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Optimizing Google My Business for Multiple Locations

Google My Business has been around since 2014 and was intended to make local SEO efforts easier for local businesses. Recently, we wrote about the excellent FREE opportunity Google My Business provides to businesses amid a competitive Search Engine Result Page (SERP), and we provide a step-by-step guide for building a Google My Business page and how to optimize it.

In 2015 Google reduced the number of local results from 7 to 3, commonly referred to as the “3-pack” or “map-pack”, so it’s important to rank in the local Google My Business results. But competition is fierce.

google results 3-pack
The “3-pack” or “map-pack”

For businesses with multiple locations, how can you optimize for each location??

Optimizing each location

User proximity is the top local search ranking factor. This is often why results in the “3-pack” may have unclaimed pages.

Considering the number of searches that take place on mobile devices, and the visibility of the map on mobile search results, the value of multiple locations on Google My Business is clear. And the more locations you have, the more likely you’ll appear in results. But how can you get yourself positioned well for the “3-pack”?

You need to optimize for best results.

Verified listings: Each location must have its own verified and optimized Google My Business listing. Learn how to do that here. Each listing must link back to a corresponding location page, and not a main homepage. This means you need to have an optimized page for each location on your website.

Optimizing website pages: Each location of your business should have its own page. Each page should include the city and state of the location and contain unique content. Include a photo of the location with a good alt tag.

Gain reviews: For each location, gain reviews for increased online reputation. Unique reviews for each location will help you stand out, and positive reviews may help convert a prospect to a customer.

Consistency: Ensure your business name, address and phone number are an exact match, wherever they appear – including Facebook, Twitter, Yelp, etc.

Can we help?

Our SEO Omaha team highly values Google My Business as an excellent tool for local SEO efforts. And getting an optimized page for each location is only going to make you more visible and build credibility among users.

Don’t have time to create and optimize a Google My Business page for each of your business locations? Or don’t have time to optimize your website to assist in local SEO efforts? No problem. We can do it for you.

Get Help

Pay-Per-Click, SEO or Both?

In an ideal world, you would be focusing efforts on both SEO and paid advertising to increase website traffic and increase sales. Both can serve you more traffic and increased qualified leads. Maybe you’re not sold on Pay-Per-Click, or SEO is not going to give you the instant results you need, OR you just straight-up don’t have the budget to do everything. We get it.

So, this begs the question – which should you choose?

SEO and PPC are both efforts to place your website in front of quality customers above your competition, but through different means. So, before you have your mind made up about what’s best for your business, let our web marketing and SEO team give you some basics.

graphic comparing SEO and PPC services

Search Engine Optimization

SEO is the practice of increasing the quantity and quality of visitors to your website through organic search engine results. So not only do you seek MORE traffic through SEO, but also users who are interested in your company/product. Organic results are results served without paying Google.

We recently wrote a post on quality website content that details how Google search works. Every search engine has a crawler that gathers information across the internet, brings back information and builds an index. This index goes through an algorithm that matches a search query with data.

There are many factors that play into SEO, and because of endless algorithm updates from Google and other search engines the factors are always changing. And while I won’t get into all the factors we consider when dealing with an SEO client, here are a few things you’ll want to consider about SEO to see if it’s a good fit for your business:

Long-term strategy: SEO is a long-term strategy. To gain a significant increase in traffic and quality leads can take up to a year or more. Depending on the equity your website already has in the search engines, you may be a tiny ant climbing up a huge mountain. The task is not impossible, but it will take time and money.

It’s not one-size-fits all: SEO strategies, and service costs, vary depending on where you are, where you want to be and how fast you want to get there.

Website design: To execute an SEO strategy your website needs to be optimized. This can be a large investment, but it includes a robust CMS, optimal site structure, valuable content, mobile friendly design and usability, among MANY other things. Without a solid foundation you cannot expect to see success in the search engines.

Build credibility: SEO strategies are often partnered with regular, valuable content. Investing in quality, relevant and consistent content as part of your SEO strategy not only builds credibility with the search engines, but with your customers and the community you’re serving. It’s also about about making yourself a valuable resource for the community your potential new customers come from.

Pay-Per-Click

PPC marketing through Google Ads offers advertisers two ways to reach people: 1. through Google Search Network and 2. through Google Display Network. Both use a PPC auction system, where advertisers bid to have their ads shown to matched audiences.

