Google+ Cutting Dead Weight

google+ logo

Google has considered Google+ a failed experiment for a few years now and eventually led to the creation of Google My Business (GMB) in late 2014. The G+ social media network has been plagued by low participation and engagement since the start, and due to those same issues Google has decided to cut the dead weight. In late June, Google began sending notifications to business owners that unused G+ Business pages are scheduled for deletion.

How will the deletions affect local business owners and their online presence in search results?

Does Google+ Still Have Any SEO Ranking Value?

It is important to first note that the deletion of Google+ pages will not have any affect on Google My Business pages. Your GMB reviews, information and Maps data will remain untouched. As G+ Business pages evolved into the current GMB pages, reviews and data were periodically stripped out leaving empty pages with virtually zero value. Google+ pages have been nearly wiped off Google search results as well, minus the extremely occasional appearance of posts from major national brands, which tells us that Google’s own ranking algorithms have zeroed out the value of Google+ Business pages.

Our Omaha SEO and Web Marketing team find that G+ Business pages only have true value if they have built up a community of engagement with a large volume of consistent +1s, Shares, Comments or Follows. A common misconception is that posting to your Google+ business page means you’ve given it immediate value. True value comes from how other users engage and interact with the content you have posted by sharing, discussing with others outside the core group.

Should I Keep Using Google+?

google+ icon on phone

Our SEO and Web Marketing team has created several G+ Business pages over the years through our website builds and marketing efforts. However, in our experience those same accounts have fallen by the wayside and joined the masses of other small business accounts that have gone nearly unused since creation or been completely abandoned all-together. Unless your G+ Business page has been carefully curated over the years and has garnered a high amount of engagement, we suggest taking a deep breath and letting it go. Focus your SEO efforts elsewhere.

I Want to Keep My Google+ Business Page. What Should I Do?

If you have been notified your G+ Business page is on the chopping block and want to keep the page, the process to do so is simple. Log into your Google+ account, navigate to your G+ Business page and create a post. You can also avoid deletion by commenting on another user’s post. Don’t stop there, dig deep and keep up your posts and comments to build your page presence and influence.

Contact Us With Questions

Increase SEO with Traditional Marketing

While web marketing is our jam, we still believe in the power of traditional marketing to reinforce your online brand. Even at JM, we use traditional marketing efforts in the Omaha metro and we believe the branding power it gives directly effects our SEO.

For years, Search Engine Optimization (SEO) has been thought to be a keyword game. Yes, using strategic keywords and regularly contributing rich content is still a factor in organic ranking. But search engines use many factors to determine a site’s rank and most do not rely on keywords.

What factors do search engines use for SEO rank?

semrush ranking factors

In 2017 SEMrush conducted a ranking factors study, analyzing the importance of 17 different factors for organic rankings. The top five factors are:

  1. Direct website visits
  2. Time on the site
  3. Pages per session
  4. Bounce rate
  5. Referring domains
  6. Backlinks

The factors that I’d argue can be strongly correlated to traditional marketing efforts are:

Direct Website Visits: Users arrive at your website directly, typing in your domain. This indicates to Google that the domain has high authority and value.

Backlinks: A backlink is any link from another website to your website. This indicates to Google that other people believe in the value of your website.

So what…?

dart board bulls-eye

Your marketing strategy “in-real-life” reinforces your company’s online presence. When people discover your offline brand, they are more likely to visit your website than to drive to your storefront and walk in.

Search engines know this and they recognize these direct visits as a mark of a strong, real life business. Since direct website visits are one of the greatest factors of high search rank, branding your business offline is a crucial part in strengthening your business online.

Also, develop relationships and partnerships in your community. Think speaking engagements, guest blogging, newspaper articles, supporting public charities. All of that community involvement and the publicity connected with it can bring even more potential customers to your site. It’s good for the place you love and it’s good for your SEO.

The point is…

If people see a bus ad, hear a radio ad, see your logo on a sponsorship banner, hear you speak at a seminar… they are more likely to look up your company directly, giving your business domain a powerful boost.

