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How to Choose the Right Hosting Solution

Whether you’re a marketing director or business owner at some point you’ll consider website hosting.

For most, web hosting is set up and then forgotten. You probably know you need a host for your website to work online, several companies offer the service, and the fee is minimal.

All of that is true – but often business owners just want to get started so they sign up for something basic. Later they later discover some limitations and want to customize their plan, giving them more to consider.

We’re going to take a deeper look at why choosing the right website hosting matters and answer questions like:

  • When do I go with the DIY hosting solutions like GoDaddy or Blue Host?
  • When do I choose a web hosting company with in-house technicians?

Let’s start by considering your needs.

What are my web hosting needs?

Before you can decide if a DIY web host or a full-service hosting solution is best, you need to think about what you need on a daily basis.

Depending on the type of industry you’re in, you might require special treatment for sensitive information. Think HIPPA or PCI compliance. If you plan on accepting credit card payments, you payment solution may require you to be hosted on a PCI compliant server. That might be more difficult to ensure using a DIY service.

Does your website get spikes during certain times of the year? Think Black Friday or Cyber Monday. DIY web host solutions aren’t always clear on how you can manage your resources.

Will you get more resources allocated to your site when you need it? During a heavy traffic spike, when you should be making money, your website could freeze – cases like this are why some businesses prefer hiring a professional hosting solutions team.

Some other important questions:

  • Do you have international users?
  • Do you need the ability to set up subdomains or development sites?
  • Will you want to deploy a mobile app?
  • Do you want email addresses with your domain name?
  • Do you send newsletter blasts from your domain?

I don’t get a lot of traffic on my website

If you’re starting out or serve a niche market, your website may not be getting a lot of daily traffic.

If your site is basic or you make some small changes periodically using WordPress or Joomla, you may not need many configurations, and a DIY solution like GoDaddy, Bluehost or FlyWheel may be a great solution for you.

With that said, it’s a good idea to be aware of the basic minimum best practices for today’s web. For example, all websites should have an SSL. An SSL is a tool that encrypts information to make it difficult to steal. Most browsers tell site visitors if an SSL is present. For example, next to the URL in your browser you’ll see either lock icons or shields to tell users that this site has an SSL and is secure:

If a site is not secure, you would see these icons:

You don’t want your users to feel like their security is at risk when they visit your site. For more on SSL’s, see our blog post, Does Your Website Need an SSL Certificate?

In addition, it’s a good idea to set up a spam filter when you’re setting up your email hosting.

If you’re planning for the future and expect to grow, include periodic upgrades as needed in your growth plan. Or you can avoid needing to migrate your site once it has matured and is more difficult to manage, by starting with local web hosting professionals.

My website gets a lot of traffic

If you know your website is getting a lot of traffic or experiences traffic spikes, you may require more advanced configurations. There are a number of hosting solutions that can ensure that your site stays fast when it’s under load.

Ensuring you’re on a dedicated server eliminates the conflict with other websites experiencing high volumes and gives you access to your server’s full resources at all times.

If you have a high-volume site, consider setting up an efficient caching plan. Caching is a technique that allows your server to store a snapshot of your site instead. When your site experiences high volume, caching can greatly reduce the workload of your server and help your site load faster for your users. Here are some tips on how to make your site fast.

Often server-level caching is executed using a CDN (content delivery network). A CDN is a network of servers that are distributed worldwide that store snapshots of your website. This way, your website is geographically close to any worldwide user so that during peak traffic hours your international users will experience the fastest site you can serve them.

A CDN has the added benefit of providing email obfuscation, hiding email addresses from page crawlers, like email harvesters and spambots, looking for email addresses on your pages that they can add to spam email lists.

Should I use a dedicated server?

Like most things, the answer is – it depends. By now, you have a sense of some of the considerations to make when determining if a DIY host solution or a full-service host solution is right for you. Let’s recap the important takeaways to this point.

  • Most out of the box DIY hosting solutions are on a server that’s shared by many other domains. This means you’re all sharing resources that are engineered to the needs of multiple sites, not customized to your needs.
  • When you’re on a dedicated server, you get 100% of the server resources at all times.
  • If your payment processor requires PCI compliance, you’ll likely need your own dedicated server.
  • If your industry requires special treatment of information, such as HIPPA compliance, you may require additional customizations that need to be done on a dedicated server.

Can I do it myself?

Again, it depends. Basic websites with a small traffic volume can probably be managed by a curious person and a lot of YouTube videos using a solution like GoDaddy.

But as your website grows in traffic volume and the complexity of your needs grow, you may want to consider reaching out to a local web hosting professional for guidance and support. There are some important questions to consider before you commit to the DIY approach.

  • Do you want a local (human) expert to help you in real-time when you need it?
  • Do you want expert support to help when making upgrades and adjustments?
  • Do you know how to configure the solutions that are right for you?
  • Do you have the time to learn hosting technology so you can solve problems when they arise?
  • How much of your time can you put into hosting management every week?

 

As you can see, choosing the right hosting solution for your website takes some thought. Do your prep work upfront so as you grow you can position yourself to provide for your needs as they arise.

In general, if your website doesn’t get a lot of traffic, and doesn’t handle sensitive information, a DIY solution could be the best choice. If your website is growing, plans to grow, and handles sensitive information, a local web hosting provider is probably going to be the better long-term solution.

