Updated October 2019
A business providing services to a local market should not underestimate the importance of local SEO services. Local SEO efforts often produce more website traffic and more leads. Higher conversions result when your local listings are optimized to accurately reflect your business information, products and services.
Our Omaha SEO team can tell you over and over about why local search engine optimization is important, but how about I just SHOW you. But before I do… let me tell you one more time.
GMB, Apple Maps and Yelp are all big players in local SEO
An optimized Google My Business (GMB) listing will help you pull up in Google for relevant searches – as this information pulls into the local map-pack (see graphic below), which has high visibility. If you haven’t yet setup your Google My Business account, start there. You can use our Step-By-Step Guide to help get you started.
Apple Maps listing helps your business rank well for Siri voice command searches. And with over 700 million iPhones currently being used worldwide, many users are using Siri search on their Apple devices. And, Yelp provides Apple with access to some of its business page information, including reviews. So, optimizing your information and managing reviews for Yelp could not only assist you in organic rankings, but can also help with visibility in Apple Maps.
To help you visualize
Here’s an example Google search for Dentist Omaha.
You will see the paid ads appear at the top of the page, then the map pack, then organic results. Then at the bottom of the page are more paid ads.
What does this mean?
This image shows us two things. First, it shows us the importance of having a local SEO strategy. The map pack pulls in GMB pages organically based on the search query, matching the GMB listing with the keyword(s) being searched. And, the first organic result is from Yelp. While that isn’t the case for every search result for every product or service, Yelp still ranks well for local product and service queries.
Second, this image shows the need for a holistic approach to your search marketing strategy. A Google Ads strategy partnered with local search optimization AND website search engine optimization efforts will help your business appear in all three sections.