Being involved in your community by doing good and providing education can give you brand power AND SEO power through direct visits and backlinks.

So look at your current marketing efforts. Are they working together? Do they elevate your brand offline AND increase the value of your SEO efforts online?

Google Analytics can tell you a lot about the results your efforts are producing. And if you don’t know how to analyze that data, we do. Let our Omaha-based SEO team help you put together a comprehensive SEO strategy that can help you build power!

Help me with SEO strategy

Optimizing Google My Business for Multiple Locations

Google My Business has been around since 2014 and was intended to make local SEO efforts easier for local businesses. Recently, we wrote about the excellent FREE opportunity Google My Business provides to businesses amid a competitive Search Engine Result Page (SERP), and we provide a step-by-step guide for building a Google My Business page and how to optimize it.

In 2015 Google reduced the number of local results from 7 to 3, commonly referred to as the “3-pack” or “map-pack”, so it’s important to rank in the local Google My Business results. But competition is fierce.

google results 3-pack
The “3-pack” or “map-pack”

For businesses with multiple locations, how can you optimize for each location??

Optimizing each location

User proximity is the top local search ranking factor. This is often why results in the “3-pack” may have unclaimed pages.

Considering the number of searches that take place on mobile devices, and the visibility of the map on mobile search results, the value of multiple locations on Google My Business is clear. And the more locations you have, the more likely you’ll appear in results. But how can you get yourself positioned well for the “3-pack”?

You need to optimize for best results.

Verified listings: Each location must have its own verified and optimized Google My Business listing. Learn how to do that here. Each listing must link back to a corresponding location page, and not a main homepage. This means you need to have an optimized page for each location on your website.

Optimizing website pages: Each location of your business should have its own page. Each page should include the city and state of the location and contain unique content. Include a photo of the location with a good alt tag.

Gain reviews: For each location, gain reviews for increased online reputation. Unique reviews for each location will help you stand out, and positive reviews may help convert a prospect to a customer.

Consistency: Ensure your business name, address and phone number are an exact match, wherever they appear – including Facebook, Twitter, Yelp, etc.

Can we help?

Our SEO Omaha team highly values Google My Business as an excellent tool for local SEO efforts. And getting an optimized page for each location is only going to make you more visible and build credibility among users.

Don’t have time to create and optimize a Google My Business page for each of your business locations? Or don’t have time to optimize your website to assist in local SEO efforts? No problem. We can do it for you.

Get Help

Pay-Per-Click, SEO or Both?

In an ideal world, you would be focusing efforts on both SEO and paid advertising to increase website traffic and increase sales. Both can serve you more traffic and increased qualified leads. Maybe you’re not sold on Pay-Per-Click, or SEO is not going to give you the instant results you need, OR you just straight-up don’t have the budget to do everything. We get it.

So, this begs the question – which should you choose?

SEO and PPC are both efforts to place your website in front of quality customers above your competition, but through different means. So, before you have your mind made up about what’s best for your business, let our web marketing and SEO team give you some basics.

graphic comparing SEO and PPC services

Search Engine Optimization

SEO is the practice of increasing the quantity and quality of visitors to your website through organic search engine results. So not only do you seek MORE traffic through SEO, but also users who are interested in your company/product. Organic results are results served without paying Google.

We recently wrote a post on quality website content that details how Google search works. Every search engine has a crawler that gathers information across the internet, brings back information and builds an index. This index goes through an algorithm that matches a search query with data.

There are many factors that play into SEO, and because of endless algorithm updates from Google and other search engines the factors are always changing. And while I won’t get into all the factors we consider when dealing with an SEO client, here are a few things you’ll want to consider about SEO to see if it’s a good fit for your business:

Long-term strategy: SEO is a long-term strategy. To gain a significant increase in traffic and quality leads can take up to a year or more. Depending on the equity your website already has in the search engines, you may be a tiny ant climbing up a huge mountain. The task is not impossible, but it will take time and money.

It’s not one-size-fits all: SEO strategies, and service costs, vary depending on where you are, where you want to be and how fast you want to get there.

