Chat with us, powered by LiveChat

4 Ways to Update Your Website

If you’re a business owner having a website is a must for any kind of effective online presence. For starters, you need a website for online advertising. A website also gives you the most control for managing your business image.

Google and Facebook are necessary now, but there’s no guarantee they will be around forever. If you already have a website, you need to make sure it’s modern and optimized for user experience on both desktop computers and mobile devices. Let’s take a look at how an Omaha web design company like us can help you get your website updated or built from scratch.

reasons to have a website

Use WordPress

WordPress is one of the best platforms for building a business website, or any website, and is what our Omaha web developers use most often. WordPress is cost effective. The designing and development are affordable, and the upkeep and maintenance expenses are inexpensive. WordPress is search engine optimization ready. WP websites have simple and constant codes making them ideal for Google indexing. Our WP websites designs are responsive, meaning they adapt to mobile devices automatically.

Use Professional Photography

Photos enable you to show your customers and clients what you have to offer them. Consumers like to see things for themselves before making a purchasing decision. The photos you use on your website represent your business. Low quality, unprofessional photos communicate a “low quality” message about your company and products to the people viewing the images. That’s just how the human mind works. Investing in professional quality photos is an investment in the way customers and prospects see you — first impressions do matter.

Clarify Your Message

If you have a great looking website and professional photos, but your messaging is poor or confusing you will lose business.  Every word serves a purpose.  Right away you need to be clear about what you’re offering and why it’s going to make your customer’s life better. You need to focus on the benefits first and the features second. If you’re not familiar with the principles of persuasion and effective sales writing investing in professional copywriting services is just as important as investing in professional photography.

Add Value by Educating

Potential customers come to your website because you’re an authority in what you do. You’re an expert in your industry. Instead of telling customers you’re the best, prove to them you’re the best by giving them some value upfront. Share your expertise about what you know, and educate your audience. Once they feel empowered with new knowledge, they’re more likely to make a decision and choose the expert who helped them fill in the gaps of their understanding.  You can educate on any page within your website, but regular blog articles are one of the most effective ways to accomplish this. It also has the added benefit of helping your SEO rankings.

Ready to Update Your Website?

The most important things to consider for a modern website is making sure it’s responsive, has good photos, and clear messaging. If you hit those three points, you’re probably in good shape. If you’re lacking on one or two of those and don’t want to take on all the updates yourself, we can help you out.

Mobile First More Important than Ever

Google has a mobile first mentality. Not so much because Google likes mobile, but because people like mobile. Now, more than ever before, people are using mobile devices to navigate the online world. Because of consumer demand Google has adjusted, and if the website user experience on mobile isn’t excellent, it hurts the website’s organic rankings.

If you’re thinking about SEO in Omaha and improving your web marketing you’re going to need to make sure your website is optimized for mobile devices in 2019. 

Responsive Websites are Mobile Friendly  

We build responsive websites. Responsive websites respond to the resolution of the device, and the format shifts depending on the resolution the website is being viewed under. In most cases the desktop view will inform the mobile view.

The big benefits of responsive websites in the context of mobile include:  

  • Increasing your reach to tablet and mobile audiences
  • Increasing sales and conversions
  • Consolidating your analytics and reporting
  • Increasing your visibility in search engines
  • Saving time and cost on site management
  • Saving time and cost on mobile development  

The Big 5 Mobile Optimized Website Benefits

1. Improved User Experience

What happens when you receive a link via a text message from a friend, you click the link and it takes you to a jumbled mess of a website that you can’t understand? You leave. And you likely never go back, killing the chances of that website ever making you a customer.

If users can’t easily browse and read the content on your website from their mobile devices, they will always leave uninspired. Mobile optimized sites are critical for attracting and retaining new customers.

A website built for an enhanced mobile experience will keep users engaged through clean page formatting, with intentionally ordered content and clear calls to action. A good experience is not just the direct result of a nice looking page – but also of a page with valuable content.

2. Increased Time on Site

Time is the currency of the internet. You have only a few seconds to capture a website visitor’s attention. You have even less time when users are on mobile devices because they’re typically accessing your website when they’re out and on the go. When visitors encounter your mobile friendly website, they stay on the website longer, and you increase the odds of making them a customer. Increased time on site also one of the most critical factors for SEO success.

