5 Ways to Make Your Website a Marketing Tool

Your website has the power to be an effective, affordable and tenacious marketing tool. When a website is designed with the intention of growth, marketing possibilities are abundant. Here are 5 tips from our Omaha web design and internet marketing team to help make your website a powerful marketing tool:

Use the Right Platform

From design flexibility, to ease of development, to website security features, WordPress is our preferred platform. A WordPress content management system allows for website growth in a variety of ways with thousands (yes, thousands) of plugins. If you can think it, there’s probably a plugin for that.

 

screenshot from wordpress admin using all-in-one seo plugin

Optimize

You’ve likely heard the phrase “Content is King” hundreds of times, and it never gets old. A website with engaging content will drive business. Optimize web pages with appropriate H1 tags and page titles to direct hot leads to your website from search engines… and then sell them with engaging content. Did you know websites with active blogs receive 67% more leads  than those who do not?

 

website screenshot highlighting call to action

Clear Call to Action

Users should have a clear call to action on each page. Whether your website is ecommerce or informational, you can strategically lead people to action. Contact forms, click to call, live chats, express checkouts – just a small list of ways your strategically designed website can drive business.

 

screenshot of mobile traffic tracking on analytics

Connect with Users on Any Device

Analytics will tell you how users are viewing your website – desktop, tablet and mobile. In our experience, every year mobile users increase across the board. Considering the mobile layout of your website can make or break conversions. And continuing to use analytics to analyze user activity on all devices will help make user experience better and, in turn, drive business.

 

informational graphic about internet marketing

Visual Appeal

There are SO many options for building a website. From free drag and drop website builders to custom website designers, your price and quality vary. A website is an investment. Putting a bit of money into a website intended to grow and market your business will pay off 100-fold. An intentional design with visual appeal builds credibility and drives business.

 

A website is worth nothing unless it’s driving business. Competing in an online marketplace takes a multi-faceted strategy, with a quality website at the foundation. Never before has marketing been so affordable and attainable. The tools are HERE for you to take advantage of. Don’t let business slip through your fingers!

 

 

Ringing in 2018 with More Ways to Serve You

Happy New Year! Another year has come and gone, and we are so full of gratitude. 2017 was a year of growth for our Omaha web design and development team. Here are a few of our 2017 highlights:

Certified Google Partner. As a certified Google partner our internet marketing team boasts experience in Google AdWords advertising solutions, having passed exams and delivered a strong performance in client and company growth.

Best of B2B. JM was voted Omaha’s #2 best web design firm by other local Omaha businesses.

Expanded Services. JM hired a new internet marketing manager, Logan Johnson, whose curiosity and experience are benefiting JM’s customers with strategic and purposeful AdWords campaigns and SEO services. Keep your ears open for more changes to our internet marketing department in 2018!

Added 3 Team Members. As each team member becomes more specialized in their craft, we felt it necessary to add to our team to better serve our customers. We added Internet Manager Logan Johnson, Account Manager Jordan Murphy and Finance Director Lindsey Adams.

Meeting the needs of our customers by adding new services and team members was backed by our overall 18% growth! And while we gained many new customers in 2017, many customers from years past have built their second or third website with JM, added new services, and switched web hosting to our reliable servers.

So, thank you Omaha for your continued business and trust. We continue the celebration of our 20th year in business as we begin 2018, and we plan to celebrate by continuing our tradition of excellent service and products.

Cheers to 2018!

Protect Your Website, Protect Your Customers

Our Omaha web design and development team builds beautiful websites we hope will be kept updated and secure. Website security is our passion; as it helps keeps our websites and customers in business and successful.

Website security is so important to us that we have an entire team dedicated to website hosting and website security.

Many businesses are skeptical of needing additional security for their website. Usually they retort with, “we don’t have anything valuable on our website.” And that seems reasonable, right? The website security icon with shield and lockwebsite is not collecting sensitive data or payment information. But hackers are not usually looking for this type of “valuable” information. Instead, they are looking for a clean reputation. It’s not about how popular the website is or if it takes credit card information. A clean website is the perfect place for hackers to host their own malicious content and mount a phishing campaign to collect data from users.

Most of the websites our Omaha web development team builds is in WordPress. And WordPress is vulnerable to these hackers. But, WordPress and most WordPress plugins are being updated on a regular basis to resist these hacking attempts and protect websites and its visitors. WordPress and WordPress plugins do not update automatically, and require manual work to protect against the most recent threats.