Website design: To execute an SEO strategy your website needs to be optimized. This can be a large investment, but it includes a robust CMS, optimal site structure, valuable content, mobile friendly design and usability, among MANY other things. Without a solid foundation you cannot expect to see success in the search engines.

Build credibility: SEO strategies are often partnered with regular, valuable content. Investing in quality, relevant and consistent content as part of your SEO strategy not only builds credibility with the search engines, but with your customers and the community you’re serving. It’s also about about making yourself a valuable resource for the community your potential new customers come from.

Pay-Per-Click

PPC marketing through Google AdWords offers advertisers two ways to reach people: 1. through Google Search Network and 2. through Google Display Network. Both use a PPC auction system, where advertisers bid to have their ads shown to matched audiences.

Google Search Network, or “search ads”, appear above organic results. The Google Search Network allows you to show your ads to users who are actively searching for the keywords that you’ve selected. So if you own a contractor business, for example, you bid to have this texted-based ad show up every time a user types in Windows Omaha.

PPC text ad example

Google Display Network shows ads to users who are searching for your product or service. These “display ads” are placed on websites you think your target will be on. These image-based ads work well for re-engagement campaigns, showing ads to visitors who have already been to your website, in hopes they will come back and purchase/convert. This is often called remarketing or retargeting. For instance, we purchased something from Williams Sonoma six months ago… and they are still retargeting us.

banner ad example

These Google search and display ads are a great opportunity to capture quality leads and is an excellent way to reach your target audience. So here are a few things you might want to consider about PPC advertising:

Long-term strategy: PPC, like SEO, is a long-term strategy. You’ll want to run ads and refine your reach/budget based on the data. These ads may bring much quicker results than trying to gain traction in organic rankings.

Cost: The cost is mostly dependent on your Google budget. If you’re in a highly competitive industry it can get pretty pricey.  If your AdWords campaigns are well-targeted, optimized correctly and have an appropriate CPC bid, you’ll be able to show your ads to a responsive audience, nearly guaranteeing a positive ROI. Many businesses can run successful AdWords campaigns for a reasonable cost relative to the amount of money you make with each conversion.

Remarketing: While retargeting is great for most businesses, it’s especially useful for eCommerce websites. You can create and target audiences of users who have already visited your website with tailored banner ads, including image and video ads. Through these dynamic ads, a product from your store can follow a prospect until they pull the trigger!

Target niche terms: PPC can provide an affordable way to advertise for a niche phrase. Often more specific keyword phrases can run much less expensive than a short keyword. So, for instance, instead of ‘tires’ consider ‘winter truck tires.’

Either/Or, or Both: You can choose to do text ads, or banner ads, or both. If you have little traffic to your website, you’ll want to consider text ads to drive quality traffic to your website. If you have a lot of traffic, but want to reengage that traffic, you’ll want to consider banner ads.

Assessing Your Marketing Goals

Your decision to invest in SEO and/or PPC Google AdWords should be based on your company’s marketing strategy. By assessing your long and short-term goals, your budget and your competition you should have a starting place for which service you should invest in.

Also, looking at the data can be difficult. Assessing where you are and where you want to be can be easier with the guidance of an experienced SEO and web marketing team. Let us know if we can help answer your questions, if you want to explore an SEO or PPC campaign for your business, or need help assessing your current SEO or PPC situation. We’re happy to help!

Avoiding or Correcting Duplicate Content

Duplicate content is any substantial portion of content that appears anywhere on the Internet more than once. Content is considered duplicate when it appears on your website AND someone else’s website. It’s also duplicate when it appears more than once on the same website URL.

Sometimes duplicate content is deceptive, meaning it is deliberately duplicated on different URLs to manipulate the search engines. One of the main reasons Google does not favor this is because it can result in a poor user experience, and Google updates it’s algorithms regularly mostly because of its dedication to enhanced user experience. If Google thinks duplicate content is malicious, ranking will drop for all URLs with this content or a website could be removed entirely from the Google index.

copy cut paste icons

How does duplicate content happen?