5 Ways to Spot a Phishing Attempt

Phising is an attack often used to steal user data, ranging from email addresses, to login credentials, to credit card numbers, to Social Security numbers. The attacker disguises themselves as a trusted entity and uses this credibility to trick users into opening an email or text message that can lead to the installation of malware, a ransomware attack or the reveal of sensitive data. It can be difficult to spot a phishing attempt quickly, so here are 5 ways to spot a phishing attempt to help protect your email and your computer from the nasty effects of a phishing attack. phishing attack icon

Message URLs are Mismatched or Misleading

It’s not uncommon that a phishing message contains a URL which looks valid. Hover your mouse over the top of the URL to see the hyperlinked address, and if the hyperlinked address is different than the address displayed, it’s likely malicious. Additionally, look for misleading domain names. Attackers often utilize big names like Apple or Microsoft in a domain name to disguise a malicious link. The DNS naming structure is ChildDomain.FullDomain.com. An example would be, info.LegitDomain.com. A phishing attempt, on the other hand, would restructure to FullDomain.com.MaliciousDomain.com. For example, Microsoft.com.MaliciousDomain.com.

Spelling and Grammar Errors

Any official message sent from a legitimate company will likely be reviewed for spelling, grammar and legality. If a message is full of errors it’s likely malicious, so delete it!

It Gets Too Personal

If an email is requesting personal information, be wary. A reputable company will never request a password, credit card number, or security question. It’s even be likely that a phishing attempt will request money to cover expenses, taxes or fees.

You Didn’t Initiate the Contact

If you receive an email stating you were selected as a winner for a lifetime supply of magical, age-reversing skin care, but you never heard of the company and you never entered the contest… delete it. If you are announced as a winner or provided a promotional opportunity, but never initiated contact with the company, it’s a scam. And, if it sounds too good to be true, it probably is.

Unrealistic Threats

Some phishing attacks use intimidation to trick people into giving up sensitive data. Some key phrases for these messages include, “Urgent Action Required!” Your account has been compromised!” “Your account will be closed!” Scammers pose as banks, credit card providers, email providers and government agencies to scare people. Financial institutions and government agencies will not request sensitive data over email, so do not be tricked! If something just doesn’t look right in an email, trust your gut reaction and delete the email. It’s always helpful to have an email hosting support team to assist in identifying phishing attacks. We take website security and email security seriously. Many email hosting support teams are not readily available to offer quick advice or assistance in the event of a phishing attack. But, it’s just one of the many benefits you get when you choose our Omaha website hosting team – real human support when you need it!

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New Website Launch: Heartland Oncology & Hematology

Heartland Oncology & Hematology is dedicated to serving and caring for their patients. Its new website is an informational marketing piece to provide information to those seeking care; and it’s minimalistic, clean design allows for just that.

Heartland Oncology & Hematology’s new website is a pre-built WordPress content management system that uses responsive technology – qualifying for Google’s mobile-friendly website standards. Our Omaha web design team also built an interactive map, helping users in Nebraska and Iowa find a convenient location.

As with all our clients, we are thankful that Heartland Oncology & Hematology trusted our web design Omaha team to build a new website, and we wish them success with this new marketing tool.

View Heartland Oncology & Hematology Website

New Website Launch: NNDC

Northwest Nebraska Development Corporation of Chadron and Crawford develops and sells plots of land, stimulating economic and job growth. As an entity that seeks to provide information and education to local residence, NNDC needs a website with clean layout and functionality – as well as one that will be easy to update.

This website was built on a WordPress content management system, which provides the ability for growth and easy updating on the part of NNDC. The website is also responsive and is considered mobile-friendly. Additional features include a custom google map on the homepage which syncs between Google and the website; as well as the Sites & Building’s page which includes a 3rd party software that embeds the development listing.

Informational websites take additional planning for design and structure, and we’re grateful that NNDC chose JM to develop this website and look forward to working with them in the future!

View NNDC website

New Website Launch: Outdoor Tire


Outdoortire.com is a new business started by seasoned tire professionals looking to provide their product directly to consumers with affordable pricing and excellent customer service. Seeing the growing opportunity to provide this product through an ecommerce website, Outdoortire.com exists to make consumers’ lives a bit easier when tire shopping.

Being a new business, JM’s Omaha design team first designed their logo and brand. The Outdoortire.com website is built on a WordPress Content Management System and uses a WooCommerce ecommerce plugin. The site is a pre-built WooCommerce template customized to fit their needs. It utilizes an advanced search plugin for better user experience, and a LiveChat feature to provide excellent customer service.

We wish Outdoortire.com great success with their new ecommerce business. Our Omaha web design team is excited to see it grow and succeed!

View Outdoor Tire Website

New Website Launch: Countertops Unlimited

Countertops Unlimited

Countertops Unlimited is a family-owned Omaha business who was in need of a new logo and updates website to better serve their wholesale and retail customers. After undergoing a rebranding effort with our Omaha design team and building a new responsive website, Countertops Unlimited is searching for a better online presence. (more…)

New Website Launch: Senior Insurance

senior-insurance-top

Seniors Insurance is a second generation family owned business out of Loveland, Colo. Seniors Insurance works with insurance agents to provide education materials, as well as with seniors looking for Medicare and Medicare Supplemental Insurance coverage in Colorado, Montana and Wyoming. Realizing that the market is changing, and more seniors and agents are looking for education online, Seniors Insurance recently built their first website with our Omaha web design team.

(more…)

New Website Launch: CASA for Douglas County

CASA For Douglas County

CASA for Douglas County is a nonprofit organization that trains and supports volunteers to represent the best interests of victims of child abuse, neglect, and severe domestic conflict. Our Omaha web design team partnered with CASA to provide them with an updated website to build credibility and gain support.

(more…)