Your Website Content Matters

Many businesses seek a new, updated website to build credibility. And really – isn’t that what we all want for our businesses? Professional branding backed by the expertise and knowledge of trusted staff.

A sleek, professional website can go a long way in building credibility. But it’s the content that matters. Website content matters to Google and it matters to potential customers.icon with hands and keyboard

You’ve likely heard it before…. “Content is King.” And your website is no expectation to this often-understated mantra. So, if you REALLY look at your website content, does it do the following?

  • Clearly and concisely inform users of your product or service?
  • Carefully and thoughtfully utilize keywords for increased organic SEO rankings?
  • Portray the expertise and professionalism of your staff?

And while website design preferences have changed and search engine algorithms have adjusted over the years, good content has remained a constant for a successful website. Website content creates a connection with customers and prospects. Good design partnered with good content builds credibility with customers – letting them know you are the expert, your staff is capable and your products/services are the best around.

Good website content also increases conversions, because valuable information will help consumers to gain a complete understanding of what you do, the services you offer and how you can help them. As a result, your website will generate high quality leads from consumers who are truly interested in utilizing your products or services. And, most importantly, high quality website content that is optimized for the search engines will result in improved rankings (SEO) – bringing these high-quality leads through your virtual door.

Do you want improved performance for your website? Improve your content! Content is king. It matters to Google, and it matters to your customers. So, get writing, or ask us to help!

Website Content: Strategy for SEO Value

Have you ever been to a website and felt overwhelmed by the amount of information?

Many businesses think they must build their credibly online by telling visitors every detail about themselves, services, products, etc. The purpose of a website, for many small businesses, is to briefly introduce visitors to their business, and provide just enough information to cause prospective clients to pick up the phone. Providing good calls to action (a contact form, survey, prominent phone number) along with quality content will encourage prospects to contact you.

Another important point about a website’s content is it’s relevancy to the business, the service and industry news. It’s no longer acceptable in the web world for, say, a web design company to write about their employee’s dentist visit and throw in a few relevant keywords, such as Omaha web design. With the advanced nature of Google algorithms and Google bots, it’s important that your website content be concise, relevant and full of pertinent keywords – to both the article and the industry.

All of this advice points back to some work on a business’ behalf. If you are a business owner or an overworked employee you may not have time to review the website and consistently post quality articles. With so many companies competing for high organic search engine rankings, it’s important to stay on top of website content. Look at it as time and money spent toward a marketing budget. This is why companies like JM offer copywriting and SEO (search engine optimization) services. If you do have time – GREAT! Review your current content and evaluate it. Also, add a blog to your site, through which you can easily manage your website’s content.

Just remember – give a prospect a reason to call you. Your website is just a window into what you do and who you are.