New Website Launch: Omaha’s Hair Choice

Omaha’s Hair Choice recently partnered with our Omaha web design team to launch its second JM Web Designs web site. Many years ago, our web designers built a custom HTML website for Omaha’s Hair Choice. But with new website technology and new Google and SEO requirements, a new website was OHC’s best option to stay relevant in the ever-changing online world.

OHC’s new website is built on a WordPress content management system. The previous website did not have a CMS, so long-term this new website will save time and resources having to utilize JM for all website updates.

Most importantly, this website is responsive. As a mobile-friendly website, OHC has a leg-up on its non-mobile-friendly competition in the search engines.

Our long-time partnership with OHC has been a great joy for JM. We’re thankful for their continued business and trust, and we hope we can continue to help them achieve success in years to come.

Visit Omaha’s Hair Choice

omaha's hair choice new website built by JM Web Designs

New Website Launch: ServiceMaster of Sarpy County

 

ServiceMaster of Sarpy County provides a variety of services to many Nebraska and Iowa counties. Our Omaha web design firm worked to provide an updated website design that’s mobile-friendly and would more easily show their variety of services.

This website is built on a WordPress Content Management System (CMS). After selecting a pre-built WordPress template, our Omaha web design and web development team customized it to fit ServiceMaster’s needs. This CMS also allows ServiceMaster to continually update and build their website with little hassle.

Best of luck to ServiceMaster with their new website and we look forward to watching how they grow with this powerful marketing tool.

View ServiceMaster of Sarpy County Website

New Website Launch: Parsons Technology

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Parsons Technology is a company with experience, knowledge and professionalism. Its previous website did not reflect these things for Parsons, and needed to be updated for usability, overall design and responsive technology.

Parson Technology’s new website is built on a WordPress Content Management System (CMS). The design is a prebuilt WordPress template, customized to reflect their professionalism and services. This template is also mobile-friendly; and this responsive technology will make it easier for users and satisfy Google’s requirements for mobile usability.

We’re grateful that Parsons Technology trusted our Omaha web design team with building a new website, and hope we can continue to partner for their success in the future.

Visit Parsons Technology

Parsons Technology Website Screenshot

New Website Launch: Cross Timbers Survey

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Cross Timbers Surveying, out of Glen Rose, TX, contacted our Omaha web design firm for a new website design, in order to help build credibility. The previous website became infected, and since it wasn’t helping to generate revenue, they decided to build a new website – equipped with a content management system.

Cross Timber’s new website it a pre-built WordPress template, customized to fit their branding and needs. After many months of having no website, they realized the real value of a website for their business would be to build credibility. This website is primarily informational – information about their products and team – to generate business and keep prospective clients.

We really enjoy the experience of working with long-distance customers and we’re thankful for the opportunity to provide a new website as an online marketing tool for Cross Timbers.

Visit Cross Timbers Surveying

Cross Timbers Survey Website Screenshot

New Website Launch: Decks, Decks and More Decks

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Decks, Decks and More Decks (DDMD) cares about quality. Whether it is the quality of their work, the quality of their customer service or the quality of their image – DDMD of Omaha wants to let their customers know that they care about what they do.

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JM Web Designs: Reflecting on 2014

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At JM, we can’t believe another year is about to pass. As we approach the end of 2014 and begin 2015, we are recounting all we’re thankful for; and all the challenges we’ve encountered, the clients we’ve gained and the services we’ve expanded on.

This year our Omaha website design and web development team was stretched, taking on extensive projects; including customized ecommerce systems and learning new features and plugins within our robust content management system – WordPress. Our projects have led us to new programming feats, new software implementations and new ecommerce solutions. Our clients’ innovative and unique businesses have provided us with countless learning opportunities.

And while we have always boasted expertise in the website design and development field, our Omaha web design clients are now expanding their reach into search engine optimization (SEO) and responsive design. Our SEO services were launched last year and have peaked an interested in many of our current customers. Additionally, responsive design has taken off this year; and we anticipate it will be a must-have for every website design in the near future.

Additionally, this year our client base has expanded 25% in the year 2014. We are so thankful for the customers we’ve gained this year, the ones we’ve retained and the opportunities for growth we’ve experienced. Our entire team truly enjoys serving Omaha and all our web design, internet marketing and hosting clients. We know our success lays in your trust and your willingness to refer your friends and colleagues. So cheers to a happy new year and another year of serving you!

New Responsive Website Launch: Capitol School of Hairstyling & Esthetics

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Capitol School of Hairstyling & Esthetics came to JM with the need of updating its website design, functionality and accessibility. As a growing school and business in Omaha, Capitol seeks to accommodate students and the public, and those at home and on the go.

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WordPress 3.8 at a Glance

If you are a current client of JM Web Designs and have a WordPress blog or full content management system on your website, you’ve most likely seen a message at the very top of your browser when logging into your WordPress Dashboard. It’s something like:

WordPress 3.8 is available! Upgrade today for only $149 and be protected against the latest website threats. E-mail us to upgrade.

WordPress is consistently upgrading their system in order to provide a better user experience, a better developer experience and more effective security measures to protect against threats to your website. It’s always good to speak with one of us at JM to find out the benefits of the latest WordPress version, but WordPress 3.8, also known as “Parker,” is worthy of looking into. We encourage you to watch the video on the WordPress site to get the full effect.