Many times duplicate content is not intended to deceive the search engines. Here are some examples of non-malicious duplicate content:

Printer-friendly website pages: These pages are often a duplicate of an already existing page. It’s also common to use an alternative version of a URL in these instances. For instance, http://www.exampleurl.com/product and http://www.exampleurl.com/print/product. URL variations, like this, cause duplicate content issues.

HTTP vs HTTPS: If your site maintains versions at both http:// and https:// they are both live, visible and indexable to the search engines.

Copied Content: Some people will copy blog posts from other websites. Other times it’s less obvious… like duplicating large portions of content for each service page on your website, or for eCommerce websites it can exist in product information.

These few examples are among the most common causes of duplicate content.

Why should you care?

Duplicate content really cannot provide you any benefit. The only thing it can provide is decreased rankings and traffic loss. Consider that Google will rarely show duplicate content in it’s search results, reducing the chances that a page will be served. And if whether you are competing for local or national SEO success, duplicate content will not benefit you.

Duplicate content will only be acted upon (punished) by Google if a review indicates that you engaged in deceptive practices. But, if your website does suffer from duplicate content issues then Google will select a version of the content itself to show in the results.

How can you address duplicate content?

While Google can do a decent job of addressing and ranking pages with non-malicious duplicate content itself, there are a few steps you can take for best SEO practice to ensure your website is indexed and ranked appropriately and fairly, despite having the same content in more than one place.

Nonindex meta tag: This is particularly useful for those printer-friendly webpages. You can block the printer-friendly version of the page using the nonindex meta tag and Google will not index it.

301 redirects: We’ve discussed this previously, but if you’ve restructured your website or launched a new one with a new page structure, use 301 redirects to redirect users and Googlebot.

Consolidate Duplicate URLs: A page accessible by multiple URLs or different pages with similar content can be considered duplicate content/duplicate pages. Google will choose one as the canonical version, but you can tell Google which URL is the canonical version. Consider doing this if you have a mobile and a desktop version of your website.

Use Google Search Console: Here you can indicate how you wish Google to index your site and select a preferred domain. An example of this is HTTP vs HTTPS or WWW vs no WWW

Minimize your duplicate content: Review your website content and see where it’s repetitive. Take action yourself to reduce the words being duplicated on multiple pages. You can provide unique and valuable content on every page and then link to another with the content you need to be repeated. If you have an eCommerce website, take care to rewrite your product descriptions so they’re different than the manufacturer, or create ONE product with variations instead of 6 of the same product – the size being the only difference.

Need help?

If you have repetitive content across your website, but aren’t how to rewrite it, we can help. If you switched to https:// recently and are questioning if you have duplicate content issues as a result, we can help. If you need assistance implementing redirects after a website restructure, we can help. If you copied website content from your competitor and put it on your website… and now you’re a bit worried, we can help with that, too.

Help me review my content

What is Quality Website Content?

Website content is, perhaps, one of the most critical components of success for your website. In recent years, Google has put more and more emphasis on valuable content. So much so, that you’re likely to struggle with SEO success without putting thought into your website content and content structure.

We’ve said it a million times, but content is king. Google analyzes the value of your content and ranks it accordingly.

google search bar

 

So, how does Google search work?

Google delivers instant results to a user with three key processes: crawling, indexing and serving.

Crawling: Googlebot, a computer that crawls billions of pages across the web, discovers updates and new pages. The process begins with a list of URLs that have been determined from previous crawls in partnership with sitemap data provided by webmasters. When visiting each web page, Googlebot detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Indexing: Googlebot processes each page after a crawl. It compiles a list of all the words it sees and the location of the words. It also processes title tags and ALT attributes. It’s important to note that Google cannot process rich media files or dynamic pages.

