Our Omaha web design and web marketing team is celebrating it’s 20th year in business, and over the 20 years we’ve designed and redesigned our own website, and of our client’s websites, countless times. The life of a website varies – depending on when it was built, the technology/platform used and the branding needs of your own company. Platforms and design trends are constantly changing, so reevaluating your website’s performance and design every few years is always recommended.
But when you do decide it’s time to redesign and launch a brand-new website, the process and execution are critical to your online credibility.
Preserving Online Credibility & SEO
Credibility is achieved through a professional, creative and functional design – of course. But also, don’t forget about the potential credibility you’ve built with Google for years, which you don’t want to lose. Building a new website should not only be about gaining a new website design, but also about gaining access to new SEO opportunities (not just retaining current search engine credibility).
Among countless things that can be problematic in retaining organic SEO with a new website launch are:
- New, edited or removed content
- URL changes
- Page-level optimization changes
- New sections or pages added to the website
- New technology
- Internal link structure changes
- Domain name change
- Subdomain change
We’ll hit on the items above in more detail in future posts. But, before launching a new website it’s important to identify a strategy to preserve SEO rankings and improve ranking and traffic moving forward. Carefully planning a new website launch and then monitoring results are critical in refining SEO strategy and refining your website for maximum success.
A website redesign is an opportunity for more traffic and more revenue, so don’t let a botched website launch hurt your credibility with Google.