I honestly cannot think of a business who doesn’t need a website. Maybe you can surprise me with one, but… nope. Can’t think of one. And since we are in this age where you must have a website to build credibility and you must be competitive in the search engines to break into almost any market, it’s no wonder the market is being overwhelmed with website builders.
Wix and Squarespace are website builders. And they are just a couple of an endless list of companies who provide out-of-the-box, DIY solutions for little-to-no cost. A website builder, at it’s most basic level, is a tool that eliminates the needs to know CSS, HTML or any other coding language. You select a template, drag and drop, plug and chug.
Free? I love free.
Free sounds awesome. I love free samples, I love free hugs, I LOVE free shipping. And these free (or cheap) website builders certainly fill a need in the market. They provide a DIY solution for a company with no budget for a website. It’s available at your disposal and the determining factor for launch is the time you’re able to invest.
The truth is, some people just cannot afford an experienced web design company. That’s okay! That’s why website builders exist. However, there are several disadvantages to using a website builder.
No professional guidance
The hands-down best benefit you will receive when partnering with a web designer and developer is the savvy guidance you will receive from start to finish. A professional web design team can offer advice on layout for aesthetics, on page structure for usability, on call to action for increased conversions, for preparations to make your website market-ready upon launch.
You can probably spend time reading about these things and gain some insight, but a web design team with expertise in what works will provide a better product with opportunity for growth.
Many website builders do not offer the tools needs to be competitive in search engines. As Google makes frequent changes for user satisfaction, algorithms are changing and so are requirements for website success. Missing out of robust tools for SEO success could be the difference between your success and failure.
Not only can a web design company provide a website equipped with tools for SEO success, but they can also provide insight into keywords and information on HOW to optimize your website for these keywords. Or they can even do it for you. A web marketing team can analyze Google data to determine best practices for success. You cannot get this with a website builder.
There are certain things I am just not willing (or able) to do myself because I just do not have the time. I will pickle my own garden vegetables, make my own bread before buying it in the store, and ALWAYS make my brownies from scratch because I do not believe in box brownies. But I will NOT make my own kombucha. I must draw the line somewhere.
We all choose how we spend our valuable time. So, the question is, do you want to spend your time building your own website? What else would you do with that time?
This blog isn’t meant to knock down people who need to use a website builder. It’s simply meant to shed light on some of the realities of selecting a website builder vs a web designer.
Our Omaha firm has seen major market shifts in the last couple years. Expectations are changing, our processes are changing, and end-products look different than 10 years ago. However, partnering with a web design firm that can care for your entire online image may be the thing you need for success. And it may be the thing you need to save time and resources in the short and long-term.