Google Search Network, or “search ads”, appear above organic results. The Google Search Network allows you to show your ads to users who are actively searching for the keywords that you’ve selected. So if you own a contractor business, for example, you bid to have this texted-based ad show up every time a user types in Windows Omaha.

PPC text ad example

Google Display Network shows ads to users who are searching for your product or service. These “display ads” are placed on websites you think your target will be on. These image-based ads work well for re-engagement campaigns, showing ads to visitors who have already been to your website, in hopes they will come back and purchase/convert. This is often called remarketing or retargeting. For instance, we purchased something from Williams Sonoma six months ago… and they are still retargeting us.

banner ad example

These Google search and display ads are a great opportunity to capture quality leads and is an excellent way to reach your target audience. So here are a few things you might want to consider about PPC advertising:

Long-term strategy: PPC, like SEO, is a long-term strategy. You’ll want to run ads and refine your reach/budget based on the data. These ads may bring much quicker results than trying to gain traction in organic rankings.

Cost: The cost is mostly dependent on your Google budget. If you’re in a highly competitive industry it can get pretty pricey.  If your AdWords campaigns are well-targeted, optimized correctly and have an appropriate CPC bid, you’ll be able to show your ads to a responsive audience, nearly guaranteeing a positive ROI. Many businesses can run successful AdWords campaigns for a reasonable cost relative to the amount of money you make with each conversion.

Remarketing: While retargeting is great for most businesses, it’s especially useful for eCommerce websites. You can create and target audiences of users who have already visited your website with tailored banner ads, including image and video ads. Through these dynamic ads, a product from your store can follow a prospect until they pull the trigger!

Target niche terms: PPC can provide an affordable way to advertise for a niche phrase. Often more specific keyword phrases can run much less expensive than a short keyword. So, for instance, instead of ‘tires’ consider ‘winter truck tires.’

Either/Or, or Both: You can choose to do text ads, or banner ads, or both. If you have little traffic to your website, you’ll want to consider text ads to drive quality traffic to your website. If you have a lot of traffic, but want to reengage that traffic, you’ll want to consider banner ads.

Assessing Your Marketing Goals

Your decision to invest in SEO and/or PPC Google AdWords should be based on your company’s marketing strategy. By assessing your long and short-term goals, your budget and your competition you should have a starting place for which service you should invest in.

Also, looking at the data can be difficult. Assessing where you are and where you want to be can be easier with the guidance of an experienced SEO and web marketing team. Let us know if we can help answer your questions, if you want to explore an SEO or PPC campaign for your business, or need help assessing your current SEO or PPC situation. We’re happy to help!

Avoiding or Correcting Duplicate Content

Duplicate content is any substantial portion of content that appears anywhere on the Internet more than once. Content is considered duplicate when it appears on your website AND someone else’s website. It’s also duplicate when it appears more than once on the same website URL.

Duplicate content is not something that will necessarily penalize you in the search engines. However, it can still have an impact on your organic rankings because it can be difficult for Google to decide which version of the content is more relevant.

Duplicate content is penalized when it is deceptive; meaning it is deliberately duplicated on different URLs to manipulate the search engines. One of the main reasons Google does not favor this is because it can result in a poor user experience, and Google updates it’s algorithms regularly mostly because of its dedication to enhanced user experience. If Google thinks duplicate content is malicious, ranking will drop for all URLs with this content or a website could be removed entirely from the Google index.

copy cut paste icons

How does duplicate content happen?

Many times duplicate content is not intended to deceive the search engines. Here are some examples of non-malicious duplicate content:

Printer-friendly website pages: These pages are often a duplicate of an already existing page. It’s also common to use an alternative version of a URL in these instances. For instance, http://www.exampleurl.com/product and http://www.exampleurl.com/print/product. URL variations, like this, cause duplicate content issues.

HTTP vs HTTPS: If your site maintains versions at both http:// and https:// they are both live, visible and indexable to the search engines.

Copied Content: Some people will copy blog posts from other websites. Other times it’s less obvious… like duplicating large portions of content for each service page on your website, or for eCommerce websites it can exist in product information.

These few examples are among the most common causes of duplicate content.

Help me find duplicate content

Why should you care?

Duplicate content does not provide you any benefit. Consider that Google may not show the URL you wish, based on how they determine relevancy for a particular query.

Duplicate content will only be acted upon (punished) by Google if a review indicates that you engaged in deceptive practices. But, if your website does suffer from duplicate content issues then Google will select a version of the content itself to show in the results.