Serving: Google serves results based on relevancy and is based on more than 200 factors! These factors include keyword usage, site structure, site speed, time spent on site, number of inbound links, quality of inbound links.

website site map graphic

How to determine your page structure

The page structure, or site map, shows the pages in your main navigation, sub navigation, footer navigation, etc. For an eCommerce website, you’ll also include the structure of your products – main product categories and sub product categories. When building a site map you should consider:

Current Website Structure: If you’re building a new website, the SEO value your current pages already hold in Google is worth considering. If your website is established and doing well in the search engines, you’re likely going to want to keep the page structure nearly the same. This can help avoid a major drop in rankings after launch and avoid a huge list of crawl errors.

Useless Pages: While the above statement is true, quite often there are just some useless pages on a website that add no value. Maybe it’s a page about a service you no longer offer, or a page with only a few paragraphs that adds no value. Regardless, ridding your website of useless pages, even during a new website build, is positive. However, post-launch you’ll want to make sure to implement a 301 redirect to avoid crawl errors.

The Data: Data doesn’t lie, people! If you’re struggling to determine your site map, or honestly don’t know if a page is adding value to your website, you can always consult analytics. Assuming your website has analytics installed. Google Analytics can provide data that will show you what pages people visit, how long they stay on the page, user flow, and MUCH more.

Now… what to put on those pages

Once your site map is set, it’s time to start collecting and writing content. Admittedly, writing website content is not the most exciting thing. I know because I’ve done it. And I am still doing it as we seek to continue to restructure and rewrite JM’s current website based on the data we are seeing in our analytics and AdWords campaigns. BUT, time put-forth now will benefit you for years to come.

Many people have no idea where to start when building website content. But, you’ll be happy to learn that you likely have a lot of content already drafted in many places. So start with:

  • Your current website
  • Business plans
  • Emails
  • Internal training documents
  • Existing marketing pieces

Each page should have valuable content full of keywords, a nice image that adds value to the content and a call to action.

What keywords do I use?

Select one or two keywords or keyword phrases you would like to be found under. Even ask your current customers how they found your business online to determine what keywords your performing best at. You can use some free tools to help determine what to use. Moz and SEMrush both have some pretty intuitive and free tools that can help you analyze keywords and your competition.

If you want more exact data to select your keywords, our web marketing team can help with that. Basically, we take a list of your suggested keywords and pull some data (because data doesn’t lie) through multiple tools. We can then see how many searches there are for a keyword, what the competition is like, and a list of other possible keywords to consider. Ideally, we want a keyword with a decent amount of searches and low competition.

content is king graphic

Define quality content

Who better to ask what is considered “quality content” than Google? Here’s some basic guidelines from the source, and here’s a recap of the article:

Basic principles:

  • Page content is for your users, not Google
  • Don’t do something just because you feel like the search engines will love it
  • Make your website stand out from others in your field by touting what sets you apart
  • Don’t put false information on your website

Avoid:

  • Automatically generated content
  • Pulling content off another website
  • Hidden text or links
  • Using irrelevant keywords

To wrap it up

Your website content is critical. If you don’t have the time to do it well, hire a pro. JM’s copywriter has experience writing for all kinds of industries, so let us introduce you to James.

And if you’re going to writing your website content, let this be a high-priority item on your endless to-do list. Don’t let months go by, foregoing countless leads and business because you don’t have the time to dedicate to writing good website content. Let us know how we can help!

Benefits of Google My Business

google my business logo

Google My Business offers businesses an incredible opportunity to be found in local search engine results. As Google’s algorithms undergo constant change to provide a better user experience, Google My Business becomes increasingly important for ALL businesses as they seek to have an online presence and seek to be found easily in a local search.

Google My Business lists your business location on Google Maps and local search results. The listing is free and is a necessity for both store fronts and eCommerce businesses, and lists important information about your business, hours, location, services, contact information and website link.

google results for web design omaha

This is a simple and effective way to be found in local searches on Google. As Google accounts more and more for a user’s location in its algorithm, this local listing will help your business appear when users type in “[keyword] near me.” So, for JM, our listing will appear for a user in Omaha searching for “web designer near me,” because of our Google My Business listing. You’ll notice also in a query like this, Google returns three locations based on your current location.