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There are a couple things we love about this new version of WordPress. First, it’s by far the most aesthetically pleasing version of WordPress we’ve seen. From the admin perspective, the new dashboard has modern typography, a clean layout and the ability to customize your colors. As web designers we certainly appreciate this fresh new look.

The other aspect of WordPress 3.8 that we love is its responsive feature. If you have previously attempted to update your website through the WordPress admin on tablet or mobile devices you will know it was no easy feat! Now – with this latest version – the dashboard will respond to your browser size to allow for a clean and easy way to update your website on any device. Our design team can also help you create a more user friendly experience for your visitors on the front end of your website through responsive design.

Our Omaha web design team would love to speak with you about WordPress 3.8 and are, of course, always willing to help you assess any new version of WordPress as it’s released. Be sure to take a look at version 3.8 to get idea of how it will help your Omaha business be more effective, efficient and safer with website updates.

 

Responsive Design vs. Mobile Websites

Previously, we published an article here on our blog about responsive design. If you haven’t read it, please do, as it discusses what responsive design is and why it’s important. There may, however, be some confusion about the difference between mobile websites and websites utilizing responsive design.

First, we’ll do a quick recap of responsive design. A responsive design website is a single design that adjusts based on the resolution of the device in which you are using to view the site. When viewing the site across a desktop, tablet or mobile device you will see the same elements, but reorganized and resized to show the cleanest, most user- friendly version of the site for that device.

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A mobile website is created in addition to the desktop website version. The site will have limited content and images – typically only what’s absolutely necessary for a user on the go – and eliminates other common desktop features. Mobile websites will also have a link to the full website, in case the user needs more information.

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Both responsive design and mobile websites take time and planning. Our Omaha design and development team work together to ensure that each page is planned for the best user experience – for both types of websites. Just as with any custom design, the cost is completely customized to your needs and your website.

For our Omaha customers, we are recommending responsive design over mobile websites. This solution is the best way to ensure that users are getting the information they need while having the best possible experience. A responsive design is able to grow with changing technology and grow with your business. It’s the most efficient and cost-effective long-term solution for your website and we’d love to have the opportunity to discuss this possibility for you and your business.

What is Responsive Design?

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According to the research firm Gartner, tablet shipments have seen a significant increase between 2012 and 2013 (120 million units to 202 million units – up approximately 68 percent), and it expects them to see an even bigger growth between 2013 and 2014. Additionally, traditional PC shipments are forecast to total 305 million units in 2013, a 10.6 percent decline from 2012.

So what does this mean for your Omaha business’ website? It means it must better adjust to these devices for a more user-friendly experience. The solution for this is responsive design, and more than ever before this is a needed solution for websites. We must begin to think beyond the desktop and craft designs that anticipate and respond to your users’ needs.

solutions-responsive-banner-artResponsive design allows for a website design to resize, or adjust, based on a devices’ resolution. The best way to understand it is to see it. Recently, our team at JM built a responsive design for the Siouxland Chamber http://siouxlandchamber.com/. Flexible images and fluid grids size correctly to fit the screen. Because of a change in user trends we are now designing for a medium that has no fixed dimensions, a medium that can shape-shift to better suit its environment.

Responsive design is about seamlessly displaying content across multiple platforms and helping businesses build more attractive sites to increase their sales through a better user experience. Our Omaha design and development team are ready to assist your Omaha business in updating your website to include responsive design. Each year, mobile and tablet users will increase and your website needs to be conducive to these visitors.

Using Google Analytics to Track Website Success

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Our team at JM spends a significant amount of time consulting Google Analytics. This is a powerful tool we include in each website, which helps measure the success of a website’s design, content and layout.

Analytics provides a detailed account of users – where they live, how they found your website, what devices they are using and what pages they visited. Here are some ways you can use user trends to determine the current quality of your site:

–       What geographical location are your visitors primarily from? If you are a local, Omaha business it would be ideal for your visitors to be from Omaha or the surrounding area. If your users are coming from San Francisco and you’re a local Omaha business, maybe you need to reevaluate your website’s content, page titles and Google places account.

–       How did your visitors find you? If your users typed in your website URL directly into the browser, this indicates excellent brand recognition. This is particularly helpful when using a specific URL for an ad campaign. Using a specified URL for an ad campaign can help you measure its success.

–       What devices are your visitors using? As technology rapidly changes, tracking the devices which your visitors are using is valuable knowledge for getting to know your target audience and for making sure your website is user-friendly for those devices. If high traffic volume is coming from a mobile device, it’s best to evaluate how your website functions within that particular resolution. JM recently started offering responsive design services to ensure your website is user-friendly across all devices.

–       What pages are users visiting? Google analytics goes into extensive detail about where users are going on a website. It shows top pages, how long users stayed there and what they clicked while on a given page. This information will help you assess the quality of information on your site. Is it informative? Interesting? Are users appropriately following the call to action (meaning where you would like them to go and how you would like them to make contact)?

This is just the beginning of what Google analytics can offer. Our team can not only install analytics on your website but help review the data and analyze action items to ensure your website is reaching your target audience.