Our Omaha web design firm was recently featured in Advantages Magazine, briefly touching on web design and SEO best practices. Advantages Magazine is a publication for distributor sales people – providing tips and tactics for success.
JM’s CEO Jonathan Patton and Internet Marketing Director Megan Patton hit on website layout with a clear call to action, and properly showcasing a business’ product of services to build credibility. Additionally, a website no one can find isn’t helpful – so Jonathan and Megan provide a few tips for optimizing a website (SEO) so Google can properly index a website, and recommend businesses utilize Google Analytics for better marketing strategies.
Thank you to Advantages Magazine for this feature! We’re always excited to share our knowledge for the success of others!
Technik MFG recently launched their second website with JM. Many years ago, JM built a custom designed website with a state-of-the-art content management system. Since then, technology has changed drastically and Technik’s new website more accurate reflects current trends and innovations.
This new website is a pre-built WordPress content management system customized to fit Technik’s brand. This website features a clean design to showcase their products, and provides mobile-friendly technology for on-the-go users.
Post-launch, our Omaha internet marketing and SEO team will continue to partner with Technik for success in the search engines. We wish great success to Technik with this new website and look forward to a continued partnership for their growth.
Omaha Promos is a fourth generation-owned family business in Omaha. Several year ago, JM’s web design team built a new custom website for Omaha Promos, but after many changes in the web design industry – including changes in overall design trends and the need for responsive (mobile-friendly) technology – Omaha Promos recently launched their second website with JM.
Decks, Decks and More Decks (DDMD) cares about quality. Whether it is the quality of their work, the quality of their customer service or the quality of their image – DDMD of Omaha wants to let their customers know that they care about what they do.
Webster Well Services, out of Morse Bluff, needed an updated design and a website platform that would be friendly for the search engines. After many years of using a website that was not easily updatable and did not provide an easy avenue to see search engine optimization (SEO) success, Webster Well’s new website is built on a WordPress content management system – which helps with both.
Have you ever been to a website and felt overwhelmed by the amount of information?
Many businesses think they must build their credibly online by telling visitors every detail about themselves, services, products, etc. The purpose of a website, for many small businesses, is to briefly introduce visitors to their business, and provide just enough information to cause prospective clients to pick up the phone. Providing good calls to action (a contact form, survey, prominent phone number) along with quality content will encourage prospects to contact you.
Another important point about a website’s content is it’s relevancy to the business, the service and industry news. It’s no longer acceptable in the web world for, say, a web design company to write about their employee’s dentist visit and throw in a few relevant keywords, such as Omaha web design. With the advanced nature of Google algorithms and Google bots, it’s important that your website content be concise, relevant and full of pertinent keywords – to both the article and the industry.
All of this advice points back to some work on a business’ behalf. If you are a business owner or an overworked employee you may not have time to review the website and consistently post quality articles. With so many companies competing for high organic search engine rankings, it’s important to stay on top of website content. Look at it as time and money spent toward a marketing budget. This is why companies like JM offer copywriting and SEO (search engine optimization) services. If you do have time – GREAT! Review your current content and evaluate it. Also, add a blog to your site, through which you can easily manage your website’s content.
Just remember – give a prospect a reason to call you. Your website is just a window into what you do and who you are.
JM is growing and expanding to serve the needs of our Omaha web design clients and the online community. We recently began offering Search Engine Optimization (SEO) services in an effort to continue to fill our client’s marketing needs – along with their web design and development needs.
In case you don’t already know, SEO is a technique which helps search engines find and rank a site, among the millions of sites utilizing similar keywords and phrases. Users tend to visit sites near the top of search engine rankings, so good placement is key to success on the Internet.
For the last 15 years, JM primarily focused on providing Omaha beautiful and functional web design, ecommerce websites, robust content management systems and custom development. And while all these items are critical in a website’s success, the next step is to market a website using strategic SEO.
Google and Bing are the two major search engines, and are constantly changing their algorithms (the rules and formulas a search engine uses to rank websites and produce results). JM’s team will stay updated on the industry news and updates, managing a websites SEO value efficiently and effectively.
Our SEO packages include a large amount of research, optimized keywords and pages, new and fresh content, along with an XML site map. We’ll continue to go into each of these items on our blog, but feel free to give us a call and request more information on our SEO services and how we can assist your company’s marketing efforts.