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Our team at JM spends a significant amount of time consulting Google Analytics. This is a powerful tool we include in each website, which helps measure the success of a website’s design, content and layout.

Analytics provides a detailed account of users – where they live, how they found your website, what devices they are using and what pages they visited. Here are some ways you can use user trends to determine the current quality of your site:

–       What geographical location are your visitors primarily from? If you are a local, Omaha business it would be ideal for your visitors to be from Omaha or the surrounding area. If your users are coming from San Francisco and you’re a local Omaha business, maybe you need to reevaluate your website’s content, page titles and Google places account.

–       How did your visitors find you? If your users typed in your website URL directly into the browser, this indicates excellent brand recognition. This is particularly helpful when using a specific URL for an ad campaign. Using a specified URL for an ad campaign can help you measure its success.

–       What devices are your visitors using? As technology rapidly changes, tracking the devices which your visitors are using is valuable knowledge for getting to know your target audience and for making sure your website is user-friendly for those devices. If high traffic volume is coming from a mobile device, it’s best to evaluate how your website functions within that particular resolution. JM recently started offering responsive design services to ensure your website is user-friendly across all devices.

–       What pages are users visiting? Google analytics goes into extensive detail about where users are going on a website. It shows top pages, how long users stayed there and what they clicked while on a given page. This information will help you assess the quality of information on your site. Is it informative? Interesting? Are users appropriately following the call to action (meaning where you would like them to go and how you would like them to make contact)?

This is just the beginning of what Google analytics can offer. Our team can not only install analytics on your website but help review the data and analyze action items to ensure your website is reaching your target audience.

 

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