How can you address duplicate content?

While Google can do a decent job of addressing and ranking pages with non-malicious duplicate content itself, there are a few steps you can take for best SEO practice to ensure your website is indexed and ranked appropriately and fairly, despite having the same content in more than one place.

Nonindex meta tag: This is particularly useful for those printer-friendly webpages. You can block the printer-friendly version of the page using the nonindex meta tag and Google will not index it.View Post

301 redirects: We’ve discussed this previously, but if you’ve restructured your website or launched a new one with a new page structure, use 301 redirects to redirect users and Googlebot.

Consolidate Duplicate URLs: A page accessible by multiple URLs or different pages with similar content can be considered duplicate content/duplicate pages. Google will choose one as the canonical version, but you can tell Google which URL is the canonical version. Consider doing this if you have a mobile and a desktop version of your website.

Use Google Search Console: Here you can indicate how you wish Google to index your site and select a preferred domain. An example of this is HTTP vs HTTPS or WWW vs no WWW

Minimize your duplicate content: Review your website content and see where it’s repetitive. Take action yourself to reduce the words being duplicated on multiple pages. You can provide unique and valuable content on every page and then link to another with the content you need to be repeated. If you have an eCommerce website, take care to rewrite your product descriptions so they’re different than the manufacturer, or create ONE product with variations instead of 6 of the same product – the size being the only difference.

Need help?

If you have repetitive content across your website, but aren’t how to rewrite it, we can help. If you switched to https:// recently and are questioning if you have duplicate content issues as a result, we can help. If you need assistance implementing redirects after a website restructure, we can help. If you copied website content from your competitor and put it on your website… and now you’re a bit worried, we can help with that, too.

Help me review my content

What is Quality Website Content?

Website content is, perhaps, one of the most critical components of success for your website. In recent years, Google has put more and more emphasis on valuable content. So much so, that you’re likely to struggle with SEO success without putting thought into your website content and content structure.

We’ve said it a million times, but content is king. Google analyzes the value of your content and ranks it accordingly.

google search bar

So, how does Google search work?

Google delivers instant results to a user with three key processes: crawling, indexing and serving.

Crawling: Googlebot, a computer that crawls billions of pages across the web, discovers updates and new pages. The process begins with a list of URLs that have been determined from previous crawls in partnership with sitemap data provided by webmasters. When visiting each web page, Googlebot detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Indexing: Googlebot processes each page after a crawl. It compiles a list of all the words it sees and the location of the words. It also processes title tags and ALT attributes. It’s important to note that Google cannot process rich media files or dynamic pages.

Serving: Google serves results based on relevancy and is based on more than 200 factors! These factors include keyword usage, site structure, site speed, time spent on site, number of inbound links, quality of inbound links.

website site map graphic

How to determine your page structure

The page structure, or site map, shows the pages in your main navigation, sub navigation, footer navigation, etc. For an eCommerce website, you’ll also include the structure of your products – main product categories and sub product categories. When building a site map you should consider:

Current Website Structure: If you’re building a new website, the SEO value your current pages already hold in Google is worth considering. If your website is established and doing well in the search engines, you’re likely going to want to keep the page structure nearly the same. This can help avoid a major drop in rankings after launch and avoid a huge list of crawl errors.

Useless Pages: While the above statement is true, quite often there are just some useless pages on a website that add no value. Maybe it’s a page about a service you no longer offer, or a page with only a few paragraphs that adds no value. Regardless, ridding your website of useless pages, even during a new website build, is positive. However, post-launch you’ll want to make sure to implement a 301 redirect to avoid crawl errors.

The Data: Data doesn’t lie, people! If you’re struggling to determine your site map, or honestly don’t know if a page is adding value to your website, you can always consult analytics. Assuming your website has analytics installed. Google Analytics can provide data that will show you what pages people visit, how long they stay on the page, user flow, and MUCH more.

Now… what to put on those pages

Once your site map is set, it’s time to start collecting and writing content. Admittedly, writing website content is not the most exciting thing. I know because I’ve done it. And I am still doing it as we seek to continue to restructure and rewrite JM’s current website based on the data we are seeing in our analytics and AdWords campaigns. BUT, time put-forth now will benefit you for years to come.

Many people have no idea where to start when building website content. But, you’ll be happy to learn that you likely have a lot of content already drafted in many places. So start with:

  • Your current website
  • Business plans
  • Emails
  • Internal training documents
  • Existing marketing pieces

Each page should have valuable content full of keywords, a nice image that adds value to the content and a call to action.

