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Online Videos Changing Consumer Habits and Marketer Strategies

Remember when the only way to watch your favorite TV show was to sit on the couch at the exact time the show was set to air? Oh… and you could only use the bathroom or grab a snack during the commercial break. How did we even SURVIVE this inconvenience? Needless to say, the way we consume TV content has changed.

More than half of 18-to 49-year-olds watch very little TV or do not subscribe to TV, according to Google, and the number of households without a traditional TV subscription rises each year. I probably don’t need to tell you this, but traditional cable and satellite providers are struggling, having lost about 415,000 subscribers in the second quarter of this year alone.

And while the struggle is real for cable providers, traditional TV content is not dead (and won’t be for the foreseeable future). Many factors, including video streaming services, digital ad spending and mobile user growth factor into the shift in TV entertainment. Social media growth, particularly that of YouTube, is among the top reasons why TV entertainment is a changing landscape.

illustration of man watching a show on tv

Why should you consider YouTube?

As of September 2018, the total number of monthly active YouTube users was 1.9 billion. People are not just watching YouTube on their mobile devices and they’re not just watching cute cat videos. In fact, people are spending twice as much time watching official TV channels on YouTube as they did two years ago, and they are watching it ON their TV.

YouTube is the second fastest growing search engine and the second most trafficked site, the first being Google. Owned by Google, YouTube applies the same principles of enhanced user experience and user-focused algorithms as the traditional Google search engine. And just as Ads on Google search offers affordable and targeted opportunities for web marketing, YouTube also offers targeted, affordable and effective marketing opportunities. In fact, more than half of marketers are advertising on YouTube, reporting that they see YouTube content driving views, engagement and purchases.

Launch a YouTube Campaign

What does this mean for your marketing dollars?

If your marketing goals and dollars are conducive to producing YouTube content and running ads, it could be worthy of your time. The data and projections can be compelling. Google estimates that by 2025, half of viewer under the age of 32 will not subscribe to a paid TV service. And it’s not because they’re not watching… it’s because they’re watching online video content instead.

Users view more than 500 million hours of video each day on YouTube. And if your customers are among them, targeting them on YouTube and re targeting them can increase click-through rate and conversion rates.

Get Started on YouTube

Drive Website Traffic and Revenue with Online Branding Efforts

Because we build websites, we often help build a business’ brand. Whether a website is strictly informational, used as a sales tool, intended to advertise a service or is an ecommerce website – a website is setting the tone in terms of credibility and branding.

Once a website is built it’s time to drive traffic. A website that’s not driving traffic is not driving revenue… and not making you money. Driving traffic online through Google AdWords text and banner ads is critical in such a competitive marketplace and excellent for targeted branding. But, partner this with additional branding efforts on YouTube – and a branding campaign is well underway, driving traffic and money to your website.

youtube logo

YouTube Marketing

We’ve touched on creating a video marketing campaign through YouTube on our blog, but basically YouTube provides an affordable platform with millions of eyeballs on which your business can brand itself. Like a Google AdWords Campaign, a YouTube marketing campaign is highly targeted and easily tracked.

Bumper Ads

And if you REALLY want to hit on branding, you’ll want to consider a bumper ad. A bumper ad is a six-second video meant to hit a targeted audience while watching YouTube videos. The best part? A user can’t skip it. Google looked across 122 bumper campaigns in the US last year and found that 70% drove a significant lift in brand awareness, with an average lift of 9%. On ad recall, over 9 in 10 drove ad recall globally, with an average lift of over 30%.

Branding in 2018 consists of cohesive design, a strong message and traditional avenues – as it has for many, many years. Heck, even our Omaha web design company utilizes traditional forms of advertising on occasion. But branding through online marketing is the branding of the now and future.

Allow our Omaha web design team to build a foundation for your branding efforts with a new website. And then, let our Omaha internet marketing team drive traffic to your website and revenue to your business with Google AdWords AND a professionally managed YouTube campaign – with bumper ads. Call us at 402.292.7500 Option 1 for more info.

Launch a Video Marketing Campaign

YouTube Video Play Icon

Launching an affordable and effective video marketing campaign has never been easier. YouTube video marketing advertises to your target audience, within your budget, while producing results.

With JM’s professional guidance and management, your business can run a campaign within a comfortable daily budget, targeted to prospects within very specific demographics and only pay when a user engages with your video. Results are easily tracked with targeted analytics provided in a detailed monthly report.

We’re sure that you’ve seen video advertising on YouTube, but any video uploaded to YouTube can be an ad. Pre roll video ads appear before other videos on YouTube and other video ads appear beside playing videos and in search results.

Don’t have a video? No problem! We’ve got connections for professional video production that will engage users across the web.

Businesses all over the world are seeing results with YouTube video marketing. Check out this powerful video for a testimonial.

Want to see results with YouTube video marketing? Call 402.292.7500 Option 1 to get more information.