Website Content Consultation Offer

content is king graphicPerhaps it’s been a while since you’ve evaluated your website’s content. Or perhaps it’s been a while (if ever) since you’ve looked at your Google Analytics to evaluate how your website content is performing.

You’ve likely heard the phrase “content is king.” From text and images, to web page titles, to H1 tags, to general call-to-action placement, website content matters to the search engines and it matters to potential customers. As a marketing tool with the intention of bringing in business, website content should be evaluated again and again so that your website keeps working for you – bringing in leads, making sales and building credibility.

What is website content?

Website content is more than just text and photos on a website “About” page. Some examples of website content that should be evaluated for success includes:

  • Clear, concise, keyword-rich text on all pages
  • Strategically selected keywords and keyword phrases
  • Optimized web page titles and H1 tags
  • Clear calls to action
  • Strategic landing pages for AdWords/social campaigns

Websites are meant to be investments for increased prospects and increased sales. Let us help you with that.

Increase website success

Did you know JM has a team of experts who work in-house to analyze data, build out web marketing and SEO campaigns, and monitor the results? We provide monthly reports and advice to our web marketing clients, so they can tweak their website content for better results.

For the month of April we are offering a one-time website content consultation for $100. Our web marketing team will analyze your analytics report and Google Search Console data and offer you advice on how to improve your website content to reach your goals.

One hour, $100… and you’ll leave with action steps that YOU can take to improve your website content and website performance.

Call 402.292.7500 ext 115 to schedule a one-hour consultation or send us an email.

Tips for Preserving SEO Value: Monitor Post-Launch

We’ve been taking the last several weeks to discuss critical steps when designing and building a website for a successful launch – so organic search engine rankings don’t take a hit and maybe even improve! You can read about these SEO tips in our posts on 301 redirects and website content. But what happens after launch?

A website should never sit stagnant. It should always be evaluated, refined and updated to satisfy your industry as it changes, your customers and the search engines. Monitoring organic rankings, traffic and Google Search Console in the months and years after a new website launch will help develop short and long-term strategies for improvement.

Monitor Rankings and Traffic

Google analytics admin

With a new website launch, you can expect fluctuation in both rankings and organic traffic. Ideally, within one month you should hit a baseline. By monitoring Google Analytics closely in the weeks post-launch, you should be able to identify problems and solve them quickly. Larger sites can take more time for a recrawl.

And while it’s impossible to rank and track every keyword that goes into driving traffic to your website, monitoring organic traffic will provide data on what keywords are performing best, what pages are out-performing/under-performing and what updates need to be made for improvements.

Use Google Search Console

google search console admin area

Google Search Console is a diagnostic space, provided as a free resource from Google. As with all Google products, Search Console keeps improving and providing more data for your benefit. All you need to do is know about to interpret the data. You can track your 301s and 404s here to ensure your strategies are working; and information covering clicks, impressions, CTR and average position are all critical for a long-term SEO strategy.

DIY or Hire a Pro?

As with anything, you’ll likely want to weigh the options of a DIY approach or hiring a professional Omaha web design and SEO team. From the initial stages of website design, to the content building and population, to the post-launch monitoring – do you honestly have time to do it yourself? DIY is always an option, and in some cases the only option. But considering the information we’ve reviewed in the last four posts relating to preserving SEO with a new website launch – it seems that the failure of a botched launch could cost a lot of money down the road.

If you have the time and skills to prepare your new website for a successful launch by analyzing old data, evaluating SEO strategy, implementing redirects, refining website content and monitoring data post-launch, then DIY is definitely a viable option for you. But, if you do not have the time, skills or know-how to complete all the needed tasks for a successful website launch, then hiring an experienced Omaha web design and SEO team is worth its weight in gold!

 

 

Preserving SEO Value: Website Content

graphic showing all the moving parts of seo services

Launching a new website is exciting… and there are many critical steps to be taken pre-launch to carry over organic rankings from a current website. Because lost organic search rankings and decreased traffic is NOT exciting. This post is the third in a series about preserving SEO value when launching a new website. A website should not only keep its rankings in Google, Bing and other search engines with a new website launch, but it should also incorporate new SEO opportunities – which were either not utilized in a previous website build, or not yet known.

Website content is so much more than just content on a page. Website content, in this context, includes text, images, new pages, H1 tags and webpage titles. All these items working together (along with countless other criteria) help Google rank a website.

A website that’s been around for years has been ranked according to it’s content. And depending on the website, this could either be a great opportunity to implement quality content on each page, tag each image appropriately and properly title the webpages… or a devastating botched SEO effort with lost rankings.