What keywords do I use?

Select one or two keywords or keyword phrases you would like to be found under. Even ask your current customers how they found your business online to determine what keywords you’re performing best at. You can use some free tools to help determine what to use. Moz and SEMrush both have some pretty intuitive and free tools that can help you analyze keywords and your competition.

If you want more exact data to select your keywords, our web marketing team can help with that. Basically, we take a list of your suggested keywords and pull some data (because data doesn’t lie) through multiple tools. We can then see how many searches there are for a keyword, what the competition is like, and a list of other possible keywords to consider. Ideally, we want a keyword with a decent amount of searches and low competition.

content is king graphic

Define quality content

Who better to ask what is considered “quality content” than Google? Here’s some basic guidelines from the source, and here’s a recap of the article:

Basic principles:

  • Page content is for your users, not Google
  • Don’t do something just because you feel like the search engines will love it
  • Make your website stand out from others in your field by touting what sets you apart
  • Don’t put false information on your website

Avoid:

  • Automatically generated content
  • Pulling content off another website
  • Hidden text or links
  • Using irrelevant keywords

To wrap it up

Your website content is critical. If you don’t have the time to do it well, hire a pro. JM’s copywriter has experience writing for all kinds of industries, so let us introduce you to our copywriter.

And if you’re going to write your website content, let this be a high-priority item on your endless to-do list. Don’t let months go by, foregoing countless leads and business because you don’t have the time to dedicate to writing good website content. Let us know how we can help!

Benefits of Google My Business

google my business logo

Google My Business offers businesses an incredible opportunity to be found in local search engine results. As Google’s algorithms undergo constant change to provide a better user experience, Google My Business becomes increasingly important for ALL businesses as they seek to have an online presence and seek to be found easily in a local search.

Google My Business lists your business location on Google Maps and local search results. The listing is free and is a necessity for both store fronts and eCommerce businesses, and lists important information about your business, hours, location, services, contact information and website link.

google results for web design omaha

This is a simple and effective way to be found in local searches on Google. As Google accounts more and more for a user’s location in its algorithm, this local listing will help your business appear when users type in “[keyword] near me.” So, for JM, our listing will appear for a user in Omaha searching for “web designer near me,” because of our Google My Business listing. You’ll notice also in a query like this, Google returns three locations based on your current location.

Gaining access to or setting up a Google My Business page is SO EASY. Here’s a step-by-step guide from our web marketing and SEO team:

green start now buton

Set up Google My Business

Go to https://www.google.com/business/ and select “Start Now”. Sign up for a Google account or enter your current account information. You’ll then be able to search for your business. If you cannot find your business, simply “add your business.”

Create /Claim My Business Page

Once you’ve found your business location you can follow steps to confirm you’re authorized to manage the page. This part CAN be a little tricky, depending on the history of your page. We run into problems when:

  • A page has been created for your business, but you no longer have access to it
  • Someone else has access to your page, and you cannot retain ownership of the page directly from them

Sometimes, these circumstances require a direct phone call to a Google support tech.

Verify location(s)

Verifying your business with Google takes a few simple steps, but it important for appearing in Maps and Search. Google will provide you with a verification code through one of the following ways:

  • Phone
  • Postcard mailed to your business address
  • Email

JM Google My Business Listing

Optimize and Manage

Manage and respond to reviews

Reviews can be powerful. And whether a Google review is positive or negative, responding to these reviews show you value your customers. Positive reviews will increase your visibility, so encourage customers to leave reviews.

Include services

Listing services with brief descriptions (maybe even pricing) can help Google return your business to a viable customer and can give users a general idea of your business.

Add photos

Photos can help you tell a story by showing your office space, employees and products, your giving users a look into your company culture. It’s a digital storefront.

Add posts

Google My Business has a posts option for each page. For each post you can upload an image, write up a little text, add a title and include a link. This area offers flexibility in promoting events, sales, new products, new services, highlight old services, blogs, etc. These posts expire after about 7 days.

Google My Business is one of the most simple and critical steps you can take to help your website be found in a local search. And it’s free! And if you don’t have the time to worry about this, we’re happy to help you in set up your My Business Page, optimize it and advise you on how to take advantage of all its benefits.

