Tips for Preserving SEO Value: Monitor Post-Launch

We’ve been taking the last several weeks to discuss critical steps when designing and building a website for a successful launch – so organic search engine rankings don’t take a hit and maybe even improve! You can read about these SEO tips in our posts on 301 redirects and website content. But what happens after launch?

A website should never sit stagnant. It should always be evaluated, refined and updated to satisfy your industry as it changes, your customers and the search engines. Monitoring organic rankings, traffic and Google Search Console in the months and years after a new website launch will help develop short and long-term strategies for improvement.

Monitor Rankings and Traffic

Google analytics admin

With a new website launch, you can expect fluctuation in both rankings and organic traffic. Ideally, within one month you should hit a baseline. By monitoring Google Analytics closely in the weeks post-launch, you should be able to identify problems and solve them quickly. Larger sites can take more time for a recrawl.

And while it’s impossible to rank and track every keyword that goes into driving traffic to your website, monitoring organic traffic will provide data on what keywords are performing best, what pages are out-performing/under-performing and what updates need to be made for improvements.

Use Google Search Console

google search console admin area

Google Search Console is a diagnostic space, provided as a free resource from Google. As with all Google products, Search Console keeps improving and providing more data for your benefit. All you need to do is know about to interpret the data. You can track your 301s and 404s here to ensure your strategies are working; and information covering clicks, impressions, CTR and average position are all critical for a long-term SEO strategy.

DIY or Hire a Pro?

As with anything, you’ll likely want to weigh the options of a DIY approach or hiring a professional Omaha web design and SEO team. From the initial stages of website design, to the content building and population, to the post-launch monitoring – do you honestly have time to do it yourself? DIY is always an option, and in some cases the only option. But considering the information we’ve reviewed in the last four posts relating to preserving SEO with a new website launch – it seems that the failure of a botched launch could cost a lot of money down the road.

If you have the time and skills to prepare your new website for a successful launch by analyzing old data, evaluating SEO strategy, implementing redirects, refining website content and monitoring data post-launch, then DIY is definitely a viable option for you. But, if you do not have the time, skills or know-how to complete all the needed tasks for a successful website launch, then hiring an experienced Omaha web design and SEO team is worth its weight in gold!

 

 

New Website Launch: Whelan Brothers

Whelan Brothers, LLC, has been serving the Omaha-metro with lawn, landscaping and snow services since 2006. With no website, this lawncare company had no online presence – missing out on many potential customers.

Partnering with our Omaha web design team, Whelan Brothers has a new website which features their services and work. This new website is a prebuilt WordPress template, customized to showcase Whelan Brothers brand and services. It also uses responsive technology, and is mobile-friendly – offering a better user experience for mobile and tablet users.

Our Omaha web design team wishes Whelan Brothers great success with their new website!

View Whelan Brothers Website

 

New Website Launch: Stacey Dental

Stacey Dental serves the greater Omaha area with caring, professional family dental services. With so many choices for family dentistry, Stacey Dental needed an online presence to capture potential customers.

Our Omaha web design team built this website on a pre-built WordPress template. Customized to fit their needs, this Content Management System (CMS) allows for easy content and image updates. Also, this new website is seen by Google as mobile-friendly, as it includes responsive technology. This website is also meeting Google SEO requirements through our one-time SEO optimization, with each web page appropriately tagged with keywords.

We’re always grateful when businesses trust our Omaha web design team to design a critical marketing piece, like a website. We wish Stacey Dental great success with its new website.

View Stacey Dental Website

New Website Launch: Lift-Crane Service in Omaha

Lift-Crane Service in Omaha has been providing crane services, equipment rentals, consultation and crane accessories for over 40 years. Partnering with our web design Omaha team, Lift-All Crane Service needed a website to accurately reflect its brand and provide information to potential customers.

A simple website, with 4 pages and a contact form, this website is intended to provide basic information about services and experience. Originally a pre-built WordPress template with mobile-friendly technology, this website was an affordable way for Lift-All Crane Service to redesign their website meeting Google’s standards for a mobile-friendly website.

