Google AdWords text and banner ads is critical in such a competitive marketplace and excellent for targeted branding. But, partner this with additional branding efforts on YouTube – and a branding campaign is well underway, driving traffic and money to your website.

youtube logo

YouTube Marketing

We’ve touched on creating a video marketing campaign through YouTube on our blog, but basically YouTube provides an affordable platform with millions of eyeballs on which your business can brand itself. Like a Google AdWords Campaign, a YouTube marketing campaign is highly targeted and easily tracked.

Bumper Ads

And if you REALLY want to hit on branding, you’ll want to consider a bumper ad. A bumper ad is a six-second video meant to hit a targeted audience while watching YouTube videos. The best part? A user can’t skip it. Google looked across 122 bumper campaigns in the US last year and found that 70% drove a significant lift in brand awareness, with an average lift of 9%. On ad recall, over 9 in 10 drove ad recall globally, with an average lift of over 30%.

Branding in 2018 consists of cohesive design, a strong message and traditional avenues – as it has for many, many years. Heck, even our Omaha web design company utilizes traditional forms of advertising on occasion. But branding through online marketing is the branding of the now and future.

Allow our Omaha web design team to build a foundation for your branding efforts with a new website. And then, let our Omaha internet marketing team drive traffic to your website and revenue to your business with Google AdWords AND a professionally managed YouTube campaign – with bumper ads. Call us at 402.292.7500 Option 1 for more info.

Helping Hands Utilizes Remarketing and SEO to Gain New Prospects

Helping Hands for Senior Plans has been a long-time client of JM. Several years ago JM provided Carol and Kurt Fricke with a new custom website for their Nebraska Medicare supplemental insurance business. Through the years, Kurt and Carol have seen great success with their website and decided to take a more active approach with online marketing.

Helping Hands for Senior Plans is utilizing JM’s search engine optimization (SEO) services. In an effort to exceed their competition in Google, our Omaha SEO team is optimizing the website for its primary key words through code and content, as well as running Pay-Per-Click and Google Remarketing campaigns. At JM, our SEO service provides consistent reports to track success, as well as regular website maintenance to ensure our websites continue to see success.

SEO is a long-term investment in a website and the reward can be great. Our Omaha web development team is excited to continue our partnership with Helping Hands and we look forward to seeing them into continued success in the future.

helping hands website