The Data Doesn’t Lie

screenshot of Google Analytics pageview data

Good decisions can only be made by looking at data. If a website has little-to-no content, H1’s have never been optimized and images are not tagged… it’s fairly safe to say there’s a lot of room for improvement in a new website launch. However, if you’ve worked hard over the years to create good quality content packed with keywords, optimized each page with relevant H1 tags and properly tagged each image in an extensive gallery the data can tell us how to move forward with preserving work that’s already been done.

By sifting through analytics for bounce rates, total traffic, organic rankings, keywords and several other items, we can determine if your current strategy is successful or where it can be improved.

Room for Improvement

If there is room for improvement with the designing and launching of a new website, there are a few thing our Omaha web design and web marketing team would recommend implementing prior to launch.

  • Clear, concise, keyword-rich text on all pages
  • Strategically selected keywords and keyword phrases
  • Optimized web page titles and H1 tags
  • Clear calls to action
  • Strategic landing pages for AdWords/social campaigns

To be clear, building a strong presence in the search engines does not happen overnight. Implementing even just a couple of the items above is a step in the right direction and can contribute to a long-term strategy.

Carrying Over Success

If, upon evaluating the data, it seem that your current website is performing well in the search engines then it’s best to keep things as similar as possible on the new website – URLs in particular. If you can keep the URL structure and page names the same, it’s ideal. Any changes should be done strategically and for the greater good of website performance, and not just done for the heck of it. Also, where you have page content that currently performs well you’ll want little, or no, changes. There will be plenty of opportunities to tweak the content post-launch, after it is indexed and ranked. This includes well tagged images.

And as for carrying over webpage titles, H1 tags and META descriptions, your old site may allow you to easily export all the key on-page elements to import into the new website. By keeping these items the same, it offers the same benefit as keeping the web content on the page similar. You can always go back post-launch and make updates as-needed, but avoiding a severe loss in SEO ranking is more important than making any major shifts in webpage titles or H1’s before launching a new website.

 

So the bottom line: when it comes to webpage content, H1 tags, page titles, page names, etc., if your current website is performing well make little-to-no updates until after launch. This is less work on your plate up-front, and will give you a chance to evaluate the performance of your new website’s design and layout before considering how to update the text on each page.

 

 

JM Welcomes Eric Wallace, New Web Marketing Account Strategist

Our Omaha web design team has always put a priority on serving its customers; and in an effort to provide continued cutting-edge services and excellent customer service, JM has welcomed a new team member – Eric Wallace.

JM New Web Marketing Account Strategist, Eric Wallace

Eric brings vast diversity and experience to JM’s team. As the web marketing account strategist, Eric works directly with JM’s web marketing and SEO customers to gain an understanding of their goals, then draws up a methodical plan for a successful web marketing campaign, monitors results and keeps clients updated on progress.

Eric’s previous work experience includes construction, bartending, private investigations, digital forensics consulting and debate coaching. Having drawn some valuable information from each experience, his eclectic background brings versatility, strategy development knowledge and effective communication skills. But, what Eric enjoys most is working with data and developing strategies – making every unique piece fit together in surprising and effective ways.

Eric is a California native, having grown up only an hour away from the set of Back to the Future III, who now lives in Nebraska with his wife and two children. When he’s not digging into website data, Eric enjoys reading (about anything and everything), playing the cello and working at a local radio station.

Tips for Preserving SEO Value: 301 Redirects

Rebuilding and relaunching a website brings much anticipation and excitement. And while significant effort usually goes into designing, layout and population, the critical steps of launch preparation and post-launch support are often overlooked – causing catastrophic results in lost SEO value.

As we began to discuss last week, in preparation for launching a new website our Omaha web design team implements many strategies and methods for retaining a website’s credibility in the search engines. A website should not only keep its rankings in Google, Bing and other search engines with a new website launch, but it should also incorporate new SEO opportunities – which were either not utilized in a previous website build, or not yet known.

rocket launching graphic to symbolize new website launch

Best-Practices

Best-practices are often overlooked, because they can be laborious. It takes preparation, thoughtful execution and continued monitoring to ensure SEO value is retained. Let’s, first, hit one major checklist item in preserving SEO rankings in a new website launch.

arrow representing redirects

301 Redirects

If possible, try to keep the URL structure and page names the same. Less can go wrong this way. When your URL’s change, search engines can still serve the old pages they’ve indexed. When this happens, redirects must be implemented to avoid to serving your users the wrong content and to prevent old URL’s from displaying errors.