It’s our hope that Lift-All sees great success through this website redesign and continues to see growth in the Nebraska and Iowa marketplace.

View Lift-Crane Service Website

New Website Launch: Rob See Co

Rob-See-Co represents a commitment to innovation, relationships and knowledge. With roots that date back 125 in the seed industry, Rob-See-Co is innovative in both the technology it uses in the field and online.

With a growing need to serve their customers online in a more robust way, Rob-See-Co partnered with our Omaha web design and development firm to create a more interactive website. While this website is a customized pre-built WordPress content management system, the layouts are customized to fit Rob-See-Co’s needs. The team page is a customized layout, meant for easy contact. And its Find a Rep tool includes an interactive map, making it easy for users to make local connections for better service and relationships. The new website is also equipped with a secure portion that allows users access to an intranet system to view files and other industry-related information based on their user role.

Rob-See-Co’s new website provides a level of professionalism and is partnered with a user-friendly CMS. Meeting both the needs of customers and employee management, our Omaha web design team is pleased with the final product, and wishes Rob-See-Co great success as the website and company grow.

View Rob See Co Website

rob see co website desktop view

New Website Launch: MOPOA

MOPOA homepage header screenshotMetropolitan Omaha Property Owners Association (MOPOA) needed a new website with a refreshed image and added functionality for members. After many years of using an old content management system and an outdated design, this new website offers professionalism, easy navigation and additional information for members.

MOPOA’s new website is built on a WordPress content management system. This pre-built template has been customized to fit MOPOA’s brand. Also, this template utilizes responsive technology and complies with Google’s mobile-friendly standards.

We’re thankful that MOPOA trusted our Omaha web design firm to provide them a new website and we look forward to seeing their future success.

View MOPOA website

MOPOA Homepage full-screen screenshot

New Website Launch: Host Coffee

Host Coffee in Omaha is a long-time provider of coffee, water, and – most recently – vending machines and micromarkets in the Omaha-metro. And as a staple in their industry, Host Coffee needed a new website that displayed, in both design and content, their services and experience.host-coffee-healthy-choice

Our Omaha web design team customized a pre-built WordPress template to fit their needs. This WordPress Content Management System (CMS) provides Host Coffee the ability to update their own website content and images, and utilizes responsive technology – providing a mobile-friendly website for an ever-growing mobile browsing population.

We’re thankful to work with a trusted company like Host Coffee and are excited for continued partnership as their grow and see success.

Visit Host Coffee

Host Coffee Screenshot

New Website Launch: Allied Chiropractic

We are excited to announce the launch of a new website for Allied Chiropractic in Omaha. Dr’s Jonathan Seagren and Russ Uttecht came to JM after having a difficult experience with a template, out-of-the-box design and wanted a more unique and personalized website design.

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Using Creativity in Website Errors

JM’s recently launched a new website and decided to take some extra creative liberty with a few items. One of which is the error 404 page. What’s an error 404? This is just a message letting the user know they were unable to communicate with the server. This can be caused by an incorrect URL, or a broken or out of date link.

Our creative mind, Dan Svoboda decided to add his own touch into our error 404 page to make it unique and fun. We’d love to know what you think!

Alliance Counseling Center Launches First Ever Website

Alliance Counseling Center in Omaha recently launched their first website! Partners, Mary Brendis, Kevin Cahill, Kathy Martin and Marie O’Rourke decided it was time to market their company on the Internet and invest in a new website.

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Lewis & Clark Visitors Center New Interactive & Animated Website

At JM, we recently launched a new website for the Lewis & Clark Missouri River Basin Visitors Center in Nebraska City, Neb., that includes a custom website design, interactive flash, an e-commerce system, event calendar and blog.

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Website Launch – JM Designs Launches New Website for School in the Bronx

The Bronx Academy of Letters in Bronx, NY, contacted us at JM to develop a new, polished site that would reflect their values, spirit of creativity and professionalism.

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