Preserving SEO Value: Website Content

graphic showing all the moving parts of seo services

Launching a new website is exciting… and there are many critical steps to be taken pre-launch to carry over organic rankings from a current website. Because lost organic search rankings and decreased traffic is NOT exciting. This post is the third in a series about preserving SEO value when launching a new website. A website should not only keep its rankings in Google, Bing and other search engines with a new website launch, but it should also incorporate new SEO opportunities – which were either not utilized in a previous website build, or not yet known.

Website content is so much more than just content on a page. Website content, in this context, includes text, images, new pages, H1 tags and webpage titles. All these items working together (along with countless other criteria) help Google rank a website.

A website that’s been around for years has been ranked according to it’s content. And depending on the website, this could either be a great opportunity to implement quality content on each page, tag each image appropriately and properly title the webpages… or a devastating botched SEO effort with lost rankings.

The Data Doesn’t Lie

screenshot of Google Analytics pageview data

Good decisions can only be made by looking at data. If a website has little-to-no content, H1’s have never been optimized and images are not tagged… it’s fairly safe to say there’s a lot of room for improvement in a new website launch. However, if you’ve worked hard over the years to create good quality content packed with keywords, optimized each page with relevant H1 tags and properly tagged each image in an extensive gallery the data can tell us how to move forward with preserving work that’s already been done.

By sifting through analytics for bounce rates, total traffic, organic rankings, keywords and several other items, we can determine if your current strategy is successful or where it can be improved.

Room for Improvement

If there is room for improvement with the designing and launching of a new website, there are a few thing our Omaha web design and web marketing team would recommend implementing prior to launch.

  • Clear, concise, keyword-rich text on all pages
  • Strategically selected keywords and keyword phrases
  • Optimized web page titles and H1 tags
  • Clear calls to action
  • Strategic landing pages for AdWords/social campaigns

To be clear, building a strong presence in the search engines does not happen overnight. Implementing even just a couple of the items above is a step in the right direction and can contribute to a long-term strategy.

Carrying Over Success

If, upon evaluating the data, it seem that your current website is performing well in the search engines then it’s best to keep things as similar as possible on the new website – URLs in particular. If you can keep the URL structure and page names the same, it’s ideal. Any changes should be done strategically and for the greater good of website performance, and not just done for the heck of it. Also, where you have page content that currently performs well you’ll want little, or no, changes. There will be plenty of opportunities to tweak the content post-launch, after it is indexed and ranked. This includes well tagged images.

And as for carrying over webpage titles, H1 tags and META descriptions, your old site may allow you to easily export all the key on-page elements to import into the new website. By keeping these items the same, it offers the same benefit as keeping the web content on the page similar. You can always go back post-launch and make updates as-needed, but avoiding a severe loss in SEO ranking is more important than making any major shifts in webpage titles or H1’s before launching a new website.

 

So the bottom line: when it comes to webpage content, H1 tags, page titles, page names, etc., if your current website is performing well make little-to-no updates until after launch. This is less work on your plate up-front, and will give you a chance to evaluate the performance of your new website’s design and layout before considering how to update the text on each page.

 

 

JM Welcomes Eric Wallace, New Web Marketing Account Strategist

Our Omaha web design team has always put a priority on serving its customers; and in an effort to provide continued cutting-edge services and excellent customer service, JM has welcomed a new team member – Eric Wallace.

JM New Web Marketing Account Strategist, Eric Wallace

Eric brings vast diversity and experience to JM’s team. As the web marketing account strategist, Eric works directly with JM’s web marketing and SEO customers to gain an understanding of their goals, then draws up a methodical plan for a successful web marketing campaign, monitors results and keeps clients updated on progress.

Eric’s previous work experience includes construction, bartending, private investigations, digital forensics consulting and debate coaching. Having drawn some valuable information from each experience, his eclectic background brings versatility, strategy development knowledge and effective communication skills. But, what Eric enjoys most is working with data and developing strategies – making every unique piece fit together in surprising and effective ways.

Eric is a California native, having grown up only an hour away from the set of Back to the Future III, who now lives in Nebraska with his wife and two children. When he’s not digging into website data, Eric enjoys reading (about anything and everything), playing the cello and working at a local radio station.

Tips for Preserving SEO Value: 301 Redirects

Rebuilding and relaunching a website brings much anticipation and excitement. And while significant effort usually goes into designing, layout and population, the critical steps of launch preparation and post-launch support are often overlooked – causing catastrophic results in lost SEO value.