Gaining access to or setting up a Google My Business page is SO EASY. Here’s a step-by-step guide from our web marketing and SEO team:

green start now buton

Set up Google My Business

Go to https://www.google.com/business/ and select “Start Now”. Sign up for a Google account or enter your current account information. You’ll then be able to search for your business. If you cannot find your business, simply “add your business.”

Create /Claim My Business Page

Once you’ve found your business location you can follow steps to confirm you’re authorized to manage the page. This part CAN be a little tricky, depending on the history of your page. We run into problems when:

  • A page has been created for your business, but you no longer have access to it
  • Someone else has access to your page, and you cannot retain ownership of the page directly from them

Sometimes, these circumstances require a direct phone call to a Google support tech.

Verify location(s)

Verifying your business with Google takes a few simple steps, but it important for appearing in Maps and Search. Google will provide you with a verification code through one of the following ways:

  • Phone
  • Postcard mailed to your business address
  • Email

JM Google My Business Listing

Optimize and Manage

Manage and respond to reviews

Reviews can be powerful. And whether a Google review is positive or negative, responding to these reviews show you value your customers. Positive reviews will increase your visibility, so encourage customers to leave reviews.

Include services

Listing services with brief descriptions (maybe even pricing) can help Google return your business to a viable customer and can give users a general idea of your business.

Add photos

Photos can help you tell a story by showing your office space, employees and products, your giving users a look into your company culture. It’s a digital storefront.

Add posts

Google My Business has a posts option for each page. For each post you can upload an image, write up a little text, add a title and include a link. This area offers flexibility in promoting events, sales, new products, new services, highlight old services, blogs, etc. These posts expire after about 7 days.

Google My Business is one of the most simple and critical steps you can take to help your website be found in a local search. And it’s free! And if you don’t have the time to worry about this, we’re happy to help you in set up your My Business Page, optimize it and advise you on how to take advantage of all its benefits.

Web Designer or Website Builder?

I honestly cannot think of a business who doesn’t need a website. Maybe you can surprise me with one, but… nope. Can’t think of one. And since we are in this age where you must have a website to build credibility and you must be competitive in the search engines to break into almost any market, it’s no wonder the market is being overwhelmed with website builders.

Wix and Squarespace are website builders. And they are just a couple of an endless list of companies who provide out-of-the-box, DIY solutions for little-to-no cost. A website builder, at it’s most basic level, is a tool that eliminates the needs to know CSS, HTML or any other coding language. You select a template, drag and drop, plug and chug.

Free? I love free.

Free sounds awesome. I love free samples, I love free hugs, I LOVE free shipping. And these free (or cheap) website builders certainly fill a need in the market. They provide a DIY solution for a company with no budget for a website. It’s available at your disposal and the determining factor for launch is the time you’re able to invest.

The truth is, some people just cannot afford an experienced web design company. That’s okay! That’s why website builders exist. However, there are several disadvantages to using a website builder.

icon to represent building a website

No professional guidance

The hands-down best benefit you will receive when partnering with a web designer and developer is the savvy guidance you will receive from start to finish. A professional web design team can offer advice on layout for aesthetics, on page structure for usability, on call to action for increased conversions, for preparations to make your website market-ready upon launch.

You can probably spend time reading about these things and gain some insight, but a web design team with expertise in what works will provide a better product with opportunity for growth.

Poor SEO

Many website builders do not offer the tools needs to be competitive in search engines. As Google makes frequent changes for user satisfaction, algorithms are changing and so are requirements for website success. Missing out of robust tools for SEO success could be the difference between your success and failure.

Not only can a web design company provide a website equipped with tools for SEO success, but they can also provide insight into keywords and information on HOW to optimize your website for these keywords. Or they can even do it for you. A web marketing team can analyze Google data to determine best practices for success. You cannot get this with a website builder.

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Time intensive

There are certain things I am just not willing (or able) to do myself because I just do not have the time. I will pickle my own garden vegetables, make my own bread before buying it in the store, and ALWAYS make my brownies from scratch because I do not believe in box brownies. But I will NOT make my own kombucha. I must draw the line somewhere.