The 301 redirect is for both users and search engines and indicates to both browsers and search engine bots that the page has moved. For instance, www.examplesite.com/contact is now www.examplesite.com/contact-us on a new website. These will be considered two separate pages to the search engines until a redirect is in place.

Search engines take a 301 redirect to mean that not only has the page changed location, but that the content can be found at the new URL. It could take some time for the search engines to recognize this URL redirect and credit the new page with the ranking from the old URL.

Prior to launching you will want a spreadsheet of all URLs on the old and new sites, so you can implement and test 301 redirects. When the new site is live, you will want to crawl the old list of URLs to ensure everything 301 redirects correctly. Additionally, keeping the old website as a backup will aid in knowing how to implement unforeseen redirects.

Wait… there’s more

301 redirects are critical for ensuring success in the search engines after a new website launch. But this is just one piece in the larger picture.

A credible Omaha web design company will be able to execute these redirects, but it’s also possible for anyone – if you have the foresight and time.

Follow us in the weeks to come for more new website launch tips for preserving SEO rankings.

 

 

Tips for Preserving SEO in New Website Launch

Our Omaha web design and web marketing team is celebrating it’s 20th year in business, and over the 20 years we’ve designed and redesigned our own website, and of our client’s websites, countless times. The life of a website varies – depending on when it was built, the technology/platform used and the branding needs of your own company. Platforms and design trends are constantly changing, so reevaluating your website’s performance and design every few years is always recommended.

But when you do decide it’s time to redesign and launch a brand-new website, the process and execution are critical to your online credibility.

rocket launching graphic to symbolize new website launch

Preserving Online Credibility & SEO

Credibility is achieved through a professional, creative and functional design – of course. But also, don’t forget about the potential credibility you’ve built with Google for years, which you don’t want to lose. Building a new website should not only be about gaining a new website design, but also about gaining access to new SEO opportunities (not just retaining current search engine credibility).

Among countless things that can be problematic in retaining organic SEO with a new website launch are:

  • New, edited or removed content
  • URL changes
  • Page-level optimization changes
  • New sections or pages added to the website
  • New technology
  • Internal link structure changes
  • Domain name change
  • Subdomain change

We’ll hit on the items above in more detail in future posts. But, before launching a new website it’s important to identify a strategy to preserve SEO rankings and improve ranking and traffic moving forward. Carefully planning a new website launch and then monitoring results are critical in refining SEO strategy and refining your website for maximum success.

A website redesign is an opportunity for more traffic and more revenue, so don’t let a botched website launch hurt your credibility with Google.

 

New Website Launch: Palleton, Inc.

Palleton, Inc., has a long history in the Pallet Manufacturer field. With unmatched expertise and a desire to better server their customers, Palleton partnered with JM for a new website design that would be beautiful, functional and optimized for the search engines.

Palleton’s new website is built on a WordPress Content Management System (CMS) and is mobile-friendly. Among it’s features, this new website includes a locations page, using a simple locations WordPress plugin. This plugin allows for easy updating from the WordPress admin. And in conjunction with this new website design. Palleton partnered with JM to optimize each page. With JM’s one-time Search Engine Optimization (SEO) package, our SEO experts craft web page titles, H1 tags and META descriptions to assist in Google rankings for targeted keywords and increased traffic from the search engines.

Palleton chose to invest in a new website design AND prepare their website for more SEO success through page optimization. Forward thinking when designing and launching a website can not only increase success upon launch but can better setup a company for future marketing efforts. We applaud Palleton for investing in their online presence and look forward to partnering with them in the future.

Visit Palleton’s New Website

Palleton, Inc., new website design screenshot

Happy 20th Birthday, JM!

birthday cake icon to celebrate omaha web design firm's 20th birthday

JM is celebrating 20 years this month! Born the same year as Google, JM’s CEO Jonathan Patton realized the importance of web design and development early-on. And so, in 1998 at 14-years-old, Jonathan founded JM Web Designs to help businesses across Omaha and the country harness these powerful tools.

For years we’ve called ourselves “the endless resource for your small business.” And for the last 20 years, JM has adapted new technologies, broadened services and expanded its team of professionals to be a resource for clients.

Our team works diligently with a strong sense of gratitude for YOU. Trusting the success of your business to us is no small complement, and we do not take the responsibility lightly. We are grateful for the opportunity to serve businesses across Omaha with web design, SEO, web hosting and Internet marketing.

