Paying attention to even the smallest details on your ecommerce website will drive traffic, increase sales, and keep your customers happy this holiday season. The care that goes into each aspect of your store, marketing and support are important in gaining and closing website sales. So, before the holiday rush arrives, let’s make sure your website settings are set up for success.
Don’t be caught off-guard when your stock levels are low. You can set low and out-of-stock thresholds, and set up notifications if inventory is running low. During the busy shopping season, and depending on how quickly your products sell, you may want to increase the low stock threshold. Consider increasing to give shoppers an earlier warning that inventory is getting low.
Checkout settings should allow for efficiency and ease for customers. If possible, ensure guest checkout is available for users who do not want to create an account. Also, review the checkout settings for coupons. If you’re going to be offering coupon codes this year, you’ll want to make sure that setting is checked – or you may have some unhappy customers.
Make sure customer email notifications are in place. WooCommerce offers many email notifications that go directly to the customer – including on-hold orders, completed orders, refunded orders and customer notes. These emails can also be customized to fit branding. Keeping customers informed about your progress will create long-term, happy customers.
Implement store notices for effective communication. These notices can include holiday shipping cutoffs; sales, discounts, or other special offers; deadlines for redeeming coupons; or unexpected delays and issues. There are also cart notice extensions that allow in-cart messages for shoppers.
Call us at 402.292.7500 ext 102 for assistance in optimizing your ecommerce settings for the holiday season.