3. Faster Loading Speed  

Speed is important because as we just mentioned – time is a huge factor for user experience. A website that isn’t optimized for fast load time will render very slowly on a mobile device. In worse case scenarios it will not render at all. Studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds. Check out some ways you can increase you website speed here.

4. Improved Mobile SEO  

If Google recommends it, we do it. Google recommends website developers build their sites to be responsive. A responsive website increases the likelihood your site will rank well in Google mobile search results. So, that’s what we build, because we build websites with search engine optimization in-mind.

5. Competitive Advantage  

Despite the data, and the recommendations, a lot of companies have ignored the growing trend of mobile users. By building pages with mobile experience in mind, you’ll keep yourself ahead of the competition.

Why have a Mobile First Mentality?

Mobile optimized websites are a big part of search engine success. It’s critical for any business that wants to compete to make sure they have a website that is mobile friendly. A one second delay in page response can result in a 7% reduction in conversions. The good news is we make responsive websites that are designed to thrive in the mobile online environment.

If you’re looking to make your website mobile friendly or need a new responsive website give us a call, 402.292.7500 and we’ll walk you through your options. 

New Website Launch: Omaha’s Hair Choice

Omaha’s Hair Choice recently partnered with our Omaha web design team to launch its second JM Web Designs web site. Many years ago, our web designers built a custom HTML website for Omaha’s Hair Choice. But with new website technology and new Google and SEO requirements, a new website was OHC’s best option to stay relevant in the ever-changing online world.

OHC’s new website is built on a WordPress content management system. The previous website did not have a CMS, so long-term this new website will save time and resources having to utilize JM for all website updates.

Most importantly, this website is responsive. As a mobile-friendly website, OHC has a leg-up on its non-mobile-friendly competition in the search engines.

Our long-time partnership with OHC has been a great joy for JM. We’re thankful for their continued business and trust, and we hope we can continue to help them achieve success in years to come.

Visit Omaha’s Hair Choice

omaha's hair choice new website built by JM Web Designs

New Website Launch: ServiceMaster of Sarpy County

 

ServiceMaster of Sarpy County provides a variety of services to many Nebraska and Iowa counties. Our Omaha web design firm worked to provide an updated website design that’s mobile-friendly and would more easily show their variety of services.

This website is built on a WordPress Content Management System (CMS). After selecting a pre-built WordPress template, our Omaha web design and web development team customized it to fit ServiceMaster’s needs. This CMS also allows ServiceMaster to continually update and build their website with little hassle.

Best of luck to ServiceMaster with their new website and we look forward to watching how they grow with this powerful marketing tool.

View ServiceMaster of Sarpy County Website

New Website Launch: Parsons Technology

parsons-predator

Parsons Technology is a company with experience, knowledge and professionalism. Its previous website did not reflect these things for Parsons, and needed to be updated for usability, overall design and responsive technology.

Parson Technology’s new website is built on a WordPress Content Management System (CMS). The design is a prebuilt WordPress template, customized to reflect their professionalism and services. This template is also mobile-friendly; and this responsive technology will make it easier for users and satisfy Google’s requirements for mobile usability.

We’re grateful that Parsons Technology trusted our Omaha web design team with building a new website, and hope we can continue to partner for their success in the future.

Visit Parsons Technology

Parsons Technology Website Screenshot

New Website Launch: Cross Timbers Survey

crosstimbers-wellsites

Cross Timbers Surveying, out of Glen Rose, TX, contacted our Omaha web design firm for a new website design, in order to help build credibility. The previous website became infected, and since it wasn’t helping to generate revenue, they decided to build a new website – equipped with a content management system.

Cross Timber’s new website it a pre-built WordPress template, customized to fit their branding and needs. After many months of having no website, they realized the real value of a website for their business would be to build credibility. This website is primarily informational – information about their products and team – to generate business and keep prospective clients.

We really enjoy the experience of working with long-distance customers and we’re thankful for the opportunity to provide a new website as an online marketing tool for Cross Timbers.

Visit Cross Timbers Surveying

Cross Timbers Survey Website Screenshot

New Website Launch: Decks, Decks and More Decks

decks-top

Decks, Decks and More Decks (DDMD) cares about quality. Whether it is the quality of their work, the quality of their customer service or the quality of their image – DDMD of Omaha wants to let their customers know that they care about what they do.