So, THANK YOU, to all our clients. It has been a pleasure and a privileged to serve you these 20 years, and we look forward to serving you for at least 20 more.

Your Website Content Matters

Many businesses seek a new, updated website to build credibility. And really – isn’t that what we all want for our businesses? Professional branding backed by the expertise and knowledge of trusted staff.

A sleek, professional website can go a long way in building credibility. But it’s the content that matters. Website content matters to Google and it matters to potential customers.icon with hands and keyboard

You’ve likely heard it before…. “Content is King.” And your website is no expectation to this often-understated mantra. So, if you REALLY look at your website content, does it do the following?

  • Clearly and concisely inform users of your product or service?
  • Carefully and thoughtfully utilize keywords for increased organic SEO rankings?
  • Portray the expertise and professionalism of your staff?

And while website design preferences have changed and search engine algorithms have adjusted over the years, good content has remained a constant for a successful website. Website content creates a connection with customers and prospects. Good design partnered with good content builds credibility with customers – letting them know you are the expert, your staff is capable and your products/services are the best around.

Good website content also increases conversions, because valuable information will help consumers to gain a complete understanding of what you do, the services you offer and how you can help them. As a result, your website will generate high quality leads from consumers who are truly interested in utilizing your products or services. And, most importantly, high quality website content that is optimized for the search engines will result in improved rankings (SEO) – bringing these high-quality leads through your virtual door.

Do you want improved performance for your website? Improve your content! Content is king. It matters to Google, and it matters to your customers. So, get writing, or ask us to help!

Meet JM’s New Internet Marketing Manager – Logan Johnson

Meet Logan Johnson, JM’s new Internet Marketing Manager. Logan oversees Google/Bing Pay Per Click (PPC) advertising strategies for JM customers. With a background in front-end web Logan Johnson, Internet Marketing development and strong customer service experience, Logan ensures campaigns are on a successful track and customers are cared for.

Internet marketing is an ever-changing field; and Logan works with JM’s customers, providing education about evolving technology and new strategies for success. Finding creative and effective ways to help clients build their business in an online marketplace is Logan’s passion and mission.

Logan is a Nebraska-native, from Fremont. When he’s not working, Logan enjoys spending time with his girlfriend, Taylor, and their two furbabies (a cat and dog).

We’re so grateful to have Logan as part of the JM team, knowing he will provide our customers with excellent insight and incredible support – true to the JM’s tradition of excellence.

Want to Try Google Marketing? Now’s Your Chance…

JM has been in business for almost 20 years! Born the same year as Google, we’ve watched the web design and technology industry make huge strides.

The only thing that never changes in our industry is… things are always changing. And we don’t expect our customers to keep up with the newest Google algorithm change, the latest browser releases and the best ways to increase online visibility. That’s what our Omaha SEO and web design teams are here to do.

So… let us tell you… do not miss the boat on Google marketing. Our Omaha Internet marketing team has seen incredible results repeatedly for our own business, and for many of our customers.

We offer professionally managed AdWords campaigns. When managed and monitored appropriately, these incredibly affordable forms of marketing can dramatically increase your exposure and drive traffic to your website.

Have you ever searched for something online and seen that particular product or website follow you through various banner advertisements or videos? That is Google Remarketing.

Want to pull up faster and higher in Google searches for specific services and products? Then you need Google Pay-Per-Click.

For the month of September ONLY, sign up for a full year of our Google marketing services with JM and get one month FREE.

Want to learn more about Internet marketing? Watch our video on Google Remarketing:

Give us a call at 402.292.7500 Option 1 to find out more information and details about our special offer… and allow our Omaha internet marketing specialists to help you increase your website traffic and bring in more leads!

New Website Launch: Palladin Consulting Group

JM has the privilege of announcing our second website launch for Palladin Consulting Group, an Omaha-based private investigator service. Many years ago, our Omaha web design team built and launched a custom website design for Palladin Consulting. With changes in technology and new Google algorithm updates, Palladin needed a new website to compete in the online marketplace.

This new website is built on a WordPress Content Management system. Not having a CMS in its previous website, Palladin Consulting can now update its own website content and images. In addition to designing this website and formatting the website content, JM also provided a one-time Search Engine Optimization (SEO) for all website pages, migrated the blogs from its previous website for SEO purposes and included a bill pay form with payment integration.

We’re always grateful for repeat customers, and thankful that businesses trust us with providing valuable marketing materials.

Visit Palladin Consulting Group’s New Website

palladin consulting website screenshot, desktop view