We all choose how we spend our valuable time. So, the question is, do you want to spend your time building your own website? What else would you do with that time?

This blog isn’t meant to knock down people who need to use a website builder. It’s simply meant to shed light on some of the realities of selecting a website builder vs a web designer.

Our Omaha firm has seen major market shifts in the last couple years. Expectations are changing, our processes are changing, and end-products look different than 10 years ago. However, partnering with a web design firm that can care for your entire online image may be the thing you need for success. And it may be the thing you need to save time and resources in the short and long-term.

 

 

Website Content Consultation Offer

content is king graphicPerhaps it’s been a while since you’ve evaluated your website’s content. Or perhaps it’s been a while (if ever) since you’ve looked at your Google Analytics to evaluate how your website content is performing.

You’ve likely heard the phrase “content is king.” From text and images, to web page titles, to H1 tags, to general call-to-action placement, website content matters to the search engines and it matters to potential customers. As a marketing tool with the intention of bringing in business, website content should be evaluated again and again so that your website keeps working for you – bringing in leads, making sales and building credibility.

What is website content?

Website content is more than just text and photos on a website “About” page. Some examples of website content that should be evaluated for success includes:

  • Clear, concise, keyword-rich text on all pages
  • Strategically selected keywords and keyword phrases
  • Optimized web page titles and H1 tags
  • Clear calls to action
  • Strategic landing pages for AdWords/social campaigns

Websites are meant to be investments for increased prospects and increased sales. Let us help you with that.

Increase website success

Did you know JM has a team of experts who work in-house to analyze data, build out web marketing and SEO campaigns, and monitor the results? We provide monthly reports and advice to our web marketing clients, so they can tweak their website content for better results.

For the month of April we are offering a one-time website content consultation for $100. Our web marketing team will analyze your analytics report and Google Search Console data and offer you advice on how to improve your website content to reach your goals.

One hour, $100… and you’ll leave with action steps that YOU can take to improve your website content and website performance.

Call 402.292.7500 ext 115 to schedule a one-hour consultation or send us an email.

Tips for Preserving SEO Value: Monitor Post-Launch

We’ve been taking the last several weeks to discuss critical steps when designing and building a website for a successful launch – so organic search engine rankings don’t take a hit and maybe even improve! You can read about these SEO tips in our posts on 301 redirects and website content. But what happens after launch?

A website should never sit stagnant. It should always be evaluated, refined and updated to satisfy your industry as it changes, your customers and the search engines. Monitoring organic rankings, traffic and Google Search Console in the months and years after a new website launch will help develop short and long-term strategies for improvement.

Monitor Rankings and Traffic

Google analytics admin

With a new website launch, you can expect fluctuation in both rankings and organic traffic. Ideally, within one month you should hit a baseline. By monitoring Google Analytics closely in the weeks post-launch, you should be able to identify problems and solve them quickly. Larger sites can take more time for a recrawl.

And while it’s impossible to rank and track every keyword that goes into driving traffic to your website, monitoring organic traffic will provide data on what keywords are performing best, what pages are out-performing/under-performing and what updates need to be made for improvements.

Use Google Search Console

google search console admin area

Google Search Console is a diagnostic space, provided as a free resource from Google. As with all Google products, Search Console keeps improving and providing more data for your benefit. All you need to do is know about to interpret the data. You can track your 301s and 404s here to ensure your strategies are working; and information covering clicks, impressions, CTR and average position are all critical for a long-term SEO strategy.

DIY or Hire a Pro?

As with anything, you’ll likely want to weigh the options of a DIY approach or hiring a professional Omaha web design and SEO team. From the initial stages of website design, to the content building and population, to the post-launch monitoring – do you honestly have time to do it yourself? DIY is always an option, and in some cases the only option. But considering the information we’ve reviewed in the last four posts relating to preserving SEO with a new website launch – it seems that the failure of a botched launch could cost a lot of money down the road.