As we began to discuss last week, in preparation for launching a new website our Omaha web design team implements many strategies and methods for retaining a website’s credibility in the search engines. A website should not only keep its rankings in Google, Bing and other search engines with a new website launch, but it should also incorporate new SEO opportunities – which were either not utilized in a previous website build, or not yet known.

rocket launching graphic to symbolize new website launch

Best-Practices

Best-practices are often overlooked, because they can be laborious. It takes preparation, thoughtful execution and continued monitoring to ensure SEO value is retained. Let’s, first, hit one major checklist item in preserving SEO rankings in a new website launch.

arrow representing redirects

301 Redirects

If possible, try to keep the URL structure and page names the same. Less can go wrong this way. When your URL’s change, search engines can still serve the old pages they’ve indexed. When this happens, redirects must be implemented to avoid to serving your users the wrong content and to prevent old URL’s from displaying errors.

The 301 redirect is for both users and search engines and indicates to both browsers and search engine bots that the page has moved. For instance, www.examplesite.com/contact is now www.examplesite.com/contact-us on a new website. These will be considered two separate pages to the search engines until a redirect is in place.

Search engines take a 301 redirect to mean that not only has the page changed location, but that the content can be found at the new URL. It could take some time for the search engines to recognize this URL redirect and credit the new page with the ranking from the old URL.

Prior to launching you will want a spreadsheet of all URLs on the old and new sites, so you can implement and test 301 redirects. When the new site is live, you will want to crawl the old list of URLs to ensure everything 301 redirects correctly. Additionally, keeping the old website as a backup will aid in knowing how to implement unforeseen redirects.

Wait… there’s more

301 redirects are critical for ensuring success in the search engines after a new website launch. But this is just one piece in the larger picture.

A credible Omaha web design company will be able to execute these redirects, but it’s also possible for anyone – if you have the foresight and time.

Follow us in the weeks to come for more new website launch tips for preserving SEO rankings.

 

 

Tips for Preserving SEO in New Website Launch

Our Omaha web design and web marketing team is celebrating it’s 20th year in business, and over the 20 years we’ve designed and redesigned our own website, and of our client’s websites, countless times. The life of a website varies – depending on when it was built, the technology/platform used and the branding needs of your own company. Platforms and design trends are constantly changing, so reevaluating your website’s performance and design every few years is always recommended.

But when you do decide it’s time to redesign and launch a brand-new website, the process and execution are critical to your online credibility.

rocket launching graphic to symbolize new website launch

Preserving Online Credibility & SEO

Credibility is achieved through a professional, creative and functional design – of course. But also, don’t forget about the potential credibility you’ve built with Google for years, which you don’t want to lose. Building a new website should not only be about gaining a new website design, but also about gaining access to new SEO opportunities (not just retaining current search engine credibility).

Among countless things that can be problematic in retaining organic SEO with a new website launch are:

  • New, edited or removed content
  • URL changes
  • Page-level optimization changes
  • New sections or pages added to the website
  • New technology
  • Internal link structure changes
  • Domain name change
  • Subdomain change

We’ll hit on the items above in more detail in future posts. But, before launching a new website it’s important to identify a strategy to preserve SEO rankings and improve ranking and traffic moving forward. Carefully planning a new website launch and then monitoring results are critical in refining SEO strategy and refining your website for maximum success.

A website redesign is an opportunity for more traffic and more revenue, so don’t let a botched website launch hurt your credibility with Google.

 

Successful Search Engine Optimization Strategies for Omaha Businesses

google-search-image

Successful Search Engine Optimization (SEO) strategies begin with diligent research. When our Omaha SEO team kicks off a new project we being with research. Getting to know our clients – their business, services and needs – allows us to narrow in on keywords and phrases to implement throughout our SEO plan.

Our tools and experience allow us to research keywords and make comparisons with related keywords in order to make educated and intentional decisions for your business. A solid keyword and strong supporting keywords makes for a successful SEO plan. Implementing this keyword into your website through several avenues – page content, blog posts, tags – allows us to meet Google content and code requirements for a successful SEO strategy.

Our blog and content writing service offered through our SEO packages provides relevant and frequent content, packed with keywords. By building relationships with our clients and gaining an understanding of their business, this allows our SEO team to write thoughtful blog articles on a monthly basis.

Many nation-wide services are reaching out to local, Omaha businesses in an effort to retain clients for their out-of-the-box SEO solutions. As a local, Omaha business, our desire is to make relationships with our clients and provide them honest feedback and methodical SEO strategies that will yield positive results.