(more…)

JM Web Designs: Reflecting on 2014

2015_triangle_colors03.cdr

At JM, we can’t believe another year is about to pass. As we approach the end of 2014 and begin 2015, we are recounting all we’re thankful for; and all the challenges we’ve encountered, the clients we’ve gained and the services we’ve expanded on.

This year our Omaha website design and web development team was stretched, taking on extensive projects; including customized ecommerce systems and learning new features and plugins within our robust content management system – WordPress. Our projects have led us to new programming feats, new software implementations and new ecommerce solutions. Our clients’ innovative and unique businesses have provided us with countless learning opportunities.

And while we have always boasted expertise in the website design and development field, our Omaha web design clients are now expanding their reach into search engine optimization (SEO) and responsive design. Our SEO services were launched last year and have peaked an interested in many of our current customers. Additionally, responsive design has taken off this year; and we anticipate it will be a must-have for every website design in the near future.

Additionally, this year our client base has expanded 25% in the year 2014. We are so thankful for the customers we’ve gained this year, the ones we’ve retained and the opportunities for growth we’ve experienced. Our entire team truly enjoys serving Omaha and all our web design, internet marketing and hosting clients. We know our success lays in your trust and your willingness to refer your friends and colleagues. So cheers to a happy new year and another year of serving you!

New Responsive Website Launch: Capitol School of Hairstyling & Esthetics

capitol-school-top

Capitol School of Hairstyling & Esthetics came to JM with the need of updating its website design, functionality and accessibility. As a growing school and business in Omaha, Capitol seeks to accommodate students and the public, and those at home and on the go.

(more…)

WordPress 3.8 at a Glance

If you are a current client of JM Web Designs and have a WordPress blog or full content management system on your website, you’ve most likely seen a message at the very top of your browser when logging into your WordPress Dashboard. It’s something like:

WordPress 3.8 is available! Upgrade today for only $149 and be protected against the latest website threats. E-mail us to upgrade.

WordPress is consistently upgrading their system in order to provide a better user experience, a better developer experience and more effective security measures to protect against threats to your website. It’s always good to speak with one of us at JM to find out the benefits of the latest WordPress version, but WordPress 3.8, also known as “Parker,” is worthy of looking into. We encourage you to watch the video on the WordPress site to get the full effect.

wp-dashboard

There are a couple things we love about this new version of WordPress. First, it’s by far the most aesthetically pleasing version of WordPress we’ve seen. From the admin perspective, the new dashboard has modern typography, a clean layout and the ability to customize your colors. As web designers we certainly appreciate this fresh new look.

The other aspect of WordPress 3.8 that we love is its responsive feature. If you have previously attempted to update your website through the WordPress admin on tablet or mobile devices you will know it was no easy feat! Now – with this latest version – the dashboard will respond to your browser size to allow for a clean and easy way to update your website on any device. Our design team can also help you create a more user friendly experience for your visitors on the front end of your website through responsive design.

Our Omaha web design team would love to speak with you about WordPress 3.8 and are, of course, always willing to help you assess any new version of WordPress as it’s released. Be sure to take a look at version 3.8 to get idea of how it will help your Omaha business be more effective, efficient and safer with website updates.

 

Responsive Design vs. Mobile Websites

Previously, we published an article here on our blog about responsive design. If you haven’t read it, please do, as it discusses what responsive design is and why it’s important. There may, however, be some confusion about the difference between mobile websites and websites utilizing responsive design.

First, we’ll do a quick recap of responsive design. A responsive design website is a single design that adjusts based on the resolution of the device in which you are using to view the site. When viewing the site across a desktop, tablet or mobile device you will see the same elements, but reorganized and resized to show the cleanest, most user- friendly version of the site for that device.

artwork_responsive-illustration

A mobile website is created in addition to the desktop website version. The site will have limited content and images – typically only what’s absolutely necessary for a user on the go – and eliminates other common desktop features. Mobile websites will also have a link to the full website, in case the user needs more information.

artwork_mobile-site-illustration

Both responsive design and mobile websites take time and planning. Our Omaha design and development team work together to ensure that each page is planned for the best user experience – for both types of websites. Just as with any custom design, the cost is completely customized to your needs and your website.

For our Omaha customers, we are recommending responsive design over mobile websites. This solution is the best way to ensure that users are getting the information they need while having the best possible experience. A responsive design is able to grow with changing technology and grow with your business. It’s the most efficient and cost-effective long-term solution for your website and we’d love to have the opportunity to discuss this possibility for you and your business.