It’s the recommendation of our Omaha web hosting team to update often. So often that we offer a website security package, through which we will update WordPress and plugins the day an update is released. Taking this small step to secure your website will save you hundreds, maybe even thousands, of dollars and will protect your website visitors from phishing campaigns.

So, while your website may not be collecting valuable information, and may only be a static, your website is not immune to attacks. Be educated and be proactive!

Save $1000 on a New Website

As we close one year and begin another, we want to celebrate this holiday season by offering $1,000 off* the purchase of a new website!Holiday Website Sale Icon

Really! We mean it. $1,000 off. Now is your opportunity to update an outdated website design, to get a WordPress content management system and finally meet Google’s mobile-friendly requirements.

Taking advantage of a new website for 2018 can mean increased online presence and increased revenue. Complete our online form or call us at 402.292.7500 Option 1 for more information.

From our team to yours, we wish you a joyful holiday season and a prosperous new year!

* Payment must be received on, or before, December 29. Discounts apply to websites $3,500 and up.

JM Team Rides JM Bus

jm team poses in front of Omaha bus advertisement

If you haven’t seen it – JM’s logo is wrapped on the back of an Omaha-metro bus. JM’s success is largely attributed to our customer base spreading the news of our excellent service and product. And we figured – a little branding can’t hurt, to reach more businesses across the Omaha-metro.

The response has been wonderful… so we had to see it for ourselves. Omaha Metro Transit was gracious enough to give our team a ride and photo-op among its busy schedule.

Our bus advertisement showcases our main services – web design, web hosting and Internet marketing. We’ve received responses from clients, friend and new prospects.

Thank you to Omaha Metro Transit for the opportunity to ride on “our” bus, and we look forward to seeing continued success with this powerful moving advertisement.

Happy 20th Birthday, JM!

birthday cake icon to celebrate omaha web design firm's 20th birthday

JM is celebrating 20 years this month! Born the same year as Google, JM’s CEO Jonathan Patton realized the importance of web design and development early-on. And so, in 1998 at 14-years-old, Jonathan founded JM Web Designs to help businesses across Omaha and the country harness these powerful tools.

For years we’ve called ourselves “the endless resource for your small business.” And for the last 20 years, JM has adapted new technologies, broadened services and expanded its team of professionals to be a resource for clients.

Our team works diligently with a strong sense of gratitude for YOU. Trusting the success of your business to us is no small complement, and we do not take the responsibility lightly. We are grateful for the opportunity to serve businesses across Omaha with web design, SEO, web hosting and Internet marketing.

So, THANK YOU, to all our clients. It has been a pleasure and a privileged to serve you these 20 years, and we look forward to serving you for at least 20 more.

Your Website Content Matters

Many businesses seek a new, updated website to build credibility. And really – isn’t that what we all want for our businesses? Professional branding backed by the expertise and knowledge of trusted staff.

A sleek, professional website can go a long way in building credibility. But it’s the content that matters. Website content matters to Google and it matters to potential customers.icon with hands and keyboard

You’ve likely heard it before…. “Content is King.” And your website is no expectation to this often-understated mantra. So, if you REALLY look at your website content, does it do the following?

  • Clearly and concisely inform users of your product or service?
  • Carefully and thoughtfully utilize keywords for increased organic SEO rankings?
  • Portray the expertise and professionalism of your staff?

And while website design preferences have changed and search engine algorithms have adjusted over the years, good content has remained a constant for a successful website. Website content creates a connection with customers and prospects. Good design partnered with good content builds credibility with customers – letting them know you are the expert, your staff is capable and your products/services are the best around.

Good website content also increases conversions, because valuable information will help consumers to gain a complete understanding of what you do, the services you offer and how you can help them. As a result, your website will generate high quality leads from consumers who are truly interested in utilizing your products or services. And, most importantly, high quality website content that is optimized for the search engines will result in improved rankings (SEO) – bringing these high-quality leads through your virtual door.

Do you want improved performance for your website? Improve your content! Content is king. It matters to Google, and it matters to your customers. So, get writing, or ask us to help!