If you have the time and skills to prepare your new website for a successful launch by analyzing old data, evaluating SEO strategy, implementing redirects, refining website content and monitoring data post-launch, then DIY is definitely a viable option for you. But, if you do not have the time, skills or know-how to complete all the needed tasks for a successful website launch, then hiring an experienced Omaha web design and SEO team is worth its weight in gold!

 

 

New Website Launch: Restoration Now

Restoration Now of Omaha initially came to our SEO and web marketing team for our SEO and Pay-Per-Click marketing. After months of analyzing its web marketing campaigns and reviewing the data, Restoration Now has a new website design to assist in its marketing efforts.

The new website is built on a WordPress CMS, which gives us access to many robust plugins, including ones for SEO. With quality content, applicable H1s and a commitment in keeping his website blog updated through our monthly SEO service, Restoration Now’s new website is well poised for SEO and PPC efforts.

We’re thankful that Restoration Now continues to trust our guidance and expertise, and we look forward to continually analyzing data and refining the website for its success!

Visit Restoration Now’s New Website

 

Restoration Now new website homepage screenshot

Preserving SEO Value: Website Content

graphic showing all the moving parts of seo services

Launching a new website is exciting… and there are many critical steps to be taken pre-launch to carry over organic rankings from a current website. Because lost organic search rankings and decreased traffic is NOT exciting. This post is the third in a series about preserving SEO value when launching a new website. A website should not only keep its rankings in Google, Bing and other search engines with a new website launch, but it should also incorporate new SEO opportunities – which were either not utilized in a previous website build, or not yet known.

Website content is so much more than just content on a page. Website content, in this context, includes text, images, new pages, H1 tags and webpage titles. All these items working together (along with countless other criteria) help Google rank a website.

A website that’s been around for years has been ranked according to it’s content. And depending on the website, this could either be a great opportunity to implement quality content on each page, tag each image appropriately and properly title the webpages… or a devastating botched SEO effort with lost rankings.

The Data Doesn’t Lie

screenshot of Google Analytics pageview data

Good decisions can only be made by looking at data. If a website has little-to-no content, H1’s have never been optimized and images are not tagged… it’s fairly safe to say there’s a lot of room for improvement in a new website launch. However, if you’ve worked hard over the years to create good quality content packed with keywords, optimized each page with relevant H1 tags and properly tagged each image in an extensive gallery the data can tell us how to move forward with preserving work that’s already been done.

By sifting through analytics for bounce rates, total traffic, organic rankings, keywords and several other items, we can determine if your current strategy is successful or where it can be improved.

Room for Improvement

If there is room for improvement with the designing and launching of a new website, there are a few thing our Omaha web design and web marketing team would recommend implementing prior to launch.

  • Clear, concise, keyword-rich text on all pages
  • Strategically selected keywords and keyword phrases
  • Optimized web page titles and H1 tags
  • Clear calls to action
  • Strategic landing pages for AdWords/social campaigns

To be clear, building a strong presence in the search engines does not happen overnight. Implementing even just a couple of the items above is a step in the right direction and can contribute to a long-term strategy.

Carrying Over Success

If, upon evaluating the data, it seem that your current website is performing well in the search engines then it’s best to keep things as similar as possible on the new website – URLs in particular. If you can keep the URL structure and page names the same, it’s ideal. Any changes should be done strategically and for the greater good of website performance, and not just done for the heck of it. Also, where you have page content that currently performs well you’ll want little, or no, changes. There will be plenty of opportunities to tweak the content post-launch, after it is indexed and ranked. This includes well tagged images.

And as for carrying over webpage titles, H1 tags and META descriptions, your old site may allow you to easily export all the key on-page elements to import into the new website. By keeping these items the same, it offers the same benefit as keeping the web content on the page similar. You can always go back post-launch and make updates as-needed, but avoiding a severe loss in SEO ranking is more important than making any major shifts in webpage titles or H1’s before launching a new website.

 

So the bottom line: when it comes to webpage content, H1 tags, page titles, page names, etc., if your current website is performing well make little-to-no updates until after launch. This is less work on your plate up-front, and will give you a chance to evaluate the performance of your new website’s design and layout before considering how to update the text on each page.