New Website: Blair Area Community Foundation

Blair Area Community Foundation serves Washington County, Nebraska, distributing gifts, making grants, managing designated funds and scholarships and providing resources that benefit both the local community and donors. As a long-time client of JM, our web design and development team built and managed its previous website for many years before this updated website design.

This new website provides Blair Area Community Foundation with greater flexibility and helps it to better manage its resources. With a WordPress Content Management System, the team can manage website content and website donations. With programs and members always changing, a CMS is ideal for its need. Additionally, with increase mobile users, this new website meets Google’s mobile-friendly requirements with responsive design.

A big thank you from our team to BACF for selecting JM again for a new website. We’re grateful when customers continue to trust us with their websites for many years.

Visit BACF’s Website

new website for blair area ommunity foundation

New Website Launch: Dicobe Media

Dicobe Media, is a family-owned company which specializes in conference recordings. Partnering with our Omaha web design company, Dicobe Media now has an ecommerce website, through which it can streamline recording sales.

This new ecommerce website is built on WordPress, utilizing a WooCommerce shopping cart. Offering over 62,000 recordings of AA conferences all over the US, this new online shopping cart makes Diacobe Media’s order fulfillment a simpler process. With the ease of WooCommerce management and customization, Diacobe has a user-friendly Content Management System (CMS) through which it can update website content, product information and order information.

Our web development team really enjoyed working with Dicobe Media. It’s refreshing to partner with businesses who are passionate about their product and service, and are excited to work with us to take their businesses to the next level. We wish Dicobe the best with its new website.

Visit Dicobe Media’s New Website

dicobe media website screenshot, desktop view

 

Want to Try Google Marketing? Now’s Your Chance…

JM has been in business for almost 20 years! Born the same year as Google, we’ve watched the web design and technology industry make huge strides.

The only thing that never changes in our industry is… things are always changing. And we don’t expect our customers to keep up with the newest Google algorithm change, the latest browser releases and the best ways to increase online visibility. That’s what our Omaha SEO and web design teams are here to do.

So… let us tell you… do not miss the boat on Google marketing. Our Omaha Internet marketing team has seen incredible results repeatedly for our own business, and for many of our customers.

We offer professionally managed AdWords campaigns. When managed and monitored appropriately, these incredibly affordable forms of marketing can dramatically increase your exposure and drive traffic to your website.

Have you ever searched for something online and seen that particular product or website follow you through various banner advertisements or videos? That is Google Remarketing.

Want to pull up faster and higher in Google searches for specific services and products? Then you need Google Pay-Per-Click.

For the month of September ONLY, sign up for a full year of our Google marketing services with JM and get one month FREE.

Want to learn more about Internet marketing? Watch our video on Google Remarketing:

Give us a call at 402.292.7500 Option 1 to find out more information and details about our special offer… and allow our Omaha internet marketing specialists to help you increase your website traffic and bring in more leads!

New Website Launch: Palladin Consulting Group

JM has the privilege of announcing our second website launch for Palladin Consulting Group, an Omaha-based private investigator service. Many years ago, our Omaha web design team built and launched a custom website design for Palladin Consulting. With changes in technology and new Google algorithm updates, Palladin needed a new website to compete in the online marketplace.

This new website is built on a WordPress Content Management system. Not having a CMS in its previous website, Palladin Consulting can now update its own website content and images. In addition to designing this website and formatting the website content, JM also provided a one-time Search Engine Optimization (SEO) for all website pages, migrated the blogs from its previous website for SEO purposes and included a bill pay form with payment integration.

We’re always grateful for repeat customers, and thankful that businesses trust us with providing valuable marketing materials.

Visit Palladin Consulting Group’s New Website

palladin consulting website screenshot, desktop view

New Website Launch: Dingman’s Collision Center

After many years of working with Omaha’s Dingman’s Collision Center updating their old website, our Omaha web design team was finally able to provide them with a new beautiful, simple, responsive website design.

A staple in Omaha auto body care, Dingman’s Collision Center’s website reflects professionalism and credibility. This simple website design is built on a WordPress Content Management System. The CMS provides Dingman’s the ability to update their own website in a user-friendly manner, something their previous website was lacking. Dingman’s previous website was also not mobile-friendly, and using responsive technology, this website adapts to tablet and mobile devices for a better user experience.

It’s an honor to work with such a reputable company in Omaha, providing them with a new marketing piece for their continued success.

Visit Dingman’s New Website

dingmans new website desktop view